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Year of publication
Subject
All
Experiment 300 Experimental design 289 experimental design 282 Consumer behaviour 112 Konsumentenverhalten 109 Theorie 75 Theory 74 Design of experiments 71 Versuchsplanung 70 Experimental Design 57 Experimentelle Ökonomik 47 Experimental economics 45 Advertising effects 29 Behavioral economics 29 Werbewirkung 29 Verhaltensökonomik 28 Relationship marketing 27 Beziehungsmarketing 26 Spieltheorie 25 Game theory 24 Brand management 22 Willingness to pay 22 Advertising 21 Markenführung 21 Zahlungsbereitschaftsanalyse 21 Field research 20 Cognition 19 Feldforschung 19 Brand image 18 Kognition 18 Werbung 18 Internet marketing 17 Markenimage 17 Online-Marketing 17 Service quality 17 Dienstleistungsqualität 16 Customer satisfaction 15 Decision 15 Entscheidung 15 Simulation 15
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Online availability
All
Undetermined 356 Free 261 CC license 11
Type of publication
All
Article 437 Book / Working Paper 262 Other 3
Type of publication (narrower categories)
All
Article in journal 273 Aufsatz in Zeitschrift 273 Working Paper 131 Graue Literatur 97 Non-commercial literature 97 Arbeitspapier 92 research-article 36 Article 15 Hochschulschrift 4 Conference Paper 3 Thesis 3 case-report 3 conceptual-paper 3 review 3 Aufsatz im Buch 2 Aufsatzsammlung 2 Bibliographie 2 Book section 2 Collection of articles of several authors 2 Conference paper 2 Konferenzbeitrag 2 Sammelwerk 2 technical-paper 2 Handbook 1 Handbuch 1 Interview 1 Lehrbuch 1 Textbook 1 review-article 1
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Language
All
English 544 Undetermined 154 German 3 Russian 1
Author
All
Kleijnen, Jack P.C. 16 Liu, Qing 13 Houser, Daniel 12 Roth, Christopher 11 Strobl, Renate 10 Wohlfart, Johannes 10 Wunsch, Conny 10 Haaland, Ingar 9 Mattila, Anna S. 9 Roy, Subhadip 9 Snowberg, Erik 9 Huang, Lingbo 7 Kasy, Maximilian 7 List, John A. 7 Sefton, Martin 7 Vetter, Stefan 7 Winter, Joachim 7 Burlig, Fiona 6 Preonas, Louis 6 Romero, Julian 6 Rosokha, Yaroslav 6 Woerman, Matt 6 Chassang, Sylvain 5 Gächter, Simon 5 Huang, Huiling 5 McIntosh, Craig 5 Rose, John M. 5 Abdulkadiroğlu, Atila 4 Baird, Sarah 4 Banerjee, Abhijit V. 4 Beck, Tobias 4 Capozza, Francesco 4 Cesa-Bianchi, Nicolò 4 Colomboni, Roberto 4 Greer, Dominique A. 4 Groenendaal, Willem van 4 Levati, Maria Vittoria 4 Narita, Yusuke 4 Niederle, Muriel 4 Ortmann, Andreas 4
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Institution
All
National Bureau of Economic Research 27 Tilburg University, Center for Economic Research 19 Mathematica Policy Research 5 Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen 3 Inter-American Development Bank 3 Interdisciplinary Center for Economic Science (ICES), Economics Department 3 Tilburg University, School of Economics and Management 3 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 3 CESifo 2 Department of Economics, University of Pennsylvania 2 Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg 2 Institut für Wirtschafts- und Sozialstatistik, Universität Dortmund 2 Université Paris-Dauphine (Paris IX) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Australian Agricultural and Resource Economics Society - AARES 1 COMISEF 1 Centro Ricerche Nord Sud (CRENoS) 1 Centro di Ricerca sull'Economia delle Istituzioni (CREI), Università degli Studi di Roma 3 1 Departamento de Economía, Facultad de Economía y Negocios 1 Department of Accounting, Finance and Economics, Griffith Business School 1 Department of Economics, Faculty of Business and Economics 1 Department of Economics, Oxford University 1 Department of Economics, Waikato Management School 1 Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna 1 Départment d'économétrie et d'économie politique (DEEP), Faculté des Hautes Études Commerciales (HEC) 1 Economic Growth Center, Economics Department 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Faculdade de Economia, Universidade do Porto 1 Faculty of Economics, University of Cambridge 1 HAL 1 Harris School of Public Policy, University of Chicago 1 Institut de recherches économiques (IRENE), Faculté des sciences économiques (FSE) 1 Institute for International Economic Policy (IIEP), Elliott School of International Affairs 1 Institute for the Study of Labor (IZA) 1 International Monetary Fund (IMF) 1 MIT Press 1 New Zealand Agricultural and Resource Economics Society - NZARES 1 Research Institute for Economics and Business Administration, Kobe University 1 School of Economics, UNSW Business School 1
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Published in...
