Search Results - subject_exact:"Employer branding"

The dark side of employer branding : aesthetic labour and employer attractivenessin the beauty and cosmetics industry

Rautzenberg, Susanne - 2026

This study explores the impact of Aesthetic Labour on employer branding within the cosmetics industry. Traditionally, beauty and cosmetics firms are associated with positive connotations such as elegance, glamour, and attractiveness, driven by professional marketing strategies. Aesthetic Labour,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015652033

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The dark side of employer branding: Aesthetic labour and employer attractivenessin the beauty and cosmetics industry

Rautzenberg, Susanne - 2026

Article

Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine

Nesterenko, Galyna - 2024

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014632794

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Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine

Nesterenko, Galyna - 2024

Book / Working Paper

E-HRM : a new panorama for retaining sustainable employees and creating employer brand

Hymavathi, E.; Koneru, Kalpana - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015673368

Identification as a sword in the war for talent : understanding organizational identification through a prospective employee lens

Hollstein, Anna S.; Schade, Michael; Kanitz, Christopher; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373290

Gen-Z talent management : expectations of employers and professionals

2026

Chapter 1: Beyond Labels: Generation Z as a Socio-technical and Cultural Construct -- Chapter 2: Gen Z in Germany: How Their Values, Attitudes, and Goals Compare to the UK and the US -- Chapter 3: Identity Paradigm in Transition: Sustainability Between Aspiration and Reality Among Companies and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072619

Relationship between employer branding, CSR and social media communication

Bašić, Ilarija; Ćorić, Nino; Brkić, Nenad - 2025

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015467973

Optimizing employee attraction and retention in hospitality and tourism : a systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015406752

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Optimizing employee attraction and retention in hospitality and tourism: A systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

Article

Optimizing employee attraction and retention in hospitality and tourism: A systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015424324

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Optimizing employee attraction and retention in hospitality and tourism : a systematic review of employer branding research

Kilson, Gabriel Almeida - 2025

Article

The influence of environmental sustainability on economic and social sustainability and on the job attractiveness of excellent companies to work for

Cid-Bouzo, Ana; Ferreiro-Seoane, Francisco J.; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015455689

The Role of talent management in knowledge-based organizations

Jurek, Krzysztof - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641754

Employer attractiveness, socio-demographic variables, and personality traits : a cluster analysis of potential employees

Pingle, Sameer Sudhakar; Jore, Shubhangi; Kaur, Rajwinder - 2025

Aim/purpose - This study explores the dimensions of employer attractiveness and its impact on segmenting potential employees based on their preferences. The research focuses on socio-demographic variables, personality traits, and critical aspects of employer attractiveness to elucidate the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015671804

Employer branding : employer attractiveness as a new mindset in the healthcare sector

Heide, Michael P.; Schröder, Stefan; Wittemann, Nathalie; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584076

New insights on employee retention through employer branding : a multiple mediation study on the healthcare sector in Pakistan

Aman-Ullah, Attia; Aziz, Azelin; Hadziroh Ibrahim - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632690

Generational attitudes in SME family hotels : practical implications for employer brand profiles

Klumaier, Verena; Zehrer, Anita; Spieß, Teresa - 2024

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014636693

Talent management and generation z : a systematic literature review through the lens of employer branding

Vieira, Jorge; Costa, Carla Gomes da; Santos, Vasco - 2024

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014505351

Employer branding : how current employee attitudes attract top talent and new customers

Ha Thi Thao; Kim, Lisa Hyunjung; Kim, Young-Ju - 2024

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192935

Exploring the role of employer branding in promoting diversity management : a study on IT companies in Poland

Szkudlarek, Ewa - 2024

Objective The main goal of this research paper is to investigate the role of employer branding in endorsing diversity management among IT companies in Poland. Methodology Using a combination of research methods such as a critical review of literature and secondary data analysis, the author...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015417070

To boast or not to boast: the impact of advertising the use of autonomous algorithms to bank and hospital customers and employees

Modliński, Artur - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015435499

Fulfillment or status : job seekers' reward expectations towards family and non-family employers

Ehlers, Annika; Rumble, Ryan; Binz Astrachan, Claudia; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015584873

Artificial intelligence and digital data in recruitment : exploring business and engineering candidates' perceptions of organizational attractiveness

Tursunbayeva, Aizhan; Fernandez, Vicenc; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015652691

Explainable AI interviews and organizational attractiveness : the roles of perceived organizational support and innovativeness

Zhou, Qianfu; Wu, Chia-Huei; Long, Huizhen; Zhang, Xin - 2026

As artificial intelligence (AI) systems are increasingly adopted in recruitment practices, applicants' responses to AI-mediated interviews have become an important issue for organizations. Understanding how applicants interpret these systems is relevant for organizational attractiveness and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015633995

Employer branding and talent management : a meta-analytic review

Das, Sudhir Chandra; Kumar, Amit - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015067234

Fachkräftemangel in KMU : eine Analyse der Fachkräftesituation nach Betriebsgrößenklassen

Arndt, Franziska; Risius, Paula; Malin, Lydia; Quispe … - 2026 - Stand: Januar 2026

Mit 64,3 Prozent arbeiten knapp zwei Drittel aller qualifizierten sozialversicherungspflichtig Beschäftigten in Deutschland in kleinen oder mittleren Unternehmen (KMU). Diese umfassen 99,3 Prozent aller Unternehmen und sind somit prägend für den Standort Deutschland. Eine neue Auswertung der...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015576695

Interplay of national and firm environmental, social, and governance performances : reshaping multinational enterprises' employer attractiveness across home and host countries

Kuo, Anthony; Chien, Donna; Kao, Ming Sung - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015101927

Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles

Buzzao, Giacomo; Rizzi, Francesco - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014507078

Gesunde, sichere Arbeit : ein Schlüssel für die Arbeitgeberattraktivität?

