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Year of publication
Subject
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Gesundheitsmarketing 141 Health care marketing 138 Gesundheitswesen 39 Health care system 33 Konsumentenverhalten 28 Consumer behaviour 27 Deutschland 27 Advertising effects 25 Werbewirkung 25 Germany 24 Gesundheitsversorgung 21 Health care 21 Social Marketing 21 Social marketing 21 Krankenhaus 19 Hospital 18 USA 18 United States 17 Advertising 14 Gesundheitspolitik 14 Werbung 14 Patienten 13 Gesundheit 12 Gesundheitsmarkt 12 Health 12 Health policy 12 Marketing 12 Patients 12 Arzneimittel 11 Health care market 11 Pharmaceuticals 11 Gesundheitsvorsorge 9 Patient 9 Pharmaceutical industry 9 Pharmaindustrie 9 Welt 9 World 9 Internet marketing 8 Marketing management 8 Marketingmanagement 8
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Online availability
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Undetermined 39 Free 15
Type of publication
All
Article 73 Book / Working Paper 62 Journal 6
Type of publication (narrower categories)
All
Article in journal 58 Aufsatz in Zeitschrift 58 Aufsatz im Buch 14 Book section 14 Collection of articles of several authors 10 Sammelwerk 10 Graue Literatur 9 Non-commercial literature 9 Arbeitspapier 8 Working Paper 8 Hochschulschrift 7 Aufsatzsammlung 6 Thesis 4 Case study 3 Fallstudie 3 Guidebook 3 Ratgeber 3 Handbook 2 Handbuch 2 Conference proceedings 1 Glossar enthalten 1 Glossary included 1 Konferenzschrift 1 Lehrbuch 1 Market information 1 Marktinformation 1 Reprint 1 Textbook 1
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Language
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English 107 German 32 Czech 1 Polish 1
Author
All
Berkowitz, Eric N. 4 Aizawa, Naoki 3 Currie, Janet M. 3 Das Gupta, R. K. 3 Friedman, Jed 3 Jong, Martijn G. de 3 Kandpal, Eeshani 3 Kim, You Suk 3 Schwandt, Hannes 3 Stremersch, Stefan 3 Adeola, Ogechi 2 Alpert, Abby E. 2 Athey, Susan 2 Aziato, Lydia 2 Camacho, Nuno 2 Chahal, Hardeep 2 Coe, Julie 2 Das, Ashis 2 Duarte Santos, José 2 Glowik, Mario 2 Govindaraj, Ramesh 2 Grabarz, Kristen 2 Gunawardane, Gamini 2 Gönül, Füsun F. 2 Hall, Colin Michael 2 Heeg, Johanna 2 Hinson, Robert 2 Härter, Martin 2 Kardes, Frank R. 2 Keßel, Sebastian Christian 2 Klockmann, Izumi 2 Knesebeck, Olaf von dem 2 Kumari, Neetu 2 Luca, Michael 2 Lüdecke, Daniel 2 Mackert, Michael 2 Matusiewicz, David 2 Muhrer-Schwaiger, Marco 2 Osei-Frimpong, Kofi 2 Pereira, Inês Veiga 2
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Institution
All
National Bureau of Economic Research 5 Gesamtverband Kommunikationsagenturen GWA 2 Gesellschaft für Ökologische Kommunikation mbH 2 Apollon Hochschule der Gesundheitswirtschaft 1 Books on Demand GmbH <Norderstedt> 1 Duale Hochschule Baden-Württemberg Stuttgart 1 FOM-Hochschule für Oekonomie & Management 1 Kongres Uzdrowisk Polskich <21, 2012, Szczawnica> 1 Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG 1 Springer Fachmedien Wiesbaden 1
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Published in...
