Search Results - subject_exact:"Dienstleistungsmarketing"

Ongoing value co-creation amidst service encounter setbacks in the banking environment : a viewpoint and call to action

Van Tonder, Estelle - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015592804

From engagement to action in hospitality management : brand experience and value co-creation as dual engines of hotel loyalty

Karalazarou, Maria Magdalini; Christou, Evangelos; … - 2026

This study develops and tests an Engagement-Experience-Co-creation-Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (HBX) and hospitality value co-creation...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653637

Open science : a review of Its effectiveness and implications for service research

Van Vaerenbergh, Yves; Hazée, Simon; Zwienenberg, Thijs J. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670747

An inconvenient truth : understanding service inconvenience in digital platforms

Amat-Lefort, Natalia; Barnes, Stuart J. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670752

AI in service design : a new framework for hybrid human–AI service encounters

Mortati, Marzia; Freitas, Giovanna Viana Mundstock - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670798

The rebranding process in service organizations : influence patterns of core service characteristics

Novaković, Nebojša; Spajić, Jelena; Hiršenberger, Helena - 2026

Rebranding has emerged as a complex organizational phenomenon, particularly in service contexts where value is created through interactive and process-based relationships. Despite extensive research in branding, the role of core service characteristics in shaping the rebranding process remains...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016070628

The interaction effect of self-service technology and firms' facilitating conditions on co-created value : a service-dominant logic perspective

Kwon, Wooseok; Kim, Yejin; Lee, Gyumin - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015604453

Beyond "Eat-Pray-Love" : designing transformative CX for self-discovery in extended service encounters

Zimbatu, Alexandra; Russell-Bennett, Rebekah - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015158139

Book excerpt : the birth of agentic AI : a convergence of powers

Wirtz, Jochen; Bornet, Pascal - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670530

Using PLS-SEM and XAI for causal-predictive services marketing research

Goktas, Polat; Dirsehan, Taşkın - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207233

Dienstleistungsmanagement : Grundlagen - Konzepte - Instrumente

Haller, Sabine; Wissing, Christian - 2026 - 10., überarbeitete und erweiterte Auflage

Dieses Lehrbuch erklärt, wie Dienstleistungsmanagement in der Praxis funktioniert und von der Wissenschaft erklärt wird. Sabine Haller und Christian Wissing erläutern die wesentlichen Aufgaben, die erfolgreiche Serviceanbieter meistern, und nutzen dazu zahlreiche Beispiele,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015628334

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Dienstleistungsmanagement : Grundlagen - Konzepte - Instrumente

Haller, Sabine; Wissing, Christian - 2022 - 9., überarbeitete und erweiterte Auflage

Edition: 9., überarbeitete und erweiterte Auflage

Book / Working Paper

Social profit orientation : lessons from organizations committed to building a better world

Berry, Leonard L.; Danaher, Tracey S.; Keiningham, Timothy - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374166

National culture as a factor in visitors' evaluations of hotel services

Wąsowicz-Zaborek, Elżbieta - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357800

Deregulation derailed : evidence from services markets liberalization in Croatia

Grajzl, Peter; Ćorić, Bruno; Srhoj, Stjepan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015592808

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Deregulation derailed : evidence from services markets liberalization in Croatia

Grajzl, Peter; Ćorić, Bruno; Srhoj, Stjepan - 2025

Book / Working Paper

Deregulation derailed : evidence from services markets liberalization in Croatia

Grajzl, Peter; Ćorić, Bruno; Srhoj, Stjepan - 2025 - rev.

Edition: rev.

