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Year of publication
Subject
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Influencer 130 Social Web 74 Social web 74 Online-Marketing 59 Internet marketing 50 Consumer behaviour 28 Konsumentenverhalten 28 Brand management 26 Markenführung 26 Marketing 24 Social Media 22 Marketing management 20 Marketingmanagement 20 influencer 19 Viral marketing 16 Virales Marketing 16 Brand image 14 Markenimage 14 Advertising 13 Werbung 13 social media 11 Instagram 10 Social media 9 Credibility 8 Glaubwürdigkeit 8 Soziales Netzwerk 8 influencer marketing 8 Social network 7 Advertising effects 6 Beeinflussung 6 Celebrity endorsement 6 Celebrity-Werbung 6 Verbraucherverhalten 6 Werbewirkung 6 Brand 5 Markenartikel 5 Markenpolitik 5 Social relations 5 Soziale Beziehungen 5 YouTube 5
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Online availability
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Undetermined 86 Free 25
Type of publication
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Article 91 Book / Working Paper 56
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 Aufsatz im Buch 18 Book section 18 Hochschulschrift 15 Graue Literatur 11 Non-commercial literature 11 Aufsatzsammlung 7 Working Paper 7 Conference paper 5 Konferenzbeitrag 5 Arbeitspapier 4 Case study 2 Collection of articles of several authors 2 Fallstudie 2 Sammelwerk 2 Article 1 Konferenzschrift 1
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Language
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English 103 German 39 Undetermined 2 Polish 1 Spanish 1 Vietnamese 1
Author
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Budzinski, Oliver 5 Gänßle, Sophia 3 Hiddessen, Jana 3 Jacobson, Jenna 3 Septianto, Felix 3 Angell, Robert J. 2 Backaler, Joel 2 Beck, Maria 2 Budiman, Santi 2 Burmann, Christoph 2 Campbell, Colin L. 2 Costello, Joyce 2 Deges, Frank 2 Fink, Tanja 2 Gaenssle, Sophia 2 Gallo, Edoardo 2 Hudders, Liselot 2 Jahnke, Marlis 2 Kim, Do Yuon 2 Kim, Hye-yŏng 2 Kolo, Castulus 2 Kost, Julia F. 2 Lee, Ji Min 2 Lienemann, Andre Jann 2 Marder, Ben 2 Nufer, Gerd 2 Park, Jiwoon 2 Schleife, Felix 2 Seeger, Christof 2 Seo, Yuri 2 Sinnig, Julia 2 Veirman, Marijke de 2 Wijaya, Tony 2 Xiong, Vikki Yiqi 2 Yesiloglu, Sevil 2 Zbornik, Silas 2 Acikgoz, Fulya 1 Adriaensen, Benjamin 1 Ahn, Regina Jihea 1 Akarsu, Tugra Nazlil 1
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Institution
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Springer Fachmedien Wiesbaden 5 Universität Bremen 2 Verlag Dr. Kovač 2 EBS Business School 1 Ernst-Moritz-Arndt-Universität Greifswald 1 Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies 1 Fachhochschule Reutlingen / European School of Business 1 Frankfurter Allgemeine Buch 1 Friedrich-Schiller-Universität Jena 1 International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans> 1 MITP Verlags-GmbH & Co. KG 1 Rheinwerk Verlag 1 UVK Verlagsgesellschaft mbH 1
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Published in...
