Search Results - subject_exact:"Hörfunkwerbung"

Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform

Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014326284

Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more

Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014576993

Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

The existing literature on "two-sided markets" addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010439376

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Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

Book / Working Paper

Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

Book / Working Paper

Two-Sided Markets with Pecuniary and Participation Externalities

Schmidtke, Richard - 2021

Book / Working Paper

Two-sided markets with pecuniary and participation externalities

Schmidtke, Richard - 2006

Book / Working Paper

Recognition as a Measure of Learning from Television Commercials

Singh, Surendra - 2020

Recognition has not received extensive acceptance by practitioners as a response variable for learning of television commercials. The authors review some of the distinctions between recall and recognition, and some of the problems associated with each. In a laboratory experiment they developed...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012855558

Indonesian radio business model : radio network

Singarimbun, Kartika; Karlinah, Siti; Darwis, Yuliandre; … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014234952

Identifying the effect of persuasion

Jun, Sung Jae; Lee, Sokbae - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014339679

Analysis of effective recall in radio advertising

Pedreño-Santos, Ana; Garcia-Madariaga, Jesus - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013162625

Commercial audience retention of television programs : measurement and prediction

Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013209342

Image Building Through Television Commercials

Khandelwal, Aditi - 2018

Brand Image is the impression in the consumers' mind for a brand's total personality (real and imaginary qualities and shortcomings). It is a set of beliefs held about a specific brand. It should highlight an organization's mission and vision to all. Advertising is defined as any paid form of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012935559

Advertisers and American broadcasting : from institutional sponsorship to the creative revolution

Meyers, Cynthia B. - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012705106

Media-Perspektiven

Frankfurt, M. : Media-Perspektiven; 1970-[?]: … - 1970 - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10000353793

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Media-Perspektiven

Frankfurt, M : Media-Perspektiven; anfangs: Frankfurt, … - 1970 -

Journal

The advertising-financed business model in two-sided media markets

Anderson, Simon P.; Jullien, Bruno - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011419942

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The advertising-financed business model in two-sided media markets

Anderson, Simon P.; Jullien, Bruno - 2016

Book / Working Paper

A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment

Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012495761

The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers

Hendriks, Berna; Meurs, Frank van; Behnke, Gwendolyn - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012200738

Radio daze

Balfanz, Henry B. - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011865420

Competitive advertising on broadcasting channels and consumer welfare

Dindaroğlu, Burak - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012013093

Using radio advertising to promote blood donation

Martín-Santana, Josefa D.; Reinares-Lara, Eva; … - 2018

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011847863

Survey on revenue management in media and broadcasting

Pandey, Shinjini; Dutta, Goutam; Joshi, Harit - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011697267

Kampen om reklamen

Ohlsson, Jonas; Facht, Ulrika - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011648912

Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam

Möntmann-Hertz, Aleksa; Gaßner, Hans-Peter - 2017

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011644005

Modeling the Effectiveness of Hourly Direct-Response Radio Commercials

Calli, Meltem Kiygi; Weverbegh, Marcel; Franses, Philip Hans - 2011

The authors investigate the impact of direct-response commercials on incoming calls at a national call center. To this end, the authors analyze the data of a fast service for repairs of (parts of) a durable consumption good in Flanders, Belgium. The authors have access to data at the 15 minute...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014218201

The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

Dave, Dhaval - 2010

Expenditures on prescription drugs are one of the fastest growing components of national health care spending, rising by almost three-fold between 1995 and 2007. Coinciding with this growth in prescription drug expenditures has been a rapid rise in direct-to-consumer advertising (DTCA), made...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013143766

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The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

Dave, Dhaval - 2010

Book / Working Paper

Radio

Sweeting, Andrew - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011419959

The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising

Reinares-Lara, Eva; Martín-Santana, Josefa D.; … - 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011653859

Should utility-reducing media advertising be taxed?

Kind, Hans Jarle; Köthenbürger, Marko; Schjelderup, … - 2009

Empirical evidence suggests that people dislike ads in media products like TV programs. In such situations standard economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of recent advances in the theory of Industrial...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003820002

Media revenue management with audience uncertainty : balancing upfront and spot market sales

Popescu, Ioana; Araman, Victor F. - 2009 - 3. rev. vers.

