Trivedi, Jigna; Soni, Bindiya; Batra, Priyanka - 2026
Purpose - The objective of this study was to check the respective effects of perceived food value (PFV), perceived food quality (PFQ), and convenience (CON) on perceived behavioural control (PBC), subjective norms (SUN), and attitude (ATT). The study also assesses the effect of PBC, SUN, ATT,...