Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider's market have all contributed...

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Existing studies have mainly focused on pricing in either primary markets or aftermarkets. However, in practice, prices in primary markets and aftermarkets are closely correlated. This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility...

This paper investigates the effects of changes in market structure on residential service quality in local U.S. broadband markets. Our analysis focuses on identifying causal effects on quality from entry (or exit) by firms using both legacy and non-legacy broadband network technologies.We...

This paper examines the publication of quality indicators in service markets with public finance systems, such as education and healthcare markets. We provide a spatial model of product differentiation in which the reporting of such indicators increases consumers’ decision weight on quality...

Italy's labor productivity in market services has declined since 2000, underperforming manufacturing and peer European countries, especially in strongly regulated sectors. A model of monopolistic competition is used to identify which service sectors would benefit more from removing entry and/or...

How can features of the markets for audit and non-audit services (NAS) affect an audit firm's incentives to invest in audit quality, the price at which it offers audits, social welfare, and the effects of prohibitions on providing NAS to audit clients and generally? We address this and related...

Italy's labor productivity in market services has declined since 2000, underperforming manufacturing and peer European countries, especially in strongly regulated sectors. A model of monopolistic competition is used to identify which service sectors would benefit more from removing entry and/or...

This paper examines the publication of quality indicators in service markets with public finance systems, such as education and healthcare markets. We provide a spatial model of product differentiation in which the reporting of such indicators increases consumers’ decision weight on quality...

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence...

Dieses Marketingübungsbuch bietet Studierenden die Möglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prüfungen vorzubereiten und tiefer in das Thema einzusteigen. An jede Aufgabe schließt sich die Lösung an, so dass das Ergebnis der Bearbeitung unmittelbar überprüft...