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Health marketing quarterly 12 Journal of advertising : official publication of the American Academy of Advertising 8 International journal of pharmaceutical and healthcare marketing : IJPHM 7 NBER working paper series 5 SpringerLink / Bücher 3 Tourism review : the official journal of the AIEST 3 Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten] 2 Journal of macromarketing : examining the interactions among markets, marketing, and society 2 Marktorientiertes Management 2 NBER Working Paper 2 Psychology & marketing 2 Research handbook of marketing in emerging economies 2 Schriften zu Marketing und Management 2 Schriften zur Medienwirtschaft und zum Medienmanagement 2 Working paper / National Bureau of Economic Research, Inc. 2 A Productivity Press book 1 AMS review : official publication of the Academy of Marketing Science 1 Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series 1 Advances in marketing, customer relationship management, and e-services(AMCRMES) book series 1 Corporate communications : an international journal 1 De Gruyter eBook-Paket Wirtschaftswissenschaften 1 Digital advertising : theory and research 1 ERIM Report Series Reference 1 ERIM report series research in management 1 Edition Nachhaltige Gesundheit in Stadt und Region 1 Edition nachhaltige Gesundheit in Stadt und Region 1 Electronic markets : the international journal on networked business 1 FOM-Edition 1 FOM-Edition, FOM Hochschule für Oekonomie & Management 1 Forschungsberichte des Zentrums für Empirische Forschung (ZEF) 1 Globalisation and marketing management 1 Handbook of research on effective advertising strategies in the social media age 1 Impulse für das Management 1 International journal of advertising : the review of marketing communications 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International review on public and non-profit marketing 1 Journal of Consumer Marketing 1 Journal of business and economic perspectives 1 Journal of business research : JBR 1 Journal of consumer affairs : official publication of the American Council on Consumer Interests 1
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Source
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ECONIS (ZBW) 140 OLC EcoSci 1
Showing 1 - 50 of 123
 
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Gesundheitskompetenz urbaner Organisationen : ein praxisorientiertes Handbuch
2024
In den vergangenen Jahren hat die Wissenschaft ihre Aufmerksamkeit verstärkt auf das Thema der individuellen Gesundheitskompetenz gerichtet - und gezeigt, dass große Teile der deutschen Bevölkerung eine geringe Gesundheitskompetenz aufweisen. Informationen und Angebote rund um Gesundheit sind...
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Gesundheitskompetenz urbaner Organisationen : ein praxisorientiertes Handbuch
2024
Book / Working Paper
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Does Advertising Expand the Market for Hospital Services? Evidence from Medicare
Alpert, Abby E.; Gupta, Atul; Richards, Michael R.; … - 2026
Direct-to-consumer advertising is pervasive in US healthcare markets, but little evidence exists on the effects of advertising by hospitals, second only to drug manufacturers in medical marketing. Advertising may help facilities increase market share by stealing existing patients, expand the...
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Marketing mental wellness in medical tourism
2026
"The book explores how digital marketing can effectively promote medical tourism while integrating strategies that prioritize the mental health and emotional well-being of travelers"-- Provided by publisher.
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Effective messages for public health campaigns
Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - 2025
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Exploring the impact of cognitive dissonance on women's intentions to pursue breast cancer screening in health marketing communications
Skandali, Dimitra; Yfantidou, Ioanna - 2025
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Thematic analysis of direct-to-consumer advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic : healthcare experts' insights
Paygah, Mohammad Reza; Colabi, Amir Mohammad - 2025
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Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; … - 2022
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The opioid epidemic was not caused by economic distress but by factors that could be more rapidly addressed
Currie, Janet M.; Schwandt, Hannes - 2020
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The Opioid Epidemic Was Not Caused by Economic Distress But by Factors that Could Be More Rapidly Addressed
Currie, Janet M.; Schwandt, Hannes - 2022
Book / Working Paper
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The Opioid Epidemic Was Not Caused by Economic Distress But by Factors that Could be More Rapidly Addressed
Currie, Janet M. - 2020
Book / Working Paper
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The Effectiveness of Digital Interventions on COVID-19 Attitudes and Beliefs
Athey, Susan; Grabarz, Kristen; Luca, Michael; … - 2022
During the course of the COVID-19 pandemic, a common strategy for public health organizations around the world has been to launch interventions via advertising campaigns on social media. Despite this ubiquity, little has been known about their average effectiveness. We conduct a large-scale...
