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  • Search: subject_exact:"Influencer"
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Year of publication
Subject
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Influencer 979 Social Web 742 Social web 740 Online-Marketing 629 Internet marketing 609 Consumer behaviour 577 Konsumentenverhalten 577 Marketing management 306 Marketingmanagement 306 Marketing 259 Advertising effects 180 Werbewirkung 180 Influencer marketing 177 Markenführung 152 Brand management 151 influencer marketing 150 Brand image 119 Markenimage 119 Viral marketing 114 Virales Marketing 114 Beziehungsmarketing 113 Relationship marketing 113 Credibility 112 Glaubwürdigkeit 109 Werbung 95 social media 95 Advertising 94 Social media 84 Kaufentscheidung 72 Purchase decision 72 Brand 71 Celebrity endorsement 71 Celebrity-Werbung 71 Social media influencers 71 Markenartikel 70 Confidence 69 Vertrauen 69 Instagram 68 Social media influencer 60 social media influencers 54
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Online availability
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Undetermined 673 Free 256 CC license 50
Type of publication
All
Article 845 Book / Working Paper 153 Journal 2
Type of publication (narrower categories)
All
Article in journal 748 Aufsatz in Zeitschrift 748 Aufsatz im Buch 82 Book section 82 Graue Literatur 34 Non-commercial literature 34 Working Paper 27 Arbeitspapier 23 Hochschulschrift 22 Aufsatzsammlung 17 Conference paper 16 Konferenzbeitrag 16 Article 3 Konferenzschrift 3 Case study 2 Collection of articles of several authors 2 Fallstudie 2 Research Report 2 Sammelwerk 2 research-article 2 viewpoint 1
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Language
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English 924 German 69 Spanish 3 Undetermined 2 Polish 1 Vietnamese 1
Author
All
Gänßle, Sophia 11 Hudders, Liselot 11 Budzinski, Oliver 10 Koay, Kian Yeik 8 Campbell, Colin L. 6 Lou, Chen 6 Borchers, Nils S. 5 Burmann, Christoph 5 Islam, Tahir 5 Lim, Weng Marc 5 Sokolova, Karina 5 Veirman, Marijke de 5 Ameen, Nisreen 4 Bansal, Rohit 4 Belanche, Daniel 4 Cong, Lin William 4 Correia, Ricardo Fontes 4 Costello, Joyce 4 De Jans, Steffi 4 Farivar, Samira 4 Feng, Yang 4 Ferraro, Carla 4 Flavián, Marta 4 Fowler, Kendra 4 Goldenberg, Jacob 4 Hinz, Oliver 4 Jacobson, Jenna 4 Kim, Do Yuon 4 Lanz, Andreas U. 4 Li, Siguang 4 Martínez-López, Francisco J. 4 Mero, Joel 4 Perez, Charles 4 Reinikainen, Hanna 4 Salo, Jari 4 Sands, Sean 4 Sen, Sandipan 4 Septianto, Felix 4 Shapira, Daniel 4 Thomas, Veronica L. 4
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Institution
All
Springer Fachmedien Wiesbaden 4 Universität Bremen 2 Verlag Dr. Kovač 2 BusinessVillage GmbH 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 Digital Marketing & eCommerce Conference <5., 2024, Barcelona> 1 EBS Business School 1 Edward Elgar Publishing 1 Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies 1 Fachhochschule Reutlingen / European School of Business 1 Frankfurter Allgemeine Buch 1 Friedrich-Schiller-Universität Jena 1 Gottfried Wilhelm Leibniz Universität Hannover 1 International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans> 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 Rheinwerk Verlag 1 Technische Universität Braunschweig 1 UVK Verlagsgesellschaft mbH 1 Universität Greifswald 1 Universität des Saarlandes 1 mitp Verlags GmbH & Co. KG 1
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Published in...
