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  • Search: subject_exact:"Fremdenverkehrsmarketing"
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Year of publication
Subject
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Tourismusmarketing 4,214 Tourism marketing 4,193 Destinationsmanagement 1,748 Destination management 1,747 Tourismus 1,592 Tourism 1,470 Holiday behaviour 1,401 Urlaubsverhalten 1,401 Tourism destination 844 Tourismusregion 843 Tourism industry 840 Tourismuswirtschaft 840 Brand image 747 Markenimage 747 Consumer behaviour 609 Konsumentenverhalten 609 Brand management 499 Markenführung 499 Designation of origin 441 Herkunftsbezeichnung 441 Beziehungsmarketing 326 Relationship marketing 326 Customer satisfaction 322 Kundenzufriedenheit 322 Social Web 318 Social web 318 Online-Marketing 316 Internet marketing 314 International tourism 256 Internationaler Tourismus 256 Deutschland 234 Marketingmanagement 233 Germany 232 Marketing management 228 Marketing 207 Tourism policy 207 Tourismuspolitik 206 Welt 201 World 201 Destination image 167
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Online availability
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Undetermined 1,708 Free 566 CC license 83
Type of publication
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Article 3,118 Book / Working Paper 1,075 Journal 21
Type of publication (narrower categories)
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Article in journal 2,574 Aufsatz in Zeitschrift 2,574 Aufsatz im Buch 480 Book section 480 Collection of articles of several authors 204 Sammelwerk 204 Graue Literatur 171 Non-commercial literature 171 Aufsatzsammlung 151 Konferenzschrift 75 Case study 74 Fallstudie 74 Hochschulschrift 69 Thesis 59 Conference proceedings 42 Lehrbuch 40 Textbook 33 Conference paper 32 Konferenzbeitrag 32 Arbeitspapier 30 Working Paper 30 Bibliografie enthalten 26 Bibliography included 26 Handbook 23 Handbuch 23 Amtsdruckschrift 21 Government document 21 Glossar enthalten 5 Glossary included 5 Mehrbändiges Werk 5 Multi-volume publication 5 Ratgeber 4 Guidebook 3 Market information 3 Marktinformation 3 Reprint 3 Statistik 3 Annual report 2 Fallstudiensammlung 2 Forschungsbericht 2
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Language
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English 3,634 German 477 French 40 Italian 26 Polish 21 Spanish 14 Russian 9 Czech 4 Portuguese 4 Croatian 3 Romanian 2 Slovenian 2 Swedish 2 Ukrainian 2 Bulgarian 1 Norwegian 1 Slovak 1 Serbian 1
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Author
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Kozak, Metin 29 Pechlaner, Harald 25 Scott, Noel 23 Law, Rob 22 Bieger, Thomas 19 Dreyer, Axel 19 Fesenmaier, Daniel R. 19 Sigala, Marianna 17 Beritelli, Pietro 16 Pike, Steven 16 Cai, Liping A. 15 Han, Heesup 15 Lehto, Xinran Y. 15 Morrison, Alastair M. 15 Buhalis, Dimitrios 14 Correia, Antónia 14 Wang, Youcheng 14 Laesser, Christian 13 Gnoth, Juergen 12 Tasci, Asli D. A. 12 Conrady, Roland 11 Freyer, Walter 11 Go, Frank M. 11 Gretzel, Ulrike 11 Gursoy, Dogan 11 Hassan, Azizul 11 Pârgaru, Ion 11 Sousa, Bruno 11 Stylidis, Dimitrios 11 Xiang, Zheng 11 Avraham, Eli 10 Batabyal, Amitrajeet A. 10 Hall, Colin Michael 10 Kastenholz, Elisabeth 10 Kavoura, Androniki 10 Kim, Seongseop 10 Li, Xiang 10 McCabe, Scott 10 Okumus, Fevzi 10 Pan, Bing 10
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Institution
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World Tourism Organization 17 Springer Fachmedien Wiesbaden 9 ATOUT France <Paris> 8 Erich Schmidt Verlag 8 Deutsches Seminar für Fremdenverkehr Berlin 5 European Travel Commission 5 Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre 5 Organisation of Islamic Cooperation / Standing Committee for Economic and Commercial Cooperation 5 Uni-Edition GmbH 5 Geographische Gesellschaft <Trier> 4 Information Resources Management Association 4 Internationale Vereinigung Wissenschaftlicher Tourismusexperten 4 Springer International Publishing 4 Universität St. Gallen / Institut für Systemisches Management und Public Governance 4 De Gruyter Oldenbourg 3 Deutsche Gesellschaft für Tourismuswissenschaft 3 Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft 3 International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera> 3 Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment 3 UVK Verlagsgesellschaft mbH 3 Arthur Andersen & Co. <Frankfurt, Main> 2 Christel DeHaan Tourism and Travel Research Institute <Nottingham> 2 Culinary and Wine Tourism Conference <4., 2020, Geisenheim> 2 Deutsches Institut für Urbanistik 2 Edward Elgar Publishing 2 IGI Global 2 Instituto Valenciano de Investigaciones Económicas 2 International Congress Tourism & Hospitality Industry <17, 2004, Opatija> 2 Internationale Arbeitsorganisation 2 Studienkreis für Tourismus 2 Sveučilište u Rijeci / Fakultet za Menadžment u Turizmu i Ugostiteljstvu 2 Tectum Verlag 2 UNDP 2 Uni-Taschenbücher GmbH 2 Alexander Technological Institute of Thessaloniki 1 Arbeitsgemeinschaft Alpenländer 1 Australien / Parliament / House of Representatives / Standing Committee on Industry, Science and Technology 1 BAK, Konjunkturforschung Basel AG 1 Bayern / Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie 1 Belorusskij Gosudarstvennyj Universitet <Minsk> / Fakulʹtet Meždunarodnych Otnošenij 1
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Published in...
