This paper talks about push and pull factors, different approaches to Social Marketing to improve distribution in the rural areas, cause related marketing, ways to involve the youth, branding in the non profit environment, models for rural through intermediaries mass marketing with a framework...

Rapidly increasing internet users and innovative web-based technologies has transformed the existing web application into new media. It has also been expedited significantly by the advancements in mobile technologies which have changed the way people communicate with each other. In the last few...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

In a world full of buzz and surface interactions, consumers seek more depth and meaning. This intensity can also come from a very different angle, in the form of mindfulness. Consumers think about and take responsibility for the ethical status of brands they buy and support. The shopping that...

India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail...

The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in rural areas. This creates many opportunities for marketers to promote and push their products in rural markets. In this study, an attempt is made to understand the brand knowledge...

The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...

India witnessed an ace position in the world market in the good old days and was called as a golden sparrow. The unbritish rule led the poverty to India whereas its manufacturer status was changed to a market to the MNCs world over .The new economic policy was supportive to the aforesaid...

Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...

The market size of FMCG in India is expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 and generated revenues worth US$ 34.8 billion last year in 2011, a growth of 15.2 per cent as compared to the previous year 2010. During 2006 – 11, the sector's revenues recorded a CAGR...

Branding of products is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many...

Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...

The development of the fast-moving consumer goods market in Romania, disputed by European companies specialized in retail, is a spectacular phenomenon, which exceeded the forecasts of the specialists and the expectations of the investors. European integration and adherence to Western security...

Value propositions and service ecosystems from a service-dominant logic perspective -- The evolution of value propositions -- Perceived value propositions of service ecosystems -- Orchestrating service ecosystems through value propositions -- Towards a management framework for service ecosystems.

Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz -- Bewährte...

"If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously...

Which contribution can archetypal motives in commercials perform regarding a successful customer approach? Basing on the hypothesis that archetypes can contribute to the success of a brand personality, the relevance of archetypes for brand management is demonstrated. Then four successful...

This article analyses the alteration of the archetypal hero image in current advertising. Based on the thesis that the archetype hero is still used in marketing today, selected advertising campaigns of the brands Hornbach and Duplo of the last 5 years are analysed. With the help of a criteria...

Grundlagen der Preiskommunikation -- Strategische Aspekte der Preiskommunikation -- Preisveränderungskommunikation -- Spezielle Herausforderungen und Anwendungsfelder der Preiskommunikation in B2B-Märkten -- Spezielle Herausforderungen und Anwendungsfelder der Preiskommunikation in...

Integrated Marketing Communications (IMC) refers to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing and sales campaigns to promote brands so that similar message reaches a wider audience. Products and services are promoted...

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with...

Following demonetization, the government has been encouraging the dream of cashless society in India, urging the people to use POS machine, e-wallet, plastic money, online payment, etc., in their day-to-day transactions. Before demonetization, people used to buy impulsively from the retail malls...