This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still...

An ideal food system is envisioned to provide healthy diets for people and be sustainable for the environment. Such a food system is required to deliver on these goals even as diets are increasingly and disproportionately comprised of high-fat and/or high-sugar foods vis-à-vis nutritious diets....

This paper reports on a preregistered study aimed at testing for executive function differences across individuals who self-reported one of four distinct dietary patterns: No Diet, No Sugar, Vegetarian, and Mediterranean Diet patterns. The incentivized decision task involves Bayesian assessments...

Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen...

Governments and companies that want to promote healthier eating must consider both the effectiveness and the acceptance of the ‘nudges’ given to consumers. Our review of the literature uncovers a wide range of nudges towards healthy eating, from nutrition labeling to portion size reductions,...

This paper reports on a preregistered study aimed at testing for executive function differences across individuals who self-reported one of four distinct dietary patterns: No Diet, No Sugar, Vegetarian, and Mediterranean Diet patterns. The incentivized decision task involves Bayesian assessments...

Die Komplexität und Kontroversen über Verbraucherwahrnehmung und Bewertung gesundheitsfördernder Eigenschaften von Lebensmitteln motivierten diese Dissertation. Die Kontroversen umfassen die nicht eindeutige Verbindung zwischen Einkommensniveau und der Nachfrage nach funktionellen...

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...

An ideal food system is envisioned to provide healthy diets for people and be sustainable for the environment. Such a food system is required to deliver on these goals even as diets are increasingly and disproportionately comprised of high-fat and/or high-sugar foods vis-a-vis nutritious diets....

New research prepared by the Oxford Martin School, Oxford University for the World Economic Forum’s Meat: the Future dialogue series finds that balancing meat consumption with alternative sources of protein can lead to significant health and environmental benefits.

In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...

We study the causes of “nutritional inequality”: why the wealthy eat more healthfully than the poor in the United States. Exploiting supermarket entry, household moves to healthier neighborhoods, and purchasing patterns among households with identical local supply, we reject that...

Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink -- Motivation and involvement in food and drink --...

Iron deficiency anemia is frequent among the poor worldwide. While it can be prevented with the appropriate supplement or food fortification, these programs often do not consistently reach the poorest. This paper reports on the impact of a potential strategy to address iron deficiency anemia in...

Iron deficiency anemia is frequent among the poor worldwide. While it can be prevented with the appropriate supplement or food fortification, these programs often do not consistently reach the poorest. This paper reports on the impact of a potential strategy to address iron deficiency anemia in...

Im Hyperwettbewerb um Chancenanteile geht es scheinbar nur noch um disruptive Produkt- und Geschäftsmodellinnovationen. Beispiele zeigen jedoch, dass disruptive Imitatoren den disruptiven Innovatoren häufig wirtschaftlich den Rang ablaufen. Entgegen der allgemeinen Meinung scheint auch das...