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Year of publication
Subject
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Breakfast cereals 62 Frühstückszerealien 62 USA 20 United States 20 Consumer behaviour 17 Konsumentenverhalten 17 Theorie 14 Theory 14 Brand 10 Markenartikel 10 Preismanagement 10 Pricing strategy 10 Food retailing 9 Lebensmitteleinzelhandel 9 Estimation 6 Food price 6 Lebensmittelpreis 6 Oligopol 6 Oligopoly 6 Preiswettbewerb 6 Price competition 6 Product differentiation 6 Produktdifferenzierung 6 Schätzung 6 Theory of competition 6 Wettbewerbstheorie 6 Deutschland 5 Food 5 Germany 5 Lebensmittel 5 Market power 5 Marktmacht 5 Measurement 5 Messung 5 Preisdifferenzierung 5 Price discrimination 5 Restraints of competition 5 Sales promotion 5 Verkaufsförderung 5 Wettbewerbsbeschränkung 5
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Online availability
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Free 13 Undetermined 5
Type of publication
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Article 37 Book / Working Paper 23 Journal 2
Subcategories
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Article in journal 31 Book section 4 Working paper 4 Case study 1
Language
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English 57 German 5
Author
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Nevo, Aviv 13 Wolfram, Catherine 6 Chidmi, Benaissa 4 Lopez, Rigoberto A. 3 Möser, Anke 3 Berning, Joshua 2 Clark, C. Robert 2 Connor, John M. 2 Goldfarb, Avi 2 Herrmann, Roland 2 Kiser, Elizabeth K. 2 Lu, Qiang 2 Meza, Sergio 2 Moorthy, Sridhar 2 Rabinowitz, Adam N. 2 Reimer, Jeffrey J. 2 Richards, Timothy J. 2 Scherer, F. M. 2 Sudhir, K. 2 Werner, Elke 2 Akleman, Derya G. 1 Arnone, Carol 1 Backus, Matthew 1 Bakhtavoryan, Rafael 1 Balasubramanian, Siva Kumar 1 Baron, Shawn D. 1 Bauner, Christoph 1 Bessau, Hubertus 1 Bessler, David A. 1 Brouwer, Caryb 1 Carlson, Andrea 1 Chaudhuri, Ranjan 1 Chikhalkar, Rekha 1 Clark, J. Stephen 1 Conlon, Christopher 1 Dawson, Jonathan 1 Dong, Diansheng 1 Empen, Janine 1 Eroglu, Cuneyt 1 Garbayo, Amaya 1
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Institution
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National Bureau of Economic Research 3 Kellogg Company <Battle Creek, Mich.> 2
Published in...
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American journal of agricultural economics 3 NBER working paper series 3 Journal of food products marketing 2 NBER Working Paper 2 The Rand journal of economics 2 Working paper / National Bureau of Economic Research, Inc. 2 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 1 Agrarökonomische Diskussionsbeiträge 1 Agribusiness : an internat. journal 1 Agricultural and resource economics review : ARER 1 Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen 1 Australasian marketing journal 1 Building businesses with small producers : successful business development services in Africa, Asia, and Latin America 1 Canadian journal of agricultural economics : CJAE 1 Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics 1 Economics letters 1 Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen 1 European journal of marketing : EJM 1 Food policy : economics planning and politics of food and agriculture 1 Gießener Schriften zur Agrar- und Ernährungswirtschaft 1 Innovation and growth : Schumpeterian perspectives 1 Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria 1 International Conference on Retailing and Branding( FICCI & University of Madras), 2015 1 International journal of physical distribution & logistics management : IJPD & LM 1 Journal of advertising research 1 Journal of agricultural & food industrial organization 1 Journal of agricultural and applied economics 1 Journal of agricultural and applied economics : JAEE 1 Journal of consumer affairs : official publication of the American Council on Consumer Interests 1 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 1 Journal of economics & management strategy : JEMS 1 Journal of international food & agribusiness marketing : JIFAM 1 Marketing science 1 Michigan business studies : a publication of the Bureau of Business Research, School of Business Administration, University of Michigan 1 Pricing tactics, strategies, and outcomes ; Vol. 2 1 Quantitative marketing and economics : QME 1 The American economic review 1 The journal of industrial economics 1 The journal of law & economics 1 The review of economics and statistics 1
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Source
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ECONIS (ZBW) 62
Showing 1 - 50 of 51
 
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Mergers with Endogenous Product Choice : The Case of the Ready-to-Eat Cereal Industry
Rossi, Federico - 2022
The analysis of mergers in industries with differentiated products has traditionally focused its attention on postmerger price changes, ignoring the effect of a new competitive landscape on the characteristics of the products firms choose to offer. This paper proposes a new analysis, which...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013298476
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Common Ownership and Competition in the Ready-to-Eat Cereal Industry
Backus, Matthew; Conlon, Christopher; Sinkinson, Michael - 2021
Models of firm conduct are the cornerstone of both theoretical and empirical work in industrial organization. A recent contribution (Berry and Haile, 2014) has suggested the use of exclusion restrictions to test alternative conduct models. We propose a pairwise testing procedure based on this...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012482568
