This research investigates the impact of social media marketing on the performance of fast-moving consumer goods (FMCG) firms. Using a quantitative approach and survey data, the study examines the relationship between social media marketing strategies and key performance indicators such as brand...

The present study has as its scope the analysis of budgetary devices that are embodied as budget planning tools, namely, the Pluriannual Plan, the Budget Guidelines Law and the Annual Budget Law. The present research seeks to understand the characteristics of federal budget laws, contained in...

Numerous research on the topic of social dynamics influencing the marketing of fast moving consumer items have been conducted over the course of several decades (Al-Tit, 2017). Conclusions from the majority of investigations have been mixed (Al-Tit, 2017). Avdelidou-Fischer (2016), for example,...

This study investigates the effects of working capital management (WCM) through and its components (Days Sales Outstanding-DSO, Days Inventory Outstanding-DIO, and Days Payable Outstanding-DPO and Net Working Capital) on firm profitability in consumer goods and construction firms by applying...

This study aims to determine the effect of partial and simultaneous tax planning and profitability on equity. Tax planning and profitability are used as independent variables—Equity as a dependent variable. The population in this study is all companies in the consumer goods industry listed on...

This research is expected to check the influence of tangibility, profitability, and firm size on financing policy with debt. Moreover, to implement this purpose, this study employs the Indonesian-listed companies in the consumer goods industry between 2018 and 2020. Once calculating the sample...

Manuscript type: Research paper Research Aims: The study examines the influence of influencer marketing strategies on consumer purchasing behaviour among Fast Moving Consumer Goods (FMCG) companies in Ghana. Research Findings: The findings showed that YouTube is the most popular social media...

We match patents to products using natural language methods applied to detailed product descriptions and patent texts in the consumer goods sector. While more than half of product innovations originate from non-patenting firms, patent filings are on average followed by subsequent product...

Background: The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important for the sector...

Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been...

Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been...

Building on extant research on domains of project organising, the aim of this study is to explore the application of the concept of owner capabilities to the wider setting of the project society. To this end, the study focuses on the context of project-supported organisations (PSOs) that operate...

When the tendency of dividends pay-out ratio is falling down, the number of investors who wants to invest on the consumer goods industries becomes decreasing. It was predicted because several firms of the consumer goods industry prefer to reinvestment their profits. This problem has given a...

India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...

FMCG industry is one of the most important industries of the world. India’s FMCG sector is the fourth largest industry in India. It provides employment for more than four million people in downstream activities. Its principal components are Household care, Personal care and Food and Beverages....

With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an...

Financial management aims at maximizing shareholders' wealth and this requires financial decision makers balance capital funding between investments in projects that increase the firm's long term profitability and sustainability (value). Thus, the need for examination of the relationship between...

This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online advertisement. The results of this research show that for...

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...

In this era where consumers are continuously exposed to media from different sources, an engaging advertisement can be a make or break affair for an organization to thrive in today’s world of cutthroat competition. The current generation’s preference for video content over static content...

The Indian economy is undergoing significant field of growth in FMCG sector with diverse businesses, including food, beverages, grains, cosmetics etc. The paper studies the impact of coronavirus pandemic on FMCG sector in India and the impact on consumer behaviour in India. The paper found that...

The objective of this paper is to determine Earnings management in the context of the Indian FMCG ( Fast moving consumer goods ) companies. For the calculation of earnings management Modified Jones model’s Balance sheet approach and DeAngelo model was applied. The data was collected from 5...

Frontmatter -- Inhalt -- Vorwort -- Teil 1: Kultur der Dissimilarität -- Kapitel 1. Das Material -- Kapitel 2. Der Stil -- Kapitel 3. Nah- und Fernsicht -- Teil 2: Der produktive Konsument -- Einleitung -- Kapitel 4. In der Sortierstation der Kultur -- Kapitel 5. Soziales Wollen und kulturelles...

Mit einer grundlegend neuen Qualitätstheorie des Konsums zeigt Ernst Mohr: Distanz und Nähe werden im Sozialen konsumierend kommuniziert und durch Kommunikation produziert. Er positioniert Stile postmoderner Gruppen – wie bspw. Hip-Hop, Punk, Skinhead, Hipster, Pop – mit jenen des...

This chapter draws on price discrimination and historical production models to build price and operations strategy typologies in manufacturing. Historically, manufacturing firms have been unable to find production models that achieve optimal price and operations strategies. For instance, craft...

The study examined the effect of corporate governance surrogates on financial performance of quoted consumer goods firms in Nigeria. The population is made up of all listed consumer goods firms in Nigeria, from which 16 companies were randomly selected. The study used data gathered from...