Search Results - subject_exact:"Country image"

Factors influencing foreign products purchase intention of Mongolian consumers

Gantulga, Urandelger; Ganbold, Munkhbayasgalan - In: Asia marketing journal 24 (2022) 3, pp. 131-140

Persistent link: https://ebtypo.dmz1.zbw/10013465802

Big data for big insights : quantifying the adverse effect of air pollution on the tourism industry in China

Fan, Wenjie; Li, Yijing; Upreti, Bikesh Raj; Liu, Yong; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1947-1966

Persistent link: https://ebtypo.dmz1.zbw/10013391041

Every storm will pass: Examining expat's host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

Zaman, Umer; Aktan, Murat; Qureshi, Madeeha Gohar; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-18

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the...

Persistent link: https://ebtypo.dmz1.zbw/10012657414

Every storm will pass : examining expat's host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

Zaman, Umer; Aktan, Murat; Qureshi, Madeeha Gohar; … - In: Cogent business & management 8 (2021) 1, pp. 1-18

Persistent link: https://ebtypo.dmz1.zbw/10012627921

Geo-economic perspectives in the global environment

Ahmed, Faisal (ed.); Sharma, Arbuda (ed.) - 2023

Persistent link: https://ebtypo.dmz1.zbw/10013560170

Does effects of brand origin misperception jeopardize brand equity?

Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226

Persistent link: https://ebtypo.dmz1.zbw/10012798118

How are destination image and travel intention influenced by misleading media coverage? : consequences of COVID-19 outbreak in China

Yang, Shaohua; Salmi Mohd Isa; Thurasamy Ramayah - In: Vision : the journal of business perspective 26 (2022) 1, pp. 80-89

Persistent link: https://ebtypo.dmz1.zbw/10012822026

Internationalization of culture and soft power

Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: European business review 34 (2022) 1, pp. 103-126

Persistent link: https://ebtypo.dmz1.zbw/10013164651

Will diners be enticed to be travelers? : the role of ethnic food consumption and its antecedents

Shi, Fangfang; Dedeoğlu, Bekir Bora; Okumus, Bendegul - In: Journal of destination marketing & management 23 (2022), pp. 1-10

Persistent link: https://ebtypo.dmz1.zbw/10013194630

The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands

Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108

Persistent link: https://ebtypo.dmz1.zbw/10013198532

Analysis of the influence of reputation, identity and image on the country brand

Revilla Camacho, Maria Angeles; Rodriguez-Rad, Carlos; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 163-182

Persistent link: https://ebtypo.dmz1.zbw/10013369816

Makroekonomična stabilʹnistʹ nacionalʹnoï ekonomiky : monohrafija

Ljulʹov, Oleksij Valentynovyč - 2022

Persistent link: https://ebtypo.dmz1.zbw/10013365221

A longitudinal analysis of country image and brand origin effects

Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930

Persistent link: https://ebtypo.dmz1.zbw/10013396342

Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image

Balabanis, George; Lopez, Carmen - In: International business review : the official journal of … 31 (2022) 5, pp. 1-16

Persistent link: https://ebtypo.dmz1.zbw/10013399555

Impact of company and country antecedents on B2B buyer perceived supplier performance

Uddin, Jashim; Elliott, Gregory; Parvin, Shehely - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1835-1851

Persistent link: https://ebtypo.dmz1.zbw/10013401984

Good names beget favors : the impact of country image on trade flows and welfare

Chang, Pao-li; Fujii, Tomoki; Jin, Wei - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7555-7596

Persistent link: https://ebtypo.dmz1.zbw/10013546117

A influência da imagem do Brasil nas intenções comportamentais de consumidores internacionais

Montanari, Maria Gabriela; Giraldi, Janaina de Moura … - In: Revista globalización, competitividad y gobernabilidad … 13 (2019) 3, pp. 114-130

