Search Results - subject_exact:"Digital media"

Navigating through the digital workplace : measuring leader digital competence

Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339700

Podcasting management : how audio platforms are shaping business ideas

Madsen, Dag Øivind; Slåtten, Kåre - 2025

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015492695

A vision of the future : harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - 2024

Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052072

Development of marketing models for attracting and retaining consumers in digital branding

Yahelska, Kateryna; Vasylyshyna, Liubov - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534558

Decoding generation Z purchase intention : the impact of brand awareness, brand equity, digital media content and emotions

Ademi, Lutfije; Zeqiri, Jusuf; Klopotan, Igor - 2026

This study investigates the impact of brand awareness, brand equity, digital media content, and emotions on the purchasing intentions of Generation Z in North Macedonia, those born between 1997 and 2012. Objectives: This study aims to analyse the underlying factors to be considered when...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667918

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290744

Parenting in a digital era: A narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434349

Breaking barriers in advertising: Innovative cross-media measurement with audio-matching

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015461154

Twitter/X, Fake News und Demokratie: Ein ökonomischer Blick auf Media Bias und den Markt für Fehlinformationen im digitalen Zeitalter

Stöhr, Annika; Rösch, Jürgen; Kuchinke, Björn A.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564370

Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien

Küsters, Anselm; Störring, Matthias - 2025

Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371211

A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)

Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025

In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and democracy to verify and enhance the robustness of their findings. We successfully reproduce the main claims of the original paper, uncovering a few minor coding errors that do...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272979

Mis-, dis-, and malinformation : a game-theoretic analysis of costly truth and equilibrium outcomes in digital media ecosystems

Warin, Thierry - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405779

Parenting in a digital era : a narrative review

Fox, Celine; Robertson, Deirdre; Lunn, Pete - 2025

School-aged children and adolescents under 18 in Ireland spend more time online than ever before. 'Digital technology' is a broad term that refers to electronic devices like computers, smartphones, smart TVs and game consoles. These devices can connect to the internet and access various types of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413620

Breaking barriers in advertising : innovative cross-media measurement with audio-matching

Sanz Blas, Silvia; Ballester-Riera, Victor; Buzova, Daniela - 2025

The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413873

Sourcing behavior and the role of news media in AI-powered search engines in the digital media ecosystem : comparing political news retrieval across five languages

Brantner, Cornelia; Karlsson, Michael; Kuai, Joanne - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444488

Twitter/X, Fake News und Demokratie : ein ökonomischer Blick auf Media Bias und den Markt für Fehlinformationen im digitalen Zeitalter

Stöhr, Annika; Rösch, Jürgen; Kuchinke, Björn A.; … - 2025

In dem vorliegenden Beitrag fassen wir die ökonomische Theorie von Media Bias und Misinformation zusammen und übertragen sie in das digitale Medienzeitalter. Dabei arbeiten wir heraus, inwieweit sich die theoretischen Wirkungsketten durch die Besonderheiten digitaler Informationsmärkte...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564157

The "digital" premium : why does digitalization drive stock returns?

Drechsler, Katharina; Müller, Sebastian; Wagner, Heinz-Theo - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015556780

Tracing the evolutionary leaps and boundaries of digital platforms : a case study of Facebook

Nylén, Daniel; Arvidsson, Viktor; Carroll, Noel; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015590016

Unleashing green innovation : exploring the impact of digital transformation in manufacturing firms under media supervision

Wang, Jing; Iyer, Shankar Subramanian - 2025

This research aims to investigate the impact of digital transformation on the efficiency of green innovation in Chinese manufacturing companies. It further explores the mediating roles of media supervision in this relationship, providing insights into the mechanisms through which digital...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625843

The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance

Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357961

Brands in unsafe places : effects of brand safety incidents on brand outcomes

Grewal, Lauren S.; Vana, Prasad; Stephen, Andrew T. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597014

Pondering digitalization : an exploratory study on organizational capitalization of digital media for disclosing CSR

Dinu, Elena; Ciuciuc, Victor Emanuel; Moldoveanu, Ion; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013499186

The study on digital marketing influences on sales for B2B start-ups in South Asia

Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - 2022

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801899

Between the cracks: Blind spots in regulating media concentration and platform dependence in the EU

Seipp, Theresa Josephine; Helberger, Natali; de Vreese, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324438

Navigating Through the Digital Workplace: Measuring Leader Digital Competence

op ´t Roodt, Helen; Bracht, Eva M.; van Dick, Rolf; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403215

Zur Regulierung des ökonomischen Wettbewerbs auf Medienmärkten: Eine Einführung und Übersicht

Stöhr, Annika; Budzinski, Oliver; Schmid, Jessica - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564387

A vision of the future: Harnessing artificial intelligence for strategic social marketing

Evans, William Douglas; Bardus, Marco; French, Jeffrey - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617689

OECD Digital Economy Outlook 2024 (Volume 1) : Embracing the Technology Frontier

2024

The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014568469

Why people post

Nitsch, Felix Jan; Wertenbroch, Klaus; Plassmann, Hilke - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069544

The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529992

The future of the Nordic media model : a digital media welfare state?

