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Year of publication
Subject
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Kundendaten 294 Customer data 272 Beziehungsmarketing 92 Relationship marketing 91 Datenschutz 79 Consumer behaviour 78 Konsumentenverhalten 78 Data protection 75 Computer-assisted marketing 31 IT-gestütztes Marketing 31 Deutschland 30 Data Mining 29 Marketing 29 Germany 28 Online-Marketing 27 Kundenmanagement 26 Data mining 25 Internet marketing 22 Theorie 22 Theory 22 Big Data 21 Price discrimination 21 Electronic Commerce 20 Preisdifferenzierung 20 Datenanalyse 18 Digitalisierung 18 Marketingmanagement 18 Zielgruppe 18 Datenerhebung 17 Digitization 17 Direktmarketing 17 Marketing management 17 Social Web 17 Social web 17 Customer Data 16 USA 16 United States 16 Customer analysis 15 Data security 15 Datensicherheit 15
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Online availability
All
Undetermined 111 Free 74 CC license 2
Type of publication
All
Book / Working Paper 189 Article 146 Journal 2
Subcategories
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Article in journal 100 Book section 45 Working paper 45 Case study 5 Guidebook 4 Proceedings 3 Statistics 2 Glossary included 1 Handbook 1 Textbook 1
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Language
All
English 237 German 86 Undetermined 13 French 1 Italian 1 Polish 1
Author
All
Baye, Irina 11 Sapi, Geza 10 Hasnas, Irina 7 Saarijärvi, Hannu 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Fader, Peter 5 Gan, Tan 5 Goldfarb, Avi 5 Kuusela, Hannu 5 Schwarz, Torsten 5 Tucker, Catherine 5 Vasserman, Shoshana 5 Ali, S. Nageeb 4 Laussel, Didier 4 Lewis, Gregory 4 Long, Ngo Van 4 Reiz, Tim 4 Resende, Joana 4 Baker, Scott 3 Banasiewicz, Andrew D. 3 Becker, Jan U. 3 Berg, Kristi 3 Coussement, Kristof 3 Haviv, Avery 3 Klein, Deanna 3 Kleindienst, Dominikus 3 Miklós-Thal, Jeanine 3 Neslin, Scott A. 3 Plangger, Kirk 3 Reimer, Kerstin 3 Schupp, Robin Philip 3 Suleymanova, Irina 3 Verhoef, Peter C. 3 Anand, Piyush 2 Bellis, Emanuel de 2 Bonacchi, M. 2 Braun, Gabriele 2 Breitner, Michael H. 2 Burbary, Ken 2
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Institution
All
National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 8 Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 4 IGI Global 3 Friedrich-Schiller-Universität Jena 2 Haufe-Lexware GmbH & Co. KG 2 Verlag Dr. Kovač 2 marketing-Börse GmbH 2 Data & Marketing Association 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Direct Marketing Association 1 Friedrich-Ebert-Stiftung 1 Humboldt-Universität zu Berlin 1 Nomos Verlagsgesellschaft 1 OECD 1 Shaker Verlag 1 Springer Vieweg 1 Taylor and Francis 1 Taylor and Francis. 1 Uni-Edition GmbH 1 Universität Siegen 1 Universität Ulm 1 Westfälische Wilhelms-Universität Münster 1 Zentrum für Technologiefolgen-Abschätzung <Bern> 1 epubli GmbH 1 mitp Verlags GmbH & Co. KG 1
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Published in...
