Search Results - subject_exact:"Humor"

The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis

Taylor, Stephen; Simpson, Jane; Hardy, Claire - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147983

Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media

O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126

Gag gifting : the joke and the poke

Schindler, Robert M.; Albinsson, Pia A.; Burman, Bidisha - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464130

Brand teasing : how brands build strong relationships by making fun of their consumers

Oba, Demi; Howe, Holly S.; Fitzsimons, Gavan J. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425329

Humor, gossip, and other possibly invidious forms of communication ("me too")

Dolfsma, Wilfred - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533241

Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations

Mitchell, Sarah-Louise - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075161

Not exactly "perfect," but pretty darn good : a review of Michael Schur's book : how to be perfect : the correct answer to every moral question

Pepe, Justin - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015587326

A place and time for humor : leader humor in Confucian cultures

Yang, Inju; Yeh, Chu-Chen Rosa - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307730

Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"

Ngcobo, Sandiso; Roya, Witness - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414350

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516159

"Just relax and ram it in" : dimensions of power in workplace sexual humour

Humonen, Kristina; Whittle, Andrea - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376641

Humor in online brand-to-brand dialogues : unveiling the difference between top dog and underdog brands

Béal, Mathieu; Lécuyer, Charlotte; Guitart, Ivan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412937

Feeding comfort : the role of humor in online food complaints

Armstrong, Christine; Kulczynski, Alicia; Hook, Margurite - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456423

The influence of humor in advertising : explaining the effects of humor in two-sided messsages

Eisend, Martin - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013186896

Installation humor: a resistive social practice identified in the engineering workplace

Leppälä, Kristina; Lehtimäki, Hanna - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015346763

Installation humor : a resistive social practice identified in the engineering workplace

Leppälä, Kristina; Lehtimäki, Hanna - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055650

Mastering the art of humor in leadership : a toolkit for organizational leaders

Wijewardena, Nilupama; Samaratunge, Ramanie; Härtel, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062025

Are humorous frontline employees hotels' secret weapons? : investigating when and why employee sense of humor promotes service performance

Liu, Xinyu; Wu, Long-Zeng; Ye, Yijiao; Kwan, Ho Kwong - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069325

An automatic humor identification model with novel features from Berger's typology and ensemble models

Mahajan, Rutal; Zaveri, Mukesh - 2024

Humor identification in text is essential for natural language understanding, impacting human-computer interactions and emotion recognition. This study introduces a novel approach to automatic humor identification in text using ensemble learning techniques. The objective is to classify text into...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101685

Laughing from the outside-in : considering "what's up Africa" as an(other) humorous humanitarian digilantism

Ademolu, Edward - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108061

When humor works : impact of humour style similarity on supervisor-subordinate relationship

Pletscher, Marina - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525518

Political skill amplifies the beneficial effects of leader humor on actors' work engagement via psychological capital

Wang, Feng; Li, Weifeng; Feng, Yuan; Ren, Yingwei; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130291

Fear or humor? : the effects of negatively framed visual hyperbole in advertising

Huang, Ying - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551042

Home sweet home abroad : Managing job embeddedness of migrant workers

Nguyen, Anh; Andresen, Maike - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014484551

Where humor prevails, entrepreneurship never ends : the role of leader's positive humor on employee intrapreneurship

Dai, Lihua; Li, Zhengwei; Zeng, Kai; Hu, Yiyun - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617885

Linking leader humor to innovative work behavior : a mixed-method investigation

Banerjee, Pratyush; Chhabra, Bindu - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618714

Inspire or stifle innovation behavior? : exploring bystanders' differential responses to the leader aggressive humor

Chen, Hao; Wang, Liang; Bao, Jiaying; Pan, Tingjiang - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015580722

AI and consumer interaction in business : from recommendation to emotional connection

Yang, Feifei - 2026

Chapter 1: Introduction -- Chapter 2: Literature Review -- Chapter 3: Research Model and Hypothesis Development -- Chapter 4: Practical Insights -- Chapter 5: Methodology -- Chapter 6: Analysis and Empirical Results -- Chapter 7: Discussion and Conclusion.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640776

I'm only joking!(?) the role of disparaging humor in the communicative constitution of inclusion/exclusion in organizations

Wolfgruber, Daniel - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014720493

Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014517471

Humorous Communication Theory and its Applications in Marketing

Mukhopadhyay, Mayukh - 2023

Purpose: The goal of this article is to understand the rationale of Humorous Communication Theory (HCT) and illustrate its applications in meme marketing, stand-up comedy business, and machine joking.Design/Methodology/Approach: The approach is based on three steps. First, we do a quick review...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014261109

Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions

Wang, Tianjiao; Pavelko, Rachelle - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333920

Using leader affiliative humor to encourage employee knowledge sharing : the multilevel role of knowledge sharing self-efficacy and team psychological safety

Xu, Zhenting; Gong, Jing; Qu, Yiying; Sun, Xiuming - 2023

The aim of this study is to investigate the multilevel effect of leader affiliative humor on knowledge sharing behavior. Based on social information processing (SIP) theory, we frame a multilevel model of the effect of leader affiliative humor on employee knowledge sharing, focusing on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388869

How, when, and why do stores' humor climates affect retail customer purchase?

Tremblay, Michel - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014426270

The language of (un)palatability, (in)digestion and being fed (up) at the threshold between the 2 hs - humor and horror - in the menu

Mărginean, Alexandra - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116730

Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government

Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380352

"Apparently, you don't" : economist jokes as an educational tool

Munger, Michael C. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485766

Aha over Haha : brands benefit more from being clever than from being funny

Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014289745

Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail

Barney, Christian; Esmark Jones, Carol L. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290874

He said, she said : the effectiveness and outcomes of responses to sexual harassment

Mills, Carol Bishop; Scudder, Joseph N. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291673

The effects of humor in health promotional messages on a college campus

Han, Jiyoon (Karen); Stout, Patricia - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295032

Let's laugh about it! : using humor to address complainers’ online incivility

Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228864

Laughing it off : how does leader humor alleviate employees' compassion fatigue in service failure?

Xu, Xing'an; Wen, Najuan; Cai, Ruiying - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073327

Leader aggressive humor and hospitality employees' time theft : the roles of ego depletion and self-compassion

Zhao, Lijing; Su, Yi; Jolly, Phillip M.; Bao, Shashan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375368

Chatbots in complaint handling : the moderating role of humor

Park, Jae Eun; Fan, Alei; Wu, Luorong - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210279

Inform me or make me laugh : influencer marketing and the role of emotional contagion and information value

Kapoor, Payal S.; Maggon, Mohita; Gangwani, Kishore Kumar - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333771

Refining treatment toward customer : how leader affiliative humor polishes hotel employee customer-oriented prosocial behavior

Yang, Fu; Liu, Yilan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337998

Effective messages for public health campaigns

Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422729

Sequencing of humor and risk information in social media public service announcements on vaccines : the moderating role of vaccination calculation

Seo, Ja Kyung; Yoon, Hye Jin; Kim, Hanyoung; Han, Jeong Yeob - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423868

Negative humor : impact on mental and physical health of employees

Mumtaz, Sana; Aqif, Tanzeela - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455007