The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique...

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

Purpose The purpose of this study is to understand the impact that Corporate Social Responsibility (CSR) practices have on the perceived attractiveness of companies in the eyes of their employees and potential candidates. Moreover, this study assesses the mediation role that Extrinsic (EA) and...

Aim/purpose - The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach - For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye's Organized Industrial...

This research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness. Recognizing CSR's critical role in talent acquisition, the study...

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study...

Objective The main goal of this research paper is to investigate the role of employer branding in endorsing diversity management among IT companies in Poland. Methodology Using a combination of research methods such as a critical review of literature and secondary data analysis, the author...

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the...

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...

Purpose This research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity. Design/methodology/approach Mixed methods of content analysis, ANOVA and regression analyses were employed to answer...

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Attracting talent, particularly from Generation Z, remains a paramount concern for organizations across diverse industries. This paper aims to identify key variables influencing candidate attractiveness in joining organizations. Three variables-Corporate Social Responsibility (CSR), Employer...

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums' participation in social media can be...

Aim/purpose - This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well...

Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...

Diese Studie nutzt Webscraping, um die Websites der Betriebe des Handwerkskammerbezirks Osnabrück-Emsland-Grafschaft Bentheim im Hinblick auf deren Aktivität im digitalen Fachkräftemarketing zu analysieren. Die Analyse erfolgt nach sechs Oberkategorien: monetäre Anreize und Zusatzleistungen,...

In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel managers have begun to adopt green human...

Organizations are rapidly realizing the need to create strong employer brands to draw in and keep top talent in today's fiercely competitive business environment. Along with the emphasis on hiring and retaining talent, there is a growing understanding that employees may function as useful brand...

Es wird zunehmend schwieriger, den Fachkräftebedarf auf dem deutschen Arbeitsmarkt zu decken. Das gilt auch für Familienunternehmen. Die Studie untersucht die Personalarbeit von Familienunternehmen anhand von Karrierebereichen und Stellenanzeigen und zeigt Unterschiede zu...

The increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company's attractiveness to outside talent and increase its attractiveness to its existing...