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Journal of business research : JBR 51 Journal of retailing and consumer services 46 International journal of advertising : the review of marketing communications 43 Psychology & marketing 24 International journal of internet marketing and advertising : IJIMA 22 Journal of promotion management : innovations in planning and applied research 22 Journal of marketing management : JMM ; journal of the Academy of Marketing 20 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 17 Asia Pacific journal of marketing and logistics 15 International journal of consumer studies 14 European journal of marketing 13 Journal of advertising 13 Marketing intelligence & planning 12 Young consumers : insight and ideas for responsible marketers 12 Springer eBook Collection 11 Using influencer marketing as a digital business strategy 11 Cogent business & management 10 Innovatives Markenmanagement 10 Journal of consumer behaviour 10 Journal of marketing 10 Journal of advertising research 8 Journal of consumer marketing 8 Journal of interactive marketing 8 Journal of fashion marketing and management 7 Journal of marketing communications 7 Technological forecasting & social change : an international journal 7 The journal of product & brand management 7 Business horizons 6 Electronic commerce research 6 Journal of current issues and research in advertising 6 Journal of internet commerce 6 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 6 Marketing science 6 Qualitative market research : an international journal 6 European research studies journal : ERSJ 5 Journal of global fashion marketing : JGfM 5 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 5 Journal of hospitality marketing & management 5 Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction 5 Journal of the Academy of Marketing Science 5
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Source
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ECONIS (ZBW) 983 EconStor 9 Other ZBW resources 4 BASE 2 RePEc 2
Showing 1 - 50 of 969
 
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How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.; Fowler, Kendra; Taheran, Faegheh - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467483
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Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530013
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Exploring the use of strategic influencer leadership (SIL) in health communication : a cross-cultural, multi-case study
Wolf, Katharina; Archer, Catherine; Assegaff, Syafiq B.; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610237
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The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry
Abdulla, Anas; Saberi, Maria - 2026
Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592496
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Storytelling in travel vlogs : scale development, validation, and application
Li, Max Wenliang; Kim, Yoo Ri; Liu, Anyu; Scarles, Caroline - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595523
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Power of social media influencers on brand awareness, value, and consumer purchases
Munir, Tanya; Watts, Sean - 2026
This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639175
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Investigating the role of influencer marketing in shaping luxury brand perceptions
Akter, Salma; Khan, Raihan Ahamed - 2026
This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653884
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An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414321
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The economics of influencers and socialmedia stardom
Gänßle, Sophia; Budzinski, Oliver - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014538942
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The economics of influencers and social media stardom
Gänßle, Sophia; Budzinski, Oliver - 2023
Book / Working Paper
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A bibliometric analysis of virtual influencers in the Web of Science
Vila-López, Natalia; Küster, Inés; Mora-Pérez, Elisabet - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371497
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The health paradoxes of social media influencers
Mileros, Martin; Norrman, Charlotte; Öberg, Christina - 2025
This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324668
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327218
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How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Zourrig, Haithem; Park, Jeongsoo; Becheur, Imene - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333792
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The impact of social media influencers on the financial market performance of firms
Keasey, Kevin; Lambrinoudakis, Costas; Mascia, Danilo V.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338131
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Typology of trust in micro-health and fitness influencers
Schultz, Carsten D. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205261
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192980
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194218
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Acting real : a cross-cultural investigation of finfluencer strategic authenticity
Zhu, Lin; Wang, Yan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194219
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154429
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Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry
Tan, Yee Heng; Greene, Barbara R. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993
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The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products
Hossain, Md Shamim; Islam, Tarannum; Babu, Md Asaduzzaman; … - 2025
The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption. This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455939
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Delight my brain and my eyes : credibility and aesthetic judgments of endorsers
Volkmer, Sara Alida; Meißner, Martin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441682
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Engagement that sells : influencer video advertising on TikTok
Yang, Jeremy; Zhang, Juanjuan; Zhang, Yuhan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441727
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Consumer reactions to the use of sex appeals in influencer vs brand social media marketing
Hosen, Nurul; Demsar, Vlad; Ferraro, Carla; Wheeler, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446602
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Under the influencer : participatory culture and the rise of the viratoid
Jones, Scott; Moorlock, Emily; Dempsey, Elizabeth - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446606
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When AI meets influencers: role of AI-powered instagram influencers driving consumers' purchase intentions : an integration of SMIV & SOR framework
