Handelsmarken stellen eine der wichtigsten Marketingstrategien des Lebensmitteleinzelhandels (LEH) dar, um sich gegenüber Konkurrenten ein eigenes unverwechselbares Profl zu schafen. Wie bei Herstellermarken ist es das Ziel, Kunden an das eigene Unternehmen zu binden und die eigene Handelskette...

The online grocery market is facing big challenges. In addition to products for daily use, it is necessary to deliver fresh, chilled and frozen foods quickly and reliably to the customer. For decades frozen products have been delivered to the customers by using small cooling vans. Since some...

Transportation of different kinds of products to different locations is an activity that requires specialization. From this point of view, logistics industry plays a vital role in providing efficiency in economic activities. When logistics activities, which already have a complex structure, are...

Perishability and quality deterioration over time makes food differ from industrial products. The objective of this research is to describe the food quality from a logistics perspective and specify which characteristics of food products are necessary to consider in designing food logistics....

A magyar hűtőipar számára a külföldi piacokon való értékesítés nagy jelentőségű. A hűtőipar talán az egyetlen ágazat, melynek termelése minőségileg sosem különült el az értékesítés piacai szerint, köszönhetően annak, hogy a vertikumban a nemzetközi követelmények...

In this paper, we analyse the distribution system of an Italian company operating in the ice cream and frozen food industry. In particular, we address the problem of optimally allocating products demand to distribution centres spread over the Italian territory and develop a mixed integer...

This paper highlights the management of subcontracted networks as alternatives to internalisation. The contrasting examples of the UK frozen food and chilled ready meals sectors are examined to understand different nature of economic relationships in these sectors. The paper examines the shift...