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  • Search: subject_exact:"Dienstleistungsmarketing"
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Year of publication
Subject
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Dienstleistungsmarketing 1,406 Services marketing 1,388 Theorie 288 Beziehungsmarketing 287 Theory 287 Relationship marketing 283 Deutschland 266 Germany 263 Dienstleistung 206 Marketing 196 USA 192 United States 192 Konsumentenverhalten 167 Consumer behaviour 166 Dienstleistungsqualität 151 Service quality 149 Marketingmanagement 130 Dienstleistungssektor 124 Marketing management 123 Service industry 117 Customer satisfaction 100 Kundenzufriedenheit 100 Service management 97 Dienstleistungsmanagement 95 Brand management 84 Markenführung 84 Services 84 Kundenintegration 82 Customer integration 77 Marketing theory 70 Marketingtheorie 70 Service-dominant logic 70 Service-Dominant Logic 69 Lieferantenmanagement 63 Supplier relationship management 63 Hotel industry 54 Hotellerie 54 Customer service 50 Kundenservice 50 Bundling strategy 45
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Online availability
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Undetermined 145 Free 40
Type of publication
All
Article 823 Book / Working Paper 558 Journal 25
Type of publication (narrower categories)
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Article in journal 476 Aufsatz in Zeitschrift 476 Aufsatz im Buch 345 Book section 345 Hochschulschrift 173 Thesis 155 Graue Literatur 110 Non-commercial literature 110 Collection of articles of several authors 109 Sammelwerk 109 Case study 65 Fallstudie 65 Bibliografie enthalten 63 Bibliography included 63 Lehrbuch 57 Textbook 54 Working Paper 39 Arbeitspapier 37 Aufsatzsammlung 37 Konferenzschrift 33 Conference proceedings 26 Ratgeber 22 Guidebook 20 Reprint 16 Handbook 15 Handbuch 15 Systematic review 8 Übersichtsarbeit 8 Collection of articles written by one author 6 Fallstudiensammlung 6 Glossar enthalten 6 Glossary included 6 Sammlung 6 Mehrbändiges Werk 4 Multi-volume publication 4 Conference paper 3 Festschrift 3 Konferenzbeitrag 3 Amtsdruckschrift 2 Bibliografie 2
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Language
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English 726 German 663 French 11 Polish 4 Dutch 3 Italian 2 Swedish 2 Ukrainian 2 Undetermined 2 Finnish 1 Russian 1 Spanish 1
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Author
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Bruhn, Manfred 40 Meffert, Heribert 24 Grönroos, Christian 21 Meyer, Anton 17 Stauss, Bernd 14 Woratschek, Herbert 14 Kleinaltenkamp, Michael 12 Vargo, Stephen L. 11 Wirtz, Jochen 11 Bauer, Hans H. 9 Hadwich, Karsten 9 Lusch, Robert F. 9 Ahlert, Dieter 8 Baron, Steve 8 Benkenstein, Martin 8 Corsten, Hans 8 Freiling, Jörg 8 Roth, Stefan 8 Bitner, Mary Jo 7 Fließ, Sabine 7 Gouthier, Matthias 7 Hogreve, Jens 7 Müller, Wolfgang 7 Zeithaml, Valarie A. 7 Engelhardt, Werner Hans 6 Lovelock, Christopher H. 6 Edvardsson, Bo 5 Gouthier, Matthias H. J. 5 Gremler, Dwayne D. 5 Helmig, Bernd 5 Huber, Frank 5 Moser, H. R. 5 Reckenfelderbäumer, Martin 5 Schlieper, Thomas 5 Schmitz, Gertrud 5 Schrand, Axel 5 Sichtmann, Christina 5 Bateson, John E. G. 4 Berry, Leonard L. 4 Enke, Margit 4
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Institution
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Springer Fachmedien Wiesbaden 5 American Bankers Association 4 American Marketing Association 4 Fördergesellschaft Marketing an der Universität Augsburg 4 Excellence-in-Service-Konferenz <6., 2016, Koblenz> 3 Nomos Verlagsgesellschaft 3 Books on Demand GmbH <Norderstedt> 2 Duncker & Humblot 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Institute of Chartered Financial Analysts of India 2 Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre 2 Workshop Dienstleistungsmarketing <17., 2013, München> 2 Alexander Technological Institute of Thessaloniki 1 Australian and New Zealand Marketing Academy 1 Conference on Services Marketing <1, 1981, Orlando, Fla.