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Journal of travel and tourism marketing 277 Tourism management : research, policies, practice 272 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 168 Journal of vacation marketing : an international journal 99 Tourism analysis : an interdisciplinary tourism & hospitality journal 96 Tourism management perspectives : TMP 96 Journal of destination marketing & management 67 Journal of vacation marketing 62 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 61 Journal of hospitality marketing & management 56 Tourism planning & development 53 Tourism economics : the business and finance of tourism and recreation 51 International journal of contemporary hospitality management 47 Journal of hospitality and tourism insights 46 International journal of leisure and tourism marketing : IJLTM 35 Journal of business research : JBR 33 Tourism review 32 Tourism review : the official journal of the AIEST 30 SpringerLink / Bücher 29 Tourism and hospitality research : THR 26 Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit 23 Annals of tourism research : ATR ; a social sciences journal 21 Springer eBook Collection 20 Journal of destination marketing & management : JDMM 19 Journal of retailing and consumer services 19 Tourism review of AIEST 19 Enlightening tourism : ET ; a pathmaking journal 18 Strategic marketing in tourism services 18 Journal of Tourism, Heritage & Services Marketing : JTHSM 17 Theoretical and applied economics : GAER review 17 International journal of hospitality management 16 Journal of Islamic marketing 16 Tourism and hospitality research : the surrey quarterly review 15 European research studies 14 The service industries journal 13 Administrative Sciences : open access journal 12 Marketing intelligence & planning 12 Heilbronner Reihe Tourismuswirtschaft 11 Information technology & tourism 11 Marketing efficiency in tourism : coping with volatile demand 11
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Source
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ECONIS (ZBW) 4,213 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 4,214
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192992
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Exploring marketing strategies in wine tourism : a comparative study of Roussillon and Empordà wine regions
Camprubi, Raquel; Goncalves, Olga - In: International journal of wine business research 37 (2025) 1, pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326986
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The effect of educational, escapism, memorable tourism experience on sustainability-oriented loyalty in Kembang Island Park with the moderating effect of biodiversity knowledge : green marketing perspective
Naparin, Muhammad - In: Asia marketing journal 26 (2025) 4, pp. 255-268
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399150
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077614
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334534
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Bibliometric analysis of key variables in tourism : destination, competitiveness, image, quality, and tourist satisfaction (2000–2023)
Pereira, José Marques; Almeida, Paulo; Almeida, … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-22
In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337343
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The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina
Zarkada, Anna K.; Kashif, Muhammad; Zainab - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330328
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The economics of destination cards
Messori, Sonia; Fedele, Alessandro; Figini, Paolo - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372939
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Destination image and brand value as predictors of tourist behavior : happiness as a mediating link
Jimenez-García, Deyber; Heredia, Ovet Espinoza; … - 2025
Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406621
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Inclusivity of virtual tourism destinations : an immersive netnographic study of Indonesian wheelchair users in virtual nature-based destinations
Perangin-Angin, Rosliyana; Tavakoli, Rokhshad; Kusumo, … - In: Annals of tourism research empirical insights 6 (2025) 1, pp. 1-9
Exclusion-inclusion theory has received attention in various disciplines in the actual world. However, whether and how virtual tourism experiences can affect the degree of exclusion-inclusion for people who use wheelchairs has not been discussed. Driven by an interpretivist paradigm, this study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416180
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The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery
Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15
This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406477
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Identifying online user discourses triggered by destination stakeholder reactions
Pikkemaat, Birgit; Pachucki, Christoph; … - In: Tourism review 80 (2025) 2, pp. 586-600
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Sustainable tourism marketing through destination image : an AHP approach for UNESCO creative cities in gastronomy : the case of Popayán, Colombia
Oliveira Moreira, Pablo Henrique de; Fraga, Carla; … - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-21
Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic 'myth of origin' within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is...
