Search Results - subject_exact:"Consumer behaviour"

AI, security, and trust in the digital wallet : evidence from current Romanian FinTech users

Bodorin, Bianca-Eugenia; Ciobanu, Eliza - 2026

The digitalization of finance has accelerated the diffusion of FinTech and raised new questions about how AI, data security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking, security perceptions, AI-enabled personalisation and trust...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591110

Generational and economic differences in the effectiveness of product placement : a predictive approach using CART analysis

Vrtana, David; Duricova, Lucia - 2026

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625319

Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention : Rashad Maharramov; Bahman Huseynli; Gözde Kandemir Çomoğlu

Maharramov, Rashad; Huseynli, Bahman; Kandemir … - 2026

Purpose- The purpose of the research is to analyse the impact of electronic word-of-mouth (e-WOM), brand image, and consumer attitude on purchase intention, as well as the moderating influence of trendiness on these relationships.Research methodology - The study is quantitative research. Six...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644302

Toward charity engagement of generation Z : do gender and economic standing of household matter?

Badowska, Sylwia; Delińska, Liwia - 2025

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z's representatives in order to determine charity engagement in the wake of the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655158

Empowering consumers : the impact of awareness on skill development and assertiveness in market engagement

Simanjuntak, Megawati - 2025

Consumer empowerment focuses on the knowledge, attitudes, skills, and advocacy that enable consumers to recognize and defend their rights and responsibilities. This study aims to explore the relationship between consumer awareness, skills, and assertiveness, highlighting the role of consumer...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655173

Using big data for demand forecasting and dynamic pricing

Zelenyi, Dmytro - 2025

The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438778

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Using big data for demand forecasting and dynamic pricing

Zelenyi, Dmytro - 2025

Article

Evaluation of the effects of organic food labels on consumer preference via neuromarketing

Uyar, Ahmet - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439088

Understanding electric vehicle adoption : the role of information frictions and heterogeneous beliefs

Fitzpatrick, Aoife Claire - 2025

In 2023, the transportation sector in Europe contributed 25% of CO2 emissions, with almost no reduction since 2010. Despite government policies promoting decarbonization, public adoption of electric vehicles (EVs) remains limited. This study, involving 5,500 German participants from a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444167

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Understanding electric vehicle adoption: The role of information frictions and heterogeneous beliefs

Fitzpatrick, Aoife Claire - 2025

Book / Working Paper

The impact of green attitudes and environmental perception on electric vehicle purchase willingness in Jeju Island

Lee, Seon Ju; Lee, Sun; Kang, Sung Jin - 2025

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445586

Mapping e-commerce research during the COVID-19 pandemic : A Bibliometric Analysis

Jajić, Ivan; Herceg, Tomislav; Pejić Bach, Mirjana - 2025

Digital technology and broad Internet access have significantly changed consumer behaviour, primarily through the rise of online shopping and improved information-sharing channels. Objectives: The COVID-19 epidemic fuelled the adoption of digital technologies, leading to a significant increase...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561489

Emotional content in charitable foundations' communication on social media : a case study approach

Kundrotaitė, Viktorija; Šontaitė-Petkevičienė, Miglė - 2025

This paper analyses the use of emotional content in charitable foundations' communication on social media. The theoretical part of the article discusses the opportunities of digital communication on social media, the use of emotional content in the social media communication of non-profit...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616651

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526543

Building the international competitiveness of Macedonian wines through sustainability

Mladenovska Jelenkovic, Elena - 2025

North Macedonia has a long-standing tradition of viticulture, with more than 85% of its wine production destined for export markets. In this highly competitive global environment, the effectiveness of marketing strategies relies not only on product quality and authenticity, but also on alignment...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627605

Bridging awareness and booking behaviour : a critical analysis of sustainability and environmental certifications in Italian tourism

Giraldi, Luca; Capanna Piscè, Guido; Olivari, Luca - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641888

Emerging trends in food consumer behaviour

Coman, Claudiu; Coman, Ecaterina; Cilan, Teodor Florin - 2025

Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research directions in the field and the trends that could shape...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415138

Modelling purchase intentions towards traditional small grain foods in Zimbabwe

Moyo, Arnold; Amoah, Felix; Van Eyk, Marlé - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573309

The impact of corporate communication on consumer psychology and product choice

Zhong, Shuai; Ji, Chunli; Prentice, Catherine; Yang, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456430

Hidden consequences of consumer protection on the financial market : regulation-introduced bias

Šindelář, Jiří; Budinský, Petr - 2024

This paper deals with the problem of how the risk perception among retail customers is affected by the consumer protection regulation on the financial market. Through a questionnaire survey, we have measured the effect of selected consumer protection measures on banking or investment decisions...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015054101

Much more than just an ingredient : palm oil and its consumer perspectives in Indonesia

Lieke, Sophie-Dorothe; Adhi, Andriyono Kilat - 2024

While consumers in palm oil-importing countries mainly encounter palm oil as an ingredient, consumers in palm oil-producing nations additionally rely on it as their primary cooking oil. Using focus group discussions across low, middle- and high-income groups (10 groups, n=81), this paper...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061555

Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study

Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014549717

Can gene-editing accelerate the protein shift? : consumer acceptance of an upcycled meat-substitute

Edenbrandt, Anna Kristina; Lagerkvist, Carl-Johan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015070101

Preferences of generations of customers in Slovakia in the field of marketing communication and their impact on consumer behaviour

Cagala, Matúš; Babčanová, Dagmar - 2024

This paper deals with the analysis of the preferences of different customer generations in Slovakia in the field of marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of company strategies and has a key influence on how...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072408

Behavioural factors influencing consumer acceptance of sustainable healthy food : a review and research agenda

