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Year of publication
Subject
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Konsumgüterindustrie 933 Consumer goods industry 791 Deutschland 175 Germany 158 Theorie 133 Theory 133 Consumer behaviour 98 Konsumentenverhalten 98 Lieferantenmanagement 96 Supplier relationship management 96 Konsumgüterhandel 81 Brand management 73 Markenführung 73 Lieferkette 71 Supply chain 71 USA 71 Consumer goods 66 Konsumgüter 66 United States 66 Consumer goods marketing 65 Konsumgütermarketing 65 Marketingmanagement 65 Einzelhandel 62 Marketing management 61 Marketing 58 Consumer products distribution 55 Retail trade 53 Multinationales Unternehmen 46 Markenartikel 43 Indien 42 Transnational corporation 42 India 41 Brand 40 Innovation 39 Innovationsmanagement 37 Unternehmenskooperation 37 Innovation management 36 Beziehungsmarketing 35 Distribution channel 35 Relationship marketing 35
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Online availability
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Free 91 Undetermined 76
Type of publication
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Book / Working Paper 463 Article 459 Journal 13
Type of publication (narrower categories)
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Article in journal 314 Aufsatz in Zeitschrift 314 Hochschulschrift 178 Thesis 144 Aufsatz im Buch 142 Book section 142 Graue Literatur 121 Non-commercial literature 121 Case study 69 Fallstudie 69 Arbeitspapier 46 Working Paper 46 Dissertation u.a. Prüfungsschriften 39 Bibliografie enthalten 34 Bibliography included 34 Collection of articles of several authors 15 Sammelwerk 15 Amtsdruckschrift 12 Government document 12 Aufsatzsammlung 9 Statistik 9 Conference proceedings 8 Konferenzschrift 8 Statistics 8 Company information 6 Firmeninformation 6 No longer published / No longer aquired 6 Forschungsbericht 4 Mehrbändiges Werk 4 Multi-volume publication 4 Reprint 4 Collection of articles written by one author 3 Conference paper 3 Guidebook 3 Interview 3 Konferenzbeitrag 3 Market information 3 Marktinformation 3 Ratgeber 3 Sammlung 3
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Language
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English 450 German 428 Russian 18 French 14 Undetermined 12 Polish 5 Italian 4 Spanish 3 Bulgarian 1 Czech 1 Ukrainian 1
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Author
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Zentes, Joachim 10 Großpietsch, Jochen 7 Olbrich, Rainer 7 Beissinger, Thomas 6 Bronnenberg, Bart J. 6 Marczak, Martyna 6 Bauer, Hans H. 5 Kopka, Udo 5 Schlippenbach, Vanessa von 5 Swoboda, Bernhard 5 Thonemann, Ulrich 5 Breuer, Peter 4 Dellago, Verena 4 Diller, Hermann 4 Gierl, Heribert 4 Görtz, Gunnar 4 Keller, Wolfgang 4 Kotzab, Herbert 4 Neidhart, Michael 4 Otto, Andreas 4 Oversohl, Christian 4 Perrey, Jesko 4 Schemm, Jan Werner 4 Schröder, Hendrik 4 Sänger, Frank 4 Weng, Jens 4 Ahlert, Dieter 3 Bagchi, Bhaskar 3 Bahrami, Kourosh 3 Baumgarten, Antje 3 Behrenbeck, Klaus 3 Bentz, Stephan 3 Berg, Maxine 3 Brown, Bruce 3 Buttkus, Michael 3 Chevalier, Michel 3 Clayton, Tony 3 Curatola, Giuliano 3 Donadelli, Michael 3 Donzé, Pierre-Yves 3
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Institution
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Springer Fachmedien Wiesbaden 7 Institut national de la statistique et des études économiques <Frankreich> 4 Bundesvereinigung Logistik 2 Fisher Investments Inc. <Woodside, Calif.> 2 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 2 Gesellschaft für Konsum-, Markt- und Absatzforschung 2 McKinsey & Company <München> 2 National Bureau of Economic Research 2 Procter & Gamble Company 2 Accenture 1 Agence Française de Développement 1 Aprelʹskaja meždunarodnaja naučnaja konferencija po problemam razvitija ėkonomiki i obščestva <15., 2014, Moskau> 1 Axel Springer AG 1 BearingPoint GmbH <Berlin> 1 CPC Deutschland GmbH <Heilbronn> 1 Centro studi Confindustria 1 Deutschland / Bundeswehr / Universität Hamburg 1 Deutschland / Statistisches Bundesamt 1 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 1 FernUniversität in Hagen 1 Friedrich-Alexander-Universität Erlangen-Nürnberg / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Logistik 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Gesellschaft für Bildung und Information des Handels <Berlin> 1 Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon> 1 Harvard Graduate School of Business Administration 1 Haufe-Lexware GmbH & Co. KG 1 Henkel Kommanditgesellschaft auf Aktien 1 Institut Istorii i Archeologii <Sverdlovsk> 1 Institut Sociologii <Minsk> 1 Institut for Miljø- og Erhvervsøkonomi <Esbjerg> 1 Institut für Marketing <Berlin> / Lehrstuhl für Konsumgüter- und Dienstleistungsmarketing 1 Institut für Technologie- und Innovationsmanagement <Hamburg> 1 Instytut Ekonomiky <Kiew> 1 Investicionnaja Gruppa Aton <Moskau> 1 Kanada / Government 1 Latvijskaja SSR / Komitet po Statistike 1 Logos Verlag Berlin 1 MVIRDC World Trade Centre <Muṃbaī> 1 Martin-Luther-Universität Halle-Wittenberg / Sektion Wirtschaftswissenschaft 1 McKinsey & Company <Köln> 1
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Published in...
