Induction : the military-entertainment complex and the contemporary war imaginary -- From Battlezone to America's Army : the Defense Department and the game industry -- Creating repeat consumers : epic realism and the birth of the wargame franchise -- Coming to a screen near you : the RMA and...

Game industry and cultural policy -- Hong Kong game industry -- Game industry and markets in China -- Cultural policies in China -- East Asian cultural policies and market -- Conclusion: Hong Kong's creative industries and East Asian rivalry -- Epilogue: study of cultural policy as vocation --...

Diese Studie analysiert und konzipiert die Entwicklung einer Arbeitgebermarke als Instrument zur Rekrutierung und Bindung von Softwareentwicklern für einen Berliner Inkubator in der Online- und Mobile-Gaming Branche. Die Studie macht anhand eines Praxisfalls deutlich, welche Elemente benötigt...

This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...

Introduction / Casey B. Hart -- "Show me the money!" : shifting fields of capital in the global game industry / Casey O'Donnell -- Nintendo's retro revolution : commodified nostalgia and the virtual console / Steve Cuff and Christopher Terry -- Business models, planned obsolescence,...

Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software /...

"This book provides a collection of high-quality empirical studies and personal experiences of women working in male-dominated fields with a particular focus on the media and gaming industries, providing insight on best methods for attracting and retaining women in these fields"--