Jakobsson, Peter; Lindell, Johan; Stiernstedt, Fredrik - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507915

Impact of digital burnout on the use of digital consumer platforms

Pires da Silva, Filipa; Jerónimo, Helena Mateus; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123769

Between the cracks : blind spots in regulating media concentration and platform dependence in the EU

Seipp, Theresa Josephine; Helberger, Natali; Vreese, … - 2024

Alongside the recent regulations addressing platforms and digital markets - the Digital Services Act (DSA) and the Digital Markets Act (DMA) - the European Union's (EU) European Media Freedom Act (EMFA) aims to safeguard media freedom and pluralism, two essential pillars of democracy. The EMFA...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272525

Monitoring media pluralism in the digital era : preliminary study to the implementation of the Media Pluralism Monitor 2024 in Ukraine

2024

In 2023 in Ukraine the legal regime of martial law continued to be enacted, accordingly a partial restriction of the right to freedom of expression was preserved. The Law of Ukraine "On Media" entered into force in March 2023. In particular, it implemented the EU Audiovisual Media Services...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275428

Monitoring media pluralism in the digital era : application of the Media Pluralism Monitor in the European Member States and in candidate countries in 2023 : Centre for Media Pluralism and Media Freedom

2024

This report presents the results and the methodology of the Media Pluralism Monitor 2024, based on its implementation in 32 countries (27 EU Member States and five candidate countries) for the year 2023. The Media Pluralism Monitor (MPM) is a tool that is geared to assessing the risks to media...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275529

Toward a research agenda on digital media and humanity well-being : final report

2024

Digital media, and in particular social media, have a strong influence on individual and societal development. With their expansive reach, they shape our relationships and, by extension, our personalities, collective behaviours, and culture. To address this, the Commission initiated a study on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275915

Economic perspectives on redefining public service media in the digital era : broadcasting to media platform

Rauch, Maxi-Josephine; Rösch, Jürgen; Kuchinke, Björn A. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190992

Digital orbit of collective action : switching between inclusive and exclusive modes of ICT in FridaysForFuture

Kaufmann, Juri - 2024

This study analyzes how ICT-based social movements manage the paradoxical challenges of being open and closed at the same time. For this approach, we conducted a qualitative study of a large-scale netroots movement organized primarily through online media, namely, FridaysForFuture. Our findings...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423880

The power of social media in the decision-making of current and future professionals : a crucial analysis in the digital era

Macías Urrego, Jackeline Andrea; García Pineda, Vanessa; … - 2024

This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research questions and 3 hypotheses were developed,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449115

Predictive marketing regarding brand awareness of Gen Z : brand equity, digital media content or emotions lead to purchase?

Ademi, Lutfije; Zeqiri, Jusuf - 2024

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase intention of Gen Z. The scope of study is focused on people born in the period 1997 - 2012 or Gen Z in North Macedonia. The answers are retrieved from an online questionnaire,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449673

Zur Regulierung des ökonomischen Wettbewerbs auf Medienmärkten : eine Einführung und Übersicht

Stöhr, Annika; Budzinski, Oliver; Schmid, Jessica - 2024

Der vorliegende Beitrag untersucht die speziellen Wettbewerbsprobleme, die durch die ökonomischen Besonderheiten auf Medienmärkten entstehen, sowie entsprechende Regulierungs- und Wettbewerbspolitikansätze zur Adressierung dieser. Zunächst werden die ökonomischen Charakteristika und...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015563966

OECD Digital Economy Outlook 2024 (Volume 2) : Strengthening Connectivity, Innovation and Trust

2024

Rapid technological changes characterise the most recent phase of digital transformation, bringing opportunities and risks for the economy and society. Volume 2 of the OECD Digital Economy Outlook 2024 examines new directions in digital priorities, policies and governance across countries. It...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015630349

Endogenous consumption and metered paywalls

Wang, Chutian; Zhou, Bo; Joshi, Yogesh V. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470132

Evolution of the "hierarchy of engagement" model over a decade : examining social media use to inform, activate, and create community

Noor, Zeeshan; Hersey, Leigh - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097483

Counter hegemony of cultural art innovation against art in digital media

Sugita, I Wayan; Setinib, Made; Anshori, Yahya - 2021

Culture is the most critical thing when driving innovation. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. The research method used is qualitative and uses triangulation analysis. Basic qualitative...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012602064