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Akzente 17 Europäische Hochschulschriften / 5 15 Gabler Edition Wissenschaft 13 The journal of brand management : an international journal 13 Journal of advertising research 9 Harvard-Business-Manager : das Wissen der Besten 7 SpringerLink / Bücher 7 Direct store delivery : concepts, applications and instruments 6 Industrial marketing management : the international journal for industrial and high-tech firms 6 Longer lasting products : alternatives to the throwaway society 5 Marketing : ZFP ; journal of research and management 5 Neue betriebswirtschaftliche Forschung : Nbf 5 Schriften zu Marketing und Management 5 Springer eBook Collection 5 Springer eBook Collection / Business and Economics 5 Case studies on MNCs in India 4 Discussion paper / Centre for Economic Policy Research 4 Gabler-Edition Wissenschaft 4 Handelsforschung 4 Reihe: Planung, Organisation und Unternehmungsführung 4 Schriftenreihe Unternehmensführung und Marketing 4 Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences 4 The journal of product & brand management 4 The journal of product innovation management : an international publication of the Product Development & Management Association 4 Trademarks, brands, and competitiveness 4 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 4 Arbeitspapier 3 Betriebswirtschaftslehre für Technologie und Innovation 3 Discussion papers / Deutsches Institut für Wirtschaftsforschung 3 Edition transcript 3 European management journal 3 Harvard business review : HBR 3 International journal of innovation management 3 International journal of retail & distribution management 3 Journal of business ethics : JOBE 3 Journal of business research : JBR 3 Journal of economics & management strategy : JEMS 3 Journal of marketing 3 Journal of retailing and consumer services 3 Neue betriebswirtschaftliche Forschung : nbf 3
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Source
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ECONIS (ZBW) 856 USB Cologne (EcoSocSci) 73 USB Cologne (business full texts) 4 EconStor 1 RePEc 1
Showing 1 - 50 of 935
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The application of strategic management accounting : evidence from the consumer goods industry in Vietnam
Thieu Manh Nguyen; Nguyen, Thanh Thi - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 139-146
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Reverse logistics strategies and their effect on the competitiveness of fast-moving consumer goods firms in South Africa
Makaleng, Mpho Sharon Makgedi; Hove-Sibanda, Progress - In: Logistics 6 (2022) 3, pp. 1-26
Background: The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important for the sector...
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Fast moving consumer goods sector in India : tending towards oligopoly?
Anupama, S.; Dharmajan, Dhanisha; Nair, Rajiv - In: Arab economic and business journal 14 (2022) 1, pp. 17-30
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Knowledge management and competitive advantage of listed consumer goods manufacturing companies in Nigeria
Shodiya, Olayinka Abideen - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 36-47
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Exploring green packaging acceptance in fast moving consumer goods in emerging economy : the case of Malaysia
Siti Norida Wahab; Lokhman Hakim Osman; Seh Boon Koay; … - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 17 (2021) 4, pp. 503-517
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Marketing-quality interface : an empirical analysis of FMCG customers
Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...
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How to Attract Attention of Investors Through Dividend Policy on the Consumer Goods Industries?