Dreyer, Romana; Busch, Christine - 2026 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595131

Leveraging employer branding for enhancing employee satisfaction : evidence from Indian IT sector

Chawla, Swati; Bajaj, Ritu; Pudaruth, Sharmila; Gupta, Dhruv - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015326001

Artificial intelligence in talent acquisition : procedural justice, organizational attractiveness, and perceived competitive positioning in digital talent markets

Bunea, Ovidiu-Iulian; Corboș, Răzvan-Andrei; Mihai, Bianca - 2026

This study examines AI-enabled talent acquisition from the perspective of prospective applicants and investigates how individual-level perceptions of AI-assisted selection are associated with anticipated procedural justice, organizational attractiveness, and perceived talent-market competitive...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016074022

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing

2024

1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015065698

Blaming or taking responsibility? Job seekers’ evaluation of employers’ response to wrongdoing

Antonetti, Paolo; Baghi, Ilaria; Crisafulli, Benedetta - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016077497

Do inclusive workplace policies foster employer attractiveness? : comparative evidence from an online employer review platform

Satzger, Melissa; Vogel, Rick - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584515

Redefining employer branding at the intersection of human resources and marketing

2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015624461

Corporate social responsibility as a tool for employer branding and accounting disclosures

Adamović, Miljan; Milojević, Stefan; Mitrović, Aleksandra - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014635179

The nexus of internal marketing, workplace dynamics, and consumer value co-creation for contemporary corporate branding

Gbadamosi, Ayantunji; Sani, Kareem Folohunso; Al … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641546

Happiness at work or job satisfaction? : associations between feelgood management, work-related well-being, and employer branding

Rehwaldt, Ricarda; Hölpes, Stephanie - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015641569

Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - 2023

Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014319300

Employer branding, ethics, and talent management for human-centered organizations

2026

Employer branding, ethics, and talent management for human-centered organizations explores human resource management through an integrated lens that connects people and digital transformation. It addresses current and emerging challenges in building human-centered and high-performing workplaces....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015668766

What makes hospitality employers attractive to Gen Z? : a means-end-chain perspective

Kapuściński, Grzegorz; Zhang, Nathan; Wang, Rachel - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014382461

Auto-psychology, psychological marketing, well-being, and the workplace : implications for theory and practice

2026

Chapter 1: Introduction -- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding -- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem -- Chapter 4:...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638909

Towards new forms of using social media : museums activity on LinkedIn

Sawczuk, Magdalena - 2023

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums' participation in social media can be...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015359489

Embedding work-life practices into internal marketing : its application in the manufacturing industry

Hu, Xini; Yu, Qionglei; Choudrie, Jyoti - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547127

Frauen bauen - Employer Branding in der Bauwirtschaft : Strategien zur Gewinnung und Bindung weiblicher Fachkräfte

El-Asmer, Mohamed - 2026

Die Bauwirtschaft steht vor der Herausforderung, qualifizierte Fachkräfte zu gewinnen und langfristig zu binden. Besonders der Anteil weiblicher Fachkräfte bleibt trotz vielfältiger Initiativen gering. Der Autor untersucht am Beispiel deutscher Bauunternehmen, wie Employer-Branding-Strategien...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607555

Hyper-Personalization : Strategien, Potenziale und Anwendungen für eine personalisierte Kundenansprache

2026

Immersive Consumer Experience: XR-Technologien als Instrument hyper-personalisierter Customer Journeys -- Zukunftstechnologie Agent-Banking: Anwendungsfälle und Herausforderungen für KI-gestützte personalisierte Finanzdienstleistungen -- Von der Kunden- zur Mitarbeitendenansprache: Ein...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015654624

The role of employees' perceptions of corporate social responsibility in the relationship between organizational reputation and organizational attractiveness : evidence from Italy

Rosa, Angelo; Capolupo, Nicola; Marolla, Giuliano - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333383

The impact of social media characteristics on young job applicants’ intentions: mediating roles of employer brand attractiveness and person-organization fit

Suprawan, Lokweetpun; Suengkamolpisut, Wallapa; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016075843

Attitudes toward cybervetting in germany : impact on organizational attractiveness depends on social media platform

Schäpers, Philipp; Mönke, Franz W.; Frieler, Chiara-Maria - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015338474

Modernes Personalmanagement : Personalmarketing im KI-Zeitalter

Lippold, Dirk - 2026 - 5., überarbeitete und erweiterte Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015550883

What is the impact of internal marketing strategies on organizational talent retention? : a case study at Jupiter Marina Hotel

Romana, Fernando Acabado; Gestoso, Carlos Guillen; … - 2025

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015432456

Mapping the landscape of employer value propositions in Asian hotels through online job postings analysis

Lo, Ada; Huang, Zuwen; Buhalis, Dimitrios; Thomas, Nicholas - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015434064

A multi-country person-centered approach to work preferences: insights for segment-based employer branding

Goedertier, Frank; Van den Bergh, Joeri; Weijters, Bert - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016077511