Persistent link: https://ebtypo.dmz1.zbw/10012242878

Consumer ethnocentric behavior and food choices in developing countries : the case of Nigeria

Kilders, Valerie; Caputo, Vincenzina; Liverpool-Tasie, … - In: Food policy : economics planning and politics of food … 99 (2021), pp. 1-13

Persistent link: https://ebtypo.dmz1.zbw/10012799531

The "pricing footprint" of country-of-origin : conceptualization and empirical assessment

Diamantopoulos, Adamantios; Matarazzo, Michela; … - In: Journal of business research : JBR 135 (2021), pp. 749-757

Persistent link: https://ebtypo.dmz1.zbw/10012648015

The effects of country-image and animosity on Asian consumers' responses to foreign brands

Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel - In: Review of marketing science 19 (2021) 1, pp. 121-138

Persistent link: https://ebtypo.dmz1.zbw/10012656912

Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study

Aichner, Thomas; Coletti, Paolo; Jacob, Frank; Wilken, … - In: Corporate reputation review 24 (2021) 4, pp. 179-190

Persistent link: https://ebtypo.dmz1.zbw/10012666288

From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding

Dubinsky, Yoav - In: International journal of sport management and marketing … 21 (2021) 1/2, pp. 49-75

Persistent link: https://ebtypo.dmz1.zbw/10012523541

Americans' intention to visit Cuba as a medical tourism destination : a destination and country image perspective

Chaulagain, Suja; Jahromi, Melissa Farboudi; Fu, Xiaoxiao - In: Tourism management perspectives : TMP 40 (2021), pp. 1-15

Persistent link: https://ebtypo.dmz1.zbw/10013209372

Country image appraisal : more than just ticking boxes

Lopez, Carmen; Balabanis, George - In: Journal of business research : JBR 117 (2020), pp. 764-779

Persistent link: https://ebtypo.dmz1.zbw/10012288099

Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect

Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495

Persistent link: https://ebtypo.dmz1.zbw/10012175455

Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam

Bình Nghiêm-Phú; Thành Hưng Nguyễn - In: Journal of marketing for higher education 30 (2020) 1, pp. 26-44

Persistent link: https://ebtypo.dmz1.zbw/10012258490

Country image effects in the era of protectionism

Charette, Francis; Astous, Alain d' - In: Journal of international consumer marketing 32 (2020) 4, pp. 271-286

Persistent link: https://ebtypo.dmz1.zbw/10012259386

Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis

De Nisco, Alessandro; Massi, Marta; Papadopoulos, Nicolas G. - In: Journal of global marketing 33 (2020) 3, pp. 207-222

Persistent link: https://ebtypo.dmz1.zbw/10012260094

Cosmopolitanism and the mediating effect of country image on consumers' ourchase, visit and investment intentions

Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 4, pp. 159-170

Persistent link: https://ebtypo.dmz1.zbw/10012428177

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538

Persistent link: https://ebtypo.dmz1.zbw/10012038426

Economic indicators affecting the media reputation of a country : the case of Chile (1990-2015)

Leiva, Ricardo; Kimber, David - In: Global aspects of reputation and strategic management, (pp. 143-163). 2019

Persistent link: https://ebtypo.dmz1.zbw/10012125455

Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands

Zhang, Jianhong; He, Xinming; Zhou, Chaohong; Gorp, … - In: Journal of business research : JBR 101 (2019), pp. 389-401

Persistent link: https://ebtypo.dmz1.zbw/10012103406

The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means

Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97

Persistent link: https://ebtypo.dmz1.zbw/10012128483

Explaining the mixed outcomes from hosting major sporting events in promoting tourism

Rojas-Méndez, José; Davies, Gary; Jamsawang, Jutatip; … - In: Tourism management : research, policies, practice 74 (2019), pp. 300-309

Persistent link: https://ebtypo.dmz1.zbw/10012128641

The influence of Turkey's country image on the willingness to buying of Turkish branded products

