Search Results - subject_exact:"Destination marketing"

Storytelling in travel vlogs : scale development, validation, and application

Li, Max Wenliang; Kim, Yoo Ri; Liu, Anyu; Scarles, Caroline - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595523

How can sustainability add value in destination marketing? : the tourist perspective

Kusumaningrum, Sita Dewi; Wikurendra, Edza Aria; … - 2024

The link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015449165

Implications of destination marketing from the perspective of the perceived value of foreign tourists

Carvache-Franco, Mauricio; Víquez-Paniagua, Ana Gabriela; … - 2024

Perceived value is a multidimensional construct that optimizes tourists' stay in different destinations. This study analyzes the marketing of coastal and marine destinations from the perspective of foreign tourists. This research aimed to to a) establish the factors that influence foreign...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015446640

Leveraging Cittaslow promotion on social media to enhance tourists' behavioral responses toward small urban tourism destinations

Özer, Mehmet; Can, Ali Selcuk; Ekinci, Yuksel; Ozer, Alper - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595528

Weather adaptation strategies in tourism

Lohmann, Guilherme; Eshaghi, M. Sadegh; Afshardoost, Mona; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015584880

Destination image and the myth of uniqueness : a profile analysis of leading Italian ski resorts

Bausch, Thomas; Ortanderl, Florian - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585106

Can destination marketing capitalise on health management?

Volgger, Michael; Taplin, Ross - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585111

Perceived realism, place attachment, and residents' support and involvement : towards resident-centric film tourism development

Castro, Deborah; Kim, Sangkyun; Rasoolimanesh, S. Mostafa; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585443

Blooming brilliant : insights into wine knowledge and motivation of wine festival visitors

Kruger, Martinette; Viljoen, Adam - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015625111

The role of tone of voice in tourism destination brands' social media communication

Barattin, Marta; Latusi, Sabrina - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015639654

Dual routes of persuasion in tourism : building marine destination image through the elaboration likelihood model

Prasetyawati, Yuliana Riana; Balqiah, Tengku Ezni; Sri … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632973

From digital infrastructures to AI-driven sustainable and resilient tourism ecosystems : a longitudinal evolutionary framework

Ivasciuc, Ioana-Simona - 2026

This study examines how tourism platform ecosystems have evolved into mechanisms supporting sustainable, resilient, and digitally transformed tourism systems amid rapid advances in artificial intelligence (AI), immersive technologies, and data-driven platform governance. While previous research...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073938

From story to action : affective pathways to engagement in tourism video advertising

Santos, Sara; Santo, Pedro Espírito; Ferreira, Sónia; … - 2026

Tourism destination marketers increasingly rely on video advertising, yet the psychological mechanisms linking perceived advertising design and destination familiarity to engagement remain underspecified in tourism contexts. Drawing on narrative transportation and advertising stimulation...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072320

Testing the predictive validity of the net promoter score in ski resorts : a longitudinal analysis

Matzler, Kurt; Strobl, Andreas; Teichmann, Karin; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073866

Managing repeat visits : an exploratory study of the visitor experience and destination image

D'Souza, Clare - 2026

While the experiences and values linked to religion are distinct, there is limited literature on the outcomes of spiritual and metaphysical experiences that affirm destinations and motivations for visiting. The research aims to examine the underlying goals for repeated travel through the design...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016081462

The impact of digital marketing strategies on the performance of rural tourism unities in Alentejo

Fialho, Luis Filipe; Marreiros, Cristina Galamba - 2026

At a time when electronic word-of-mouth produced at online travel agencies is of enormous importance to customers when choosing accommodation, a question that arises is: What can marketing do to increase the positive electronic word-of-mouth, decrease the negative and, indirectly, improve key...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016091561

Exploring slow tourism marketing strategies based on slow movement philosophy : preliminary insights from rural tourism businesses’ websites’ communication

Amaral, Marta - 2026

This paper is based on ongoing research whose main objective is to explore tourism digital marketing strategies grounded in Slow Movement and Slow Tourism principles, focusing on rural accommodations entrepreneurs in Baixo Alentejo (Portugal). With a qualitative methodological approach,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016091623

Enhancing tourism destination planning through online social listening : applications for testing in portuguese municipalities

Pardo-López, Mª Carmen; García, Mónica Cecilia Cortés - 2026

This study explores the application of online social listening as a digital tool for diagnosing tourism destinations, with the aim of improving them and, consequently, achieving more efficient and sustainable planning. Social listening tools were employed to analyse social media discussions to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016091635

Measuring the attractiveness of hunting tourism destinations with an AHP approach

Matejevic, Milosava; Blesic, Ivana; Kalabova, Marketa; … - 2026

Many studies have examined hunting satisfaction and identified factors that influence hunting tourism behaviour. However, the attractiveness of hunting tourism destinations requires further exploration, and its key dimensions need to be defined. This study used the Analytical Hierarchy Process...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016091539

