Search Results - subject_exact:"Eye tracking"

The effect of mutual eye contact salience on cooperation and coordination in virtual teams

Reuscher, Tom F.; Sänger, Julia Seitz; Mädche, Alexander - 2026

Initial interactions are crucial for establishing collaboration in virtual teams; however, virtual environments often lack the non-verbal cues necessary to mitigate strategic uncertainty. We examine whether making mutual eye contact salient and observable during an initial video meeting can...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016064103

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015194220

Choosing versus rejecting : the effect of decision mode on subsequent preferential choices

Yoon, Sangsuk; Venkatraman, Vinod - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015463066

Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics

Muñoz-Leiva, Francisco; Herzallah, Doaa; … - 2025

Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015414943

Mixed signals : the effects of online rating discrepancy on user trust

Schneider, Florian; Dykmann, Pavel; Teubner, Timm - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015533977

Choosing to discover the unknown : the effects of choice on user attention to online video advertising

Luo, Cheng; Jiang, Zhenhui; Li, Xiuping; Yi, Cheng; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015142204

Performance rankings reduce cognitive processing of underlying performance information

Schmidthuber, Lisa; Willems, Jurgen; George, Bert; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015590822

Does ESG information draw more visual attention than financial information?

Fehrenbacher, Dennis D.; Soderstrom, Naomi Siegel - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667553

The dynamic effects of visual complexity and scene cuts on viewer attention

Wals, Sammy; Grewal, Dhruv; Wilms, Ines; Hilken, Tim; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015672320

Through the expansive eyes of UAVs : combining computer vision to analyze linear riverscape visual perception and preferences

Zhou, Xiaogang; Wang, Yi; Liao, Hongyao; Gu, Xiaosong; … - 2026

Rivers are highly attractive recreational spaces in modern cities. However, most existing studies focus on specific river sections or landscape nodes, and little is known about how the visual characteristics of riverscapes influence subjective perception and public recreational preferences,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069355

Tourists' visual attention to cultural landscapes under crowding stimuli : an eye-tracking approach

Wang, Mengqing; Li, Peizhe; Xiao, Xiao; Zhang, Honglei; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016063775

Enriching product exposure in e-commerce through a hedonistic and utilitarian cue

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - 2023

With the projected growth in the global wine market, the ongoing impact of the COVID-19 pandemic, and the increasing prevalence of e-commerce, a pressing need arises to devise unique and engaging ways to present product offerings. While prior research has shed light on the potential of online...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015057539

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014335883

Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking

Zuschke, Nick - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014337218

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Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking

Zuschke, Nick - 2023

Article

Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?

Genie, Mesfin G.; Ryan, Mandy; Krucien, Nicolas - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014278032

Investigating the effects of product popularity and time restriction : the moderating role of consumers' goal specificity

Yi, Cheng; Jiang, Zhenhui; Zhou, Mi - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014369446

When a model gives you mixed signals: cognitive effects and visual behavior

Abbad-Andaloussi, Amine; Franceschetti, Marco; López, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015508410

The effects of accountability on favoritism in subjective performance evaluations: An eye-tracking study

Bauch, Kai A.; Weißenberger, Barbara E. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015618659

Poverty porn as humanitarian business : the effects of framing, affect intensity, and spokesperson characteristics

Shabbir, Haseeb; Bennett, Roger; Kottasz, Rita; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015655576

Color inside and outside the lines : evidence from eye-tracking studies on conformity to and differentiation from category color codes

Cardamone, Ernesto; Miceli, Gaetano; Raimondo, Maria … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373367

Examining corporate social irresponsibility in manufacturing : an eye-tracking study of social media news

Li, Xinwei; Tse, Ying Kei; Bu, Xiangzhi - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015373767

The golden halo of defaults in simple choices

Sullivan, Nicolette J.; Breslav, Alexander; Doré, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374384

Operationalizing ad creativity and its effects in B2B advertising

Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015395408

How allusion enhances consumer response to hope appeals in health messaging

Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015419841

How to conduct valuable marketing research with neurophysiological tools

Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464197

Assessing the impact of point-of-sale beer brand ads through consumer neuroscience research

Lukić, Darko; Starc̆ević, Slađana; Pitić, Goran - 2025

This study employs EEG and eye-tracking to assess how brand equity, creative complexity, and spatial layout influence implicit consumer responses to point-of-sale (POS) beer advertisements. Through the theoretical lens of predictive coding and processing fluency, laboratory testing with Serbian...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015468013