Yeniceri, Tulay - In: Global review of business and economic research 15 (2019) 2, pp. 171-189

Persistent link: https://ebtypo.dmz1.zbw/10012310863

The mediating effects of micro country image by product category and country

Almousa, Moudi; Jin, Byoungho; Yang, Heesoon; Kim, Naeun - In: International journal of market research 61 (2019) 6, pp. 668-682

Persistent link: https://ebtypo.dmz1.zbw/10012172689

Nation branding : unveiling factors that affect the image of Colombia from a foreign perspective

Echeverri, Lina; Horst, Enrique ter; Molina, German; … - In: Tourism planning & development 16 (2019) 1, pp. 1-21

Persistent link: https://ebtypo.dmz1.zbw/10012174105

A longitudinal study of Olympic Games' impact on the image of a host country

Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457

Persistent link: https://ebtypo.dmz1.zbw/10012179418

The effect of country image and company image on Brazilian consumers' attitudes and intention to purchase Korean electronics

Biff, Millena; Nam, Kyungdoo - In: Journal of international trade & commerce 15 (2019) 5, pp. 1-19

Persistent link: https://ebtypo.dmz1.zbw/10012546734

The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality

Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21

Persistent link: https://ebtypo.dmz1.zbw/10012200686

Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?

Yoon, Sungjoon; Lee, Heejung - In: Journal of international consumer marketing 31 (2019) 1, pp. 53-65

Persistent link: https://ebtypo.dmz1.zbw/10012200692

Internationalization of cultural products from South to North : antecedents and outcomes

Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376

Persistent link: https://ebtypo.dmz1.zbw/10012200788

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image

Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197

Persistent link: https://ebtypo.dmz1.zbw/10012025845

Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products

Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019

Persistent link: https://ebtypo.dmz1.zbw/10012008503

COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES

COTÎRLEA, Denisa Adriana - 2015

This article was written in order to provide an overview regarding the differences and similarities regarding two congruent, yet different concepts: country brand and country image. The geopolitical context and, implicitly, the current global context require a redefinition – or a more complex...

Persistent link: https://ebtypo.dmz1.zbw/10011316248

Multidimensional structures of brand and country images and their effect on product evaluation

Koubaa, Yamen; Boudali, Rim Methamem; Fort, Fatiha - Département Sciences Sociales, Agriculture et … - 2015

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing-mix. Country and brand images are some of the cues proven to be of significant impact on consumer behavior. This paper studies country and brand image multi-dimensional structures across...

Persistent link: https://ebtypo.dmz1.zbw/10011198490

The nature of country of origin effect : exploring COO effect on Arçelik A.S.

Öngel, Volkan; Öngel, Elif - In: International Journal of Research in Business and … 3 (2014) 3, pp. 86-99

Persistent link: https://ebtypo.dmz1.zbw/10011293719

A country's image as tourist destination for external intermediaries

Vicol, Oana; Zaiţ, Adriana - In: Management & Marketing 9 (2014) 1

Destination image is an important variable of influence for tourist behavior. Previous studies showed that intermediaries – different travel agencies ‐ influence the visiting intentions of potential tourists, being able to form opinions and shape behaviors. Measuring the perception of travel...

Persistent link: https://ebtypo.dmz1.zbw/10011019943

THE ROLE OF TOURISM IN PERCEPTION OF THE CROATIAN COUNTRY BRAND IN HUNGARY AND CROATIA1

Viktoria1, Gerdesics; Pancic, Mladen; Bela, Orosdy - In: Interdisciplinary Management Research 10 (2014), pp. 236-244

Today it is not easy to find the best choice as a tourist. There are not only countless opportunities but the competitive advantages of tourist destinations have to be also identified within the endless bunch of information. Obviously, in a reverse interpretation, neither the supplier countries...

Persistent link: https://ebtypo.dmz1.zbw/10011210934

An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions

Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 65-72

Persistent link: https://ebtypo.dmz1.zbw/10011918923