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Year of publication
Subject
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Glocalization 36 glocalization 27 Globalization 21 Globalisierung 18 globalization 14 China 9 Glokalisierung 9 Consumer behaviour 7 Konsumentenverhalten 7 Multinationales Unternehmen 7 Transnational corporation 7 Welt 7 World 7 Cross-cultural management 5 Interkulturelles Management 5 International marketing 5 Internationales Marketing 5 Brand management 4 Markenführung 4 Theorie 4 Theory 4 localization 4 Authenticity 3 Capitalism 3 Cultural identity 3 Development theory 3 Entwicklungstheorie 3 Kapitalismus 3 Kulturelle Identität 3 Managing diversity 3 Marketing strategy 3 Regulation school 3 Regulationsschule 3 compatibility 3 interaction model 3 local governance 3 Adaptation 2 Advertising 2 Advertising effects 2 Basketball 2
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Online availability
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Undetermined 35 Free 20 CC license 2
Type of publication
All
Article 49 Book / Working Paper 16
Type of publication (narrower categories)
All
Article in journal 23 Aufsatz in Zeitschrift 23 Aufsatz im Buch 4 Book section 4 Working Paper 4 research-article 3 Arbeitspapier 2 Graue Literatur 2 Non-commercial literature 2 case-report 2 Aufsatzsammlung 1 Case study 1 Fallstudie 1 article-commentary 1 conceptual-paper 1
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Language
All
English 43 Undetermined 19 German 3
Author
All
Hein, Wolfgang 3 Roldan, Ma. Divina Gracia Z. 3 Boxenbaum, Eva 2 Chen, Xiaoying 2 Corciolani, Matteo 2 Dinar, Ariel 2 Gond, Jean-Pascal 2 Lei, Chundong 2 Londen, Selma van 2 Matusitz, Jonathan 2 Meng, Xiao 2 Porto, Alberto 2 Ruijter, Arie de 2 Wang, Jerred Junqi 2 Zhang, James J. 2 Zhou, Liangjun 2 Abdi, Majid 1 Akdemir, Semra 1 Anghel, Iulia 1 Antolín, María José Paz 1 Arnould, Eric J. 1 Baines, David 1 Bardhi, Fleura 1 Benedikter, Roland 1 Benevolo, Clara 1 Bradford, Jessica 1 Bruijn, Eveline 1 Bussolo, Maurizio 1 CHU, Ka Man Carman 1 Camillo, Angelo A. 1 Chakraborty, Suparna 1 Chen, An 1 Choo, Ho Jung 1 Clegg, Stewart 1 Cliquet, Gérard 1 Dameri, Renata Paola 1 Díaz, Karina Ramírez 1 Elyas, Tariq 1 Gan, Chen 1 Gangwar, Manish 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 East Asian Bureau of Economic Research (EABER) 1 Fondazione ENI Enrico Mattei (FEEM) 1 Inter-American Development Bank 1 Philippine Institute for Development Studies (PIDS), Government of the Philippines 1
Published in...
