Promotion of transnational strategies is inevitable for multinational companies, but a fundamental challenge is the resolution of the dilemma between cost reduction and local adaptation (responsiveness). This exploratory case study investigates this issue and motivates that a modular strategy...

Purpose This article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study. Design/methodology/approach Employing Greimas’s (1987) semiotic framework, I analyze social media and media articles...

This study addresses cross-cultural communication of tourism research between English-as-native-language and English-as-foreign/second-language communities. A collaborative network analysis of 317 articles recently published in top English, Chinese, and Korean journals reveals cross-cultural...

Chapter 1. Geographies of fashion: research topics, issues and discourses -- Chapter 2. The changing nature and geography of contemporary textile and clothing production in Poland: beyond shrinking -- Chapter 3. Geography of fashion design education and the involvement of Polish educational...

"Technology transfer studies are usually framed through Economics and Management Sciences, but this volume Geography of Technology Transfer in China seeks to reveal the mechanism of technology transfer from the geographical perspective. It not only depicts the spatial evolution laws of glocal...

"Globalization and recent developments in the world suggest strong relationships between local and global decisions, actions and impacts. Global-local relationships are also associated with positive and negative externalities, which necessitate policy interventions. Lecture Notes in Global-Local...

Introduction -- Framing the boundaries of the glocal space in the international intellectual property system -- The glocal space in International Copyright Law -- The glocal space In International Patent Law -- The glocal space in International Trademark Law -- The glocal space in International...

Abstract Roland Benedikter explores the meaning and the potential significance of a new term.

Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...

This research proposal intends to analyze the process of reconstructing the European identity through the intervention of a set of key factors such as the globalization process and its subsidiary effect, the glocalization response. The new politics of borderlands is strongly marked by the...

Globalization, technological changes and the information revolution are phenomena that affect the ways in which different levels of government allocate their public resources and expenditures. This paper examines one aspect of the problem: the decentralization of the subnational public sector...

Целью статьи является рассмотрение трансграничного сотрудничества в симбиозе глобального и локального, т. е. в процессах глокализации. Анализируя,...

The factors of influence of a culture on labor relations are described in the context of globalization. The need to study the cross-cultural aspects of the management and application of this knowledge in practice is pointed. Classifications of cultures are represented on the basis of the value...

Обобщаются теоретические основы, анализируется опыт международной (региональной) экономической интеграции. Рассматривается ряд направлений и интеграционных...

Purpose Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore its successful and unsuccessful places, and propose strategies of glocalization for the NBA as well as other...

This paper examines some aspects of current debates about what the XXI century’s University represents in the context of the globalized society, with particular emphasis on the concepts, perspectives and trends that occur worldwide. higher education is facing the changing society’s pressing...

The study examines local responses to globalization, with Cebu as a case in point. It describes the initiatives of the business, export, and ICT sectors in adjusting to global demands. Manifestations of glocalization are indicated in the increased role of local players, intensified global-local...

The study examines local responses to globalization, with Cebu as a case in point. It describes the initiatives of the business, export, and ICT sectors in adjusting to global demands. Manifestations of glocalization are indicated in the increased role of local players, intensified global-local...

The study examines local responses to globalization, with Cebu as a case in point. It describes the initiatives of the business, export, and ICT sectors in adjusting to global demands. Manifestations of glocalization are indicated in the increased role of local players, intensified global-local...

Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit...

In 21st Century the development landscape worldwide is constantly being shaped and reshaped by the simultaneous processes of globalization and localization (collectively called Glocalization). In this scenario the subnational political units are emerging as the principle actors in the global...

Purpose – The purpose of this paper is to critically examine the impact of 9/11 on education in the Kingdom of Saudi Arabia. The authors take a historical approach in order to speak more broadly about higher education policy in Saudi Arabia and show how the post 9/11 context of education in...

The spread of English around the world provides an ideal focus for the study of glocalization. Focusing on the glocalization of English as it has spread in the context of Mainland China, this article examines the nature and impact of the social transformations that have taken place as a result...

This study investigates the institutional work that underlies the diffusion of responsible investment (RI) and enhances its adaptation to local settings. Building on institutional theory and actor–network theory, we advance the concept of contextualization work to describe the institutional...

We live in an era when a remarkable number of new information and other technologies are successfully bypassing the main obstacle to technological advance: technology support network (TSN). Technology support net, when fully established and fixed, erects significant barriers to innovation....

A growing body of research interrogates the implementation of communication infrastructures such as broadband connectivity in rural areas, but little has been undertaken into the potential for collaborative production of ‘local news’ to generate Habermasian public spheres supportive...

The North Laine in Brighton provides a useful case study in exploring different ways of experiencing and imagining urban life. The area possess many distinctive street forms and supports counter-cultural lifestyles, which emphasise environmentalism and alternative forms of capitalism, such as...