Search Results - subject_exact:"Customer analysis"

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - 2025

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438769

Share of time in omnichannel retailing : definition and measurement

Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427558

Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust

Khoa Bui Thanh; Le Thi Tuyet Thanh - 2025

Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376586

The impact of digitalization on customer knowledge management

Camară, Andreea Bianca - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584021

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631686

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511925

Systematic literature review on customer analytics capabilities

2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015407890

The impact of online behavioral advertising on consumer attitude and impulse buying : the moderating role of privacy concerns

Legros, Elisa; Han, Yoonju; Park, Jeong Eun - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399021

Customer Switching Behaviours in Omnichannel Retailing

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - 2026

Chapter 1: Introduction -- Chapter 2: Omnichannel Customer Switching Behaviour Background -- Chapter 3: Understanding Underlying Reasons for Omnichannel Switching Behaviour -- Chapter 4: Factors Influencing Omnichannel Switching Intention – An Empirical Research -- Chapter 5: Omnichannel...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596121

Wirkung von Dark Patterns auf die Customer Experience und das Vertrauen der Generation Y

Pörtner, Max; Weber, Carsten - 2023

Dark Patterns sind Designmuster, die auf Webseiten oder auch in mobilen Applikationen verwendet werden. Sie sollen Menschen dazu bringen, entgegen dem ursprünglich intendierten Verhalten, bestimmte Aktionen oder Handlungen auszuführen, um beispielsweise etwas zu kaufen. Dark Patterns sind in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473641

A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

Alves Gomes, Miguel; Meisen, Tobias - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420611

How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014537354

Improving customer segmentation via classification of key accounts as outliers

Spoor, Jan Michael - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014537400

How does convenience impact showrooming intention? : omnichannel retail strategies to manage global retail apocalypse

Shankar, Amit; Gupta, Manish; Tiwari, Aviral Kumar; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546971

Artificial Intelligence in Sales : AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation

Beck, Manuel - 2025

Status quo of Artificial Intelligence and its relevance for sales -- Analysis of Artificial Intelligence in the sales cycle phases -- AI in lead generation and qualification -- AI in outreach -- AI for supporting customer conversations -- AI for generating customer value -- AI in solution...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419737

Peer-to-peer crowdshipping as an omnichannel retail strategy

Mak, Ho-Yin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444789

Gaining insights into omnichannel usage behaviour of corporate customers in the German pharmacy supplies market : a cluster analysis approach

Schwarz, Rafaela; Almeida, Raphael; Lingenfelder, Michael - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015608788

Understanding cross-buying in omnichannel retail : an experiential learning theory perspective

Wang, Xi; Aw, Eugene Cheng-Xi; Ki, Chung-Wha (Chloe) - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614872

Customer-centric sales forecasting model: RFM-ARIMA approach

Londhe, Sanket Tanaji; Palwe, Sushila - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015408664

Strategic management accounting practices in business: A systematic review of the literature and future research directions

Abdullah, Nik Herda Nik; Krishnan, Shamala; Zakaria, … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505649

A decision support approach to achieve competitive advantage for a hypermarket chain

Siljamäki, Aapo - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013438871

Customer-centric sales forecasting model : RFM-ARIMA approach

Londhe, Sanket Tanaji; Palwe, Sushila - 2022

Background: Decision makers use the process of determining the best course of action by processing, analysing & interpreting the data to gain insights, known as Business Intelligence. Some decision support systems use sales figures to predict future expansion, but few consider the effect of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013542067

Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing

Sfakianaki, Emmanouela; Vrechopoulos, Adam; Lazaris, Chris - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014232355

Strategic management accounting practices in business : a systematic review of the literature and future research directions

Nik Herda Nik Abdullah; Krishnan, Shamala; Mohd … - 2022

In the last decade, strategic management accounting (SMA) practices have garnered considerable attention from academics and business organizations. SMA is described as the provision and analysis of management accounting data on a company's product in the markets, its cost structure, and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431828

Operationalizing artificial intelligence-enabled customer analytics capability in retailing

