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Inventory Optimization of Retail Grocery Stores using ABC & XYZ Analysis

Khan, Nasir Amin; Ali, Ammad Sadiq; Shoaib, Talha; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015640421

Building sustainable competitive advantage through customer centricity : evidence from FMCG firms in Indonesia

Damanik, Oskar Fajar; Simangunsong, Elliot; Rahman, Fathony - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638849

Influence leads intention : how micro-celebrity endorsements and care motivations drive sustainable consumption

Rouf, Md. Abdur; Babu, Md Asaduzzaman; Islam, Md Rohibul; … - 2026

The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase Intention (PI) are investigated in this study. Incorporating MCE as a novel...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016083194

Ethical consumption through reverse supply chain : exploring product's nature as a mediator in the FMCG industry

Rouf, Md. Abdur; Babu, Md Asaduzzaman; Yusuf, Kazi Md; … - 2025

In response to increasing environmental demands and evolving consumer expectations, Reverse Supply Chain Capabilities (RSCC) have emerged as a strategic tool to foster ethical consumption, especially in the Fast-Moving Consumer Goods (FMCG) sector. Grounded in the Resource-Based View (RBV) and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472168

Exploring the dynamics of price sensitivity : the role of social factors in consumer behaviour

Leivang, Vanlalhruaii; Sharma, Shashikumar - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627853

RFID-enhanced modified two-bin system for reducing excess inventory of FMCG industry

Das, Shuvojit; Rajin, Gazi Md Mahbubul Alam; Sarker, Md … - 2025

Background: Globally, in the Fast-Moving Consumer Goods (FMCG) industry, excess inventory results from the bullwhip effect. Earlier, barcode-based two-bin systems were limited by manual scanning; hence, a more responsive system is needed to align the inventory with real-time demand. Prior...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564543

The Nutri-Score in the German perception: A qualitative expert-based study of front-of-pack visual nudging and consumer behaviour

Skretkowicz, Yvette; Perret, Jens K. - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015327154

Exploring the relationship between Maslow's needs theory and green purchase behaviour of Indian millennials : a structural equation modelling approach

Mishra, Amanpreet Kaur; Farooqi, Rahela - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059236

Merger effects and antitrust enforcement : evidence from US consumer packaged goods

Bhattacharya, Vivek; Illanes, Gastón; Stillerman, David - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016062089

Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence

Long, Hoang Cuu; Quan, Phan Nguyen Anh; Tra, Nguyen Ho Xuan - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015456840

Dismal management of the sales and distribution system at gem food products

Chintaluri, Manoj Gour; Bala Subramanian R; Mehta, Sunita - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015330541

The Nutri-Score in the German perception : a qualitative expert-based study of front-of-pack visual nudging and consumer behaviour

Skretkowicz, Yvette; Perret, Jens K. - 2024

The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014532606

Factors affecting customer engagement and brand loyalty in Vietnam FMCG : the moderation of artificial intelligence

Long Cuu Hoang; Nguyen, Anh Quan Phan; Nguyen, Ho Xuan Tra - 2024

This study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI). A 416 valid sample was used in this study to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015449203

The effect of green logistics practices on the environmental sustainability of selected fast-moving consumer goods companies in Nigeria

Ajike, Emmanuel O.; Nwaulune, Jude C.; Akande, Folorunso I. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015332042

Necessary condition analysis for sustainable channel governance in fast-moving markets

Santos-Jaén, José Manuel; Pemartín, María; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015608682

Consumer decision-making rules for FMCG products: Study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015469140

Trade spends and profitability of promotions

Sinitsyn, Maxim - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014430979

Consumer purchase intention for green FMCG : mediating role of green brand attitude and moderating effect of neutralisation

Al Aflak, Aamer; Gawshinde, Shanul - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609185

What affects the consumers' green purchasing behaviour? : a study from an emerging market

Raza, Md. Wasim; Rasheed, Anwar; Uddin, Furquan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015628754

Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - 2023

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013500642

Primal marketing : evolutionary secrets for higher-impact marketing strategies

Nicholson, Michael; Xiao, Sarah Hong - 2027

1. The PRIMAL Consumer: Why Evolution Sells 2. Food and Drink: Fuelling the PRIMAL Fire 3. Clothing and Fashion: Dressing the Parts 4. Beauty and Grooming: Vanity as Strategy 5. Health and Well-Being: Evolutionary Self-Care 6. Hygiene and the Household: Invisible Enemies 7. Toys and Games:...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015676917

A proposed leadership skills development model for African FMCG business-networks : Super-Cube®

Muller, Craig R.; Pelser, Theuns R. - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013165464

A study on the capital structure determinants of FMCG companies in India

Poornima, B. G.; Surya, Pushpender Kumar - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013367550

Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective

Mukhopadhyay, Shameek; Singh, Rohit Kumar; Jain, Tinu - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015355079

Fast moving consumer goods sector in India : tending towards oligopoly?

Anupama, S.; Dharmajan, Dhanisha; Nair, Rajiv - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013433477

Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement

Kalra, Dixit; Singh, Harpreet; Gupta, Medha; Gupta, Swati - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015057588

The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

Derqui, Belén; Fayos, Teresa; Occhiocupo, Nicoletta - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014231258

Sustainable line extensions as a blueprint for brand visibility : learning from the NoLo spirits experience

Ramírez Pagès, Alba; Derqui Zaragoza, Belén - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015077068

Sustainable packaging in the FMCG industry

Jain, Priyanshi; Hudnurkar, Manoj - 2022

The Fast Moving Consumer Goods (FMCG) industry regularly produces monumental waste. Today sustainability is the central issue of every society. Today, the average consumer is more aware of their product choices' environmental impact than a consumer as little as five years ago. The change is real...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014230367

Konsum in der Krise? : Zur Stellung von Qualität und Werten in der modernen Wegwerfgesellschaft

Peters, Patrick - 2024 - 1. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014434855

Developing artificial intelligence enabled Marketing 4.0 framework : an Industry 4.0 perspective

Mukhopadhyay, Shameek; Singh, Rohit Kumar; Jain, Tinu - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015324689

Emotional intelligence and managerial leadership in the fast moving consumer durable goods industry in India's perspective

Bardhan, Mithila Roy; Ganguly, Madhurima - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015437399

Impact of viral marketing on brand loyalty in the FMCG sector

Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015064271

Branding of private label products by product category: A model suggestion for FMCG market

Sarimehmet, Ayse; Aydin, Samet - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014465786

Branding of private label products by product category : a model suggestion for fmcg market

Sarimehmet, Ayse; Aydin, Samet - 2021

The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012588800

Is there any impact of digital marketing on marketing communication? : evidence from a FMCG company

Nandy, Mithun; Roy, Soma Sinha - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014309301

Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014310002

Revitalizing the retail : a case of the coca-cola company

Khan, Tauseef Iqbal; Raza, Syed Ali - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014366160

Sway of COVID-19 on stock value of FMCG companies in India

Agrawal, Om Prakash; Bansal, Prateek Kumar; Tiwari, … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014413915

An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective

Bhatnagar, Swati; Yadav, Rajan - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013448942

Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market

Saqib, Natasha; Shah, Ali M. - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013367875

Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation

Mathupayas Thongmak - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014318193

How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers

Leach, Chris - 2022

Chapter 1: Introduction-why do we need to look again at collaboration? -- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face -- Chapter 3: The Theory, and How it Applies to the FMCG Industry -- Chapter 4: Collaboration in Action; Four Case Studies --...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013167258