Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

The growing competitive background, increasing of saturation on the Czech market and changes of purchase behaviour of Czech consumers constrains to find new forms of marketing management. Especially by foreign companies on the Czech market we can find using of new effective complex methods known...

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Intro -- A. Grundlagen -- B. Strategisches Marketing -- C. Operative Marketing-Planung -- D. Marktforschungstheoretische Grundlagen -- E. Käuferverhalten -- F. Besonderheiten des Handelsmarketing -- G. Efficient Consumer Response als Schnittpunkt zwischen Hersteller- und Handelsmarketing -- H....

Rahmenbedingungen der Zusammenarbeit -- Wettbewerbsstrategien im Handel -- Vertikale Zusammenarbeit als strategische Perspektiverweiterung -- Potenziale und Konflikte der vertikalen Zusammenarbeit -- Efficient Consumer Response -- Beziehungsmanagement.

The growing competitive background, increasing of saturation on the Czech market and changes of purchase behaviour of Czech consumers constrains to find new forms of marketing management. Especially by foreign companies on the Czech market we can find using of new effective complex methods known...

Co-operation is a basic concept for several logistics concepts as the co-operation of different companies in a supply chain defines possibilities and results in operations management. This paper presents a comparative view onto different approaches, namely supply chain management, efficient...