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The Effectiveness of Digital Interventions on Covid-19 Attitudes and Beliefs
Athey, Susan; Grabarz, Kristen; Luca, Michael; … - 2022
Book / Working Paper
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Can advertising enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul; Güzel, Zeynep Müge; Newmeyer, Casey E. - 2022
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The role of advertising in high-tech medical procedures : evidence from robotic surgeries
Yoon, Tae Jung; Kim, TI Tongil - 2024
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Government advertising in market-based public programs : evidence from the health insurance marketplace
Aizawa, Naoki; Kim, You Suk - 2020
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Government Advertising in Market-Based Public Programs : Evidence from the Health Insurance Marketplace
Aizawa, Naoki - 2020
Book / Working Paper
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Government Advertising in Market-Based Public Programs : Evidence from Health Insurance Marketplace
Aizawa, Naoki - 2020
This paper studies government and private marketing activities in the context of the AffordableCare Act health insurance marketplace. Using detailed TV advertising data, we presentevidence that government and private advertising are targeted to different geographical areasand provide different...
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A framework for preventive health marketing
Yap, Sheau-Fen; Lim, Weng Marc; Gaur, Sanjaya Singh; … - 2023
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Essentials of health care marketing
Berkowitz, Eric N. - 2022 - Fifth edition
The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales...
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Essentials of health care marketing
Berkowitz, Eric N. - 2017 - Fourth edition
Edition: Fourth edition
Book / Working Paper
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Marketing in der Gesundheitswirtschaft : eine praxisbezogene konzeptionelle Einordnung
Kesting, Tobias; Scherenberg, Viviane - 2022
Das essentials widmet sich der systematischen Kategorisierung des Marketings in der Gesundheitswirtschaft, welches durch eine Vielzahl an Zielgruppen, Akteuren, Zielsetzungen und Produkten bzw. Dienstleistungen gekennzeichnet ist. Es zielt auf eine praxisorientierte konzeptionelle Einordnung...
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The Impact of Direct-to-Consumer Advertising on Outpatient Care Utilization
Eisenberg, Matthew; Rabideau, Brendan; Alpert, Abby E.; … - 2022
There is much debate about the effects of pharmaceutical direct to consumer advertising (DTCA) on health care use. In this paper, we inform this debate by examining the effects of DTCA on office visits, as well as treatment courses resulting from those visits, for five common chronic conditions...
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Wie Patienten ticken? Wie Konsumenten handeln! : Strategische Überlegungen für eine wirkungsvolle Gesundheitskommunikation
Hubatka, Klaus - 2022
Einleitende Überlegungen -- Gesellschaftlicher Rahmen, Marktgeschehen und Gesundheit -- Die Gesundheitswirtschaft und die aktuelle Marktentwicklung -- Der Umbruch in der Patientensicht -- Evidenz eines neuen Patientenverhaltens als Konsumenten -- Analytische Betrachtung einer neuen...
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A renewable resource model of health decision-making : insights to improve health marketing
Ferguson, Sarah Lord; Berthon, Pierre R. - 2022
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Strengthening Malaria Service Delivery Through Supportive Supervision and Community Mobilization in an Endemic Indian Setting : An Evaluation of Nested Delivery Models
Das, Ashis - 2017
Malaria continues to be a prominent global public health challenge, in part because of the slow population adoption of recommended preventive and curative behaviors. This paper tests the effectiveness of two service delivery models designed to promote recommended behaviors, including prompt...
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Strengthening Malaria Service Delivery through Supportive Supervision and Community Mobilization in an Endemic Indian Setting : An Evaluation of Nested Delivery Models
Das, Ashis - 2014
Book / Working Paper
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Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar; Eisend, Martin; Diehl, Sandra; Wang, … - 2021
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Management and marketing for improved competitiveness and performance in the healthcare sector
2021
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...
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Management and marketing for improved competitiveness and performance in the healthcare sector
2021
Book / Working Paper
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The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George; Debevec, Kathleen - 2020
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Modern health care marketing
Gunawardane, Gamini - 2020
"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best...
