Search Results - subject_exact:"Fremdenverkehrsmarketing"

Natur- und Ökotourismus im Nationalpark Berchtesgaden : eine segment- und produktspezifische Analyse unter Anwendung der Product-based Typology for Nature-based Tourism

Butzmann, Elias - 2017

Tourism in Würzburg : suggestions on how to enhance the travel experience for Chinese tourists : a student project at the Julius-Maximilian-University Würzburg

Fischer, Doris (ed.) - Universität Würzburg / Institut für … - 2017 - 1. Auflage

Marketing of tourist destinations : the case of Vlora area

Sinanaj, Shkëlqim; Memaj, Fatmir - In: The journal of accounting and management : JAM 6 (2016) 1, pp. 61-70

According to the specific nature of tourism products and services, the marketing of destinations includes many features which are not shown in the company marketing in another industry. In contrast to physical products, a service product cannot be tested before it is purchased due to...

"Alles inklusive - nur kein Stress" : zur Produktion von Erholung in Club-Med-Seaside-Resorts

Benger Alaluf, Yaara - In: Wa(h)re Gefühle : Authentizität im Konsumkapitalismus, (pp. 51-80). 2018

Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness

Almeida Santana, Arminda; Moreno Gil, Sergio - In: Geopolitics and strategic management in the global economy, (pp. 315-336). 2018

Travel marketing, tourism economics and the airline produc : an introduction to theory and practice

Camilleri, Mark Anthony - 2018

Film tourism in Asia : evolution, transformation, and trajectory

Kim, Sangkyun (ed.); Reijnders, Stijn (ed.) - 2018

Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Syed Alwi, S. F. (ed.) - 2018

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Marketing du tourisme : construire une stratégie efficace

Frochot, Isabelle; Legohérel, Patrick - 2018 - 4e édition

Une vision globale du marketing pour s'adapter aux spécificités du secteur du tourisme. Le point sur les fondements de l'industrie touristique, le marketing relationnel et les stratégies touristiques, la communication et la gestion des crises, assorti d'exemples et de cas français et...

Klimaschutz & Tourismus : Klimaschutz als Chance für einen nachhaltigen Tourismus in Kommunen

Hogrewe-Fuchs, Anna (ed.); Röse, Maja (ed.) - Deutsches Institut für Urbanistik - 2018

Kommunales EU-Beihilfenrecht

Weiß, Wolfgang (ed.) - Speyerer Europarechtstage Aktuelle Fragen des … - 2018

Social Media-Marketing in China : eine Chancen- und Risikenanalyse und ein Strategiesystem für touristische Leistungsträger

Kempf, Felix M. - 2015

Wein und Tourismus : Faktoren emotionaler Konsumentenbindung

Stöckl, Albert - 2015

The importance of European funded projects for the development of a tourist destination case study : north-west region of Romania (North Transylvania)

Radu, Anamaria - Cătălina; Dobrescu, Andra Ileana; … - In: Journal of economics studies and research : JESR 2015 (2015), pp. 1-15

Effects of online marketing on Iranian ecotourism industry : economic, sociological, and cultural aspects

Riasi, Arash; Pourmiri, Shirin - In: Management science letters 5 (2015) 10, pp. 915-926

Towards a multilevel theory of destination branding culture : advancing theory building in tourism management

Safari, Sara - 2015

Journal of Tourism, Heritage & Services Marketing : JTHSM

Alexander Technological Institute of Thessaloniki - Thessaloniki - Volume 1, Issue 1 (2015)-

Changing trends in Japan's employment and leisure activities : implications for tourism marketing

Schumann, Fred R. - 2017

Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus

Landvogt, Markus; Brysch, Armin A.; Gardini, Marco A.; … - DGT Jahrestagung <19., 2015, Kempten> - 2017

Problemy i perspektivy razvitija turizma v Južnom federalʹnom okruge : sbornik naučnych trudov

Krymskij federalʹnyj universitet imeni V.I. … - 2017

Kundenakzeptanz humanoider Roboter und digitaler Technologien - wie Roboter Reisen künftig entspannter und kundenorientierter machen

Smart, Christian - In: CSR und Digitalisierung : der digitale Wandel als …, (pp. 171-178). 2017

How to design and deliver stories about tourism destinations

Kim, Jong-Hyeong; Youn, Hyewon - In: Journal of travel research : a quarterly publication of … 56 (2017) 6, pp. 808-820

Reciprocal effect of tourist destinations on the strength of national tourism brands

Santos, Glauber Eduardo de Oliveira; Giraldi, Janaina … - In: Tourism management : research, policies, practice 61 (2017), pp. 443-450

Tourismus und Regionalentwicklung

Scheibe, Ralf (ed.); Ramthun, Kristin (ed.); … - Universität Greifswald / Forum für Regional-, … - 2017 - 1. Auflage

