The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between...

The study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between...

Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal...

Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that's why its application in developing countries is still scarce, especially if we want to...

This study is to identify the positive association of food quality, restaurant service quality, physical environment quality, and customer satisfaction with revisit intention of customers at fast food restaurants. Additionally, word of mouth is investigated as moderator on the relationship of...

Introduction -- Origins and History of Starbucks -- The Founders and Early Management Team -- The Coffeehouse Experience -- Behind the Blends -- Digital Innovation and Experience -- Social Impact -- Financial Results and Executive Leadership -- Coffee Competition -- Coping with Controversy --...

Building brand loyalty has become more crucial, yet more complex to achieve in today's age of immense competition. The paper discusses the brand loyalty as it is becoming an important element for gaining competitive advantage. The study looks into different key factors affecting brand loyalty in...

We use price and wage data from McDonald's restaurants to provide evidence on wage increases, labor-saving technology introduction, and price pass-through by a large low-wage employer facing a flurry of minimum wage hikes from 2016-2020. We estimate an elasticity of hourly wage rates with...

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized...

DomiNick's, Domino's predecessor -- Franchising begins -- College campuses become home turf -- Keeping things simple -- Focusing on delivery -- The thirty-minute guarantee -- Monaghan tries to sell the business, twice -- How the copycats caught up -- Competition heats up -- The damaging video...

In succinctly the purpose of research is to examine the worth of brand equity from customer perspective. To measure the brand equity of service firm (multinationals fast food restaurants) taking sample of 100 customer's from 5 different multinational fast food restaurants in Multan, Pakistan

Previous studies have found a positive linear relationship between corporate social responsibility (CSR) and corporate image. CSR was found can improve an organisation’s competitive edge and sustainability. In addition, CSR and the concept of 3R (reduce, reuse, and recycle) can enhance the...

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late...

At international level, the question of providing a balanced diet, the intake of nutrients and its influence on the health status, is one of the main concerns of the legislative bodies, but it should also be of the food manufacturers. The present work represents a case study on the company Mc...

This paper studies how spillover effects from competitors' choices affect a firm's decision to open a store. Using panel data from the United Kingdom's fast food industry, I propose and estimate a game of entry under incomplete information that incorporates spillover effects between firms' entry...

This study measured the impact of five (5) SERVQUAL determinants and three (3) considering determinants which is, offer low food prices, short service time and convenient location. In this study, the researchers are very keen looking into the ability of McDonald's (McD's) fulfilling the...