> 1 De Gruyter Oldenbourg 1 Deutscher Betriebswirte-Verlag GmbH 1 Deutschland / Bundesamt für Wirtschaft und Ausfuhrkontrolle 1 Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck> 1 Edward Elgar Publishing 1 Eidgenössische Technische Hochschule Zürich 1 European Society for Opinion and Marketing Research 1 Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg 1 FernUniversität in Hagen 1 Finnland / Valtionhallinnon kehittämiskeskus 1 Freie Universität Berlin / Marketing-Department 1 GATE Germany, Konsortium Internationales Hochschulmarketing 1 IGI Global 1 INSEAD 1 Institut für Marketing <Münster, Westfalen> 1 Institut für Markt- und Distributionsforschung <Köln> 1 Josef Eul Verlag GmbH 1 Marketing-Symposium <1995, Haigerloch> 1 Münchener Marketing-Symposium <24, 1998, München> 1 Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)> 1 Naučno-Issledovatelʹ'kij Ėkonomičeskij Institut <Minsk> 1 NetLibrary, Inc 1 Nordwestdeutsche Klassenlotterie <Hamburg> 1 RWTH Aachen 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1
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Published in...
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The journal of services marketing 41 Services marketing quarterly 21 Journal of service management 20 European journal of marketing : EJM 19 Journal of the Academy of Marketing Science 19 Dienstleistungsmarken : Forum Dienstleistungsmanagement 16 Journal of service research : JSR 16 Innovations in services marketing and management : strategies for emerging economies 15 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 14 Fokus Dienstleistungsmarketing 13 Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing 13 International journal of hospitality management 11 Neue Herausforderungen an das Dienstleistungsmarketing 11 Industrial marketing management : the international journal for industrial and high-tech firms 10 Gabler Edition Wissenschaft 9 Managing service quality : MSQ ; an international journal 9 Journal of business research : JBR 8 Journal of retailing and consumer services 8 Services marketing cases in emerging markets : an Asian perspective 8 Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 Die Betriebswirtschaft : DBW 7 Global cases on hospitality industry 7 Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing 7 Health marketing quarterly 7 International journal of contemporary hospitality management 7 Jahrbuch der Absatz- und Verbrauchsforschung 7 Journal of hospitality marketing & management 7 Kundenbeziehungen im Dienstleistungsbereich 7 Marketing theory 7 Research 7 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 7 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 6 Advances in services marketing 6 Dienstleistungsmarketing, Kommunikationspolitik und Tourismus 6 Europäische Hochschulschriften / 5 6 Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing 6 International journal of quality and service sciences 6 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 6 Journal of travel and tourism marketing 6 Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen 6
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Source
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ECONIS (ZBW) 1,392 OLC EcoSci 7 EconStor 3 RePEc 2 USB Cologne (business full texts) 1 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 1,406
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Data-driven services in insurance : potential evolution and impact in the Swiss market
Pugnetti, Carlo; Seitz, Mischa - In: Journal of risk and financial management : JRFM 14 (2021) 5, pp. 1-16
Using real-time customer data holds great potential for the insurance industry. The frequency and relevance of interactions can be improved to provide assistance in real time. Better prevention and risk management can significantly improve pricing and reduce losses. These changes, however, hold...
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Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a...
