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Year of publication
Subject
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Special interest magazine 53 Spezialzeitschrift 53 Deutschland 27 Germany 27 Frauen 15 Women 15 Estimation 13 Schätzung 13 Print advertising 12 Printwerbung 12 Product differentiation 12 Produktdifferenzierung 12 Demand 11 Internet 11 Nachfrage 11 Magazine 10 Website 10 Zeitschrift 10 Fernsehprogramm 6 Television programme 6 USA 6 United States 6 Magazine publishing 5 Zeitschriftenverlag 5 Großbritannien 4 Preismanagement 4 Pricing strategy 4 United Kingdom 4 Öffentlichkeitsarbeit 4 Bewertung 3 Business start-up 3 Consumer behaviour 3 Evaluation 3 Konsumentenverhalten 3 Public relations 3 Unternehmensgründung 3 Advertising effects 2 Angestellte 2 Bibliometrics 2 Bibliometrie 2
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Online availability
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Free 14 Undetermined 4
Type of publication
All
Article 29 Book / Working Paper 23 Journal 1
Subcategories
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Article in journal 19 Book section 10 Working paper 8 Case study 3 Guidebook 1
Language
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English 37 German 14 Spanish 2
Author
All
Kaiser, Ulrich 10 Dewenter, Ralf 2 Heimeshoff, Ulrich 2 Matanle, Peter 2 McCann, Leo 2 Rehn, Alf 2 Schimborski, Anke 2 Ahern, Lee 1 Anschütz, Tina 1 Arnberg, Klara 1 Ashmore, Darren 1 Ashmore, Darren-Jon 1 Bailey, Lauren R. 1 Banholzer, Volker Markus 1 Bell, Susan 1 Biechele, Christian 1 Bortree, Denise 1 Brewis, Joanna 1 Brüne, Gerd 1 Catterall, Miriam 1 Cheng, Hong 1 Cox, Howard 1 Dou, Xue 1 Dührkop, Claudia 1 Eikhof, Doris Ruth 1 Fabrianesi, Belinda 1 Freeman, Lynne 1 Grem, Darren E. 1 Hackney, Ray 1 Hausendorf, Jörg 1 Hsu, Cathy H. C. 1 Jones, Sandra C. 1 Kallfaß, Hermann H. 1 Kennedy, Patricia F. 1 Kim, Kwangmi Ko 1 Klimmt, Christoph 1 Klode, Sarah 1 Knapp, Felicitas 1 Lenz, Michael 1 Lin, Chyong-ling 1
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Institution
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National Bureau of Economic Research 1 Steinbeis-Stiftung für Wirtschaftsförderung 1
Published in...
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Organization : the critical journal of organization, theory and society 3 Discussion paper 2 Enterprise & society : the international journal of business history 2 Europäische Hochschulschriften / 5 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 ZEW discussion papers 2 5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002 1 Business history 1 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 1 DICE discussion paper 1 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive 1 Healthcare Marketing ... 1 IEEE transactions on engineering management : EM 1 IKOM working paper 1 Innovative Markenführung und -implementierung 1 Interactive and multi-channel marketing 1 International journal of nonprofit & voluntary sector marketing 1 International journal of production economics 1 Journal of business ethics : JOBE 1 Journal of business research : JBR 1 Journal of consumer behaviour : an international research review 1 Journal of fashion marketing and management 1 Journal of nonprofit & public sector marketing 1 Journal of vacation marketing : an international journal 1 Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen" 1 NBER Working Paper 1 NBER working paper series 1 New ways of organizing work : developments, perspectives and experiences 1 Praktiken des Vergleichens. Working Paper des SFB 1288 1 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 1 Qualitative market research : an international journal 1 Routledge focus on business and management 1 SAGE directions in organization studies ; Vol. 4 1 Simon Business School working paper 1 Wismarer Schriften zu Management und Recht 1 Working paper / National Bureau of Economic Research, Inc. 1
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Source
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ECONIS (ZBW) 53
Showing 1 - 44 of 44
 
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Comparative dynamics in the comics industry : contrasting cultures in France, Belgium and Netherlands
Vries, Rudi de - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334948
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001655272
Saved in:
Show 5 more versions 5
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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
Book / Working Paper
Cover Image
The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
Book / Working Paper
Cover Image
The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2022
Book / Working Paper
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The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2008
Book / Working Paper
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The Effects of Website Provision on the Demand for German Women's Magazines
Kaiser, Ulrich - 2002
Book / Working Paper
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Wie Vergleichsformationen Marktstandards bestimmen. Die Einführung von Abgasgrenzwerten und Katalysatoren auf dem deutschen Automobilmarkt im Spannungsfeld von Branchen- und Verbraucherschutz
Klode, Sarah - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014536575
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Fachjournalismus als Dienstleistung für die Entscheidungsgesellschaft : B2B-Zielgruppen als Rezipienten von Innovations- und Technikjournalismus
Banholzer, Volker Markus - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012877721
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Men Under Pressure : Representations of the 'Salaryman' and His Organization in Japanese Manga
Matanle, Peter - 2012
In this paper we analyse representations of the Japanese salaryman and Japanese organization in Japanese manga, or graphic novels, during the turbulent decades from the mid-1980s to the present day. We argue that manga presents salarymen protagonists in a sympathetic yet not uncritical light,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013113298
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More ads, more revs? : is there a media bias in the likelihood to be reviewed?