Decoding effort : toward a measure : and a better understanding : of effort intensity in accounting research

Hecht, Gary; Rotaru, Kristian; Schulz, Axel; Towry, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015439199

The role of emotions and imagery in financial decision-making : a comparative analysis of neuromarketing and self-report data

Hamelin, Nicolas; Ferm, Lars-Erik Casper; Huszár, Zsuzsa R. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015457499

The effects of accountability on favoritism in subjective performance evaluations : an eye-tracking study

Bauch, Kai A.; Weißenberger, Barbara E. - 2025

This study uses an eye-tracking experiment to investigate the effects of accountability on favoritism in subjective performance evaluations. We develop and test theory suggesting that the effectiveness of accountability to alleviate favoritism depends on managers' cognitive processing of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615440

Enhancing auditors' professional skepticism through nudges : an eye-tracking experiment

Gajewski, Jean-François; Heimann, Marco; Léger, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015553081

Visual formats in risk preference elicitation : what catches the eye?

Segovia, Michelle S.; Palma, Marco A.; Lusk, Jayson L.; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015591695

Incorporating visual attention measures to reveal homeowners' preferences for environmentally friendly urban landscapes

Zhang, Xumin; Khachatryan, Hayk - 2025

Sustainable urban planning practices can help reduce the urban heat island effect, promote green roofs and walls, and encourage the preservation of natural habitats within urban areas. Cities can enhance their resilience to climate change and create healthier, more attractive living spaces for...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015604308

Virtuelle und reale Prototypen im Vergleich : Unterschiede in Wahrnehmung und Beurteilung von Produktentwürfen

Stubbemann, Lena - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015415539

Bottom-up and top-down factors influencing consumer responses to food labels : a scoping review of eye-tracking studies

Proi, Migena; Cubero-Dudinskaya, Emilia; Gambelli, Danilo; … - 2025

Eye-tracking technology has become vital for exploring consumers' preferences for food labels. This paper carried out a scoping literature review to comprehensively summarize the main findings in the food labelling research from 1999 to 2023. We selected 52 studies conducted using eye tracking...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015574373

The role of recency bias and price salience in insurance take-up decisions

Huseynov, Samir; Boyer, Chris; Martinez, Charles; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015655539

Visual attention differences toward football stadium's naming rights : an eye tracking study

Lyu, Dongye; Mañas-Viniegra, Luis; Xu, Ziyuan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015211050

Information search within a web page : modeling the full sequence of eye movement decisions, subjective value updating, and first clicks

Lu, Joy; Hutchinson, J. W. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015412169

Integrated reporting business models and the role of presentation format : insight from an eye tracking study

Steenkamp, Natasja; Fisher, Richard - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427349

Effect of product placement labeling on visual product and brand reception : an empirical eye tracking study

Ronft, Steffen; Friedrich, M. G.; Sofiullah, Md - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015552413

How product display orientation affects customers' choice satisfaction in online purchase : a choice closure perspective

Jia, Yanli; Fang, Yulin; Ouyang, Jun - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015553889

Understanding the captivating power of online scarcity messages : an eye-tracking study

Pal, Anjan; Banerjee, Snehasish; Kapetanaki, Ariadne … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015376470

Do green employer labels matter? : a study of the impact of advertising environmental responsibility on recruitment

Pfiffelmann, Jean; Pelsmacker, Patrick de; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015531753

Information search patterns in intertemporal choice do not always reflect decision strategies : an eye-tracking study

Chen, Weina; Dai, Junyi - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015463080

Effect of muscular models in men's fitness magazines on visual attention and behaviour

Ang, Dominic; Leng, Ho Keat - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016069281

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - 2022

As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013166612

Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment

Boerman, Sophie C.; Müller, Céline M. - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013167377

Neuromarketing and eye tracking in women's fashion buying decision making

Andrade, Norberto de Almeida; Rainatto, Giuliano; … - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013532232

What do you see and what do you recall? : using eye tracking to understand product placement

Jittima Kongmanon; Phallapa Petison - 2022

Since 1982, when one of the most successful product placements appeared in the movie ET, marketers have continued adopting this strategy in various media channels. Among those, research studies indicated that product placements in situation comedies (Sitcoms) are the most effective. This study...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014436286

Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance

Capatina, Alexandru; Juarez-Varon, David; Micu, Adrian; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015461004

The Zero Effect: An Eye‐Tracking Study of Affect and Motivation in Risky Choices

Ludwig, Jonas; Jaudas, Alexander; Achtziger, Anja - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015100878