Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...

Employee innovation capability is a vital driver of business development and competitive advantage in today's dynamic markets. This study examines the role of corporate culture-specifically corporate vision, core values, customer orientation, and leadership-in shaping employees' innovation...

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

Advancements in technology and emerging digital trends are driving the expectations of bank clients. With the development of new, innovative technologies, the banking sector has started creating new products and services and looking for new channels through which to offer those services in a way...

This study aims to investigate the effectiveness of FinTok influencers in preventing online travel scams by enhancing consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to improving consumer protection and safety in digital...

Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...

This study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact of these dimensions on repurchase intention, including their indirect effects...

Background: Customer orders are key in developing logistics processes and in strategic developments of customer orientation. This paper investigates the notion of customer orientation. In the literature, the concept of customer is underdeveloped in that it is seen as a single object rather than...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...