Drawing on the theory of planned behavior, the main purpose of this cross-sectional study was to identify gender-related differences in the levels of and the interrelations among attitude toward entrepreneurship, perceived behavioral control, and entrepreneurial intention using multi-group...

The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...

This paper sets out to ascertain and to revisit the concept of Entrepreneurial Intention (EI) among international students in Turkey. By utilizing Ajzen’s theory of planned behavior (TPB) as the explaining model, this paper shows that EI obviously exists among the international students in...

This study investigates attitudes towards entrepreneurship within a national culture. The effects of culture represent the most significant and unexplored factor in current theories of entrepreneurial intentions. The study uses Q methodology to conduct a hybrid qualitative and quantitative...

A crucial prerequisite for the success of development interventions is their uptake in the targeted population. We use the setup of an intervention conducted in Indonesia and Pakistan to investigate dis-/incentivizing factors for program’s uptake and support. Making use of a framework grounded...

This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in...

As a function of the digitized world that we live in and the idea about a cashless society, we have experienced how the phenomenon mobile payments has grown in recent years. The work carried out in order to create electronic payment systems for implementation in situations where cash typically...

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...

"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context, members of generations Y and Z are emerging as distinctive...

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

Changes regarding the importance of graduates' competences by employers and changes of competences themselves are to a great extend driven by the technological changes, digitalization, and big data. Among these competences, the ability to perform business and data analytics, based on statistical...

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the p roduct origin and its labelling in the context of food quality and safety . First, the theoretical background of food quality and safety, product origin,...

People's health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were...

"This is the story of a seductive idea. Over the past century, the potential of new technology to solve social dilemmas has captivated modern culture. From apps that encourage physical activity to airport scanners meant to prevent terrorism, the concept that clever innovation can improve society...