Watching television is the most time-consuming human activity besides work but its role for individual well-being is unclear. Negative consequences portrayed in the literature raise the question whether this popular pastime constitutes an economic good or bad, and hence serves as a prime example...

Watching television is the most time-consuming human activity besides work but its role for individual well-being is unclear. Negative consequences portrayed in the literature raise the question whether this popular pastime constitutes an economic good or bad, and hence serves as a prime example...

News media operate in two-sided markets, offering bundles of content to readers as well as selling readers' attention to advertisers. Technological innovations in content delivery, such as the advent of broadcast television or of the Internet, affect both sides of the market, threatening the...

News media operate in two-sided markets, offering bundles of content to readers as well as selling readers' attention to advertisers. Technological innovations in content delivery, such as the advent of broadcast television or of the Internet, affect both sides of the market, threatening the...

This edited collection takes a timely and comprehensive approach to understanding Turkey's television, which has become a global growth industry in the last decade, by reconsidering its geopolitics within both national and transnational contexts. The Turkish television industry along with...

I Cannot Spare a Square: Scarcity, Trade-Offs, and Opportunity Cost -- Mastering Your Domain: Cost-Benefit Analysis and Incentives -- Ending World Hunger: The Gains from Exchange -- No Soup for You: How Market Structure Alters Your Choices -- Low Flow? I Don't Like the Sound of That:...

We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news...

Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However many leading organizations do not take efforts to understand the consumer psychic and view point of the receiver. An...

Intro -- Inhalt -- Vorwort -- Fernsehserien als Gegenstand der Wissenschaften (Gerald Poscheschnik) -- Psychoanalyse und Fernsehen (Gerald Poscheschnik) -- Teil I - Sex, Murder and Crime. Über Krimis und Thriller -- I.1. Babylon Berlin (Hermann Mitterhofer &amp -- Pia Andreatta) -- I.2. True...

The persistence of [a] vision : the electronically mediated corporation prehistory -- "To extend vision beyond the horizon, to see the unseen" : industrial television in the post-war era flow -- Frankly boring and agonizingly slow : television moves to the office immediacy -- The other format...

At the zip code level, I investigate drivers of adoption for converter boxes funded by the Digital Television Transition of 2005. I find that broadband adoption explains participation in the coupon program. In regression analysis, I include controls for over-the-air television households, coupon...

A growing body of research examines the effect of loss aversion (LA) on consumers' decisions to watch or attend sporting events. Much of this research focuses on live game attendance. In contrast to the predictions of uncertainty of outcome hypothesis (UOH), loss-averse consumers prefer watching...

"In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the US television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better...

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that "edutainment" can work through an individual or a social channel....

Market opportunity and segmentation: the diverse role of studios and networks -- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea -- Financing production: studios and networks as venture capitalists -- Theatrical distribution -- The...

Titel -- Impressum -- Inhaltsverzeichnis -- Vorwort -- 1. Warum dieses Buch -- 2. Forschungsstand: Geschlechterbilder in Fernsehen und Kino -- 2.1 Fernsehen -- 2.2 Fernsehen international -- 2.3 Fiktion in Deutschland - Beispiele -- 2.4 Informationssendungen im Fernsehen -- 2.5 Forschungsstand...

This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we establish see-saws between consumers and...