Along with the medical tourism industry, dental tourism has become a trending industry as many patients travel around the world to receive dental treatment. This research aims to analyze the level of international patient satisfaction with the dental tourism experience in Bangkok, and to...

The COVID-19 pandemic has reduced or even temporarily halted tourism worldwide. The lack of tourists has huge consequences not only for the tourism industry, but also for the tourism economy. Health tourism enterprises are also affected by this problem, but their situation is somewhat different...

The suspension of tourism due to the COVID-19 pandemic has led to an almost complete halt in the activities of the tourism industry. This paper attempts to assess the ability to use the potential of health tourism enterprises in counteracting the SARS-CoV-2 virus pandemic and to propose a...

Purpose - As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this...

First World Treatment at Third World Prices -- Medical Tourism and the Hyper-commodification of Healthcare -- The Intersections of Tourism and Health : The Marketization of Medical Tourism -- Places in Peril : Medical Tourism and the Transitioning of Trust -- Mobility, Identity and the Global...

Marketing literature shows that the interaction between service encounters and customers is essential for the value creation process. However, little is known about how interaction contributes to customer value in the special context of immigrants living in more-developed countries, who return...

"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"--

A new lens : envisioning an active economy / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Mapping the active economy to community value / David J. Finch, David Legg, Norm O'Reilly, Jason Ribeiro, Trevor Tombe -- Stakeholders in the active economy / Matthew Dowling,...

Trends and development in Indian tourism / Soumyadeep Roy -- Dynamics of medical tourism brand of India & understanding its political and economic structures / Mitrajit Biswas -- Medical tourism : understanding the phenomenon / Oguz Dogan -- Medical travel and public health : definitions,...

Caring in Diaspora: Hmong Americans Cares from Here and There -- Informal Caregiving in a Transnational Context: The Case of Canadian International Retirement Migrants in the United States -- Care, Choice, and Cure: Exploring the Logics of Mobility of Patients with Breast Cancer in Italy and...

Objective – This paper aims to examine the importance of brand image, and its impact on hospital service quality as perceived by the medical tourists. Moreover, this paper also evaluates the interrelationships among perceived service quality, patient satisfaction, and behavioural...

After identifying the economic benefits that increased medical tourism from Canada to the United States may confer on the U.S. healthcare market and local economies, this essay analyzes applicable U.S. legal impediments that certain medical tourism arrangements — to wit, those involving a...

The Europe 2020 strategy mapped out the direction for the achievement of smart, sustainable and inclusive growth and development. The purpose of the paper is confirmation of the hypothesis that health tourism, in all its complexity, interdiciplinarity and systematic approach to problems, is an...

The role of Medical Tourism in the process of a complex satisfaction of the prosumers and the impact played in the organizational and functional changes in the Polish healthcare system. The analysis of the literature on the subject as well as an analysis of the documentation were the inspiration...

This book examines the drivers of inbound medical tourism in Germany. In light of growing international trade of medical services, it provides a quantitative analysis of the determinants of international patients' choice of destination. It develops coherent definitions of medical tourism and...