Henao-Rodríguez, Carolina; Lis-Gutiérrez, Jenny-Paola; … - In: Research in globalization 8 (2024), pp. 1-14
Greenwashing is the misleading use of environmental claims to market non-eco-friendly products, a growing concern as environmentally conscious consumers seek eco-friendly options. This study aims to identify factors that allow the detection of "greenwashing" practices in Colombian companies...