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Year of publication
Subject
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Emotionale Werbung 104 Emotional branding 88 Consumer behaviour 45 Konsumentenverhalten 45 Brand management 30 Markenführung 30 Emotion 29 Werbewirkung 28 Advertising effects 27 Advertising 19 Werbung 19 Werbepsychologie 17 Beziehungsmarketing 15 Psychology of advertising 15 Relationship marketing 15 Marketing 13 Brand 12 Markenartikel 12 emotional branding 11 Brand image 9 Markenimage 9 Verbraucherverhalten 9 Brand loyalty 8 Werbebotschaft 8 Markentreue 7 Theorie 7 Theory 7 Großbritannien 6 Marketing management 6 Marketingmanagement 6 United Kingdom 6 Deutschland 5 Emotionales Verhalten 5 Germany 5 Perception 5 Verbraucher 5 Wahrnehmung 5 Zielgruppe 5 Angst 4 Customer retention 4
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Online availability
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Undetermined 55 Free 6
Type of publication
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Article 66 Book / Working Paper 60
Subcategories
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Article in journal 50 Book section 14 Proceedings 4 Case study 3 Working paper 3
Language
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English 88 German 34 Spanish 2 Undetermined 2
Author
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Mogaji, Emmanuel 5 Gelbrich, Katja 3 Hill, Dan 3 Pogorzelski, Jacek 3 Schröder, Eva-Maria 3 Septianto, Felix 3 Chhikara, Ritu 2 Danbury, Annie 2 Fischer, Dirk 2 Freling, Ryan E. 2 Freling, Traci H. 2 Garg, Ruchi 2 Gurel-Atay, Eda 2 Hamby, Anne 2 Hartmann, Patrick 2 Hatzithomas, Leonidas 2 Heath, Robert 2 Ilicic, Jasmina 2 Jones, Niusha 2 Kahle, Lynn R. 2 Kataria, Aarti 2 Koskie, Melanie Moore 2 Lasogga, Frank 2 Leemon, Daniel 2 Lichtl, Martin 2 Locander, William B. 2 Magids, Scott 2 Margariti, Kostoula 2 Mishra, Kamalesh 2 NG, Carl Jon Way 2 Panda, Tapan Kumar 2 Panda, Tapas K. 2 Rainer, Ricarda Carina 2 Rothacher, Albrecht 2 Sanna, Domingo 2 Satzinger, Michaela 2 Schmitz, Karl Werner 2 Seo, Yuri 2 Shi, Linsong 2 Tsichla, Eirini 2
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Institution
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Springer Fachmedien Wiesbaden 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Haufe-Lexware GmbH & Co. KG 1 One World Marketing 1 Suhrkamp Verlag 1 Universidad del CEMA 1 Universität Mannheim 1
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Published in...
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Journal of advertising 7 Journal of advertising research 4 Ilmenauer Schriften zur Betriebswirtschaftslehre 3 Journal of marketing theory and practice 3 Academy of Management journal : AMJ 2 BestMasters 2 Brand the Future : systematische Markenentwicklung im B2B 2 Designing and communicating experience 2 Emerald points 2 Emotional appeals in advertising banking services 2 Europäische Hochschulschriften / 5 2 International Journal of Research in Business and Social Science : IJRBS 2 International journal of advertising : the review of marketing communications 2 International journal of internet marketing and advertising : IJIMA 2 Journal of Product & Brand Management 2 Journal of consumer behaviour : an international research review 2 Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft 2 Reihe: Marketing : MAR 2 The journal of product & brand management 2 Wa(h)re Gefühle : Authentizität im Konsumkapitalismus 2 Advances in marketing, customer relationship management, and E-services (AMCRMES) book series 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Advertising theory 1 CEMA Working Papers: Serie Documentos de Trabajo. 1 Challenges in an age of dis-engagement 1 Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Dissertation.de 1 Emerald Points Ser. 1 Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Global business review 1 Hagley perspectives on business and culture 1 Harvard business review : HBR 1 Harvard-Business-Manager : das Wissen der Besten 1 Innovation in advertising and branding communication 1 Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft 1 Interdisciplinary Management Research 1 International business review : the official journal of the European International Business Academy 1 International journal of sport management and marketing : IJSMM 1 Journal of Food Products Marketing 1 Journal of Hospitality Marketing & Management 1
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Source
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ECONIS (ZBW) 110 USB Cologne (EcoSocSci) 8 Other ZBW resources 5 RePEc 2 EconStor 1
Showing 1 - 50 of 108
 
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Digital crisis communication in hospitality and tourism: public and industry perspectives from China
Arif, Muhammad; Yu, Hongli - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016079937
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From affection to action : the role of brand love in facilitating co-creation in online brand communities
Mujahid, Simra; Khandai, Sujata - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015412824
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Commercial intimacy : affinity and the marketplace
2025
"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427435
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A Bite of Yesteryear: Unpacking the Evocative Power of Nostalgia in Food Marketing
Nazar, Mauzmi; Valiyattoor, Vipin; Mukherjee, Anuparna; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016040451
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Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana; Hussein, Ananda Sabil; Andarwati - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013397526
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The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015352157
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It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha; Hamby, Anne - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014575299
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More than words : rethinking sustainability communications through neuroscientific methods
Ćirović, Marko; Dimitriadis, Nikolaos; Janić, Milan; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014468163
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The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015165139
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Infusing affective computing models into advertising research on emotions
Wen, Taylor Jing; Chuan, Ching-Hua; Anghelcev, George; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194434
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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012619759
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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014233721
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Awe in Advertising : The Mediating Role of an Abstract Mindset
Septianto, Felix; Seo, Yuri; Li, Loic (Pengtao); Shi, … - 2021
Book / Working Paper
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Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel; Collier, Joel E.; Shanahan, Kevin J. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014233793
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I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.; Pollock, Timothy G. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014319208
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014334059
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Eliciting emotional attachment : Jordan brand and college fan purchasers
Keith Harrison, C.; Babiak, Katherine; Tingle, Jacob K.; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014428327
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad; Keshavarzian, Mohammad - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014442627
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Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A. - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013447435
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna; Sondhi, Neena - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013387269
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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013362259
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Reservation price uncertainty : loss, virtue, or emotional heterogeneity?