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SpringerLink / Bücher 8 NBER working paper series 7 DICE Discussion Paper 5 DICE discussion paper 5 Research 5 DICE Discussion Papers 4 Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation 4 Harvard business review : HBR 4 Journal of economics & management strategy : JEMS 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 Electronic markets : the international journal on networked business 3 Harvard-Business-Manager : das Wissen der Besten 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of advertising research 3 Journal of marketing 3 Psychology & marketing 3 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 3 The Routledge companion to digital consumption 3 Advances in knowledge acquisition, transfer, and management (AKATM) book series 2 Apps management and e-commerce transactions in real-time 2 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 2 Artificial intelligence in marketing 2 Business horizons 2 Cowles Foundation Discussion Paper 2 Discussion papers / CEPR 2 E-marketing ; Vol. 1 2 HMD : Praxis der Wirtschaftsinformatik 2 IWI-Diskussionsbeiträge 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Innovationen und Innovationsmanagement in der Finanzbranche 2 Innovatives Markenmanagement 2 Interaktives Marketing 2 International journal of advertising : the review of marketing communications 2 International journal of business information systems : IJBIS 2 Journal of business research : JBR 2 Journal of competition law & economics 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Management science in hospitality and tourism : theory, practice, and applications 2
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Source
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ECONIS (ZBW) 302 USB Cologne (EcoSocSci) 16 EconStor 8 RePEc 8 Other ZBW resources 3
Showing 1 - 50 of 278
 
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338467
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Customer Recognition and Mobile Geo-Targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373242
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Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie; Schnittka, Oliver; Seegebarth, Barbara - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057198
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Frontiers: digital hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014636275
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Customer recognition and mobile geo-targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208
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Customer recognition and mobile geo-targeting
Baye, Irina; Reiz, Tim; Sapi, Geza - 2018
Book / Working Paper
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A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan, Yan; Resnick, Nicholas - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015127375
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Monetizing privacy
Garratt, Rod; Lee, Michael Junho - 2021
In a market where consumers choose between payment options and firms compete with products and prices, we show that payment data drives the formation of a market monopoly. A data-sharing policy can successfully restore and maintain a competitive market, but often at the expense of both...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012423840
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Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Guerrini, Alberto; Ferri, Gabriele; Rocchi, Stefano; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276700
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery M.; … - 2023
When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014226117
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
Book / Working Paper
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Using deep learning to overcome privacy and scalability issues in customer data transfer
Anand, Piyush; Lee, Clarence - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014317069
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Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
Anand, Piyush; Lee, Clarence - 2022
Book / Working Paper
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Voluntary disclosure and personalized pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319950
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Voluntary disclosure and personalized pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - 2019
Book / Working Paper
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Voluntary Disclosure and Personalized Pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - 2021
Book / Working Paper
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Voluntary Disclosure and Personalized Pricing
Ali, S. Nageeb - 2019
Book / Working Paper
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Machine Learning Modelle zur Vorhersage von Zahlungsausfällen im Energiemarkt
Stecker, Rouven; Lehrbass, Frank - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014428149
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It's a match! : linking foreign counterparts in Italian customs data to their balance sheets
Crispino, Marta; Conteduca, Francesco Paolo - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441424
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How much do customer ordering practices drive medical supplies distribution (in)efficiency for primary care markets?
Shockley, Jeff; Merrick, Jason R. W.; Liu, Xiaojin; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441429
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L' Open Banking nel sistema dei pagamenti : evoluzione infrastrutturale, innovazione e sicurezza, prassi di vigilanza e sorveglianza
