Search Results - subject_exact:"Druckmedium"

Dewenter, Ralf; Heimeshoff, Ulrich; Löw, Franziska - 2017

Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided...

An einem Strang? : unterschiedliche Perspektiven innerhalb der krisengeschüttelten österreichischen Printmedien

Bauer, Christian; Gotter, Alexander; Leitner, Lukas - 2016

Ein Plädoyer für die Medienethik : transparenz als Wert medialer Qualität. Eine normative Reflexion empirischer Ergebnisse zur Werbewahrnehmung in Jugendprintmedien

Köberer, Nina - In: Verschwimmende Grenzen zwischen Journalismus, Public …, (pp. 139-158). 2017

Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus

Kochhan, Christoph; Reiter, Annkathrin; Schunk, Holger - 2017

Print media business model in current situation

Narayanan, V. S.; Ramachandran, S. - In: International journal of economic research 14 (2017) 1, pp. 83-89

Mediengeschichte Printmedien

Prase, Eva - 2016

Imapct of leader-follower interactions and employee satisfaction : mediating effect of employee empowerment

Sohail, Mohammad; Malik, Shahab Alam - In: International journal of complexity in leadership and … 3 (2016) 1/2, pp. 85-100

Automated augmented reality content creation for print media

Raso, Rocco; Cucerca, Sebastian; Werth, Dirk; Loos, Peter - In: Information systems and management in media and …, (pp. 245-261). 2016

An investigation of the success of targeting newspapers and efficiency of advertising in Ireland

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Proliferation of e-newspapers and its financial impact on the publishing industry in UAE

Cherian, Jacob; Farouk, Sherine - In: International journal of economics and finance 7 (2015) 3, pp. 194-198

Research in media promotion

Eastman, Susan Tyler (contributor) - 2015

Exploring communication channels used by festival visitors : traditional channels versus the Internet

Lille, A. van; Strydom, Johan - In: African journal of science, technology, innovation & … 7 (2015) 3/4, pp. 255-264

An economic analysis of printing press industry

Vetrivel, K. - 2014 - 1. ed.

The dissemination of scholarly information : old approaches and new possibilities

Al-Ubaydli, Omar; Pollock, Rufus - 2010

Books or bullion? : printing, mining and financial integration in Central Europe from the 1460s

Chilosi, David; Volckart, Oliver - 2010

Towards a micro conception of brand personality : an application for print media brands in a French context

Valette-Florence, Rita; Barnier, Virginie de - In: Journal of business research : JBR 66 (2013) 7, pp. 897-903

Managing new(s) conversations : the role of social media in news provision and participation

Nel, François; Westlund, Oscar - In: Handbook of social media management : value chain and …, (pp. 179-200). 2013

Wirkung zuführender Printkommunikation im Zeitalter der Digitalisierung

Schuld, Michael; Keuper, Frank; Neuhaus, Sarah - In: Digitalisierung und Innovation : Planung, Entstehung, …, (pp. 123-148). 2013

"Sentimental 'greenbacks' of civilization" : cartes de visite and the pre-history of self-branding

Hearn, Alison - In: The Routledge companion to advertising and promotional …, (pp. 24-38). 2013

Relaunch von Printmedien : Charakteristika und Maßnahmen

Froböse, Michael - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 327-344). 2013

The future of the printed book

Lee San Bao, Elizabeth; Ismail, Noriahni; Ma Saw Zarchi Tun - In: Understanding the interactive digital media marketplace …, (pp. 416-429). 2012

Print-Publikationen auf der digitalen Plattform

Ulrich, Heiner - In: Management von Medienunternehmen : digitale …, (pp. 303-338). 2013

Profile of selected culture industries in Ontario

Coish, David (contributor) - 2006

Mit hochveredelten Printmedien ein Leseerlebnis schaffen

Bauer, Hans H.; Heinrich, Daniel; Hampel, Stefan - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 251-273). 2011

Traditional print vehicles and stakeholder groups

Vitek, Lora - 2011

Paper meets Web : how the institution of news productions works on paper and online

Raviola, Elena - 2010

Latvijas prese : statistiko materiālu krājums

Rīga : Latvijas Bibliogrāfijas Institūts - 1989(1990) - 2008(2009); damit Ersch. eingest

Optimierung der Beschaffung individueller Druckerzeugnisse bei der Bundesagentur für Arbeit

Bruns, Helmut; Heller, Carsten - In: Best practice in Einkauf und Logistik, (pp. 317-331). 2008

The steep rise of gift card purchases by the consumer is changing the method of accounting and reporting of gift card income by corporate retailers

Feinson, Carla - In: Journal of business & economics research 6 (2008) 4, pp. 7-12

The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?

Simon, Daniel H.; Kadiyali, Vrinda - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 344-361

Neue Erlösfelder für Zeitungsverlage durch Nebengeschäfte

Vogel, Andreas - 2006

Fusionen auf dem Printmedienmarkt aus wirtschaftstheoretischer Sicht

Dewenter, Ralf; Kaiser, Ulrich - In: Vierteljahrshefte zur Wirtschaftsforschung 74 (2005) 3, pp. 51-63

Does advertising lower the price of newspapers to consumers? : A theoretical appraisal

Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: Economics letters 87 (2005) 1, pp. 127-134

Socialʹno-ėkonomičeskie i političeskie processy v sovremennoj Rossii (na primere Omskoj oblasti)

Novikov, Sergej V. (contributor) - 2005

Does advertising lower the price of newspapers to consumers? : A theoretical appraisal

Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2004

Naukata v Bălgarija prez perioda 1981 - 1998 g. : bibliometričen analiz

Rožkov, Sergej; Ivančeva, Ljudmila - In: Statistika / Nacionalen Statističeski Institut 53 (2001) 2, pp. 74-88

Druckindustrie im dynamischen Wandel : neue Technik, neue Produkte, neue Märkte

Zoche, Peter - 2000

Die Preisbindung für Verlagserzeugnisse auf dem kartellrechtlichen Prüfstand

Bunte, Hermann-Josef - In: Neue juristische Wochenschrift : NJW 50 (1997) 47, pp. 3127-3131

Kâğıt-kâğıt ürünleri ve basım sanayii yapısı ve verimlilik göstergeleri : (1989 - 1992)

Büyükkılıç, Deniz - 1995

Auge exportador chileno : lecciones y desafíos futuros

Meller, Patricio (ed.); Sáez, Raúl Eduardo (ed.) - 1995 - 1. ed