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Year of publication
Subject
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Sales promotion 871 Verkaufsförderung 871 Consumer behaviour 236 Konsumentenverhalten 236 Deutschland 101 Germany 100 USA 91 United States 91 Einzelhandel 79 Retail trade 77 Theorie 76 Theory 76 Beziehungsmarketing 64 Relationship marketing 64 Advertising effects 61 Werbewirkung 61 Marketingmanagement 60 Marketing management 58 Brand management 44 Markenführung 44 Werbung 44 Advertising 43 Sales-promotion 43 Preismanagement 42 Pricing strategy 42 Lebensmitteleinzelhandel 34 Lieferantenmanagement 34 Low-cost strategy 34 Niedrigpreisstrategie 34 Supplier relationship management 34 Marketing 33 Food retailing 32 Brand image 29 Markenimage 29 Ladengestaltung 28 Lieferkette 28 Rabatt 28 Salespeople 28 Store design 28 Supply chain 28
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Online availability
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Free 58 Undetermined 10
Type of publication
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Article 621 Book / Working Paper 247 Journal 3
Type of publication (narrower categories)
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Article in journal 507 Aufsatz in Zeitschrift 507 Aufsatz im Buch 124 Book section 124 Graue Literatur 92 Non-commercial literature 92 Arbeitspapier 66 Working Paper 66 Hochschulschrift 45 Thesis 42 Ratgeber 23 Guidebook 22 Collection of articles of several authors 20 Sammelwerk 20 Case study 19 Fallstudie 19 Lehrbuch 17 Handbook 7 Handbuch 7 Amtsdruckschrift 6 Government document 6 Glossar enthalten 5 Glossary included 5 Collection of articles written by one author 4 Sammlung 4 Bibliografie enthalten 3 Bibliography included 3 Systematic review 3 Übersichtsarbeit 3 Aufsatzsammlung 2 Bibliographie 2 Conference paper 2 Konferenzbeitrag 2 Medienkombination 2 Nachschlagewerk 2 Reference book 2 Reprint 2 Wörterbuch 2 Advisory report 1 Aufgabensammlung 1
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Language
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English 672 German 192 French 5 Dutch 1 Undetermined 1
Author
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Gedenk, Karen 8 Görtz, Gunnar 8 Bauer, Hans H. 7 Kaiser, Harry M. 7 Ailawadi, Kusum L. 6 Neslin, Scott A. 6 Breugelmans, Els 5 Chandon, Pierre 5 Gómez, Miguel I. 5 Kind, Hans Jarle 5 Mullin, Roddy 5 Rajagopal 5 Richards, Timothy J. 5 Barrio-García, Salvador del 4 Fam, Kim Shyan 4 Foros, Øystein 4 Heerde, Harald J. van 4 Herrmann, Andreas 4 Jain, Amit 4 Johnston, Mark W. 4 Leeflang, Peter Samuel H. 4 Malik, Garima 4 Marshall, Greg W. 4 Natter, Martin 4 Orr, Linda M. 4 Zettelmeyer, Florian 4 Zhang, Jie 4 Alston, Julian Mark 3 Arora, Neeraj 3 Barone, Michael J. 3 Bijmolt, Tammo H. A. 3 Busse, Meghan R. 3 Campo, Katia 3 Crespo-Almendros, Esmeralda 3 Delgado-Ballester, Elena 3 Donthu, Naveen 3 Gierl, Heribert 3 Herrmann, Roland 3 Hutchinson, J. W. 3 James, Jennifer S. 3
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Institution
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Europäischer Rechnungshof 2 Institut für Betriebswirtschaft <Braunschweig> 2 Springer Fachmedien Wiesbaden GmbH 2 AMACOM 1 American Marketing Association 1 Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig> 1 BWV Berliner Wissenschafts-Verlag GmbH 1 Center for Economic Research <Tilburg> 1 Centre for International Economic Studies 1 Erich-Schmidt-Verlag <Berlin> 1 Europäische Kommission 1 Europäischer Wirtschafts- und Sozialausschuss 1 FinanzBuch Verlag 1 Forum Berufsbildung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Institut für Finanz- und Aktuarwissenschaften <Ulm> 1 Kogan Page Ltd. <London> 1 RWTH Aachen 1 Reserve Bank of New Zealand 1 The Nielsen Company (Germany) 1 Universität Ulm 1 epubli GmbH 1
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Published in...