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Does service failure criticality affect global travellers' service evaluations? : an empirical analysis of online reviews
Dwesar, Rishi; Sahoo, Debajani - In: Management decision 60 (2022) 2, pp. 426-448
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Role of affective forecasting in customers' hotel service experiences
Lajante, Mathieu; Ladhari, Riadh; Massa, Elodie - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 1062-1083
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Zur Analyse der Online-Customer-Journey unter Einsatz des Process-Minings : methodische Ansätze und ausgewählte Implikationen
Lindenbeck, Benedikt - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 38-45
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita; Saxena, Garima - In: Services marketing quarterly 43 (2022) 2, pp. 240-255
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Services marketing : people, technology, strategy
Wirtz, Jochen; Lovelock, Christopher H. - 2022 - Ninth edition
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence...
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Special Issue: service marketing and the winds of change; ANZMAC 2019 Conference
2022
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Marketingübungsbuch : Aufgaben und Lösungen
Walsh, Gianfranco; Dose, David; Funke, Christopher - 2022 - 3., überarbeitete und erweiterte Auflage
Dieses Marketingübungsbuch bietet Studierenden die Möglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prüfungen vorzubereiten und tiefer in das Thema einzusteigen. An jede Aufgabe schließt sich die Lösung an, so dass das Ergebnis der Bearbeitung unmittelbar überprüft...
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Geomarketing : tool for consumer spending estimation in the Czech tourism & hospitality market
Dušek, Radim; Štumpf, Petr; Vojtko, Viktor - In: Global business and finance review 24 (2019) 1, pp. 14-26
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Erfolgreich in der Personalvermittlung : Vom Personalbeschaffer zum kompetenten Berater in HR-Fragen
Truchseß, Nicole; Brandl, Markus - 2021 - 3rd ed. 2021.
Die Rahmenbedingungen im Markt -- Entwicklungen auf Arbeitgeberseite -- Rechtliche Grundlagen -- Aufgaben und Rollen des Beraters -- Voraussetzungen für qualifizierte Personalvermittlung -- Beratungs- und Vertriebserfolg in der Personalvermittlung -- Neue Wege in der Akquise. .
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Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal; Anand, Gunjan; Kapooria, Pallavi Joshi; … - In: South Asian journal of management : SAJM 28 (2021) 3, pp. 195-211
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Nonverbal communication in hotels as a medium of experience co-creation
Shahidul Islam, Mohammad; Kirillova, Ksenia - In: Tourism management : research, policies, practice 87 (2021), pp. 1-12
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The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.; Bebko, Charlene - In: Services marketing quarterly 42 (2021) 1/2, pp. 38-56
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353
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Assessing the effects of service variability on consumer confidence and behavior
Voorhees, Clay M.; Beck, Jonathan M.; Randhawa, Praneet; … - In: Journal of service research 24 (2021) 3, pp. 405-420
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Erfolgreich in der Personalvermittlung : vom Personalbeschaffer zum kompetenten Berater in HR-Fragen
Truchseß, Nicole; Brandl, Markus - 2021 - 3., überarbeitete Auflage
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
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Mass media as marketing communication tool in managing customer satisfaction of governmental services : a case study of PAEW‘s drinking water service in Batinah North governorate‘s...
Al-Maamari, Said Amran Sbei - 2018
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Besitztumseffekte beim Kauf von Dienstleistungen - wie die Berührung physischer Objekte die Dienstleistungsbewertung beeinflusst
Nägele, Nora - 2018
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Customer engagement behavior in the context of continuous service relationships
Haurum, Helle - 2018 - 1st edition
This thesis discusses customers' engagement behaviors (CEB) in the context of continuous service relationships (telecommunication provider and financial services' provider). CEB manifestations are agreed in literature and in business to be a potential source of value for the firm and valuable...