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Modern health care marketing
Gunawardane, Gamini - 2020
Book / Working Paper
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - 2020
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Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy - 2020
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Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI; Kc, Diwas Singh - 2020
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Health service marketing management in Africa
Hinson, Robert; Osei-Frimpong, Kofi; Adeola, Ogechi; … - 2020 - First edition
Introduction to Healthcare Service Marketing Management: Building Customer-Driven Health Organisations /Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato --The Societal and Healthcare Context /Lydia Aziato, Lillian Akorfa Ohene, Charles Ampong Adjei --Strategic Planning and...
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Health Service Marketing Management in Africa
2019
Book / Working Paper
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014
Book / Working Paper
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The Effect of Customer Empowerment on Adherence to Expert Advice
Camacho, Nuno M.A; Jong, Martijn G. de; Stremersch, Stefan - 2014
Customers often receive expert advice related to their health, finances, taxes or legal procedures, to name just a few. A noble stance taken by some is that experts should empower customers to make their own decisions. In this article, we distinguish informational from decisional empowerment and...
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Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.; Costanzo, Cynthia P. - 2019
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Social marketing and health care
Tesar, George - 2018
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Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada; Rosenbaum, Mark S.; Orejula, … - 2018
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Lebensqualität von Patienten als Orientierung für ein zielgruppenspezifisches Health Care Marketing : eine empirische Analyse am Beispiel der AMD
Wolde-Lübke, Friederike in - 2012
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Lebensqualität von Patienten als Orientierung für ein zielgruppenspezifisches Health Care Marketing : eine empirische Analyse am Beispiel der AMD
Wolde-Lübke, Friederike in - 2012
Book / Working Paper
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Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data
Gönül, Füsun F. - 2012
Purpose – The purpose of this paper is to use results from a comprehensive analysis of a physician-prescribing model to draw guidelines on how to promote a new drug in the presence of competing older drugs, in a chronic therapeutic state.Design/methodology/approach – The authors use an...
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Hospital marketing and communications via social media
Smith, Katherine Taken - 2017
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How leaders market and commercialize healthcare technology innovation
Mooney, Roxie; Dwyer, Rocky J. - 2017
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Krankenhausmarketing 4.0 : erfolgreich in einer digitalen Welt
2017 - 1. Auflage
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Globalization, sustainability and marketing of healthcare in emerging market economies : doing good while doing well
Wood, Van R. - 2017
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Health advertising in the digital age : future trends and challenges
Mackey, Tim K.; Liang, Bryan A. - 2017
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Healthcare Kommunikation ... : Agenturportraits ... ; Deutschlands führende Agenturen
Gesamtverband Kommunikationsagenturen GWA - Frankfurt, M. : Frankfurter Societäts-Medien; … - Nachgewiesen 2007-2017 ; damit Erscheinen eingestellt
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Neuvermessung der Gesundheitswirtschaft
2017
Das Buch geht der zentralen Frage nach, was die Gesundheitswirtschaft aus anderen Branchen lernen und wie sie architektonisch neu gestaltet werden kann. Es werden die einzelnen Tätigkeitsbereiche im Gesundheitsmanagement und die einzelnen Akteure wie Krankenhaus, Pharma oder ambulante...
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Neuvermessung der Gesundheitswirtschaft
2017
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf; Mahdzan, Nurul Shahnaz - 2017
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Hilfe, die Silver Surfer kommen!? : die Generation 60+ und ihr verändertes Kommunikationsverhalten im Web
Belliger, Andréa - 2017
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Strategic healthcare service management
Sangamnere, Bhagyashri Subhash; Kalyani Srinivas C - 2017
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Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well
Wood, Van R. - 2017
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Dental Marketing : das Fachmagazin für Dentalmarken
Hamburg : New Business Verlag GmbH & Co. KG - 2016, Nr. 1 (September 2016) ; 1. Jahrgang, Nr. 2 …
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A study on sources of health financing in Nigeria : implications for health care marketers and planners
Gbadeyan, Rotimi Ayodele; Aremu, Mukaila Ayanda; … - 2016
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The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising
Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - 2016
Although merely repeating a product claim does not influence the objective validity of the claim, it often increases the subjective validity of the claim (the truth effect). Research notes that the truth effect plays an important role in health advertising. The present research investigates the...
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Turkish healthcare industry promotional practices and digital era
Basal, Bilgen - 2015
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