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Coupons and Manufacturer Market Shares : A Brand-Level Analysis of the Ready-to-Eat Breakfast Cereal Market
Bakhtavoryan, Rafael - 2019
This study builds on a theory-consistent demand system, namely the Almost Ideal Demand System, utilizing the Nielsen Homescan Panel data on household purchases, and models potential effects of coupons on market shares of related ready-to-eat breakfast cereal brands. The results emerging from...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012863450
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Targeted advertising in the breakfast ceral industry
Berning, Joshua; Rabinowitz, Adam N. - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011737725
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Understanding Private Label Purchase in Breakfast Cereals and Snacks
S., Jayakrishnan - 2015
The Indian retail industry was estimated at USD 520 Billion in 2013 and projected to grow at a rate of 13% and will have a market size of USD 950 billion by 2018 (E&Y, 2014). Retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013024661
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Market Conduct in the U.S. Ready-to-Eat Cereal Industry
Connor, John M.; Reimer, Jeffrey J. - 2013
Product differentiation is well established as being the key source of the cereal industry's high price-cost margins. However, there is little consensus as to whether pricing collusion is also a source of profitability, and indeed, whether price even serves as a strategic variable in this...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014215451
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Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011708041
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Potential dietary outcomes of changing relative prices of healthy and less healthy foods : the case of ready-to-eat breakfast cereals
Lin, Biing-hwan; Dong, Diansheng; Carlson, Andrea; … - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011755080
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Do Private Labels Increase Retailer Bargaining Power?
Meza, Sergio - 2010
Like any new product, private label entry increases competition within a category leading to downward pressure on both wholesale and retail prices. But, given the higher margins for private labels and potential bargaining benefits for retailers, they have incentives to help private labels gain...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013148022
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Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R. - 2015
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011298086
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Evolution of nutritional quality in the US : Evidence from the ready-to-eat cereal industry
Wang, Emily; Rojas, Christian; Bauner, Christoph - 2015
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011432036
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Variety pass-through : an examination of the ready-to-eat breakfast cereal market
Richards, Timothy J.; Hamilton, Stephen F. - 2015
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011327606
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The Determinants of Coupon Discounts for Breakfast Cereals
Price, Gregory - 2008
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012723426
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Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv - 2001
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001566229
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Show 4 more versions 4
Cover Image
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv - 1998
Book / Working Paper
Cover Image
Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2008
Book / Working Paper
Cover Image
Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2007
Book / Working Paper
Cover Image
Measuring Market Power in the Ready-to-Eat Cereal Industry
Nevo, Aviv - 1998
Book / Working Paper
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An evaluation of government and industry proposed restrictions on television advertising of breakfast cereals to children
Berning, Joshua; Huang, Rui; Rabinowitz, Adam N. - 2014
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010480138
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - 2014
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010419824
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Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.; Ronit, Karsten - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009766704
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Vertical relationships in the ready-to-eat breakfast cereal industry in Boston
Chidmi, Benaissa - 2012
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009612971
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Challenges in merger simulation analysis
Knittel, Christopher R.; Metaxoglou, Konstantinos - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009261125
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Consumer-driven retail operations : the moderating effects of consumer demand and case pack quantity
Eroglu, Cuneyt; Williams, Brent D.; Waller, Matthew A. - 2011
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009270386
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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003940461
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003945876
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Do private labels increase retailer bargaining power?
