The global market for organic foods is expanding, with consumers willing to pay more for their perceived health and sustainability benefits. However, expressing willingness to pay does not guarantee that sellers can charge a price premium for organic products and pass it along the supply chain....

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

Establishing a clear link between prices of conventional and niche product versions can help address challenges associated with anticipating these prices and attenuate concerns related to thin market conditions. In that regard, we analyze the price dynamics, differentiating between agri-product...

The rapid advancement of Big Data technologies has significantly influenced multiple sectors, with the retail industry being a key impact area. This study explores the relationship between Big Data analytics and consumer behavior, focusing on supermarket transaction data to extract macroeconomic...

This study investigates the influence of store image attributes and consumer green food trust in customer satisfaction and store loyalty within the context of Vietnam's emerging food market. Grounded in the Commitment-Trust Theory, the Open Innovation Dynamics Theory and the Theory of Planned...

The balance between supply and demand influences inflation and understanding whether one factor predominates the other has significant implications for economic policy. Distinguishing the contributions of supply and demand factors to inflation offers insight into the primary drivers of inflation...

Background: Due to the highly competitive nature of the retail sector, companies need to improve their operational efficiency. This study focuses on the application of the concepts of Lean production in the process of replenishing products on the shelves of the shops of one of the largest food...

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Retailers have traditionally prioritised younger customers, often overlooking the distinct needs of older consumers. As this demographic grows, it is increasingly important to cater to their shopping preferences. This study explores the behaviours, needs, and challenges of Croatian consumers...

Acknowledging the rising significance of online sales, the grocery business has embraced the challenge of fulfilling the consequently growing consumer expectations for the last-mile delivery efficiency. This paper investigates the grocery delivery optimisation for the supermarket chain based on...

Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...

The global market for organic foods is expanding, with consumers willing to pay more for their perceived health and sustainability benefits. However, expressing willingness to pay does not guarantee that sellers can charge a price premium for organic products and pass it along the supply chain....

Food-related sustainability and health issues have led to calls for improving consumer food choices. As food purchase decisions predominantly occur in supermarkets and increasingly in online supermarkets, online interventions to stimulate healthy and sustainable grocery choices have gained...