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Journal of promotion management : JPM 32 Journal of marketing research : JMR 31 Journal of business research : JBR 30 Journal of retailing 27 Journal of retailing and consumer services 15 Journal of consumer behaviour : an international research review 13 Marketing letters : a journal of research in marketing 12 Psychology & marketing 12 Management science : journal of the Institute for Operations Research and the Management Sciences 11 Journal of marketing 10 Working paper / National Bureau of Economic Research, Inc. 9 The international review of retail, distribution and consumer research 8 Company and customer relations 7 Journal of marketing communications 7 Journal of the Academy of Marketing Science 7 American journal of agricultural economics 6 European journal of marketing : EJM 6 Faculty & research / working paper series : working paper series 6 Journal of advertising research 6 Journal of business economics : JBE 6 Journal of marketing management : MM 6 The journal of consumer marketing 6 The service industries journal 6 International journal of retail & distribution management 5 Journal of consumer research : JCR ; an interdisciplinary bimonthly 5 Sport marketing quarterly : for professionals in the business of marketing sport 5 Consumer behavior analysis : (a) rational approach to consumer choice 4 ERIM report series research in management 4 Gabler Edition Wissenschaft 4 International journal of production economics 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Management science letters 4 Marketing : ZFP ; journal of research and management 4 Agricultural and resource economics review : ARER 3 Asia Pacific journal of marketing and logistics 3 California management review : CMR 3 European retail research 3 Handelsforschung 3 International journal of economic issues : IJEI 3 International journal of electronic customer relationship management : IJECRM 3
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Source
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ECONIS (ZBW) 871
Showing 1 - 50 of 871
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Price promotions and brand equity : the role of brand types
Kuntner, Tobias - 2017
Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
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Assortment and merchandising strategy : building a retail plan to improve shopper experience
Berkhout, Constant - 2019
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Rehumanize your business : how personal videos accelerate sales and improve customer experience
2019
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Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.; Barrio-García, Salvador del - In: Service business 10 (2016) 1, pp. 31-58
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Social media engagement and return on engagement
Srivastava, Ritu - In: Contemporary issues in social media marketing, (pp. 117-131). 2018
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Stop selling & start leading : how to make extraordinary sales happen
Kouzes, James M.; Posner, Barry Z.; Calvert, Deb - 2018 - First edition
"In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite the wealth of research documenting the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with...
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A taste for luxury in early modern Europe : display, acquisition and boundaries
Ilmakunnas, Johanna (ed.); Stobart, Jon (ed.) - 2018 - Paperback edition
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Promotional marketing
Mullin, Roddy - 2018 - Second edition
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Monetising data? : how to uplift your business
Ahlemeyer-Stubbe, Andrea; Coleman, Shirley - 2018
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Profit from your forecasting software : a best practice guide for sales forecasters
Goodwin, Paul - 2018
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Nuanced account management : driving excellence in B2B sales
Shankar, Bala - 2018
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Sales leadership : the essential leadership framework to coach sales champions, inspire excellence, and exceed your business goals
Rosen, Keith - 2018
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The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric; Cleghorn, Jamie; Sherer, Lori - In: Harvard business review : HBR 96 (2018) 2, pp. 72-81
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Stitch Fix’s CEO on selling personal style to the mass market
Lake, Katrina - In: Harvard business review : HBR 96 (2018) 3, pp. 35-40
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Der ewige Bestseller : die Kunst, etwas zu schaffen und zu vermarkten, das für immer bleibt und sich ewig verkauft
Holiday, Ryan - 2018 - 1. Auflage
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Managing the retail supply chain : merchandising strategies that increase sales and improve profitability
Topps, James; Taylor, Glenn - 2018
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Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf - In: Aktuelle Managementstrategien zur Erweiterung der …, (pp. 251-274). 2018
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Professionelle Verkaufsförderung : Zielgruppen, Aktionsphasen und Erfolgsmessung von Sales Promotion
Pepels, Werner - 2020
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Novice and expert Internet users : influence of price discounts on attitude toward the banner and website
Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - 2015
Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price discounts may affect attitudes toward the banner and the website, and how this effect may vary depending on the user's experience of the Internet. This paper endeavors to fill...