Book / Working Paper

The role of artificial intelligence in mobile banking : decoding portuguese consumers’ perceptions and intentions to engage

Lopes, João M.; Massano-Cardoso, Ilda; Pedrosa, Lara - 2025

The rapid expansion of technology, particularly artificial intelligence, has significantly challenged and transformed traditional banking channels. This transformation has led banks to rethink their service delivery models, shifting towards more digital and customer-centric approaches that...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614007

Beyond boundaries : a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services

Fiorentino, Anna - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526457

Value propositions : application of service-dominant logic in transnational marketing management education

Barr, Matt; Relja, Ruffin; Ward, Philippa; Hill, Jennifer L. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526689

Optimizing service encounters : a co-productive, experiential, and people-centric approach

Roels, Guillaume - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015397709

The beneficial relationship between marketing services and schools

Palla, Eleftheria; Serdaris, Panagiotis; Antoniadis, Ioannis - 2025

The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015398660

Immersive service : characteristics, challenges, and pathways to consumer agency

Anderson, Laurel; Koskull, Catharina von; Mende, Martin; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670053

The role of the entrepreneurial approach in the development of medical services within the healthcare services market

Durdykulyyeva, Maysa - 2025

The purpose of this study was to examine the impact of the entrepreneurial approach on the development of efficient and competitive medical services in the context of market transformations. The methodology was based on an analytical and theoretical approach, which included an analysis of the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016061991

The Net Promoter Score interrogated through a services marketing lens : review and recommendations for service organizations

Lacohee, Hazel; Souchon, Anne; Dickenson, Peter; Krug, … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584478

Service agent driven co-created caring in chat-based customer service encounters

Heinonen, Johanna; Sthapit, Erose - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014513536

A tale of two frontlines : critically assessing the dynamics of interracial service encounters

Thornton, LaDonna M.; Jones, Angela L.; Ekpo, Akon E.; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015485802

Customers' prior knowledge in the servitization of traditional handicrafts

Ho, Bach Quang - 2024

To enhance the competitiveness of the traditional handicraft industry, providers should offer service experiences using their products (i.e., servitization) instead of merely selling them. Effective management for servitization in the traditional handicraft industry must consider the differences...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014514077

Value-in-context : co-creation across different context levels in the service ecosystem

Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015205351

Special issue: keeping up with methods : service marketing research

2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207245

Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades

Song, Zhuzhu; Qin, Zhongfeng; Liu, Tian-Liang - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015095145

Oyo Hotel's expansion spree : too much, too fast?

Bhattacharya, Arijit - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015330538

Co-creating customer experiences in service ecosystems : a study in a tourist destination

Monferrer Tirado, Diego; Moliner Tena, Miguel Angel; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207222

The gloomy side of value co-creation for service employees

Terblanche, Nic S.; Babin, Barry J. - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207225

Riding on uncertainty : Leveraging human agents and service robots during service delivery

Chan, Janelle; Chan, Irene Cheng Chu; Lam, Long W.; Law, Rob - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015357792

Innovative Marketing Services in Business Practice

Bachnik, Katarzyna; Nowacki, Robert - 2024

Businesses embrace a tremendous shift towards service-dominant logic in order to achieve and sustain advantage. To expand its influence, marketing needs to take on a service lens as well. The customer-centric approach tries to position value generation with processes that al-low customers to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015189597

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity : moderation of perceived-health-beliefs

Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194288

The power of customer-to-customer self-service technology in enhancing customer-to-customer interactions

Kim, Hyun Sik; Choi, Beomjoon - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015198474

A service-dominant logic of co-creation in higher education : emerging topics and conceptualizations

Cruz, Maria de Fátima Pires da; Alves, Helena; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015189779

Service experiencing versus experiencing services

Grönroos, Christian - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015423897

Management of consumers embraces drone delivery

Lopes, João M.; Silva, Luis Filipe; Massano-Cardoso, Ilda - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015196717

Who is the individual and collective actor in service experience?

Helkkula, Anu - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015423901

Exploring some marketing practices in management consulting firms : evidence from small service firms in Italy

Gabbianelli, Linda; Pencarelli, Tonino - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417882

The shift to fast-good service experience through digitalization : lessons from KFC

Jha, Gautam; Chandwani, Jatin; Zaki, Mohamed - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015424029

Impact of marketing mix elements on the brand equity of online food delivery services : an emerging economy perspective

Ahmed, Shamsad; Saad, Ahmed Tausif; Chowdhury, Sarwar Razzaq - 2024

The online food delivery (OFD) industry has experienced significant growth and transformation, enabling businesses to operate in a dual-channel manner and diversify their revenue sources. The paper aims to investigate the impact of service marketing mixes on brand equity of Online Food Delivery...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015446660