Hardiyanti, Siti Epa - 2021
When the tendency of dividends pay-out ratio is falling down, the number of investors who wants to invest on the consumer goods industries becomes decreasing. It was predicted because several firms of the consumer goods industry prefer to reinvestment their profits. This problem has given a...
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Responsiveness of Consumers on the Marketing Tools of Fast Moving Consumer Goods
Abraham, Mathew - 2021
India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...
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Impact of Cultural Values on Impulsive Buying Behavior in Fast Moving Consumer Goods in Sri Lanka – Concept Paper
Wijesekara, T.; Tennakoon, T. M. A. P.; Thisura, W. A. P.; … - 2021
The cosmetic industry is one of the fastest-growing and essential industries in the world as well as in Sri Lanka. Usage of chemical base cosmetics causes environmental and health issues. Meanwhile, there is a number of organic and natural cosmetic products are available in the Sri Lankan market...
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Structural models of the consumer goods industry in China, Turkey and Italy
Rubtsova, Natalya Aleksandrovna; Baychik, Anna Vitalievna; … - In: European research studies 20 (2017) 4A, pp. 632-650
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The Dimensions of Corporate Social Responsibility and Customer Loyalty of Consumer Goods Companies in Nigeria
Dzeawuni, Wirnkar Alphonsius - 2020
This research examined the effects of the dimensions of corporate social responsibility on customer loyalty of consumer goods companies in Nigeria. The quantitative and ex post facto research designs were found appropriate for the study. Secondary source of data collection via panel data was...
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A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods
Chakraborty, Subhadeep - 2020
The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers' needs in the Indian market. Keeping this point in view, the paper...
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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
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Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst - 2020
Mit einer grundlegend neuen Qualitätstheorie des Konsums zeigt Ernst Mohr: Distanz und Nähe werden im Sozialen konsumierend kommuniziert und durch Kommunikation produziert. Er positioniert Stile postmoderner Gruppen – wie bspw. Hip-Hop, Punk, Skinhead, Hipster, Pop – mit jenen des...
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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods
Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9
Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...
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Online Advertising : How the Consumer Goods Speaks to Women
Hasyim, Muhammad - 2020
This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online advertisement. The results of this research show that for...
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Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung : empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests
Jansen, Hans Christian - 2022
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
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Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung : empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests
Jansen, Hans Christian - 2022
Zum Preismanagement im Konsumgüterhandel -- Ausgewählte Rahmenbedingungen im Konsumgütersektor -- Zur Datengrundlage der empirischen Untersuchung -- Zur Verschiebung der Nachfrage zwischen Hersteller- und Handelsmarken -- Preis-Qualitäts-Relationen im Konsumgütersektor vor dem Hintergrund...
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How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris - 2022
Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...
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Digitale Lösungen mit Potenzial : Impulse und Beispiele zur Förderung von nachhaltigem Konsumentenverhalten
Schmitz, Anna-Karina; Platzek, Florian; … - In: Digitalisierung und Nachhaltigkeit - Transformation von …, (pp. 189-205). 2022
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
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Paradoxical tensions in business sustainability : how corporations develop sustainable ventures
Geradts, Thijs; Jansen, Justin - In: Handbook on the business of sustainability : the …, (pp. 152-169). 2022
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Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
Hesse, Andreas; Bündgen, Karolin; Claren, Saskia; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 520-537
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Value Creation of Intellectual Capital : Financial Performance Analyses in Indonesian Publicly-Listed Consumer Goods Industry
Feimianti, Elisabeth - 2019
A paradigm to knowledge-based economy has encouraged companies to increase their quality of employees to respond to the market transformation. Employees are often forgotten as valuable assets since employees are often only represented by wages and salaries, including other related employees'...
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The role of supermarket chains in developing food, other fast-moving consumer goods and consumer goods suppliers in regional markets
Das Nair, Reena; Landani, Namhla - 2019
Supermarkets are strong catalysts to stimulate the growth and development of producers and suppliers of processed food and manufactured products in Southern Africa. This paper assesses the role of supermarkets and governments in developing supplier capabilities through supplier development...
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Fast moving consumer goods (FMCG) market in Romania: features and trends
Stanciu, Silvius; Virlãnutã, Florina Oana; Vochin, … - In: Amfiteatru economic : an economic and business research … 21 (2019) 13, pp. 778-794
The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security...
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Capital structure and investment decision : what does emerging consumer goods industry tell us?
