Purpose The purpose of the present paper was to explore the best practices of destination management in promoting tourist destinations through the Mozambique government website (INATUR) and identify strategies that enhance its visibility and online presence. This was only possible by (1)...

Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...

Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism and the role of various stakeholders in the conservation and sustainable development of these irreplaceable destinations is widely discussed. However, little attention has been paid to the investigation of...

This study examined the antecedent and consequent relationship between sustainable tourism, marketing, and brand equity in the Malaysian rural community-based homestays (RCBHs) perspective. A self-administered questionnaire method was employed to collect data. Homestay operators from three...

The concept of open innovations has enjoyed significant popularity among both researchers and management practitioners for two decades, as evidenced by numerous research papers and case studies. The progressive development of the concept also applies to the tourism industry, which, faced with...

The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...

We examine destination market switching (DMS) in exports and the possible mechanisms behind, using Chinese cases and data. We find that DMS is pervasive and frequent among Chinese exporters, especially among multi-destination exporters, and implicit switching plays a key role. The switching...

Using tracking technologies to measure revealed preferences can help detect locations with potential for further expansion or with risks of tourism overgrowth and consequential externalities. Understanding consumer behavior in spatio-temporal dimensions can reveal what contextual factors...

The objective of this research paper is to identify and appraise the factors determining impacts of nature tourism in a tourist destination. The villages of Bhilangana Valley in Garhwal Himalayas have been selected for this study. The paper enumerates the physical, economic and social-cultural...

Tourism, as one of the major contributors to the world GDP, offers a wide range of economic and non-economic benefits to global society. The exchange of culture and values through travel and tourism improves harmony among people, which is essential for global peace. Consequently, governments...

Green tourism, social media branding and technology adoption have recently become the most powerful elements in the tourism world during and post-COVID19 pandemic. This paper aims to investigate the effects of social media branding and technology adoption on green tourism with tourists’...

Social media has recently played a highly impactful role in communication. Specifically, these channels are vital and have a substantial influence on the attitudes, behavioural intentions, and actual behaviour of tourists. Previous research showed clearly that there is an increasing number of...

This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highlights key themes and collaborative networks....

Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the factors influencing DI in the tourism...

We study the problem of centralised planning of leisure trips in congested areas for visitor groups with reservations for activities. We develop an algorithm that through a combination of customization and coordination can improve average happiness considerably. Extensive numerical...

The branding of places is now prevalent and the focus in the tourism marketing literature is on places as destinations. Branding destinations with history, heritage and cultural attractions will shape the perceptions of tourists. Such perceptions may influence their intentions, e.g., revisit...

Purpose: To explore the evaluation between tourists’ and residents’ satisfaction with the tool of Importance-Satisfaction Analysis originally introduced by Importance-Performance Analysis. Design/methodology/approach: A survey was conducted at Anseong Matchum Land, the venue of the festival,...

Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex...

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing...

Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to reinforce the image of a place to attract visitors, with the ensuing multiplier effect on its economy. Both destination branding and public diplomacy seek the common goal of...

It was hoped that by doing this research, Khorasan Razavi, Iran, might better understand what elements contribute to the success of its sports tourism industry and what steps could be taken to further its growth. The survey was sent to 100 tourism-related academics, managers, and marketers...

The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery will require a great effort, especially in countries where the sector...