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003912959

Media Revenue Management with Audience Uncertainty : Balancing Upfront and Spot Market Sales

Araman, Victor F.; Popescu, Ioana - 2009

An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront (forward) contracts and the spot market (referred to in advertising as the scatter market), in order to maximize profits and meet contractual commitments.We develop stylized...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014047106

Should Utility-Reducing Media Advertising Be Taxed?

Kind, Hans Jarle - 2009

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012764277

Leistungspolitik privater Radiosender am Werbemarkt

Pezoldt, Kerstin; Schultz, Julia - 2009

Private Radiosender bieten ihre Leistungen sowohl auf dem Rezipienten- als auch auf dem Werbemarkt an. Da sie ihr Radioprogramm den Zuhörern kostenlos zur Verfügung stellen, müssen sie sich nahezu vollständig über den Verkauf von Werbeplätzen an die werbungtreibende Wirtschaft finanzieren....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003897133

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Leistungspolitik privater Radiosender am Werbemarkt

Pezoldt, Kerstin; Schultz, Julia - 2009

Book / Working Paper

Chapter 8. Radio

Sweeting, Andrew - 2015

This chapter surveys the literature on the economics of radio, focusing on the broadcast industry in the United States. The first parts of the chapter provide a history of the radio industry and its regulation, and a guide to the data available for empirical research. The next part surveys the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014025245

Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets

Anderson, Simon P.; Jullien, Bruno - 2015

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014025251

Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising

Martín-Santana, Josefa D.; Muela-Molina, Clara; … - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011517649

Media company uses analytics to schedule radio advertisement spots

Venkatachalam, Saravanan; Wong, Fion; Uyar, Emrah; … - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011414876

Tendencii i perspektivy razvitija sovremennogo reklamnogo rynka v Rossii : monografija

Dubova, Julija Igorevna; Evstratov, Aleksandr Vladimirovič - 2015

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011580946

Modeling the effectiveness of hourly direct-response radio commercials

2008

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003724427

Show one more version 1

Modeling the effectiveness of hourly direct-response radio commercials

2008

Book / Working Paper

Media revenue management with audience uncertainty

Araman, Victor; Popescu, Iona - 2008 - Rev. vers.

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003910100

The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?

Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010481188

The effect of voice quality on ad efficacy

Wiener, Hillary J. D.; Chartrand, Tanya L. - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010382587

Best practices in noncommercial radio fundraising : a practitioner perspective

Bentley, Joshua M. - 2014

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011378446

Two-sided markets with pecuniary and participation externalities

2006

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003364732

Regulating integrated advertising

Spurgeon, Christina - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010197579

Dance to the music! : how musical genres in advertisements can sway perceptions of image

Oakes, Steve; North, Adrian - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010245519

Does radio advertisement influence sale of herbal products in Ghana? : evidence from Ho Municipality

Ayimey, Edward Kwame; Awunyo-Vitor, Dadson; Gadawusu, … - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010257453

Innovativeness and broadcaster listenership : evidence from the German radio industry

Lokshin, Boris; Knippen, Chris - 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010229336

Sold on radio : advertisers in the golden age of broadcasting

Cox, Jim - 2013 - Reprint

"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011386289

Coordination games, multiple equilibria and the timing of radio commercials

2005

This paper presents a model of an imperfect information coordination game which has multiple equilibria if the incentive of players to choose the same action is strong enough. It shows how the existence of multiple equilibria in the model and in data from multiple independent repetitions of the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003232398

Programming and Advertising Competition in the Broadcasting Industry

Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2004

We analyze competition between two private television channels that derive their profits from advertising receipts. These profits are shown to be proportional to total population advertising attendance. The channels play a sequential game in which they first select their profiles (program mixes)...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014069124

Coordination, differentiation and the timing of radio commercials

2004

This paper examines whether commercial radio stations try to play their commercials at the same time. A simple model shows that stations may want to choose the same times (coordination) or different times (differentiation) depending on how listeners behave. It also shows that how much...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003231392

A model of consumer response to advertising music

Lantos, Geofftrey P.; Craton, Lincoln G. - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009565319

Radio advertising : blip commercials

Allan, David - 2012

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009552409