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014305196

Effects of seamless omnichannel experience on customer behavioural outcomes

Singh, Tanya; Pandey, Shivendra Kumar - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015064027

Webmunk : A New Tool for Studying Online Behavior and Digital Platforms

Farronato, Chiara; Fradkin, Andrey; Karr, Chris - 2024

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We introduce Webmunk, an...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014635657

From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing

Hashemian, Farid; Maleki, Negar; Zeinali, Yasser - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014566256

Exploring omnichannel strategies : a path to improve customer experiences

Silva, Susana C.; Silva, Francisca Pinto; Dias, Joana Carmo - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014484202

Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail

Neves-Moreira, Fábio; Amorim, Pedro - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460472

Optimal ordering decisions for an omnichannel retailer with ship-to-store and ship-from-store

Wang, Hang; Zhang, Wen; He, Yi - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441161

I know what you browsed last night! : role of creepiness and persuasion knowledge on click intention of online behavioral advertising

Kumar, Ajay; Kumar, Daruri Venkata Srinivas; Megha, R. U. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188579

Customer analytics in performance measurement and reporting systems

Bonacchi, Massimiliano; Perego, Paolo - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179788

Determinants of customer buying behaviour in omnichannel retailing : a systematic literature review and future research directions

Sharma, Ajai Pal; Starc̆ević, Slađana; Saha, Raiswa - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198369

Consumer perspectives on interventions to combat fraudulent product returns in omnichannel fashion retail

Merlano, Eugenio Felipe; Frei, Regina; Zhang, Danni; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198507

How in-store sensor technologies can help retailers to understand their customers : overview on two decades of research

Knof, Merlind; Stock-Homburg, Ruth; Schurer, Jordin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014559045

Customers’ Tolerance for Validation in Omnichannel Retail Stores : Enabling Logistics and Supply Chain Analytics

Hoehle, Hartmut; Aloysius, John; Chan, Frank K. Y.; … - 2021

Mobile technologies are increasingly used as a data source to enable big data analytics that enable inventory control and logistics planning for omnichannel businesses. The purpose of this paper is to focus on the use of mobile technologies to facilitate customers’ shopping in physical retail...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013251213

Experiential retailing leveraged by data analytics

Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012508247

Impact of COVID-19 on Omnichannel Retail : Drivers of Online Sales during Pandemic

Hwang, Elina H.; Nageswaran, Leela; Cho, Soo-Haeng - 2020

Measures to limit the spread of COVID-19 have impacted retailers greatly. While many retailers temporarily closed their physical stores – due to stay-at-home orders and mandatory non-essential business closures – some online-only retailers witnessed higher sales. An omnichannel retailer is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014095087

Measuring customer churn and interconnectedness

Baker, Scott; Baugh, Brian; Sammon, Marco C. - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012291230

The role of data : a two-sided model of competition between Google and DuckDuckGo

Evenstad, Øystein - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012514320

E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel

Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012489928

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E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel

Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020

Book / Working Paper

Showrooms and B&M stores : omnichannel strategies for managing customer returns

Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012226240

Price promotion in omnichannel retailing : how much is too much?

Quach, Sara; Barari, Mojtaba; Thaichon, Park; Moudrý, … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013553045

Basket data-driven approach for omnichannel demand forecasting

Omar, Haytham; Klibi, Walid; Babai, M. Zied; Ducq, Yves - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014249513

Channel transparency and omnichannel retailing : the impact of sharing retail store product availability information

Ren, Xinyi; Windle, Robert J.; Evers, Philip T. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293330

Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom; Jongsawas Chongwatpol - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326748

Omnichannel retailing : exploring future research avenues in retail marketing and distribution management

Sharma, Neha; Dutta, Nirankush - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315177

Customer experiences in omnichannel retail environments : a thematic literature review

Both, Alina; Steinmann, Sascha - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014558937

Consumer Perceptions of Online Behavioral Advertising

Dehling, Tobias - 2019

Online behavioral advertising, on websites and in online applications, requires companies to make intricate trade-offs between promises of increased revenue and potential risks for alienation of consumers. To guide companies in making such trade-offs, we answer the research question: How do...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012870315