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MPRA Paper 3 International journal of advertising : the review of marketing communications 2 Journal of Business Ethics 2 New Global Studies 2 Africa journal of management 1 Anadolu University Journal of Social Sciences 1 Annals of marketing-mba 1 Applications 1 Asia Pacific Journal of Management 1 Asia Pacific journal of marketing and logistics 1 Business horizons 1 Discussion Papers / Philippine Institute for Development Studies (PIDS), Government of the Philippines 1 East China Normal University scientific reports : subseries on data science and engineering 1 Education, Business and Society: Contemporary Middle Eastern Issues 1 Evolutionary and institutional economics review 1 Global enterprise management ; 1 1 Governance Working Papers 1 IDB Publications (Working Papers) 1 International Journal of Information Technology & Decision Making (IJITDM) 1 International Journal of Sports Marketing and Sponsorship 1 International Marketing Review 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International journal of sports marketing & sponsorship 1 International marketing review 1 Journal of Asia Business Studies 1 Journal of Developing Societies 1 Journal of business ethics : JOBE 1 Journal of business research : JBR 1 Journal of corporate responsibility and leadership : JCR&L 1 Journal of management & organization : JMO 1 Journal of open innovation : technology, market, and complexity 1 Journal of service research 1 Local Economy 1 Management Decision 1 Marketing theory 1 Nijhoff international trade law series 1 Nord-Süd aktuell : Vierteljahreszeitschrift für Nord-Süd und Süd-Süd-Entwicklungen 1 Nota di Lavoro 1 Open House International 1 PIDS Discussion Paper Series 1
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Source
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ECONIS (ZBW) 34 RePEc 22 Other ZBW resources 7 EconStor 2
Showing 1 - 50 of 60
 
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Embedding modularity and openness in global strategy : a case study of a leading air-conditioning company
Shibata, Tomoatsu; Shum, Kwok L. - 2025
Promotion of transnational strategies is inevitable for multinational companies, but a fundamental challenge is the resolution of the dilemma between cost reduction and local adaptation (responsiveness). This exploratory case study investigates this issue and motivates that a modular strategy...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414147
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Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case
Corciolani, Matteo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015348245
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - 2024
Article
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Glocalization in service cultures : tensions in customers' service expectations and experiences
Helkkula, Anu; Arnould, Eric J.; Chen, An - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246208
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Glocalization : cross-cultural communication of tourism research
Liao, Zuhui; Qingyun, Pang; Xiao, Honggen - 2025
This study addresses cross-cultural communication of tourism research between English-as-native-language and English-as-foreign/second-language communities. A collaborative network analysis of 317 articles recently published in top English, Chinese, and Korean journals reveals cross-cultural...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337522
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From globalization to glocalization : cultural interdependence as a source of FDI motivation
Chakraborty, Suparna; Wang, Miao; Wong, M. C. Sunny - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325803
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Changing Geographies of Fashion in the European Semi-Periphery : Transition Towards Sustainability?
2025
Chapter 1. Geographies of fashion: research topics, issues and discourses -- Chapter 2. The changing nature and geography of contemporary textile and clothing production in Poland: beyond shrinking -- Chapter 3. Geography of fashion design education and the involvement of Polish educational...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560095
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The rise of female board representation in China as a glocalization process (2010-2018)
Wang, Liang; Xie, Zaiyang; Abdi, Majid; Lee, June Y.; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547248
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Indian wine tourism : new landscape of international spillovers
Singh, Swati; Wagner, Ralf - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014432783
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Geography of technology transfer in China : a glocal network approach
Liu, Chengliang - 2023
"Technology transfer studies are usually framed through Economics and Management Sciences, but this volume Geography of Technology Transfer in China seeks to reveal the mechanism of technology transfer from the geographical perspective. It not only depicts the spatial evolution laws of glocal...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462662
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Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014317840
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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285963
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Digitalization and social innovation : the case of ENVIENTA
Veress, József - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431019
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Race, beauty type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Gan, Chen - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296403
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The policy space in international intellectual property law
Oke, Emmanuel - 2022
Introduction -- Framing the boundaries of the glocal space in the international intellectual property system -- The glocal space in International Copyright Law -- The glocal space In International Patent Law -- The glocal space in International Trademark Law -- The glocal space in International...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164879
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013271770
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Lecture notes in global-local policy interactions
Dinar, Ariel - 2022
"Globalization and recent developments in the world suggest strong relationships between local and global decisions, actions and impacts. Global-local relationships are also associated with positive and negative externalities, which necessitate policy interventions. Lecture Notes in Global-Local...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631771
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Lecture notes in global-local policy interactions
Dinar, Ariel - 2022
Book / Working Paper
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Creating competitiveness of peripheral areas : the study of Poland's eastern border regions
Malkowski, Arkadiusz - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011927381
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What is Re-Globalization?