Bourke, Bríd C.; McCarthy, Mary; McCarthy, Sinead N. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015102066

Estimating geographical retail markets from card spending data

Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084607

Meta-analytic review of online purchase intention: conceptualising the study variables

Ghosh, Munmun - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456672

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Meta-analytic review of online purchase intention : conceptualising the study variables

Ghosh, Munmun - 2024

Article

Phygital luxury experiences : a correspondence analysis on retail technologies

Guzzetti, Alice; Crespi, Roberta; Belvedere, Valeria - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465968

The power of climate labels the search for an optimal label design

Stephansen, Camilla; Lane, Hakan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450574

A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - 2024

This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft cocktail bartenders who act as both ‘agent’ and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520069

Online shopping behaviour of Slovak during the COVID-19 pandemic

Oleárová, Mária; Bačík, Radovan; Iannaccone, Barbora; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196750

Consumer perceptions matter : a case study of an anomaly in English football

Reade, J. James; Ours, Jan C. van - 2024

In 1983 England's fifth-tier football competition introduced a two-points-for-a-home-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326333

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Consumer perceptions matter : a case study of an anomaly in English football

Reade, J. James; Ours, Jan C. van - 2024

Book / Working Paper

The usage of emotional content in digital communication : the case of Lithuanian charitable foundation

Kundrotaitė, Viktorija; Šontaitė-Petkevičienė, Miglė - 2024

This paper analyses the use of emotional content in digital communication of the charitable foundation. The theoretical part of the article discusses the concept of digital communication, the peculiarities of using emotional content in digital communication and the influence of emotional content...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015472046

Understanding the relationship between in-store and online shopping channel choice behaviour of customers : a systematic literature review

Biswas, Archiman; Chattopadhyay, Subrata; Barai, Parama; … - 2024

The advancement of digital technology and the growth of e-commerce have significantly changed the shopping channel choice behaviour (SCCB) of customers. This article presents a systematic literature review on the SCCB of customers using a hybrid review approach that includes bibliometric...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446770

A review of psychological resilience : paving the path for sustainable consumption

Hamza Azam; Nazlida Muhamad; Mohamad Syazwan Ab Talib - 2024

Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448866

Digital influence : a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles

Jibril, Abdul Bashiru; Padi, Abigail - 2024

This study explores the implications of digital influence on purchasing patterns among Ghanaian women, focusing on the nuanced distinctions between working and non-working lifestyles. Employing a robust quantitative research approach, insights were gathered from 279 respondents through a survey....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449175

Consumer mimicry of sports influencers on social media : a study on how influencers' traits influence consumer buying behaviors

De Araujo, Sheryl V. I.; Kamath, Giridhar B.; Pai, Rajesh R. - 2024

This study investigates the influence of sports influencers on consumer buying behaviors, focusing on the characteristics of these influencers and their impact on followers' choices. The advent of social media has allowed millennials to engage with brands, often tying this engagement to elements...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449211

Advances in neuromarketing and improved understanding of consumer behaviour : analysing tool possibilities and research trends

Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana … - 2024

Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443754

Exploring the impact of giving free food samples and loyalty cards on sustainable food choices : a stepped wedge trial in workplace food outlets

Gold, Natalie; Cornel, Pieter; Zhuo, Shi; Thornton, Katie; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562319

Social media word of mouth and masstige purchase behaviour

Burhanudin, Burhanudin; Septianti, Firsta Diva - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015404088

Unemployment, benefits and household spending: New evidence from UK bank account data

Delestre, Isaac; Waters, Tom - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015608873

How Psychological Antecedents of Perceived Authenticity in Influencer Marketing affects Consumer Loyalty: The Role of Confidence, Social, and Special Treatment Benefits

Hussain, Naveed; Siddiqui, Danish Ahmed - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640908

Assessing recent changes to the Soft Drinks Industry Levy

Brogaard, Martin; Vyas, Gautam - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015652434

The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia

Xia, Zongwen - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616809

Extending green technology adoption models : determinants of MSMEs' purchase intention for a hybrid solar-electric cart in urban Indonesia

Purwanto, Edi; Nugraha, Hari; Siregar, Ismail Alif - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617046

Political identity and consumer behaviour : Musk and Tesla in Germany

Buggle, Johannes; Butschek, Sebastian; Tenschert, Elian - 2026

We study how a political identity shock affects high-stakes consumption choices. Late in 2024, Elon Musk endorsed Germany's far-right Alternative für Deutschland. We document that after this, Tesla sales rose by up to 30 percent in right-leaning districts relative to left-leaning ones, without...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617211

Behavioural and policy drivers of electric vehicle repurchase intention in Malaysia : insights for an inclusive energy transition

Chong, Kim Mee; Aziz, Atif; Parveen, Manam; He, Long; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617387

Household consumption in Colombia: a nonlinear cointegrating approach

Arango Thomas, Luis Eduardo; Flórez, Luz A.; Posada, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617560

Shopping versus shipping : a spatial competition theory of E-commerce

Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617925

Monopolistic competition under horizontal and vertical differentiation

Kichko, Sergey; Marini, Marco; Saulle, Ricardo; Thisse, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614997

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Monopolistic competition under horizontal and vertical differentiation

Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026

Book / Working Paper

Monopolistic competition under horizontal and vertical differentiation

Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026

Book / Working Paper

Corporate intent

Landier, Augustin; Sastry, Parinitha; Thesmar, David - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618251

Consumer consent regulation

Strausz, Roland - 2026

Consumer consent regulation is the cornerstone of modern data privacy regulation such as the European GDPR and the Californian CCPA. By ensuring that consumers can reject any harmful data collection, the regulation seems an effective tool for protecting consumers against price discrimination. By...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618327

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Consumer consent regulation

Strausz, Ronald - 2024

Book / Working Paper