Innovation means change. In a case of food and agriculture, it can be the application of new proposals for raw material processing technology, packaging of products, new food additives, and new agricultural technologies. Innovation may lead to reducing or preventing adverse changes caused by...

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” and...

Verbraucherleitbild und weitere rechtliche Grundlagen -- Konsumentenverhalten – insbesondere Informationsverarbeitung -- Preis-Packungsgrößen-Strategien von Anbietern -- Downsizing und dessen Kenngrößen -- Downsizing-Motive von Herstellern -- Downsizing-Auswirkungen für Konsumenten und...

Nanotechnology has an extremely high potential to benefit society through applications in food packaging. It can make the products cheaper and the production more efficient by producing less waste and using less energy. However, any new technology carries an ethical responsibility for wise...

Consumers often need to make very rapid choices among multiple brands (e.g., at a supermarket shelf) that differ both in their reward value (e.g., taste) and in their visual properties (e.g., color and brightness of the packaging). Since the visual properties of stimuli are known to influence...

We find that consumers prefer bonus pack, as opposed to price discount, for virtue foods but prefer price discount, as opposed to bonus pack, for vice foods. Past research has shown that cēterīs paribus consumers prefer bonus pack to price discount. We propose that this preference does not...