The life cycle of a television series -- The intellectual property context of television (or, when do you need to acquire underlying rights?) -- Underlying rights agreements -- Talent agreements -- Backend -- Exclusive studio-talent relationships -- Network and streaming licenses and studio...

Le site de l'éditeur indique : "Premier loisir des Français, la télévision nous accapare, nous captive, nous distrait, nous passionne. Elle définit son époque. Et avec son époque, elle évolue, se multiplie, innove, s'enrichit et se transforme pour relever le défi de la modernité...

This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...

Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes...

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we establish see-saws between consumers and...

In the emerging market of online video services, new media entrants and traditional gatekeepers are making efforts to reinvent the dominant modes of video supply and consumption while fighting for market power and customer lock-in. This article studies, through a number of U.S. and European...

Large broadcasters and independent media companies are already aware of the global developments in transmedia storytelling and understand that this is the trend (Gambarato, Renira R., 2012). In Taiwan, the HwaCom New Media project started with a government funded HbbTV development project, and...