Search Results - subject_exact:"Direktwerbung"

AI-powered personalized advertising and purchase intention in Vietnam's digital landscape : the role of trust, relevance, and usefulness

Gia Khuong An; Thi Thuy An Ngo - 2025

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468139

Direct-to-consumer advertisement and prescription contraceptive choices

Santos, Carolina Tojal Ramos dos - 2025

This paper investigates the impact of direct-to-consumer advertising (DTCA) on womens prescription contraceptive choices using television advertisement data and health insurance claims. I leverage quasi-random variation in exposure to local television advertising to identify the causal effect on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015472455

Marketing communications mix practices among micro and small-scale enterprises

Urbiztondo, Marge Ethan A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638441

When will I be successful? : the use of social media in agricultural direct marketing in Germany

Dreist, Denise; Schulze, Holger; Harder, Neele; Kühl, Sarah - 2025

In modern agriculture, social media offer a promising opportunity for the direct marketing of agricultural products. The present study examines the influence of social media on the success of agricultural direct marketers in Germany and identifies the conditions that promote or inhibit its use....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573811

Retailer marketing mix response when launching a direct channel : not all retailers are alike

Crombrugge, Michiel van; Breugelmans, Els; Cleeren, Kathleen - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509059

Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, Joanna; Segijn, Claire M. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547918

The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060

Marken, Gesa; Frick, Vivian; Schmelzle, Frieder; Meyer, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515179

Direct sales and bargaining

Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158062

Omni-channel customer segmentation : a personalized customer journey perspective

Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117065

Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125180

Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing

Valenti, Albert; Srinivasan, Shuba; Yildirim, Gokhan; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047983

Direct selling, reselling or hybrid? : manufacturer's sales channel strategies in the context of online product reviews

Deng, Zhenghua; Zhang, Xumei - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605914

Customer Discrimination in the Workplace : Evidence from Online Sales

Kelley, Erin M.; Lane, Gregory V.; Pecenco, Matthew; … - 2023

Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents in Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to customers without...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447319

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Customer Discrimination in the Workplace : Evidence from Online Sales

Kelley, Erin M.; Lane, Gregory V.; Pecenco, Matthew; … - 2023

Book / Working Paper

Customer Discrimination in the Workplace : Evidence from Online Sales

Kelley, Erin M. - 2022

Book / Working Paper

Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective

Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - 2023

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the Stimuli-Organism-Response (S-O-R) theory that has been broadly explored in consumer research. Following a critical review of the literature organisation approach, a hypothetical...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468682

Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective

Lienhard, Severin - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293048

Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost

Wang, Haijun; Liu, Guanmei - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014328056

Paying with personal data

Natvik, Gisle James; Tangerås, Thomas P. - 2023

We study commercialization of personal data through personalized advertising by a content platform. Content consumption generates productive data about consumer preferences. The firm invests in artificial intelligence (AI) to improve analytical power and in quality to stimulate content...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014440751

Think DSD, Not ADR

Lande, John - 2023

This article argues that it is time for a paradigm shift in the way we define the alternative dispute resolution (ADR) field. It suggests that the dispute system design (DSD) paradigm should succeed ADR. ADR is an ever-expanding collection of distinct dispute resolution procedures. By contrast,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360969

Assessing the predictive performance of machine learning in direct marketing response

Choi, Youngkeun; Choi, Jae W. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051116

The evolving direct-to-consumer retail model : a review and research agenda

McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427405

Measuring modularity on manufacturers' distribution channel strategies : direct selling, reselling or agency selling

Song, Qinyu; Yang, Meng; Ni, Yaodong - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015447491

The effect of distance on persuasion in international e-mail marketing campaigns

Magnusson, Peter; Westjohn, Stanford A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440419

For prime customers only : consumer decision-making towards targeted mobile coupons

Gong, Siyu; Suo, Danni; Dai, Jiatong - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610800

The evolution and dynamics of farmer engagement in direct-to-consumer channels in France

Chiaverina, Pierre; Drogué, Sophie - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614704

Is direct local marketing the best strategy in emerging half-shell oyster markets?