Otto, Philipp E.; Schmidt, Lennard - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013256788
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Haptik - der Supersinn - Business : wie Sie mit Haptik Ihren Unternehmenserfolg wesentlich steigern
Schmitz, Karl Werner - 2021 - 2. überarbeitete und erweiterte Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013489583
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012670668
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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012813778
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.; Vyncke, Patrick - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012648278
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Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini; Voutsa, Maria C.; Margariti, Kostoula; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012648317
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012391658
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012293491
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Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012293495
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012139495
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Book / Working Paper
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Nutzerprobleme beim E-Commerce sehen und hören : wie Kl die Analyse der User Experience unterstützt
Miclau, Christina; Gast, Oliver; Hertel, Julius; … - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012172316
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Fanocracy : turning fans into customers and customers into fans
Scott, David Meerman; Scott, Reiko - 2020
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012134391
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The role of emotions in advertising : a call to action
Poels, Karolien; Dewitte, Siegfried - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012201400
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012201505
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Emotional branding scale and its role in formation of brand trust
Singla, Vikas; Gupta, Gaurav - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012161142
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Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca; Devina, Ria - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012266101
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A shift in perspective? : the role of emotional branding in shaping born globals' performance
Efrat, Kalanit; Asseraf, Yoel - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012110392
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Emotional Boosting : die hohe Kunst der Kaufverführung
Häusel, Hans-Georg - 2019 - 3. Auflage
Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 1000 Kleinigkeiten besser ist, hat schliesslich den entscheidenden Wettbewerbsvorsprung. Besonders wichtig: Diese 1000 Kleinigkeiten werden vom Käufer oft nur unbewusst wahrgenommen. Sie ergeben im...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012040872
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4D Branding : Perceptual, Emotional, Social and Cultural Branding
Pogorzelski, Jacek - 2018
Front Cover -- Understanding Perceptual, Emotional, Social and Cultural Branding -- Copyright Page -- Contents -- About the Author -- Chapter 1 Introduction -- Chapter 2 Branding in 4D -- Chapter 3 Perceptual Branding -- 3.1. Area -- 3.1.1. The Essence of Perceptual Branding -- 3.1.2. The...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013331250
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Chapter 6 Filters of Emotional Appeal
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015094375
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Chapter 3 Emotional Appeals in Advertising
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015094378
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Emotional Appeals in Advertising Banking Services.
Mogaji, Emmanuel - 2018
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012680811
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Book / Working Paper
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Book / Working Paper
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
2018
Eva Illouz geht von der überraschenden These aus, dass die Kultur des Kapitalismus eine intensive emotionale Kultur ausgebildet hat: am Arbeitsplatz, in der Familie und in jeder Form von sozialen Beziehungen. Und mehr noch: Während ökonomische Beziehungen immer stärker durch Gefühle...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011558010
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The persuasion industries : the making of modern Britain
McKevitt, Steven - 2018 - First edition
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012606579
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Pogorzelski, Jacek - 2018 - First edition
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012215472
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Pogorzelski, Jacek - 2018
Book / Working Paper
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929132
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Driving customer appeal through the use of emotional branding
2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011672050
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Driving customer appeal through the use of emotional branding
2018
Book / Working Paper
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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011841825
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Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011841886
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"Alles inklusive - nur kein Stress" : zur Produktion von Erholung in Club-Med-Seaside-Resorts
Benger Alaluf, Yaara - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011787366
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