All
NBER working paper series 27 Discussion Paper / Tilburg University, Center for Economic Research 19 The journal of services marketing 15 The journal of product & brand management 10 Journal of Product & Brand Management 9 CESifo Working Paper 8 CESifo working papers 8 Experimental economics : a journal of the Economic Science Association 8 International journal of hospitality management 8 Journal of Applied Statistics 8 Journal of business research : JBR 8 IZA Discussion Papers 7 Marketing science 6 Working paper / National Bureau of Economic Research, Inc. 6 Discussion paper series / IZA 5 Experimental Economics 5 Jena Economic Research Papers 5 Management Science 5 Mathematica Policy Research Reports 5 Metrika 5 European Journal of Marketing 4 IDB Working Paper Series 4 International journal of production research 4 Journal of travel and tourism marketing 4 NBER Working Paper 4 Tourism management : research, policies, practice 4 Annals of the Institute of Statistical Mathematics 3 CESifo Working Paper Series 3 Discussion paper / Centre for Economic Policy Research 3 European economic review : EER 3 European journal of marketing : EJM 3 International Journal of Productivity and Performance Management 3 International Journal of Quality & Reliability Management 3 International journal of contemporary hospitality management 3 Journal of Business & Industrial Marketing 3 Journal of Business Research 3 Journal of Consumer Marketing 3 Journal of Services Marketing 3 Journal of economic behavior & organization : JEBO 3 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 3
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Source
All
ECONIS (ZBW) 398 RePEc 176 EconStor 57 Other ZBW resources 48 USB Cologne (EcoSocSci) 16 BASE 7
Showing 1 - 50 of 702
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Card or dice? : An improved experimental approach to measure dishonesty
Hermann, Daniel; Bruns, Selina; Mußhoff, Oliver - In: Journal of economic psychology 108 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450693
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A simple method for improving generalizability in behavioral science : scope testing with AI-generated stimuli (STAGS)
Tomaino, Geoff; Mazar, Asaf; Carmon, Ziv; Wertenbroch, Klaus - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191840
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A bridge too far : signalling effects of artificial intelligence evaluation of job interviews
Mirowska, Agata; Arsenyan, Jbid - In: International journal of selection and assessment : IJSA 33 (2025) 2, pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338482
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The impact of voluntary labeling
Rao, Anita; Ursu, Raluca - In: Marketing science 44 (2025) 4, pp. 874-893
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443342
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Inference from field and laboratory experiments in economics : empirical evidence
Tan, Jonathan H. W.; Zichen, Zhao; Zizzo, Daniel John - In: Journal of economic behavior & organization 235 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015467278
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Hurry up! : better to get it now than to be sorry later : the effects of product rationing on stockpiling propensity before natural disasters
Kumar, Pritosh; Hofer, Adriana Rossiter; Mir, Saif - In: Journal of business logistics 46 (2025) 4, pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468076
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The Taguchi approach to large-scale experimental designs : a powerful and efficient tool for advancing marketing theory and practice
Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. - In: Journal of the Academy of Marketing Science 53 (2025) 3, pp. 949-954
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509015
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Separating preferences from endogenous effort and cognitive noise in observed decisions
Belzil, Christian; Jagelka, Tomáš - 2024
We develop a micro-founded framework for accounting for individuals' effort and cognitive noise which confound estimates of preferences based on observed behavior. Using a largescale experimental dataset we estimate that failure to properly account for decision errors due to (rational)...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015171607
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Debiasing policymakers: The role of behavioral economics training
Rojas, Ana María; Scartascini, Carlos G. - 2024
Behavioral biases often lead to suboptimal decisions, a vulnerability that extends to policymakers who operate under conditions of fatigue, stress, and time constraints and with significant implications for public welfare. While behavioral economics offers strategies like default adjustments to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014563958
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Adaptive Maximization of Social Welfare
Cesa-Bianchi, Nicolò; Colomboni, Roberto; Kasy, Maximilian - 2024
We consider the problem of repeatedly choosing policies to maximize social welfare. Welfare is a weighted sum of private utility and public revenue. Earlier outcomes inform later policies. Utility is not observed, but indirectly inferred. Response functions are learned through experimentation....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061979