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Utilizing gamification in servicescapes for improved consumer engagement
Helmefalk, Miralem (ed.); Marcusson, Leif (ed.) - 2020
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Similarity over difference : how congruency in customer characteristics drives service experiences
Nguyen, July; Ferraro, Carla; Sands, Sean - In: Journal of business research : JBR 121 (2020), pp. 592-603
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Elements of service marketing in the hospitality industry : a case study of Omni group of hotels
Mathur, Meenu; Verma, Bhupendra Kumar; Changle, Ravi; … - In: South Asian journal of management : SAJM 27 (2020) 4, pp. 178-193
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Dimensionen und Effekte der Service Excellence im deutschen Bankenmarkt
Weimann, Jürgen - 2020 - 1. Auflage
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Impact of customer-to-customer interactions on overall service experience : a social servicescape perspective
Lin, Hongxia; Gursoy, Dogan; Zhang, Meng - In: International journal of hospitality management 87 (2020), pp. 1-9
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Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.; Busser, James A. - In: International journal of hospitality management 87 (2020), pp. 1-11
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Dienstleistungsmarketing Weiterdenken : Entwicklungen, Herausforderungen und Zukunftsperspektiven
Hadwich, Karsten - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 162-181). 2020
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Marketing Weiterdenken mit der Service Profit Chain
Hogreve, Jens; Iseke, Anja; Derfuß, Klaus - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 183-194). 2020
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B2B service innovation and global industrial service management
Dayan, Mumin; Ndubisi, Nelson Oly - In: Industrial marketing management : the international … 89 (2020), pp. 140-142
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Non-voluntary service interaction from a service logic perspective : children and value co-creation
Lindqvist, Katja; Westrup, Ulrika - In: Public management review 22 (2020) 12, pp. 1781-1798
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An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry : a pitch
Ashraf, Hafiz Ahmad; Manzoor, Nauman - In: Journal of accounting & management information systems … 16 (2017) 1, pp. 199-202
This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that...
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"New perspectives on customer experience in service recovery"
Mandl, Leonhard - 2017
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Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth - 2016
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - 2016
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Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results
James, Kevin W.; James, Hui; Babin, Barry J.; Parker, … - In: Journal of managerial issues : JMI 31 (2019) 2, pp. 137-150
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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Bruhn, Manfred; Meffert, Heribert; Hadwich, Karsten - 2019 - 2., vollständig überarbeitete und erweiterte Auflage
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Intercultural service encounters : cross-cultural interactions and service quality
Sharma, Piyush - 2019
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Services marketing
Chitty, William; D'Alessandro, Steven; Gray, David; … - 2019 - Second edition
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Dienstleistungsmarketing in Verkehr und Logistik : dargestellt an Beispielen aus der Praxis
Czenskowsky, Torsten; Ernst, Hendrik; Kadgiehn, Holger; … - 2019
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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
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Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle
Bruhn, Manfred; Meffert, Heribert; Hadwich, Karsten - 2019 - 2., vollständig überarbeitete und erweiterte Auflage
Gegenstand und Besonderheiten des Dienstleistungsmarketing -- Grundlagen des Dienstleistungsmarketing -- Informationsgrundlagen des Dienstleistungsmarketing -- Strategisches Dienstleistungsmarketing -- Qualitätsmanagement im Dienstleistungsmarketing -- Operatives Dienstleistungsmarketing --...
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Service marketing strategies for small and medium enterprises : emerging research and opportunities
Muhammad Sabbir Rahman; Zaman, Mahmud Habib; Hossain, … - 2019
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...
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Versicherungsvertrieb : Absatz von Versicherungen durch Versicherer und Vermittler in Theorie und Praxis
Beenken, Matthias - 2019 - 2. Auflage
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Retailer service acceptance : simply adding a service to the offer portfolio or committing to marketing it
Vaittinen, Eija; Nenonen, Sanna; Story, Vicky M. - In: The international review of retail, distribution and … 29 (2019) 2, pp. 139-159
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Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468
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Conceptualizing and measuring perceived service complexity
Kostopoulos, Ioannis; Boukis, Achilleas; Lodorfos, George - In: Journal of marketing theory and practice : JMTP 27 (2019) 1, pp. 38-54
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Restructuring for service business development : insights from a machine tool manufacturer
Kamp, Bart - In: International journal of business environment : IJBE 10 (2019) 4, pp. 281-305
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Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575
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