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Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations
Chang, Chee Heng; Goi, Chai Lee; Zins, Andreas; Abbas … - In: Consumer Behavior in Tourism and Hospitality 20 (2025) 2, pp. 263-274
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Towards a framework for exploring indirect value of tourist attractions in place branding : the case of Tom Tits Experiment Science Center
Lind, Joakim; Lindström, Johanna - In: Scandinavian journal of hospitality and tourism 24 (2024) 1, pp. 44-66
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189087
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Big data in tourism marketing : past research and future opportunities
Blanco-Moreno, Sofía; González-Fernández, Ana M.; … - In: Spanish journal of marketing 28 (2024) 3, pp. 266-286
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190258
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Assessing the effectiveness of tourism promotional videos : creativity, emotional impact, perceived quality, and attitude towards the destination
Dias, Francisco; Lavaredas, Alexandra Meira - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-17
Tourism promotional videos (TPVs) are widely used by destination management organizations (DMOs) in promotional campaigns. With the aim of opening new research perspectives in the field of tourism promotion, this article proposes a model for evaluating the effectiveness of TPVs-the Emovie...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190316
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Augmented reality marketing in hospitality and tourism : a guide for researchers and managers
Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 97-117
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152962
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Uncorking the virtual frontier of wine experiences : interest drivers and potential consumers' profile
Gastaldello, Giulia; Schamel, Günter; Streletskaya, Nadia - In: International journal of contemporary hospitality management 36 (2024) 8, pp. 2632-2652
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135990
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Impact of virtual reality experiences on destination image and visit intentions : the moderating effects of immersion, destination familiarity and sickness
Anaya-Sánchez, Rafael; Rejón-Guardia, Francisco; … - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3607-3627
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015141935
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Do more tourists promote local employment?
González, Libertad; Surovtseva, Tetyana - 2024
We analyze the impact of tourist flows on local labor markets, following a novel identification strategy that uses temporary shocks in alternative international destinations to instrument for tourism flows across Spanish regions. We find that a one standard deviation increase in tourist inflows...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144125
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Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros; Banister, Emma; Byrom, John - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 357-370
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582227
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Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.; Kinnunen, Maarit; Moss, Jonathan; Li, Yanning - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 409-427
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582246
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Developing and branding gastronomy tourism destinations within OIC
Organisation of Islamic Cooperation / Standing … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133210
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Understanding destination marketing processes through film tourism : local and global networks
Nakayama, Chihiro - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1177-1189
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183102
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What shapes tourists' visit intention in different stages of public health crises? : the influence of destination image, information-literacy self-efficacy, and motivations
Sabiote Ortiz, Carmen M.; Castañeda García, J. Alberto; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076716
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Understanding destination brand experience through data mining and machine learning
Calderón-Fajardo, Víctor; Anaya-Sánchez, Rafael; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076742
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Multilayered spatial categories in tourism marketing and branding
Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076758
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Can co-creating a "slow destination" image boost sustainability?