Dhiman, Rohit; Bhati, Narender Singh - 2025
Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471454
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Virtual influencers in consumer behaviour : a social influence theory perspective
Davlembayeva, Dinara; Chari, Simos; Papagiannidis, Savvas - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359508
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Is it real or not? : construction of meaning and identity in virtual influencer marketing
Thompson, Jamie; Igarashi, Reika; Krowinska, Agata; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425672
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Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements
Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427559
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Blurred lines? : disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance
Weiger, Welf; Giertz, Johann N.; Hammerschmidt, Maik; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432134
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Brand evangelism in the digital era : the impact of data-driven influencer marketing
Rabby, Fazla; Murthy, Yamijala Suryanarayana; Bansal, Rohit - 2025
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy. This study examines how data-driven influencer marketing strategies influence brand loyalty and advocacy among consumers....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414104
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Influencer marketing : how to be successful in the age of chronically online consumers
Drenten, Jenna - 2025
Influencers have been navigating the front lines of chronically online consumer culture. They've mastered the art of engaging with hyper-specific audiences, responding to fleeting trends with agility and maintaining relevance in a constantly shifting landscape. The influencer marketing strategy...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417031
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Unwanted social media comments? : the tricky business of managing online hostility in influencer marketing
Daniels, Michelle; Wu, Freeman - 2025
Influencers need to balance their tolerance for negative and even insulting comments with followers' expectation of being approachable. When they decide to disable their comment section, they effectively prevent cyberbullying but also cut off consumers' highly valued method of voice expression....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417039
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When fans become anti-fans : how to navigate negative influencer-follower relationships
Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - 2025
The nature of influencers' relationships with their followers is attractive to brands. However, consumers' positive feelings for their favorite influencers are not cast in stone. If influencers become more secretive and less responsive, relationships can quickly sour and fandom can turn into...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417040
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When the product is you : the (not so) glamorous life of an influencer
Duffy, Brooke Erin - 2025
Despite the seductive promises of freedom, flexibility and creative autonomy, influencer careers are beset with challenges and risks. Influencers' status as independent contractors means they lack many of the safeguards associated with formal employment, such as a stable income or paid leave....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417044
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Designing influence : how cartoonish and humanlike characters shape consumer decisions
Kaiser, Carolin; Manewitsch, Vladimir; Schallner, Rene - 2025
Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417047
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Leveraging livestreaming to enrich influencer marketing
Buckley, Oliver; Ashman, Rachel; Haenlein, Michael - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422348
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Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns
Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358369
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Virtual influencers' anthropomorphism, consumer engagement and/or well-being
Barari, Mojtaba; Ross, Mitchell; Moghddam, Hamed Azad - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620211
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Geo-social identities make consumers patronize social media influencers : the role of self-congruence
Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620346
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Influencer activism : insights for effective partnership with brands and organizations
D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373254
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Self-comparing with virtual influencers : effects on followers' wellbeing
Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373257
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The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges
Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373346
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From tweets to trades : a bibliometric and systematic review of social media's influence on cryptocurrency
Sundarasen, Sheela; Saleem, Farida - 2025
The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435510
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Manipulation : an integrative framework of unethical influence in marketing
Arango-Kure, Maria; Garz, Marcel - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436072
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Bibliometric analysis of social media persuasiveness and influence : a comprehensive review from 2010 to 2023
Arfan Rehman Sherief; Arun Kumar Tarofder; Ibrahim, … - 2025
As part of this bibliometric analysis, the literature on social media persuasiveness and influence is examined between 2010 and 2023. This study explores academic output, influential publications, authors, institutions, and countries in this field by utilising bibliometric analyses, performance...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607684
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The impact of influencer marketing on the behavior of Generation Z consumers
Župan, Tihana; Bognar, Zrinka Blažević; Sesvečan, Ema - 2025
Research background: Influencers create a powerful influence and attract a wide audience through their presence on social media. The impact of influencer marketing on the behavior of Generation Z consumers is extremely effective. Generation Z stands out for its digital skills and enormous...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607931
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Wanted : social media campaign support! : a principal-agent study on the management of influencer collaborations by political parties in three EU countries
Borchers, Nils S.; Reinikainen, Hanna; Mucundorfeanu, Meda - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610221
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