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Mitarbeiterpotenzial nach Maß
Gey, Thomas; Klug, Matthias - In: Brand the Future : systematische Markenentwicklung im B2B, (pp. 191-200). 2017
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Improving food supply chain using hybrid semiparametric regression model
Arunraj, Nari Sivanandam; Ahrens, Diane - In: Supply Management Research : aktuelle …, (pp. 213-238). 2017
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Tough decisions : something to snack on
Murphy, Brendan D.; Murphy, Patrick E.; Meader, Stacey L. - In: Ethics in marketing : international cases and perspectives, (pp. 103-108). 2017
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Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.; Barnhardt, Sharon; Duflo, Esther - In: Insights in the economics of aging, (pp. 285-306). 2017
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From financial merchandise planning to supply chain design and execution
Bianchini, Augusto; Tricase, Marco - In: Business models and ICT technologies for the fashion …, (pp. 215-223). 2017
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Das Verkaufskatapult® - die Strategie des multidimensionalen Verkaufs : warum sich Kleinfirmen im Verkauf innovativer Produkte an Grossunternehmen schwer tun und wie Sie es besser...
Wesselmann, Thomas B. - 2017
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The value-based sales approach - design process, tools and needed capabilities to create a solution
Luotola, Hanna; Ivanova-Gongne, Maria; Liinamaa, Johanna - In: Practices for network management : in search of …, (pp. 237-250). 2017
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Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa - In: The journal of consumer marketing 34 (2017) 2, pp. 119-131
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Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel; Perin, Marcelo … - In: Journal of financial services marketing : JFSM 22 (2017) 1, pp. 3-13
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Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos; Castano, Ricardo - In: The international review of retail, distribution and … 27 (2017) 2, pp. 146-163
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter Samuel H.; Bijmolt, … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
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Determining the factors affecting capital structure decisions of real sector companies operating in ISE
Vuran, Bengü; Taş, Nihat; Adiloğlu, Burcu - In: International journal of economics and finance 9 (2017) 8, pp. 25-32
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They ask, you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer
Sheridan, Marcus - 2017
"A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one...
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New technologies applied to the fashion visual merchandising
Sampaio, Juliana Paradinha; Zonatti, Welton Fernando; … - In: Modern economy 8 (2017) 3, pp. 412-429
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Are you really influencing your customers? : a black-friday analysis
Delcea, Camelia; Ioanas, Elsabeta; Paun, Ramona - In: Empirical studies on economics of innovation, public …, (pp. 225-240). 2017
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Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136
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Die 4 P im Marketing
Pepels, Werner - 2017
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Prize promotions as costless commitments
Tamura, Masaoki - In: Managerial and decision economics : MDE ; the … 38 (2017) 4, pp. 556-564
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The lost art of closing : winning the ten commitments that drive sales
Iannarino, Anthony - 2017
A new philosophy of commitment gaining -- Control the commitments and control the process -- Trading value -- The commitment for time -- The commitment to explore -- The commitment to change -- The commitment to collaborate -- The commitment to build consensus -- The commitment to invest -- The...
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Learning in advance selling with heterogeneous consumers
Loginova, Oksana; Wang, X. Henry; Zeng, Chenhang - In: Managerial and decision economics : MDE ; the … 38 (2017) 6, pp. 765-783
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Sales compensation solutions
Zoltners, Andris A.; Sinha, Prabhakant; Albrecht, Chad; … - 2017
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Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin - 2017
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Assembly required : how to hyperscale your sales, dominate the competition, and become the market leader
Scherer, Donald - 2017 - First edition
Preface: What this book is about and how it came to be -- Introduction: Why is it so hard to sell B2B software successfully? -- Launching a new B2B technology product or service -- Introduction to a sales assembly line solution -- Supercharging the performance of a sales assembly line --...
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Sport promotion and sales management
Aminiroshan, Zahra; Sharifian, Esmaiel; Siyadat, Seyed … - In: Management science letters 4 (2014) 6, pp. 1177-1180
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A study on relationship between emotional intelligence components of sales managers from Goleman’s viewpoint and sales promotion activities in Iranian business enterprises
Ghalandari, Kamal; Yadegari, Soheila Shakoori - In: Management science letters 4 (2014) 7, pp. 1433-1440
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The effect of sales promotions characteristics on brand equity
Karbasi, Bahram Jabarzadeh; Rad, Ali Jafari - In: Management science letters 4 (2014) 9, pp. 2107-2116
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Sellouts, beliefs, and bandwagon behavior
Vikander, Nick - 2014
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Wird die Unterstützung der EU für Investitionen und Absatzförderung im Weinsektor gut verwaltet und gibt es nachweislich Ergebnisse im Hinblick auf die Wettbewerbsfähigkeit der EU-...
2014
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Die Warenkorbanalyse im Absatzmarketing des Lebensmitteleinzelhandels
Senkler, Heike - 2014
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els; Campo, Katia; He, Huiying - 2014
Persistent link: https://ebtypo.dmz1.zbw/10011291037
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