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Year of publication
Subject
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Emotionale Werbung 106 Emotional branding 78 Consumer behaviour 32 Konsumentenverhalten 32 Werbewirkung 26 Advertising effects 25 Werbung 19 Advertising 18 Werbepsychologie 18 Brand management 16 Emotion 16 Markenführung 16 Psychology of advertising 15 Marketing 14 Verbraucherverhalten 9 Werbebotschaft 8 Beziehungsmarketing 6 Großbritannien 6 Relationship marketing 6 Theorie 6 Theory 6 United Kingdom 6 Deutschland 5 Emotionales Verhalten 5 Germany 5 Perception 5 Verbraucher 5 Wahrnehmung 5 Zielgruppe 5 Angst 4 Brand 4 Environmental consciousness 4 Internationales Marketing 4 Markenartikel 4 Marketing management 4 Marketingmanagement 4 Nachhaltigkeit 4 Target group 4 USA 4 Umweltbewusstsein 4
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Online availability
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Undetermined 39 Free 1
Type of publication
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Book / Working Paper 60 Article 46
Subcategories
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Article in journal 30 Book section 14 Proceedings 5 Case study 3 Working paper 1
Language
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English 71 German 34 Undetermined 1
Author
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Gelbrich, Katja 3 Hill, Dan 3 Mogaji, Emmanuel 3 Pogorzelski, Jacek 3 Schröder, Eva-Maria 3 Septianto, Felix 3 Chhikara, Ritu 2 Fischer, Dirk 2 Garg, Ruchi 2 Gurel-Atay, Eda 2 Hamby, Anne 2 Hartmann, Patrick 2 Hatzithomas, Leonidas 2 Heath, Robert 2 Ilicic, Jasmina 2 Jones, Niusha 2 Kahle, Lynn R. 2 Kataria, Aarti 2 Krishna, Aradhna 2 Lasogga, Frank 2 Leemon, Daniel 2 Lichtl, Martin 2 Magids, Scott 2 Margariti, Kostoula 2 Mishra, Kamalesh 2 Panda, Tapan Kumar 2 Panda, Tapas K. 2 Rainer, Ricarda Carina 2 Rothacher, Albrecht 2 Satzinger, Michaela 2 Schmitz, Karl Werner 2 Seo, Yuri 2 Shi, Linsong 2 Tsichla, Eirini 2 Voutsa, Maria C. 2 Wagner, Udo 2 Woll, Erika 2 Zorfas, Alan 2 Adrian, Michael 1 Alcañiz, Mariano 1
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Institution
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Springer Fachmedien Wiesbaden 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Haufe-Lexware GmbH & Co. KG 1 One World Marketing 1 Suhrkamp Verlag 1 Universität Mannheim 1
Published in...
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Journal of advertising 7 Journal of advertising research 4 Ilmenauer Schriften zur Betriebswirtschaftslehre 3 Journal of marketing theory and practice 3 Academy of Management journal : AMJ 2 BestMasters 2 Brand the Future : systematische Markenentwicklung im B2B 2 Designing and communicating experience 2 Emerald points 2 Emotional appeals in advertising banking services 2 Europäische Hochschulschriften / 5 2 International journal of advertising : the review of marketing communications 2 International journal of internet marketing and advertising : IJIMA 2 Journal of consumer behaviour : an international research review 2 Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft 2 Reihe: Marketing : MAR 2 Wa(h)re Gefühle : Authentizität im Konsumkapitalismus 2 Advances in marketing, customer relationship management, and E-services (AMCRMES) book series 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Advertising theory 1 Challenges in an age of dis-engagement 1 Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Dissertation.de 1 Emerald Points Ser. 1 Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Hagley perspectives on business and culture 1 Harvard business review : HBR 1 Harvard-Business-Manager : das Wissen der Besten 1 Innovation in advertising and branding communication 1 Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of consumer behaviour 1 Journal of managerial issues : JMI 1 Making a difference through marketing : a quest for diverse perspectives 1 Marke neu denken : Paradigmenwechsel in der Markenführung 1 Marketing letters : a journal of research in marketing 1 Multi-channel marketing, branding and retail design : new challenges and opportunities 1 Premier reference source 1 Psychology & marketing 1 Recht, Wirtschaft, Steuern 1
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Source
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ECONIS (ZBW) 96 USB Cologne (EcoSocSci) 10
Showing 1 - 50 of 88
 
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Commercial intimacy : affinity and the marketplace
2025
"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427435
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It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha; Hamby, Anne - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014575299
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More than words : rethinking sustainability communications through neuroscientific methods
Ćirović, Marko; Dimitriadis, Nikolaos; Janić, Milan; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014468163
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Infusing affective computing models into advertising research on emotions
Wen, Taylor Jing; Chuan, Ching-Hua; Anghelcev, George; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194434
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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014233721
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Awe in Advertising : The Mediating Role of an Abstract Mindset
Septianto, Felix; Seo, Yuri; Li, Loic (Pengtao); Shi, … - 2021
Book / Working Paper
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Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel; Collier, Joel E.; Shanahan, Kevin J. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014233793
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I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.; Pollock, Timothy G. - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014319208
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad; Keshavarzian, Mohammad - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014442627
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Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A. - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013447435
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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013362259
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Haptik - der Supersinn - Business : wie Sie mit Haptik Ihren Unternehmenserfolg wesentlich steigern
Schmitz, Karl Werner - 2021 - 2. überarbeitete und erweiterte Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013489583
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012670668
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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012813778
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.; Vyncke, Patrick - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012648278
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Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini; Voutsa, Maria C.; Margariti, Kostoula; … - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012648317