Dewenter, Ralf; Heimeshoff, Ulrich - 2012
This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009545966
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A propósito de ... el ladrillo : 25 años de crónica inmobiliaria
Álvarez, José María - 2017 - Primera edición
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011672750
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - 2011 - Rev.
In this paper I develop a structural model of platform demand in two-sided markets and use it to estimate platform market power and predict price changes in post-merger markets. My model and estimation procedure are applicable to settings where (1) agents on each side care about the presence of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009295363
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Media bias and advertising : (preliminary) evidence from German car magazines
Dewenter, Ralf; Heimeshoff, Ulrich - 2011 - Preliminary version, March 1, 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009356878
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Das Corporate Publishing der Zukunft : eine Trendprognose für gedruckte und digitale CP-Produkte der kommenden 20 Jahre
Knapp, Felicitas - 2016 - 1. Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011588570
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013428493
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Show 2 more versions 2
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
Book / Working Paper
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Optimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand
Kaiser, Ulrich - 2008
Book / Working Paper
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Christianity Today, J. Howard Pew, and the business of conservative evangelicalism
Grem, Darren E. - 2014
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010385987
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Pionierinnen : aus der Gründungszeit des Internets
Mersmann, Susanne - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009717740
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Women's magazines as facilitators of Christmas rituals
Freeman, Lynne; Bell, Susan - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009765586
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Reinventing the entrepreneur : turning your dream business into a reality
Tribby, MaryEllen - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010205143
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Destination image in travel magazines : a textual and pictorial analysis of Hong Kong and Macau
Hsu, Cathy H. C.; Song, Hanqun - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009776419
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Alba sudaca vs. ocaso capitalista
Mieres, Francisco - 2012 - 1. ed
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010356538
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Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971
Arnberg, Klara - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009570725
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Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping; Tan, Yue; Kim, Kwangmi Ko; Cheng, Hong - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009748092
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Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise; Ahern, Lee; Dou, Xue; Smith, Alexandra … - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009739790
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Women doing their own thing : our picture of modern women at work?
Eikhof, Doris Ruth; Summers, Juliette - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009376540
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Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard; Mowatt, Simon - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009518321
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Product selection for newsboy-type products with normal demands and unequal costs
Su, Rung Hung; Pearn, Wen-lea - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009238826
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Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina; Sonntag, Ralph - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009010234
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Fußball
Biechele, Christian - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009425187
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Nachhaltige Führung der GEO-Markenfamilie : Entwicklung und Perspektiven
Brüne, Gerd - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009349225
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Have yourself a merry little Christmas? : organizing Christmas in women's magazines past and present
Brewis, Joanna; Warren, Samantha - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009406967
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Optimal cover prices and the effects of website provision on advertising and magazine demand
2002 - [Elektronische Ressource]
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001689554
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Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003930414
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Pop (culture) goes the organization : on highbrow, lowbrow and hybrids in studying popular culture within organization studies
Rehn, Alf - 2008
Article
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The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.; Seock, Yoo-kyoung - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003958638
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The strategic implications of Web technologies : a process model of how Web technologies enhance organizational performance
Tan, Barney C. C.; Pan, Shan L.; Hackney, Ray - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003978288
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Wöchentlicher Wettbewerb um die Zielgruppe 40+ : Thema Gesundheit in wöchentlichen Frauenzeitschriften
Hausendorf, Jörg - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003815590
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Programmies als Quotenacher? : der Einfluss von Spielfilmankündigungen in der Programmpresse auf den Ausstrahlungserfolg der Filme im Fernsehen
Lenz, Michael; Tiele, Annekaryn; Klimmt, Christoph - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003906980
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Erstellung eines Marketingkonzeptes für das Fakultätsmagazin Gestaltung der Hochschule Wismar als Special Interest Zeitschrift
Dührkop, Claudia - 2009 - 1. Aufl.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013441392
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Der Markt für Programmzeitschriften : eine Analyse der Initiatoren, Formen und Wirkungen entstandener Produktdifferenzierung
Kallfaß, Hermann H. - 2008
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003758497
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Animal-companion depictions in women's magazine advertising
Kennedy, Patricia F.; McGarvey, Mary G. - 2008
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003709345
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Men under pressure : representations of the "salaryman" and his organization in Japanese manga
Matanle, Peter; McCann, Leo; Ashmore, Darren - 2008
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003760516
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Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.; Wiese, Elizabeth; Fabrianesi, Belinda - 2008
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003779989
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Sexual issues : the analysis of female role portrayal preferences in Taiwanese print ads
Lin, Chyong-ling - 2008
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003783311
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A space of one's own : women's magazine consumption within family life
Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003585347
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Guerilla direct: the case for mental_floss
Maloney, Toby; Maloney, Melanie - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003522162
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Imagekontrolle mit längsschnittorientierten Positionierungsmodellen unter besonderer Berücksichtigung der konfirmatorischen Faktorenanalyse
Schimborski, Anke - 1997
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012699480
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Imagekontrolle mit längsschnittorientierten Positionierungsmodellen unter besonderer Berücksichtigung der konfirmatorischen Faktorenanalyse
Schimborski, Anke - 1997
Book / Working Paper
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Internet reference services quarterly : a journal of innovative information practice, technologies & resources
Binghamton, NY : Haworth Press - 1.1996 -
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000589134
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Rekonstruktion der Pressemarktentwicklung : Beispiel populäre Jugendpresse
Vogel, Andreas - 1996
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001318254
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