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Journal of advertising 10 Innovatives Markenmanagement 9 Springer eBook Collection 8 Journal of business research : JBR 5 Research perspectives on social media influencers and brand communication 5 International journal of internet marketing and advertising : IJIMA 4 Journal of advertising research 4 Research 4 The SAGE handbook of social media marketing 4 International journal of advertising : the review of marketing communications 3 Journal of retailing and consumer services 3 Beiträge zum transnationalen Wirtschaftsrecht 2 Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven 2 Ilmenau Economics Discussion Papers 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Quick Guide 2 SpringerLink / Bücher 2 Transfer : Zeitschrift für Kommunikation und Markenmanagement 2 Arbeitspapiere für Marketing und Management 1 Asia Pacific journal of marketing and logistics 1 Asian journal of business and accounting : AJBA 1 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 Business horizons 1 Designing and communicating experience 1 Digital Business : Analysen und Handlungsfelder in der Praxis 1 Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019 1 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 1 European research studies 1 Forschungspapiere 1 Generation Z marketing and management in tourism and hospitality : the future of the industry 1 Global Business & Finance Review (GBFR) 1 Global business and finance review 1 Handbook of research on transmedia storytelling, audience engagement, and business strategies 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Inspire 1 International Journal of Online Marketing (IJOM) 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of entrepreneurial behavior & research 1 International journal of hospitality management 1 International journal on media management : JMM 1
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Source
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ECONIS (ZBW) 139 EconStor 4 RePEc 2 BASE 1 Other ZBW resources 1
Showing 1 - 50 of 147
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
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Influencer Marketing auf Twitch.tv
Zbornik, Silas - 2022
Wie wirkt sich Influencer Marketing in Form von gesponserten Streams auf die Kaufabsicht der Zuschauer auf der Livestreaming-Plattform Twitch.tv aus?
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Short-form video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote; Kritcha Yawised; Maneerut Chatrangsan - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 221-246
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"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina; Clare, Carl; Ashworth, Catherine J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1561-1586
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Influencer Marketing auf Twitch.tv
Zbornik, Silas - 2022
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The impact of influencers on advertising and consumer protection in the single market : study requested by the IMCO committee
Michaelsen, Frithjof; Collini, Luena - Europäisches Parlament / Policy Department for … - 2022
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Conflicts and challenges in practices of commercializing humans : an ethnographic study of influencer marketing work
Christensen, Anna-Bertha Heeris - 2022 - First edition
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Tax evasion and social reputation : the role of influencers in a social network
Di Gioacchino, Debora; Fichera, Domenico - In: Metroeconomica : international review of economics 73 (2022) 4, pp. 1048-1069
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Managing influencer marketing cooperations
Farouq, Jasmin - 2022
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Stars in social media: new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
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The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Minh Pham; Dang Thao Yen; Hoang Thi Hong Yen; Tran Thi … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 179-190
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Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian; Drenten, Jenna; Piskorski, Mikołaj Jan - In: Journal of advertising 50 (2021) 5, pp. 528-547
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Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia; Colliander, Jonas - In: Journal of advertising 50 (2021) 5, pp. 548-564
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Take me down to the vaccine city? : nano - and micro influencers engagement in the pro-vaccination campaign during the COVID-19 pandemic : evidence from Poland
Macalik, Joanna - In: European research studies 24 (2021) 3, pp. 838-852
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El narcisismo en la sociedad de consumo : el caso de los influencers españoles
Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 21-39
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Giá trị của người có sức ảnh hưởng trong lĩnh vực du lịch trên mạng xã hội và mối quan hệ với niềm tin vào phát ngôn về thương hiệu điểm đến dựa trên quan điểm của thế hệ Z trên đị...
Hoàng Thị Thu Hương; Lê Thị Thu Huyền; Hoàng … - In: VNU journal of economics and business 1 (2021) 3, pp. 72-82
The emergence and development of Travel Social Media Influencers – TSMI has become a new social media channel for people who work in the field of tourism, bringing destination brands closer to travelers, especially generation Z. According to the recent survey of 800 zoomers living in Hanoi,...
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Stars in social media : new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - In: Journal of media business studies 18 (2021) 2, pp. 79-105
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media...
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
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Innovatives und digitales Marketing in der Praxis : Insights, Strategien und Impulse für Unternehmen
Lucas, Christian (ed.); Schuster, Gabriele (ed.) - 2023
Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt vielfältige Impulse und zeigt anhand eines breiten Themenportfolios, welche Strategien sich für die praktische Anwendung in der Wirtschaft eignen. Die Autor:innen,...