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - 2021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012391658
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012293491
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Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012293495
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012139495
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Book / Working Paper
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Nutzerprobleme beim E-Commerce sehen und hören : wie Kl die Analyse der User Experience unterstützt
Miclau, Christina; Gast, Oliver; Hertel, Julius; … - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012172316
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Fanocracy : turning fans into customers and customers into fans
Scott, David Meerman; Scott, Reiko - 2020
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012134391
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The role of emotions in advertising : a call to action
Poels, Karolien; Dewitte, Siegfried - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012201400
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012201505
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Emotional Boosting : die hohe Kunst der Kaufverführung
Häusel, Hans-Georg - 2019 - 3. Auflage
Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 1000 Kleinigkeiten besser ist, hat schliesslich den entscheidenden Wettbewerbsvorsprung. Besonders wichtig: Diese 1000 Kleinigkeiten werden vom Käufer oft nur unbewusst wahrgenommen. Sie ergeben im...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012040872
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4D Branding : Perceptual, Emotional, Social and Cultural Branding
Pogorzelski, Jacek - 2018
Front Cover -- Understanding Perceptual, Emotional, Social and Cultural Branding -- Copyright Page -- Contents -- About the Author -- Chapter 1 Introduction -- Chapter 2 Branding in 4D -- Chapter 3 Perceptual Branding -- 3.1. Area -- 3.1.1. The Essence of Perceptual Branding -- 3.1.2. The...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013331250
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Chapter 6 Filters of Emotional Appeal
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015094375
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Chapter 3 Emotional Appeals in Advertising
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015094378
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Emotional Appeals in Advertising Banking Services.
Mogaji, Emmanuel - 2018
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012680811
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Book / Working Paper
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Book / Working Paper
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
2018
Eva Illouz geht von der überraschenden These aus, dass die Kultur des Kapitalismus eine intensive emotionale Kultur ausgebildet hat: am Arbeitsplatz, in der Familie und in jeder Form von sozialen Beziehungen. Und mehr noch: Während ökonomische Beziehungen immer stärker durch Gefühle...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011558010
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The persuasion industries : the making of modern Britain
McKevitt, Steven - 2018 - First edition
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012606579
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Pogorzelski, Jacek - 2018 - First edition
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012215472
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Pogorzelski, Jacek - 2018
Book / Working Paper
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929132
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Driving customer appeal through the use of emotional branding
2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011672050
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Driving customer appeal through the use of emotional branding
2018
Book / Working Paper
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Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011841886
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"Alles inklusive - nur kein Stress" : zur Produktion von Erholung in Club-Med-Seaside-Resorts
Benger Alaluf, Yaara - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011787366
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Emotionale Ohrentropfen : die Musikindustrie und die Technologien der Gefühlssteuerung
Schwarz, Ori - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011787367
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Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011792804
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Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung : Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk - 2018
Book / Working Paper
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Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
Schwille, Elisabeth Annet-Christine - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011962093
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Emotionen rechnen sich
Sachse, Jan-Christoph; Klug, Matthias - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011565731
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Kunden ins rechte Licht setzen
Gartz, Sebastian; Schmidt-Stohn, Olaf - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011565742
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Effects of processing fluency on affective and cognitive judgments
Golla, Benedikt Maximilian Johannes - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011875896
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin; Koh, Hyeseung Elizabeth - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011814990
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Facial expressions to evaluate advertising : a laboratory versus living room study
Ausin-Azofra, Jose Manuel; Guixeres, Jaime; Bigné … - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011688964
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011433816
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Der Wert der Gefühle
Magids, Scott; Zorfas, Alan; Leemon, Daniel - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011535100
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Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter; Luckas, Manfred; Schulz, Jürgen; … - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011487732
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011445982
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Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick; Apaolaza, Vanessa; Eisend, Martin - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011633849
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Customer experience branding : driving engagement through surprise and innovation
Gad, Thomas - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012020306
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Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn; Lommelen, Tinne; Vanrie, Jan - 2016
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011582581
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