Meza, Sergio; Sudhir, K. - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008652535
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Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus; Wittrock, Max - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008773260
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Brand-Supermarket Demand for Breakfast Cereals and Retail Competition
Chidmi, Benaissa; Lopez, Rigoberto A. - 2010
The Berry, Levinsohn, and Pakes (1995) market equilibrium model is extended to the supermarket chain level to examine consumer choices and retail competition for thirty-seven brands of breakfast cereals in Boston. Estimated taste parameters for product characteristics vary significantly across...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014225279
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine - 2000
This paper explores the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. Contrary to the predictions of static monopoly price discrimination, we find the shelf prices for a particular brand in a particular city are generally lower during periods...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014201979
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Prices and Coupons for Breakfast Cereals
Nevo, Aviv - 1999
Book / Working Paper
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Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003933447
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Mergers with differentiated products : the case of the ready-to-eat cereal industry
Nevo, Aviv - 2000
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001527427
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Show one more version 1
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Mergers with Differentiated Products : The Case of the Ready-to-Eat Cereal Industry
Nevo, Aviv - 2009
Book / Working Paper
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Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals
Nevo, Aviv; Wolfram, Catherine - 2009
We explore the relationship between shelf prices and manufacturers' coupons for 25 ready-to-eat breakfast cereals. We find that shelf prices are lower during periods when coupons are available. This result is inconsistent with static monopoly price discrimination under a broad range of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014033985
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Measuring brand value in an equilibrium framework
Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003858540
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Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich. - 1998 -
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001692082
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Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.> - Battle Creek, Mich. - 1979 -
Journal
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Advertising restrictions and competition in the children's breakfast cereal industry
Clark, C. Robert - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003727905
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Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry
Clark, C. Robert - 2007
Book / Working Paper
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The role of retail services in food market equilibrium
Chidmi, Benaissa; Lopez, Rigoberto A. - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003713463
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Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv; Wolfram, Catherine - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003572094
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Show one more version 1
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Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv; Wolfram, Catherine - 2002
Article
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Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa; Lopez, Rigoberto A. - 2007
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003458318
Saved in:
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Measuring Brand Value in an Equilibrium Framework
Goldfarb, Avi; Lu, Qiang; Moorthy, Sridhar - 2007
We propose a structural approach to measuring brand value in an equilibrium framework using observational data. Brand value is defined as the difference in equilibrium profit between the brand in question and its counterfactual unbranded equivalent on search attributes. Our structural model...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014026901
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U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M. <Jr.>; … - 2006
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003418160
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Firm-level competition in price and variety
Richards, Timothy J.; Patterson, Paul M. - 2006
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003416070
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Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew - 2004
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002082900
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Market conduct in the U.S. ready-to-eat cereal industry
2004
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002498616
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Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki; Balasubramanian, Siva Kumar - 2003
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001863316
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Empowering Ghana's cereal producers in the marketplace
Dawson, Jonathan - 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001713978
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Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke - 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001662270
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001642933
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Show one more version 1
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - 2001
Book / Working Paper
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Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi - 2000
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001531043
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Prices and coupons for breakfast cereals
Nevo, Aviv; Wolfram, Catherine - 1999
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001363985
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Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K. - 1998
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001371995
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Understanding retail food price formation and transmission : discussion
Morrison, Catherine J. - 1998
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001372195
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Supply chain management in cereal grains : a case study from the US milling wheat industry
1998
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001477781
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The welfare economics of product variety : an application to the ready-to-eat cereals industry
Scherer, F. M. - 1984
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002779872
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The welfare economics of product variety : an application to the ready-to-eat cereals industry
Scherer, F. M. - 1979
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