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Adaptive Maximization of Social Welfare
Cesa-Bianchi, Nicolò; Colomboni, Roberto; Kasy, Maximilian - 2024
We consider the problem of repeatedly choosing policies to maximize social welfare. Welfare is a weighted sum of private utility and public revenue. Earlier outcomes inform later policies. Utility is not observed, but indirectly inferred. Response functions are learned through experimentation....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061983
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Optimizing capital allocation in microfinance projects: an experimental case study in Barranquilla, Colombia
de la Puente Pacheco, Mario Alberto; Arias, Elkyn Lugo; … - In: Cogent Economics & Finance 12 (2024) 1, pp. 1-15
This research examines the development and evaluation of an optimization framework for the strategic deployment of financial resources in microfinance initiatives in Barranquilla, Colombia. The framework incorporates an array of variables, including market dynamics, institutional elements,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425907
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Cover Image
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. - In: Journal of the Academy of Marketing Science 53 (2024) 3, pp. 949-954
Current research often relies on narrowly focused experimental methods that address just a few independent variables or correlational designs, despite calls for future research to take big-picture perspectives that offer real-world applicability and causal evidence. This disparity likely...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439111
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Modeling the modeler : a normative theory of experimental design
Payró, Fernando; Piermon, Evan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374059
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Priming attitudes toward immigrants : implications for migration research and survey design
Dylong, Patrick; Setzepfand, Paul; Übelmesser, Silke - In: European journal of political economy 85 (2024), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420375
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Optimizing capital allocation in microfinance projects : an experimental case study in Barranquilla, Colombia
Puente Pacheco, Mario Alberto de la; Lugo Arias, Elkyn … - In: Cogent economics & finance 12 (2024) 1, pp. 1-15
This research examines the development and evaluation of an optimization framework for the strategic deployment of financial resources in microfinance initiatives in Barranquilla, Colombia. The framework incorporates an array of variables, including market dynamics, institutional elements,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337871
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Determinants of source credibility in terms of herd behaviour and the anchoring effect : the case of instagram influencers
Özdemir, Sefa; Pirtini, Serdar - In: Marketing i menedžment innovacij : m&mi 15 (2024) 3, pp. 40-55
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015195819
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Separating preferences from endogenous effort and cognitive noise in observed decisions
Belzil, Christian; Jagelka, Tomáš - 2024
We develop a micro-founded framework for accounting for individuals' effort and cognitive noise which confound estimates of preferences based on observed behavior. Using a largescale experimental dataset we estimate that failure to properly account for decision errors due to (rational)...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015163747
Saved in:
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Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165157
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Identifying the effects of driving parameters on stopping distance to reduce accident risks
Boulmedais, Nesrine; Bidi, Lyes; Chaib, Rachid; … - In: Technology audit and production reserves 1 (2024) 2/75, pp. 53-61
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014497359
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Can teachers influence student perceptions and preferences? : experimental evidence from a taxation course
Durán, José María; Esteller-Moré, Alejandro; … - 2024 - Version March 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014517053
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Why do experiments fail? : six practical suggestions for successful online experiments
Kim, Jungkeun - In: Journal of travel research : a quarterly publication of … 63 (2024) 7, pp. 1835-1844
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056419
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Snyre for your nasal congestion : using phonesthemes to imbue non-word brand names with meaning
Brennan, Stacey; Ilicic, Jasmina; Danziger, Shai - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 601-619
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144263
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Experimental research in knowledge management