Pellitteri, Roberto; Parrini, Ravenio; Cafarotti, Carlo; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014226875
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Artificial intelligence ecosystems for marketing communications
Malthouse, Edward; Copulsky, Jonathan R. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233933
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Examining consumer food waste through grocery retailers' customer data : segments and practical implications
Närvänen, Elina; Mesiranta, Nina; Saarijärvi, Hannu; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325939
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Big data analytics democratized with clean collaboration and customer privacy choice
Pauwels, Koen; Aksehirli, Zeynep - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015159457
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Perceptions of customer-facing digital technology : a qualitative interview study from grocery retail
Larsen, Anna Grøndahl; Følstad, Asbjørn - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324698
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Leveraging customer data in digital markets - contributions to decision support for customers and businesses
Züllig, Kilian - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015447697
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Wettbewerbsrechtliche Grenzen des Datenaustauschs und Datenzugangs : unter Berücksichtigung des Digital Markets Acts und Data Acts
Gutmann, Frederik - 2025 - 1. Auflage
Angesichts ihrer nicht-rivalen und multifunktionalen Nutzbarkeit folgt der Austausch nutzergenerierter Daten einer Eigenlogik und hat erhebliche Auswirkungen auf Innovation und Wettbewerb. Auf dieser Grundlage untersucht die vorliegende Arbeit die wettbewerbsrechtlichen Grenzen des freiwilligen...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553084
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Good Data and Bad Data : The Welfare Effects of Price Discrimination
Farboodi, Maryam; Haghpanah, Nima; Shourideh, Ali - 2025
We study how a monopolist's use of consumer data for price discrimination affects welfare. To answer this question, we develop a model of market segmentation subject to residual uncertainty. We fully characterize when data usage monotonically increases or decreases welfare or when the effect is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553562
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Market and user research operations : operationalize customer research for scale and impact
Marsh, Stephanie - 2025
"Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value.With customers demanding more personalization of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403755
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Customer Data Privacy, Competition and Firm Performance
Avramidis, Panagiotis; Serfes, Konstantinos; Vlachos, … - 2022
Customer data offers monetization opportunities but also entails potential risks for many businesses because of customer privacy concerns. Despite the increasing importance of these trade offs, there is limited research of their impact on businesses. To address this gap, we develop a theoretical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013291825
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Open banking and customer data sharing : implications for FinTech borrowers
Nam, Rachel J. - 2022 - First draft: Sept 23, 2022
With open banking, consumers take greater control over their own financial data and share it at their discretion. Using a rich set of loan application data from the largest German FinTech lender in consumer credit, this paper studies what characterizes borrowers who share data and assesses its...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013459919
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Australia’s Forgotten Privacy Principle : Why Common ‘Enrichment’ of Customer Data for Profiling and Targeting is Unlawful
Kemp, Katharine - 2022
Many companies are not satisfied with collecting only the personal information that customers provide during a transaction or sign-up, or even the additional personal information they collect about the customer’s activities on the company’s own website or app. Instead, there is a common...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014076797
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Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Schacht, Maximilian - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014286037
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Data-driven personalization : how to use consumer insights to generate customer loyalty
Hou, Zontee - 2024
"To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By combining principles...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055319
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The impact of customer privacy concerns on service robot adoption intentions : a credence/experience service typology perspective
Yao, Qi; Hu, Chao; Zhou, Wenkai - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076487
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470040
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The economics of privacy
2024
"The falling costs of collecting, storing, and processing data have allowed firms and governments to improve products and services. These same changes have also yielded databases containing detailed, individual-level data, raising privacy concerns. The Economics of Privacy summarizes the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014456342
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Managing Informational Uncertainty in Customer Data Breaches : Empirical Insights into Understanding and Addressing Customer Needs in Healthcare Security Incidents
Diesterhöft, Till Ole - 2024 - 1st ed.