Petrolia, Daniel R. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015551582

Engaging with (vs. avoiding) personalized advertising on social media

Loureiro, Sandra Maria Correia; Hollebeek, Linda D.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552430

Thematic analysis of direct-to-consumer advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic : healthcare experts' insights

Paygah, Mohammad Reza; Colabi, Amir Mohammad - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552432

Reducing privacy concerns in personalized advertising : the role of social-self information in recommendation labels

Lv, Linxiang; Chen, Siyun; Gong, Zhuoneng; Liu, Guanrong; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015590066

Consumer reactions to direct-to-consumer advertising : the model of goal-directed behavior, moral identity, and self-discrepancy regulation

Sharma, Ekta; Bagozzi, Richard P.; Mahmoud, Reem Refai A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591560

How direct mail delivers in the age of digital marketing

Zhang, Jonathan Z. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637908

Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops

Baier, Daniel; Stöcker, Björn - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013438854

Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data

Hartemo, Mari - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013536262

Locally produced food for restaurants : a theoretical approach for the supply chain network design

Paciarotti, Claudia; Mazzuto, Giovanni; Torregiani, … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013552652

Drivers and moderators of direct selling business outcomes : why I participate affects how I perform

Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634755

Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising

Pfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550980

Quiet sellers : when introversion drives salesperson performance

Chaker, Nawar N.; Habel, Johannes; Hartmann, Nathaniel N.; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065360

Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study

Dougherty, Christopher Nicholas; Schmidt, Kirk; Mahon, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514762

Integrated advertising, promotion, and marketing : communicating in a digital world

Mishra, Anubhav; Tata, Sai Vijay - 2024

An Introduction to IMC -- Strategic Importance of IMC -- Segmentation, Targeting and Positioning -- Understanding Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning -- Traditional Media -- Internet and Mobile Marketing -- Social...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515485

The effects of artificial intelligence (AI) on marketing

Joaquim, Ana Filipa Vieira Lopes - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519498

Unethical advertising techniques and their impact on consumer shopping habits

Domadenik, Žiga; Tomažič, Tina - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519835

Multifactor synergistic influence of data intelligence on consumer mobile shopping

He, Junhong; Liu, Zengpeng; Li, Fu; Fu, Huijian; Zhou, Yang - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015110732

How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry

Chaudhuri, Malika; Tanawat Hirunyawipada; Pan, Yue - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198431

The transfer of learning between independent direct distributors : an ethnographic study in the Moroccan context

El Yamani, Zakia - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329435

Chapter 7 ICC International Code of Direct Selling, 2013

Chatterjee, Charles - 2024

Abstract This chapter deals with the principal features of the International Code of Direct Selling 2013 prepared by the International Chamber of Commerce on Marketing and Advertising. Having identified the Basic Principles of Direct Selling and the Ideal Conduct towards Consumers, this Code...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015490074

Female consumer entrepreneurship in Asia : capabilities for micro-entrepreneurial success and the role of coaching and training

Darwina Arshad; Hogdkinson, Ian R.; Hughes, Paul; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014473011

The multi-faceted identity of female entrepreneurs in the Moroccan direct selling business

El Yamani, Zakia - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015400772

Direct-to-Consumer Sales by Manufacturers and Bargaining

Donna, Javier D.; Pereira, Pedro; Trindade, Andre; … - 2021

Cutting out the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. We develop a structural model of vertical relations where manufacturers both bargain with retailers over wholesale prices and sell their products directly to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013241597

The Impact of Network and Spatial Embeddedness on Salespeople Inactivity in Direct Selling Organizations

Kim, Eunsoo; Manchanda, Puneet - 2021

Drawing upon job embeddedness theory, this paper examines whether network and spatial embeddedness impact direct salespeople’s tendency to remain active or become inactive. Network embeddedness is defined as one’s connection with other salespeople (micro-level), and one’s affiliation to a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013233698

Direct-to-Consumer Advertising in Pharmaceutical Markets

Brekke, Kurt R.; Kuhn, Michael - 2021

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013318409

Direct Selling to Heterogenous Consumers with Value-Added Service

Wu, Jianghua; Yu, Jiahao; Wang, Zepeng; Zhao, Chenchen - 2021

This study is based on a unique direct selling method in the health food and cosmetics market. We build a supply chain consisted of one supplier and one retailer and utilize a game theory model to study it. The supplier owns superior power and can set the price and commission rate, whereas the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013217658