Transforming journeys : digital pathways in marketing, tourism, and hospitality

2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016091642

From mass tourism to meaningful travel : unlocking the potential of the German market for indigenous tourism in Mexico

González-Jiménez, Paulina; Barriga Ortiz, Pablo Andres; … - 2026

This study investigates the potential of the German tourism market to support Sustainable Indigenous Tourism (SIT) in Mexico. Against a backdrop of growing global demand for transformative, values-driven travel, Mexico's reliance on mass tourism has generated severe environmental degradation and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016090498

The representation of persons with disabilities in tourism marketing: shaping a collaborative identity framework

Nigg, Joachim; Lonardi, Serena - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016095969

User-generated photos and videos in nature-based tourism marketing: a conceptual model for harnessing their impact on social media

Finkler, Wiebke; Davis, Lloyd S.; Zhu, Lei - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016097230

Travel influencer marketing : how comment moderation affects Generation Z consumers

Guo, Rui; Wang, Yuchen; Song, Mengmeng - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015604625

Is VR always better for destination marketing? : comparing different media and styles

Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014246955

Travelers' psychological ownership : a systematic review and future research agenda

Lyu, Cenhua; Jiang, Yangyang; Balaji, M. S. - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014384370

Digital technologies for sustainable tourism destinations : state of the art and research agenda

El Archi, Youssef; Benbba, Brahim; Kabil, Moaaz; David, … - 2023

This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highlights key themes and collaborative networks....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014370408

Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - 2023

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014477188

Exploring Barcelona's portrayal in promotional videos and fiction films

Castro, Deborah; Nieto Ferrando, Jorge; Gómez-Morales, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610440

A framework for analysing the individual capital of travel vloggers

Dewantara, Made Handijaya; Jin, Xin; Gardiner, Sarah - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610481

Tourists' fresh start mindset in destination marketing

Jiménez-Barreto, Jano; Campo, Sara; Cerdá-Mansilla, Elena - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015583811

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015077614

The economics of destination cards

Messori, Sonia; Fedele, Alessandro; Figini, Paolo - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372939

The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina

Zarkada, Anna K.; Kashif, Muhammad; Zainab - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015330328

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015334534

Bibliometric analysis of key variables in tourism : destination, competitiveness, image, quality, and tourist satisfaction (2000–2023)

Pereira, José Marques; Almeida, Paulo; Almeida, … - 2025

In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015337343

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192992

Exploring marketing strategies in wine tourism : a comparative study of Roussillon and Empordà wine regions

Camprubi, Raquel; Goncalves, Olga - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015326986

Identifying online user discourses triggered by destination stakeholder reactions

Pikkemaat, Birgit; Pachucki, Christoph; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015421772

Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations

Chang, Chee Heng; Goi, Chai Lee; Zins, Andreas; Abbas … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015422666

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - 2025

Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015468141

Older travellers as a critical sector of the tourism industry, now and in the future : overcoming myths and stereotypes

Patterson, Ian; Balderas-Cejudo, Adela - 2025

Population ageing is an irreversible global trend (United Nations, 2023). The global population of people aged 65 years and older is forecast to rise from 10% in 2022 to 16% by 2050. As a result, many older tourists who have large amounts of discretionary time and money at their disposal want to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472157

The impact of smart tourism applications in destinations on destination brand equity and competitiveness : the case of Istanbul

Ödemiş, Murat - 2025

This study attempts to reveal whether smart tourism practices in the destination of Istanbul have an impression on destination brand equity (DBE) and destination competitiveness (DC). The sample group of the study consisted of domestic tourists visiting Istanbul. The data were obtained through a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472174

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - 2025

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406477

Sustainable tourism marketing through destination image : an AHP approach for UNESCO creative cities in gastronomy : the case of Popayán, Colombia

Moreira, Pablo Henrique de Oliveira; Fraga, Carla; … - 2025

Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic 'myth of origin' within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406487

Destination image and brand value as predictors of tourist behavior : happiness as a mediating link

Jimenez-García, Deyber; Espinoza Heredia, Ovet; Cruz … - 2025

Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406621

From clicks to trips : examining online destination brand experience in ecotourism decision making

Candrea, Adina-Nicoleta; Ivasciuc, Ioana-Simona; Ispas, Ana - 2025

Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers' pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433129

Augmented reality marketing in family ecotourism : cognitive and behavioral drivers of destination branding

Sorcaru, Iulian Adrian; Micu, Adrian; Bleoju, Gianita; … - 2025

Most ecotourism destinations have not yet fully explored the benefits of augmented reality (AR) marketing in relation to family vacations. Although AR improves travel experiences and destination branding, there is limited research on parents' perceptions of AR when traveling with children. This...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015433188

Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination

Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - 2025

Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436046

Words of mouth on destination images and intentions to revisit

Quang Linh Huynh - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015439106