Intro -- Acknowledgements -- Abstract -- Table of Contents -- List of Figures -- List of Tables -- List of Abbreviations -- A. Foundations -- I. Introduction -- I.1 Motivation -- I.2 Research Gaps and Research Questions -- I.3 Dissertation Structure -- I.4 Research Positioning -- I.5 Anticipated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373706
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Big data : the new gold mine for supermarkets
Taghipour, Atour - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211492
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Monetizing privacy
Garratt, Rod; Lee, Michael Junho - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012619535
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Das Management von Kundendaten in Verbundgruppen Forschungsaufbau und finale Ergebnisse
Schupp, Robin Philip - 2021
Die Verteilung von Daten und Informationen nimmt innerhalb der Verbundgruppen eine tragende Rolle ein und ist daher bereits seit Jahren ein wichtiger Gegenstand der empirischen Kooperationsforschung. Durch eine branchenübergreifend zu beobachtende, stetig wachsende Absatzmarktorientierung...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013167565
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Big data and digital markets contestability : theory of harm and data access remedies
Krämer, Jan; Schnurr, Daniel - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013348965
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Big Data and Digital Markets Contestability : Theory of Harm and Data Access Remedies
Krämer, Jan; Schnurr, Daniel - 2021
Book / Working Paper
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Telecommunications networks and public health responses during the COVID-19 pandemic : evidence from a large national network operator in Canada
Rowsell, Joe; Hertanto, Anthony; Mathur, Anand - 2021
The COVID-19 pandemic has demonstrated the fundamental importance of telecommunications networks. This paper utilizes data from a large North American network operator to examine the role of telecom networks in enabling public health and economic responses to the pandemic. During the pandemic,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012805997
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Data and e-commerce : an economic relationship
Klimek, Libor; Funta, Rastislav - 2021
In almost all sectors, online services play a much larger role than a few years ago. Data-driven platform models combine an ever greater degree of market power. The associated concentration effect leads to the displacement of medium-sized companies from the market. When looking at the large...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012517287
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A Growth Model of the Data Economy
Farboodi, Maryam; Veldkamp, Laura - 2021
The rise of information technology and big data analytics has given rise to "the new economy." But are its economics new? This article constructs a growth model where firms accumulate data, instead of capital. We incorporate three key features of data: 1) Data is a by-product of economic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012482643
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Household Financial Transaction Data
Baker, Scott; Küng, Lorenz - 2021
The growth of the availability and use of detailed household financial transaction microdata has dramatically expanded the ability of researchers to understand both household decision-making as well as aggregate fluctuations across a wide range of fields. This class of transaction data is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012599317
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Household Financial Transaction Data
Baker, Scott; Küng, Lorenz - 2022
Book / Working Paper
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Buying Data from Consumers : The Impact of Monitoring Programs in U.S. Auto Insurance
Jin, Yizhou; Vasserman, Shoshana - 2021
New technologies have enabled firms to elicit granular behavioral data from consumers in exchange for lower prices and better experiences. This data can mitigate asymmetric information and moral hazard, but it may also increase firms' market power if kept proprietary. We study a voluntary...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012599386
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Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012651428
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Measuring customer churn and interconnectedness
Baker, Scott; Baugh, Brian; Sammon, Marco C. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012291230
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The economics of social data
Bergemann, Dirk; Bonatti, Alessandro; Gan, Tan - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013280034
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The economics of social data
Bergemann, Dirk; Bonatti, Alessandro; Gan, Tan - 2020
Book / Working Paper
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The economics of social data
Bergemann, Dirk; Bonatti, Alessandro; Gan, Tan - 2019
Book / Working Paper
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The Economics of Social Data
Bergemann, Dirk - 2020
Book / Working Paper
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The Economics of Social Data
Bergemann, Dirk - 2020
Book / Working Paper
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Attention oligopoly
Prat, Andrea; Valletti, Tommaso M. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228737
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Attention Oligopoly
Prat, Andrea - 2020
Book / Working Paper
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On the private and social value of consumer data in vertically-integrated platform markets
Padilla, Atilano Jorge; Piccolo, Salvatore; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012296959
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Kooperatives Management von Kundendaten in Verbundgruppen : Auszüge einer empirischen Analyse
Schupp, Robin Philip - 2020
Kundendaten und deren Verarbeitung stellen für Unternehmen nahezu aller Branchen und Größenklassen einen zunehmend wettbewerbskritischen, jedoch gleichzeitig herausfordernden Faktor dar. Unter dem Konzept eines Daten-Netzwerkbetriebs adressiert Der Mittelstandsverbund – ZGV e.V. die...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012299852
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Big Data und Preisdiskriminierung
Konrad, Vera; Polk, Andreas - 2020
Unternehmen nutzen Daten zur Optimierung von Preisen. Mit zunehmender Kenntnis individueller Kundenprofile könnte der Spielraum steigen, Individuen gezielt über personalisierte Angebote anzusprechen. Die wettbewerblichen Effekte sind ambivalent: Personalisierte Preise können zur Ausbeutung im...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012314426
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Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike; Mettrick, Guy - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012305074
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Digital hermits
Miklos-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013530914
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