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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343
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The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto; Giachino, Chiara; Battisti, Enrico; … - In: The journal of services marketing 37 (2023) 1, pp. 40-52
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Recommendations with feedback
Iyer, Ganesh; Manso, Gustavo - In: The review of financial studies 36 (2023) 2, pp. 501-533
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Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd; Beck, Maria - 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu, im Gegenteil, dies ist eine grundsätzliche...
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INFLUENCERS MARKETING FEATURES IN LITHUANIA
Išoraitė, Margarita - 2020
Influencer is one of the modern means of communication. Sometimes people are called opinion formers, others are opinion leaders, and third - just influencer. Collaboration with these people is an integral part of public relations and an effective brand awareness tool. Consumers are beginning to...
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Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd; Beck, Maria - Fachhochschule Reutlingen / European School of Business - 2020
Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu, im Gegenteil, dies ist eine grundsätzliche...
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Die neue Macht der Corporate Influencer : wie Mitarbeiter:innen die Kommunikation von Unternehmen verändern
Ebner, Winfried; Eck, Klaus - 2022 - 1. Auflage
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Formal professionalization of early-stage social media "influencers" : attitudinal drivers and their relation to personality traits
Kolo, Castulus; Haumer, Florian; Roth, Alexander - In: International journal on media management : JMM 24 (2022) 3, pp. 137-163
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How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366
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Social media influencers in strategic communication
Borchers, Nils S. (ed.) - 2022
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How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention
Kim, Min-Seong - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
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What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp; Campbell, Colin L.; Sands, Sean - In: Journal of advertising research 62 (2022) 1, pp. 35-48
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Influencer Branding in der Versicherungswirtschaft
Thiefes, Daniel - 2022
Relevanz der Digitalisierung für die Versicherungsbranche -- Grundlagen, aktueller Forschungsstand und Herleitung des Forschungsmodells -- Empirische Analyse der Wirkung des Influencer Brandings in der Versicherungswirtschaft -- Schlussbetrachtung, Reflexion und Ausblick -- Anhang.
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
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New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B. - In: Journal of advertising research 62 (2022) 2, pp. 103-104
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Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia; Martin, Annabel; Toti, Jean-François - In: Journal of advertising research 62 (2022) 2, pp. 148-166
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
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Influencer marketing and authenticity in content creation
Kapitan, Sommer; Van Esch, Patrick; Soma, Vrinda; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 342-351
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Influencer marketing effectiveness
Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115
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The impact of digital influencers’ characteristics on purchase intention of fashion products
Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204
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The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 295-311
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Rechtsfragen des Influencer-Marketings : eine Analyse der Informationsanforderungen am Beispiel Instagram
Wuttke, Dennis - 2022
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Entrepreneurial influencers and influential entrepreneurs : two sides of the same coin
Guiñez-Cabrera, Nataly; Aqueveque, Claudio - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 231-254
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
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Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177
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Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin; Wang, Zhihua; Wang, Xiaoying; Zhao, Yang - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1544-1570
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Post-story : influence of introducing story feature on social media posts
Alibakhshi, Reza; Srivastava, Shirish C. - In: Journal of management information systems : JMIS 39 (2022) 2, pp. 573-601
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How influencers influence : conceptualizing the influencer map for marketing
Freberg, Karen; Smith, Brian G.; Silva, Lauren - In: The SAGE handbook of social media marketing, (pp. 233-243). 2022
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Virtual influencers : antecedents and typologizing
Engström, Jon - In: The SAGE handbook of social media marketing, (pp. 276-290). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013368578
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Unethical behaviour of social media influencers : history, practice and future research
Leban, Marina - In: The SAGE handbook of social media marketing, (pp. 456-469). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013368600
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The ethics of using social media influencers for marketing purposes
Gorea, Irina; Jacobson, Jenna - In: The SAGE handbook of social media marketing, (pp. 470-484). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013368601
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