Frissen, Ilja; Evans, M. Max - In: Knowledge and process management : the journal of … 31 (2024) 1, pp. 60-68
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468761
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Debiasing policymakers : the role of behavioral economics training
Rojas, Ana María; Scartascini, Carlos G. - 2024
Behavioral biases often lead to suboptimal decisions, a vulnerability that extends to policymakers who operate under conditions of fatigue, stress, and time constraints and with significant implications for public welfare. While behavioral economics offers strategies like default adjustments to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529799
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The influence of network orchestration and organizational formalization on goal orientation in public service delivery networks : an experimental study
Cremers, Dimitri; Mannak, Remco S.; Goedee, John; Raab, … - In: Public management review 26 (2024) 5, pp. 1383-1404
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014549555
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Design of panel experiments with spatial and temporal interference
Ni, Tu; Bojinov, Iavor; Zhao, Jinglong - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014487272
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Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture
Agag, Gomaa; Durrani, Baseer Ali; Abdelmoety, Ziad Hassan; … - In: Journal of business research : JBR 170 (2024), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014535018
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Adaptive maximization of social welfare
Cesa-Bianchi, Nicolò; Colomboni, Roberto; Kasy, Maximilian - 2024
We consider the problem of repeatedly choosing policies to maximize social welfare. Welfare is a weighted sum of private utility and public revenue. Earlier outcomes inform later policies. Utility is not observed, but indirectly inferred. Response functions are learned through experimentation....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014637430
Saved in:
Cover Image
Adaptive maximization of social welfare
Cesa-Bianchi, Nicolò; Colomboni, Roberto; Kasy, Maximilian - 2024
We consider the problem of repeatedly choosing policies to maximize social welfare. Welfare is a weighted sum of private utility and public revenue. Earlier outcomes inform later policies. Utility is not observed, but indirectly inferred. Response functions are learned through experimentation....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014637490
Saved in:
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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: Journal of Product & Brand Management 33 (2024) 5, pp. 516-532
Purpose Considering the ongoing discourse on diversity, equity and inclusion, brands aim to develop marketing campaigns that demonstrate respect for all individuals. Despite these intentions, many advertisements still provoke strong negative reactions from consumers due to brand transgressions...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352159
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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014583046
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Do Election Pledges Matter? The Effects of Broken and Kept Election Pledges on Citizens’ Trust in Government
Bytzek, Evelyn; Dupont, Julia C.; Steffens, Melanie C.; … - In: Politische Vierteljahresschrift 66 (2024) 4, pp. 785-804
The functioning of representative democracy depends on a "responsible electorate" that rewards and punishes parties according to their promises. Holding representatives accountable is the only way for voters to keep control over the government. This article draws on the normative assumption of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015517642
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Month of Birth and Cognitive Effort: A Laboratory Study of the Relative Age Effect among Fifth Graders
Radl, Jonas; Valdés, Manuel T. - In: Social Forces 103 (2024) 1, pp. 153-172
All around the world, school-entry cohorts are organized on an annual calendar so that the age of students in the same cohort differs by up to one year. It is a well-established finding that this age gap entails a consequential (dis)advantage for academic performance referred to as the relative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534537
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Optimal designs for prediction in random coefficient regression with one observation per individual
Prus, Maryna - In: Statistical Papers 64 (2023) 4, pp. 1057-1068
The subject of this work is random coefficient regression models with only one observation per observational unit (individual). An analytical solution in form of optimality conditions is proposed for optimal designs for the prediction of individual random effect for a group of selected...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116810
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Priming Attitudes Towards Immigrants: Implications for Migration Research and Survey Design
Dylong, Patrick; Setzepfand, Paul; Uebelmesser, Silke - 2023