Older tourist behavior and marketing tools

Vigolo, Vania - 2017

The role of social media in shaping marketing strategies in the airline industry

Akçay, Deniz - In: Analyzing the strategic role of social networking in …, (pp. 214-233). 2017

Kulinarischer Tourismus und Weintourismus : Culinary and Wine Tourism Conference 2015

Wagner, Daniela (ed.); Mair, Michael (ed.); … - Culinary and Wine Tourism Conference <2015, Wien> - 2017

Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen

Thilo, Isabelle - 2017

Modeling and new trends in tourism : a contribution to social and economic development

Rontos, Kostas (ed.); Filipe, José António (ed.); … - 2017

The Portuguese tourism market : A Model / João Albino Silva, Manuel Alberto M. Ferreira, José António Filipe, and Manuel Coelho -- The geography of tourism in Europe : exploring countries and regions of higher or lower development of tourism in the period of crisis / Kostas Rontos, Luca...

Tourismus in Australien und Neuseeland

Pforr, Christof (ed.); Reiser, Dirk (ed.) - 2017

Micro marketing and big data analytics : an information system for destination marketing management

Fesenmaier, Daniel R.; Bharadwaj, Neeraj; Stienmetz, Jason - In: Management science in hospitality and tourism : theory, …, (pp. 63-84). 2017

Innowacje w turystyce : wybrane praktyki działań

Reformat, Beata (ed.) - Uniwersytet Ekonomiczny w Katowicach - 2017

Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices

Gardini, Marco A. (ed.); Bölitz, Ingeborg (contributor); … - 2017

Die Wirkung von Image- und Produktwerbung auf die Besuchs- und Weiterempfehlungsabsicht der Destination Zermatt

Bazzi, Marco - In: Markt- und Branchenentwicklungen im alpinen Tourismus, (pp. 45-51). 2017

Viele Marken, wenig Profil? : eine kritische Betrachtung der Markenlandschaft im Tourismus

Gardini, Marco A. - In: Markt- und Branchenentwicklungen im alpinen Tourismus, (pp. 53-69). 2017

Developing a brand equity model for tourism destination

Ghafari, Mohammad; Ranjbarian, Bahram; Fathi, Saeed - In: International journal of business innovation and research 12 (2017) 4, pp. 484-507

Emerging paradigms of hospitality & tourism : marketing perspectives

Dixit, Saurabh Kumar (ed.) - 2017 - 1st edition

What travel motivational factors influence Muslim tourists towards MMITD?

Muhammad Khalilur Rahman; Suhaiza Zailani; Musa, Ghazali - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 48-73

The impact of tourism mini-movies on destination image : the influence of travel motivation and advertising disclosure

Gong, Tianyi; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 416-428

Leadership und Exzellenz im Tourismusmarketing : was Tourismusunternehmen leisten müssen!

Gardini, Marco A. - In: Marketingexzellenz im Tourismus : Konzepte - …, (pp. 9-38). 2017

Marketing und Erlebnis im Tourismus : von der Customer Journey zur Customer Experience

Seppälä-Esser, Raija - In: Marketingexzellenz im Tourismus : Konzepte - …, (pp. 39-54). 2017

Tourisme et événementiel : enjeux territoriaux et stratégies d'acteurs

Piriou, Jérôme (ed.); Ananian, Priscilla (ed.); … - 2017

Strategic place branding methodologies and theory for tourist attraction

Bayraktar, Ahmet (ed.); Uslay, Can (ed.) - 2017

"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--

Market-oriented destination marketing : an operationalization

Line, Nathaniel D.; Wang, Youcheng - In: Journal of travel research : a quarterly publication of … 56 (2017) 1, pp. 122-135

Measuring destination marketing : comparing four models of advertising conversion

Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 143-157

Co-creating the Christmas story : digitalizing as a shared resource for a shared brand

Rusko, Rauno; Merenheimo, Petra - In: Driving innovation and business success in the digital …, (pp. 137-157). 2017

A constraint-based approach to wine tourism market segmentation

Cho, Meehee; Bonn, Mark Andrew; Brymer, Robert A. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 4, pp. 415-444

The state of the art : from country-of-origin to strategies for economic development

Campelo, Adriana - In: Handbook on place branding and marketing, (pp. 1-21). 2017

Programmic authenticity : culinary place branding in Greenland

Askegaard, Søren; Kjeldgaard, Dannie; Arnould, Eric John - In: Handbook on place branding and marketing, (pp. 108-123). 2017

Augmented reality apps for tourism destination promotion

Rahimi, Roya; Hassan, Azizul; Tekin, Ozlem - In: Apps management and e-commerce transactions in real-time, (pp. 236-251). 2017