Arafat, M. Yasser; Ari Warokka; Suryasaputra, Ruswiati - In: Journal of financial studies & research : JFSR 2014 (2014), pp. 1-11
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Vendre l'Europe au monde : l'industrie globale du luxe des années 1980 à nos jours
Donzé, Pierre-Yves - 2021
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The production of consumer society : cultural-economic principles of distinction
Mohr, Ernst - 2021
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Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Kumar, Arvind - In: International journal of business excellence : IJBEX 24 (2021) 1, pp. 84-100
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Supply chain design dimensions for supply chain resilience in the South African fast-moving consumer goods retail industry
Neboh, Nkechi D.; Mbhele, Thokozani Patmond - In: Africa journal of management 7 (2021) sup1, pp. 58-81
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Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat; Chakraborty, Abhishek; Triantis, … - In: Journal of business research : JBR 133 (2021), pp. 388-398
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Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry; Dunn, Steven; Miari, Christopher - In: International journal of market research 63 (2021) 4, pp. 471-493
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Akquisitionen als Teil der Unternehmensstrategie : eine Untersuchung der Übernahmen der heutigen Henkel AG & Co. KGaA (1945-1985)
Ruch, Claudius - 2021 - 1. Auflage
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
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Esportare la dolce vita : rapporto ...
Centro studi Confindustria - Roma : Confindustria Servizi S.p.A. - 9. edizione-
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A Study on Changing Consumer Behaviour towards Fast Moving Consumable Goods in India
K, Deekshitha - 2017
Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved...
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Investment-Specific Shocks, Business Cycles, and Asset Prices
Curatola, Giuliano - 2017
A previously disregarded source of time variation in real investment opportunities, namely long-run investment productivity shocks, helps explain the joint behavior of macroeconomic quantities and asset prices. A two-sector general equilibrium model with long-run investment shocks and wage...
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Drivers of Product Expiration in Consumer Packaged Goods Retailing
Akkas, Arzum - 2017
Product expiration is an important problem in the consumer packaged goods (CPG) industry costing 1-2% of gross retail sales and eroding industry profits substantially. It can be caused by several factors related to store operations, supply chain practices, and product demand characteristics....
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Shaping the future of retail for consumer industries : insight report
Weltwirtschaftsforum - 2017
"The next decade is expected to be the golden age of the consumer, with shoppers having more choices and control than ever before. They will be presented with a growing array of products and services, often personalized to their specific needs and wants. Consumers will continue to demand price...
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Empirical analysis of operating efficiency and firm value : a study of fast moving consumer goods and pharmaceutical sector in India
Bhullar, Pritpal Singh - In: International journal of economics and financial issues … 7 (2017) 3, pp. 671-675
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A framework for better evaluations of supply chain collaborations : evidence from the Dutch fast moving consumer goods industry
Jung, Verena; Peeters, Marianne; Vredeveld, Tjark - 2017
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On the acceptance of gain sharing methods in supply chain collaboration
Grigoriev, Alexander; Jung, Verena; Peeters, Marianne; … - 2017
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Warum Start-ups und Produkte floppen : die 10 Todsünden des Marketings im Zeitalter der Digitalisierung
Müller, Tina; Schroiff, Hans-Willi - 2020 - 2. Auflage
Erfolgreiche Markenarbeit im digitalen Zeitalter ist sehr viel komplexer und anspruchsvoller geworden. Gerade auf der Handelsseite entsteht ein Schwarm von neuen Gründermarken und Start-ups, die mit Neuprodukten und Dienstleistungen den Markt erobern wollen und auf die realen sowie virtuellen...
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The effect of business strategy on tax avoidance in Indonesia's consumer goods industry
Aryotama, Putra; Firmansyah, Amrie - In: Public sector accountants and quantum leap : how far we …, (pp. 235-239). 2020
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Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin; Hjelm-Lidholm, Sara - In: Australasian marketing journal 28 (2020) 1, pp. 30-34
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Erfolgsfaktoren von Online Customer Experience : die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche
Frohne, Greta - 2020
Theoretische Fundierung von Online Customer Experience -- Konzeptualisierung von OCE Kategorien: Sensorische, affektive, kognitive, relationale, konative Dimension -- Fallstudien der Kosmetik- und Körperpflegebranche: Wearable, AR-App, Sprachassistent
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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
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Distribution channel effectiveness in rural Odisha for selected FMCG products
Mishra, Himanshu Bhusan; Mishra, Pallabi - In: Global journal of business management : GJBM 14 (2020) 1/2, pp. 31-38
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