Using data from two representative and large-scale population surveys with more than 4000 participants, we investigate the effect of randomized priming interventions on attitudes towards immigrants. We document robust null effects of these interventions under two experimental settings, across...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290216
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Effects of an Online Self-Assessment Tool on Teachers' Digital Competencies
Abbiati, Giovanni; Azzolini, Davide; Balanskat, Anja; … - 2023
We evaluate the effects of an online self-assessment tool on teachers' competencies and beliefs about ICT in education. The causal impact of the tool is evaluated through a randomized encouragement design, involving 7,391 lower secondary teachers across 11 European countries. Short-run impact...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296607
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Rationality is not consistency
Caliari, Daniele - 2023
We challenge the standard definition of economic rationality as consistency by making use of a novel distinction between axioms of decision theory: consistency and preference axioms. We argue that this distinction has been overlooked by the literature and, as a result, evidence that consistency...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014327659
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Declaring income versus declaring taxes in tax compliance experiments : does the design of laboratory experiments affect the results?
Muehlbacher, Stephan; Hartmann, Andre; Kirchler, Erich; … - In: Economic and political studies : EPS 11 (2023) 3, pp. 334-349
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319595
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Effects of an online self-assessment tool on teachers' digital competencies
Abbiati, Giovanni; Azzolini, Davide; Balanskat, Anja; … - 2023
We evaluate the effects of an online self-assessment tool on teachers' competencies and beliefs about ICT in education. The causal impact of the tool is evaluated through a randomized encouragement design, involving 7,391 lower secondary teachers across 11 European countries. Short-run impact...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013499424
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Matching with semi-bandits
Kasy, Maximilian; Teytelboym, Alexander - In: The econometrics journal 26 (2023) 1, pp. 45-66
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013543274
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Improving the statistical power of economic experiments using adaptive designs
Jobjörnsson, Sebastian; Schaak, Henning; Mußhoff, Oliver - In: Experimental economics : a journal of the Economic … 26 (2023) 2, pp. 357-382
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014252526
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Selfish in payments, selfish in opportunities to obtain the payment
Castillo, Giselli - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014259179
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Priming attitudes towards immigrants : implications for migration research and survey design
Dylong, Patrick; Setzepfand, Paul; Übelmesser, Silke - 2023
Using data from two representative and large-scale population surveys with more than 4000 participants, we investigate the effect of randomized priming interventions on attitudes towards immigrants. We document robust null effects of these interventions under two experimental settings, across...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228276
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Ways ethics education toolkit impacts moral judgment of accounting students
Poje, Tamara; Zaman Groff, Maja - In: Accounting research journal 36 (2023) 2/3, pp. 251-273
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014329988
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Mixed strategies in the indefinitely repeated prisoner's dilemma
Romero, Julian; Rosokha, Yaroslav - In: Econometrica : journal of the Econometric Society, an … 91 (2023) 6, pp. 2295-2331
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438284
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Going... going... wrong : a test of the level-k (and cognitive hierarchy) models of bidding behaviour
Rasooly, Itzhak - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014441385
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Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika; Waldner, Carolin; Nitsch, Laura J.; … - In: Nonprofit management & leadership 33 (2023) 3, pp. 511-533
The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014278681
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A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan; Yao, Ping; Lo, Victor S. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 490-502
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014374934
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Rationality is not consistency
Caliari, Daniele - 2023
We challenge the standard definition of economic rationality as consistency by making use of a novel distinction between axioms of decision theory: consistency and preference axioms. We argue that this distinction has been overlooked by the literature and, as a result, evidence that consistency...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014323610
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