Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...

Background: This study conceptualizes supply chain ambidexterity through two capabilities, supply chain adaptability and agility. Accordingly, it investigates the impact of supply chain adaptability and agility on green product innovation (GPI) and supply chain sustainability in Jordanian...

Objective:To determine whether the production and consumption of plant-based dairy alternatives (PBDAs) aligns with sustainable development policy and to identify challenges on the path to achieving Sustainable Development Goals (SDGs).Research Design & Methods: A review and critical analysis of...

This paper examines the roles of tariff and non-tariff measures in China's meteoric rise as the world's leading green product supplier. Evidence from customs transaction data from 2000 to 2016 shows that processing firms propelled the export surge, utilizing the expanding domestic material...

Plastic microbeads in personal care products have raised significant environmental concerns, prompting regulatory interventions worldwide. However, consumer intentions play a crucial role in ensuring the success of such initiatives, particularly in emerging economies where market diversity and...

Research background: Growing global concerns about pollution and environmental degradation have heightened interest in eco-friendly, sustainable, and green consumption. As individuals become more environmentally conscious, they adopt "green" lifestyles as part of their responsibility toward...

China's shift toward electric mobility presents an important opportunity to address environmental challenges. Through various demonstration programs and incentive-driven transportation policies, the government is actively promoting electric vehicle (EV) adoption. This study investigates the...

Understanding the factors that drive green buying intentions has become critical, as environmental issues continue to rise globally. The study investigates the influence of environmental commitment and green motivation on environmental identity and green purchasing intentions. Additionally, it...

As environmental sustainability becomes a strategic priority for the hospitality sector, firms are increasingly adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative performance (IP) among hotel employees, focusing on the...

In an era marked by the importance of sustainability and technological integration, this paper explores the drivers behind sustainable consumption in a rapidly evolving market, focusing on Romanian consumer perspectives towards sustainable products driven by the relationship between the circular...

Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively....

As the world becomes more conscious of sustainability issues, businesses are progressively adopting green marketing tactics to attract environmentally aware customers. The emergence of artificial intelligence (AI) has significantly transformed green marketing, opening up novel avenues for...

This study examines three key research questions related to altruistic and egoistic motivations for sustainable behavior. It explores whether altruism is an intrinsic characteristic or context-dependent, if the distinction between altruism and egoism should be modeled as a binary or a continuum,...

The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...

Sustainability is imperative today, where climate change and environmental degradation pose existential threats. The United Nations' Sustainable Development Goal (SDG) 12 identifies that a large share of the world population consumes too little to meet their basic needs. Also, two-thirds of...

Green innovations (GI) are rapidly becoming one of the most sought-after solutions to issues related to the depletion of natural resources, climate change, and biodiversity loss. A corresponding exponential growth is witnessed in academic publications related to GI, from 111 publications in 2019...

This systematic literature review investigates how marketing strategies focused on sustainability affect consumer trust and sustainable branding in emerging economies, where environmental regulations are often weak or inconsistently enforced. Although interest in green business practices is...