Is there consumer demand to support Black-owned businesses? To explore, we investigate the impact of a new feature on a large online platform that made the race of a set of Black business owners salient to customers. We find that this feature substantially increased demand for Black-owned...

Although agroforestry offers multiple benefits, its adoption by small-scale farmers remains low in some regions in developing countries. Besides economic motives also intrinsic motivations can influence farmers’ behaviour. This study identifies farmers’ intrinsic drivers to adopt...

Objective: This study aims to demonstrate the positive relationships between mindfulness, perceived social support, and social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB). Research Design & Methods: This study surveyed 525 students who have been taking social...

Purpose: This study tested the applicability of the TPB model to explaining restaurant customers' attitudes toward pro-environmental behavior supported in the social media community. The specific objectives were to identify the relative influence of each construct on behavioral intention and to...

The present study aimed to adopt the extended theory of planned behavior (TPB) to determine the intentions of owner-managers in SMEs towards engaging in sales tax compliance. The study distributed a total of 660 questionnaire copies through systematic random sampling to the mangers/owners of...

Among scholars, there is an interest in understanding how entrepreneurial behavior is influenced by the consequences of crises. The COVID-19 pandemic may negatively or positively affect individuals' behavior, including entrepreneurial intention. Thus, this paper seeks to study whether or not the...

There are various factors, such as the use of growth hormones, chemical additives in animal feed, animal welfare, health issues, and environmental concerns, which have led to a steady increase in global consumption of organic meat. The literature on organic consumer behaviour recently focuses on...

Mobile banking is a service provided by a bank that allows full remote control of customers' financial data and transactions with a variety of options to serve their needs. With m-banking, the banks can cut down on operational costs whilst maintaining client satisfaction. This research examined...

Energy waste is an emerging issue worldwide, with energy conservation goals, such as conscious energy consumption, playing a crucial role in helping the environment. The rapid growth of smart appliances has led to the development of mobile applications, with an increased interest among...

In recent years, there has been a growing concern about the environmental impacts of consumers' behaviour. As this environmental awareness increases, consumers tend to focus more on green products and how purchasing these products represents an effective way to protect the environment. Through...

Higher education institutions (HEIs), with their research output and researchers, can make significant contributions to firms. Nevertheless, what drives researchers' intention to collaborate with firms still requires further exploration. Taking a behavioral approach, this study developed and...

Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine...

In this paper, we investigate entrepreneurial intention by applying the Theory of Planned Behaviour (TPB) by Ajzen (1991). We specifically examine the role of gender on entrepreneurial education and role models or parental self-employment (PSE), by carrying out a multi-group analysis (MGA). We...

In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the "Mountain Product" quality scheme. The research aims to analyze people's attitudes towards mountain foods...

The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance...

The paper presents the results of the research of the impact that Facebook and smartphone use have on the enterprise potential, individual entrepreneurial orientation and entrepreneurial intentions of students in Serbia. The moderating effects of gender and the year of study were also examined....

This research attempt to analyze risk and benefit factors as well as their influence on sustainability intention of FinTech. We elucidate the Planned Behavior Theory by including the perceived benefits and perceived risk variables to investigate its effect on intention to continue using FinTech....

Crowdfunding has recently gained ground as an alternative financing means, particularly for start-ups and risky enterprises. We hereby analyse Romanian and South Korean students' intentions to use crowdfunding in their future ventures. Using PLS-SEM (N=441), we first investigated the influence...

Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of this study was to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of the...

Purpose: This study sought to understand the factors that influence the behavioural intention of households towards microgeneration technologies. This includes subjective knowledge (SK) within the TPB framework as a determinant of behavioural intention. Methods: A quantitative research approach...