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  • Search: subject_exact:"Demarketing"
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Year of publication
Subject
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Demarketing 20 Marketing management 15 Marketingmanagement 15 Consumer behaviour 10 Konsumentenverhalten 10 demarketing 9 Green marketing 6 Sustainability 6 Öko-Marketing 5 Corporate Social Responsibility 4 Corporate social responsibility 4 Nachhaltige Entwicklung 4 Nachhaltigkeit 4 Sustainable development 4 sustainability 4 Environmental consciousness 3 Environmental management 3 Marketing 3 Sustainable product 3 Umweltbewusstsein 3 Umweltmanagement 3 Öko-Produkt 3 Advertising effects 2 Brand image 2 Brand management 2 Competitive strategy 2 Green Marketing 2 Greenhouse gas emissions 2 Greenwashing 2 Markenführung 2 Markenimage 2 Markentransfer 2 Nachhaltigkeitsmarketing 2 Rauchen 2 Smoking 2 Tourism 2 Tourism industry 2 Tourismus 2 Tourismuswirtschaft 2 Treibhausgas-Emissionen 2
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Online availability
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Undetermined 17 Free 4 CC license 2
Type of publication
All
Article 23 Book / Working Paper 6
Subcategories
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Article in journal 22 Book section 1 Case study 1 Proceedings 1 Working paper 1
Language
All
English 22 German 5 Undetermined 2
Author
All
Hesse, Andreas 3 Armstrong Soule, Catherine A. 2 Blythe, Jim 2 Bradley, Nigel 2 Ansary, Adel I. el- 1 Azazz, Alaa M. S. 1 Bertocchi, Dario 1 Borg, Jan van der 1 Camatti, Nicola 1 Carić, Hrvoje 1 Cesareo, Ludovica 1 Chaudhry, Peggy E. 1 Coyne, Michael 1 Drugova, Tatiana 1 Elshaer, Ibrahim A. 1 Fayyad, Sameh 1 Grinstein, Amir 1 Gössling, Stefan 1 Hall, Colin Michael 1 Hassan, Azizul 1 Herm, Steffen 1 Hoffmann, Stefan 1 Jakus, Paul M. 1 Kigen, Fiona 1 Kim, Man-Keun 1 Kotler, Philip 1 Lawrence, Jeevan 1 Lazer, William 1 Lee, Yoon-Joo 1 Luz, Victoria Vilasanti da 1 Mafael, Alexander 1 Mai, Robert 1 Mansour, Mahmoud A. 1 Mantovani, Danielle 1 Matthiessen, Nils 1 Mekoth, Nandakumar 1 Möller-Herm, Jana 1 Nepomuceno, Marcelo Vinhal 1 Panwar, J. S. 1 Pastore, Alberto 1
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Published in...
All
Cogent business & management 2 International journal of consumer studies 2 AMS review : official publication of the Academy of Marketing Science 1 Business Strategy Series 1 Business horizons 1 Die Betriebswirtschaft : DBW 1 Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG 1 International journal of advertising : the review of marketing communications 1 International journal of arab culture, management and sustainable development 1 Journal of Business Ethics 1 Journal of Cultural Heritage Management and Sustainable Development 1 Journal of business research : JBR 1 Journal of international marketing 1 Journal of macromarketing 1 Journal of marketing communications 1 Journal of marketing management : MM 1 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 1 Journal of travel and tourism marketing 1 Schriftenreihe Strategisches Management 1 Schriftenreihe für Bankmanagement und Controlling 1 Tourism economics : the business and finance of tourism and recreation 1 Tourism management : research, policies, practice 1 Vision 1 Wissenschaftliche Schriften / Fachbereich Betriebswirtschaft, Hochschule Koblenz, University of Applied Sciences 1 Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften 1
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Source
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ECONIS (ZBW) 24 RePEc 2 Other ZBW resources 2 EconStor 1
Showing 1 - 27 of 27
 
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Harmony amidst dissonance : unveiling the power of open communication in resolving demarketing dilemmas
Kigen, Fiona; Venter de Villiers, Marike - 2025
Cognitive dissonance (CD) is a well-established concept in marketing literature, particularly within consumer behavior contexts. This study extends its application to the underexplored domain of demarketing in the banking sector, specifically addressing the challenges banks face in managing loan...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607739
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Perceived greenwashing and employee non-green behavior : the roles of prevention-focused green crafting and work alienation
Elshaer, Ibrahim A.; Azazz, Alaa M. S.; Mansour, Mahmoud A. - 2025
This research examines the influence of perceived greenwashing on employee non-green behavior, highlighting the key mediating roles of both prevention-focused green crafting and work alienation. Greenwashing has been progressively acknowledged as detrimental to corporate morales and sustainable...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607685
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Green Marketing : empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken
Hesse, Andreas - 2022
Der vorliegende Beitrag präsentiert empirische Erkenntnisse zu Konsumentenwahrnehmungen von sogenannten Green-Marketing-Aktivitäten. Dabei wird bewusst ein Fokus auf Aktivitäten von etablierten Marken gelegt, die nach einer Ökologie-orientierten Auffrischung ihres Images streben. Dabei...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013279291
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Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken
Hesse, Andreas - 2022
Book / Working Paper
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Decoding demarketing advertising effects through the IMC lens : the role of earned and paid media
Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194158
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Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen; Möller-Herm, Jana; Wache, Catalina; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276969
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Demarketing for sustainability : a review and future research agenda
Lawrence, Jeevan; Mekoth, Nandakumar - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427267
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Signaling nothing : motivating the masses with status signals that encourage anti-consumption
Armstrong Soule, Catherine A.; Sekhon, Tejvir Singh - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257882
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"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas; Rünz, Sofie - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013371012
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Marketing, congestion, and demarketing in Utah's National Parks
Drugova, Tatiana; Kim, Man-Keun; Jakus, Paul M. - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012794880
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Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion
Qushta, Jassir - 2021 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012586387
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A digital response system to mitigate overtourism : the case of Dubrovnik
Camatti, Nicola; Bertocchi, Dario; Carić, Hrvoje; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012415310
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Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012416925
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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012118527
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Why broadened marketing has enriched marketing
Kotler, Philip - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011919210
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Up in smoke : demarketing and consumer smoking cessation
White, Christopher J.; Thomas, Harrison - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011539779
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Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context
Yakobovitch, Nadav; Grinstein, Amir - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011506044
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Inter-market variability in CO2 emission-intensities in tourism : implications for destination marketing and carbon management
Gössling, Stefan; Scott, Daniel; Hall, Colin Michael - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010486231
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World Heritage site as a label in branding a place
Hassan, Azizul; Rahman, Mizan - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014847775
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011405575
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Demarketing
2014
1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Maria Pilar Martinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014499024
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Demarketing
2014
Book / Working Paper
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Selektives Demarketing : wie werden Unternehmen unerwünschte Kunden wieder los? : how companies get rid of unprofitable customers
Mai, Robert; Hoffmann, Stefan; Schmidt, Daniel - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010413302
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Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010382165
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Demarketing und Desinvestition als strategische Option für Unternehmen : Management eines strategischen Rückzugs
Matthiessen, Nils - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009748051
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Has marketing come full circle? Demarketing for sustainability
Sodhi, Kamaljit - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014689462
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Factors affecting the demarketing of cigarette smoking in Palestine
Salem, Mohammad Zedan Yehia - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008825835
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Ethical Issues Related to the Mass Marketing of Securities
Coyne, Michael; Traflet, Janice - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005719487
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Benefit Segmentation of Gutkha Market: A Study in the State of Gujarat
Panwar, J. S. - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011137578
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