The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and...

In der vorliegenden Studie wird der gesamte Business Analytics-Prozess nach Seiter (2017) an einem fiktiven Fallbeispiel der Filmproduktionsfirma CINEMAKE bearbeitet. CINEMAKE sei eine Produktionsfirma von Filmen, welche in der Regel im Kino ausgestrahlt werden. Der Erfolg dieser Filme wird...

Diese Dissertation untersucht die Fremdfinanzierung im Zusammenhang der gesamten Finanzierungsstruktur von Gründungsunternehmen in der Modebranche im Vergleich mit den drei Kreativteilbranchen Film, Games und Musik, um herauszufinden, welche Faktoren die Entscheidungen der direkt Beteiligten...

Anecdotal evidence suggests that counterfeiting/piracy can help create online word-of-mouth (WOM) and through this boost demand but how powerful is such WOM? To answer this question, we conduct a descriptive study with some attempts to establish near causality. We estimate the impact of piracy...

I evaluate the substitution effects of pirated movies - the unlicensed online movies available on file-sharing websites - on their genuine counterparts, and explore the institutional and economic causes of China's high level of movie piracy. To do this, I build a dataset including information on...

The US trade war against China in 2018-2019 can either enhance or diminish the US soft power in China, depending on whether it is recognized as legitimate by Chinese citizens. We study how the viewership of US movies--an important element of the US soft power--is affected by the trade war,...

"Political Economy Goes to the Movies provides an introduction to political economy using a wide range of popular films and documentaries as the objects of analysis. The work helps readers to understand and analyze the economic and related political, cultural, and ecological relationships...

"Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has...

I Cannot Spare a Square: Scarcity, Trade-Offs, and Opportunity Cost -- Mastering Your Domain: Cost-Benefit Analysis and Incentives -- Ending World Hunger: The Gains from Exchange -- No Soup for You: How Market Structure Alters Your Choices -- Low Flow? I Don't Like the Sound of That:...

Principles of economic analysis -- Comparative advantage and trade -- Demand and supply -- Economic efficiency -- Government intervention -- Production and costs -- Market structures -- Labor markets -- Externalities and types of goods -- Game theory and behavioral -- Money -- Economic growth --...

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6. Instagram Fashion Videos -- 7. Self-referencing...