Kaiser, Carolin; Manewitsch, Vladimir; Schallner, Rene - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 48-53
Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...