Frías-Jamilena, Dolores M.; Polo-Peña, Ana I.; … - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076899
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Projected and perceived destination image of the Lake Lucerne region
Geyer, Carolin; Zimmermann, Luzia; Wyss, Melanie - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076968
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Smart destinations : a holistic view from researchers and managers to tourists and locals
Cerdá-Mansilla, Elena; Tussyadiah, Iis; Campo, Sara; … - In: Tourism Management Perspectives 51 (2024), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077132
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Using tourism intelligence and big data to explain flight searches for tourist destinations : the case of the Costa Blanca (Spain)
Pereira-Moliner, Jorge; Villar-García, Mario; Molina … - In: Tourism Management Perspectives 51 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077164
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Social sustainability on European food festival websites : a multimodal discourse analysis
Irimiás, Anna; Csapody, Bence; Jászberényi, Melinda - In: Tourism Management Perspectives 53 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077354
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Tourism promotion budgets and tourism demand : the Andalusian case
Florido-Benítez, Lázaro - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077403
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Towards a model to measure the efficiency of inter-organizational knowledge transfer for tourism destinations
Raisi, Hossein; Esfandiar, Kourosh; Barratt-Pugh, Llandis; … - In: Tourism Management Perspectives 53 (2024), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077450
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Local food in tourism destination development : the supply-side perspectives
Stalmirska, Anna Maria - In: Tourism planning & development 21 (2024) 2, pp. 160-177
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511661
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The use of the civil wars in Colchester's tourist image
Sewell, Michael - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-8
This article explores the relationship between useable pasts and tourism to show how towns reinvented themselves using their local and unique histories throughout the eighteenth and nineteenth centuries. To achieve this, the article focuses its attention on the growing influence and importance...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511956
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Co-creating with ChatGPT for tourism marketing materials
Zhang, Yaozhi; Prebensen, Nina K. - In: Annals of tourism research empirical insights 5 (2024) 1, pp. 1-14
The launch of ChatGPT has the potential to disrupt conventional approaches to tourism marketing. In this context, the present research explores the distinguishability between marketing content created by ChatGPT and that by tourism marketers, while also comparing their respective effects on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511997
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Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun; Ye, Chengzhi; Huang, Yinghua - In: Tourism management : research, policies, practice 100 (2024), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457508
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Outcome mapping the absorptive capacity of destination marketing/management organisations to use sustainability data to inform policy
Torres-Delgado, Anna; Font, Xavier - In: Tourism management : research, policies, practice 102 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457766
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Shaping destination marketing with norms and personality
Wasaya, Allah; Prentice, Catherine; Hsiao, Aaron - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462163
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Determinants of loyalty in destination branding : perspective from supply side
Chao, Emmanuel - In: Cogent business & management 11 (2024) 1, pp. 1-15
The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge. This study attempted to discover the determinants of loyalty in destination branding from the supply side perspective. This...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524872
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Brand destination loyalty : the antecedents of destination brand experience
Rini, Endang Sulistya; Rombe, Elimawaty; Tarigan, Miska … - In: Cogent business & management 11 (2024) 1, pp. 1-15
The Indonesian government has developed ten super priority areas to serve as destinations for domestic and international tourists. Tourism marketing is carried out by applying the destination brand experience, which confirms the authenticity of the destination brand, and destination brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529083
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Tourist's length of stay : the perspective of flow experience theory
Fansurya, Alfi Husni; Susanto, Perengki; Abrian, Youmil; … - In: Cogent business & management 11 (2024) 1, pp. 1-15
Tourist's length of stay; flow experience; tourist destination; tourist behavior; destination value; destination loveThis study initiates an investigation into an underexplored topic, aiming to understand the mechanism of conceptual elements of flow experience theory: enjoyment, control, focus, and...
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Film-induced tourism as a key factor for promoting tourism destination image : the james bond saga case
Araújo Vila, Noelia; Cardoso, Lucília; Almeida, … - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-25
This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and...
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Do deep learning models accurately measure visual destination image? : a comparison of a fine-tuned model to past work
Nixon, Lyndon J. B. - In: Information technology & tourism 26 (2024) 3, pp. 377-406
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Traveler segmentation through Instagram Fashion Influencers : Mirror Tourist as a new segment consumer group
Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085036
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
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What influences the purchase intention of online travel consumers?
Tam, Carlos; Pereira, Francisca Caetano; Oliveira, … - In: Tourism and hospitality research : THR 24 (2024) 2, pp. 304-320
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Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014633822
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