Benedikter, Roland - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014616377
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From geomarketing to spatial marketing
Cliquet, Gérard - 2021
Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012425359
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012260278
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271437
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Reinventing European identity: globalization, glocalization and the new politics of borderlands
Anghel, Iulia - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011105637
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ТРАНСГРАНИЧНОЕ СОТРУДНИЧЕСТВО: «THINK GLOBAL, ACT LOCAL»
ВЛАДИМИРОВНА, ШУБА МАРИНА - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011270927
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“Glocalization” and decentralization: The role of local governments in the new international context
Porto, Alberto; Tortarolo, Natalia Porto y Darío - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011266107
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Understanding smart cities as a glocal strategy : a comparison between Italy and China
Dameri, Renata Paola; Benevolo, Clara; Veglianti, Eleonora - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012133138
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Potential mechanisms for the social regulation of economies on global and local scales : an institutional analysis of ESG investment and community renewables
Okuma, Kazuhiro - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012133835
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Features of cross-cultural cooperation in a globalizing world
Ivashkevich, A. - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010720276
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О ПРИОРИТЕТАХ РОССИИ В РАЗВИТИИ РЕГИОНАЛЬНОЙ ЭКОНОМИЧЕСКОЙ ИНТЕГРАЦИИ
ГЕНРИХОВИЧ, КИРИЛЛОВ ЮРИЙ - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011232687
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Blind spots in African management education : an examination of issues deserving greater attention
Lee, Michelle; Thomas, Howard; Thomas, Lynne; Wilson, … - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011885849
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A "glocalization" approach to the internationalizing of crisis communication
Lehmberg, Derek; Hicks, Jeff - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011866283
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The development of NBA in China: a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014811340
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The development of NBA in China : a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011695284
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Provocări și tendințe ale învățămantului superior în contextul globalizării (literature review)
Hălăngescu, Constantin I. - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009294599
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Globalization and Glocalization: Experiences in the Local Philippine Context
Roldan, Ma. Divina Gracia Z. - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011421194
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Globalization and Glocalization: Experiences in the Local Philippine Context
Roldan, Ma. Divina Gracia Z. - 2010
Book / Working Paper
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Globalization and Glocalization : Experiences in the Local Philippine Context
Roldan, Ma. Divina Gracia Z. - 2010
Book / Working Paper
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Print Advertising In The Us And Hong Kong: A Comparative Analysis
SEITZ, Victoria Ann; LUPU, Olesia; RAZZOUK, Nabil; CHU, … - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008541555
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The glocalization of international firms : an empirical investigation in the hospitality sector
Presutti, Manuela; Holt, Svetlana; Camillo, Angelo A. - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011295617
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Translating models of organization : can the Mittelstand move from Bavaria to Geelong?
Logue, Danielle; Jarvis, Walter P.; Clegg, Stewart; … - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011906067
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EMERGING DIMENSIONS OF DECENTRALIZATION DEBATE IN THE AGE OF GLOCALIZATION
Sharma, Chanchal Kumar - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005619377
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"Glocalization" and decentralization : the role of local governments in the new international context
Porto, Alberto; Porto, Natalia; Tortarolo, Darío - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010488046
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Critiquing of higher education policy in Saudi Arabia: towards a new neoliberalism
Elyas, Tariq; Picard, Michelle - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014714828
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The glocalization of responsible investment : contextualization work in France and Québec
Gond, Jean-Pascal; Boxenbaum, Eva - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010208942
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The Glocalization of Responsible Investment: Contextualization Work in France and Québec
Gond, Jean-Pascal; Boxenbaum, Eva - 2013
Article
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The Glocalization of English
Shi, Xiuhua - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010686423
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The glocalisation of channels of distribution: a case study
Jain, Megha; Khalil, Shadab; Nhat‐Hanh Le, Angelina; … - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014933238
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Review of Noel Salazar's Envisioning Eden
Walton, John K. - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014616188
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The North Laine: A Visual Essay
Yuill, Chris - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009651526
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Hyper-local news: A glue to hold rural communities together?
Baines, David - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009654012
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HIGH TECHNOLOGY AND BARRIERS TO INNOVATION: FROM GLOBALIZATION TO RELOCALIZATION
ZELENY, MILAN - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011011039
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Managing Diversity in a Glocalizing World
van Londen, Selma; de Ruijter, Arie - 2003
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011325045
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Managing Diversity in a Glocalizing World
Londen, Selma van; Ruijter, Arie de - 2003
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005423193
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Managing diversity in a glocalizing world
Londen, Selma van; Ruijter, Arie de - 2003
Our daily lives are governed by products and images originating from all over the world, through the process of globalization. At the same time, however, globalization creates favourable conditions for all forms of particularization, localization and even fragmentation. While individuals and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011589841
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