Search Results - subject_exact:"Influencer"

Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands

Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47

Persistent link: https://ebtypo.dmz1.zbw/10013465206

Zbornik, Silas - 2022

Wie wirkt sich Influencer Marketing in Form von gesponserten Streams auf die Kaufabsicht der Zuschauer auf der Livestreaming-Plattform Twitch.tv aus?

Persistent link: https://ebtypo.dmz1.zbw/10013464264

Short-form video content (SVC) engagement and marketing capabilities

Darlin Apasrawirote; Kritcha Yawised; Maneerut Chatrangsan - In: Asian journal of business and accounting : AJBA 15 (2022) 2, pp. 221-246

Persistent link: https://ebtypo.dmz1.zbw/10013531185

"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice

Miguel, Cristina; Clare, Carl; Ashworth, Catherine J.; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1561-1586

Persistent link: https://ebtypo.dmz1.zbw/10013466549

Influencer Marketing auf Twitch.tv

Zbornik, Silas - 2022

Persistent link: https://ebtypo.dmz1.zbw/10013461674

The impact of influencers on advertising and consumer protection in the single market : study requested by the IMCO committee

Michaelsen, Frithjof; Collini, Luena - Europäisches Parlament / Policy Department for … - 2022

Persistent link: https://ebtypo.dmz1.zbw/10013201705

Conflicts and challenges in practices of commercializing humans : an ethnographic study of influencer marketing work

Christensen, Anna-Bertha Heeris - 2022 - First edition

Persistent link: https://ebtypo.dmz1.zbw/10013415112

Tax evasion and social reputation : the role of influencers in a social network

Di Gioacchino, Debora; Fichera, Domenico - In: Metroeconomica : international review of economics 73 (2022) 4, pp. 1048-1069

Persistent link: https://ebtypo.dmz1.zbw/10013396219

Managing influencer marketing cooperations

Farouq, Jasmin - 2022

Persistent link: https://ebtypo.dmz1.zbw/10013348933

Stars in social media: new light through old windows?

Gänßle, Sophia; Budzinski, Oliver - 2019

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

Persistent link: https://ebtypo.dmz1.zbw/10011994966

The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam

Minh Pham; Dang Thao Yen; Hoang Thi Hong Yen; Tran Thi … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 179-190

Persistent link: https://ebtypo.dmz1.zbw/10012671007

Influencer celebrification : how social media influencers acquire celebrity capital

Brooks, Gillian; Drenten, Jenna; Piskorski, Mikołaj Jan - In: Journal of advertising 50 (2021) 5, pp. 528-547

Persistent link: https://ebtypo.dmz1.zbw/10012802323

Multifaceted influencers : toward a new typology for influencer roles in advertising

Rundin, Ksenia; Colliander, Jonas - In: Journal of advertising 50 (2021) 5, pp. 548-564

Persistent link: https://ebtypo.dmz1.zbw/10012802324

Take me down to the vaccine city? : nano - and micro influencers engagement in the pro-vaccination campaign during the COVID-19 pandemic : evidence from Poland

Macalik, Joanna - In: European research studies 24 (2021) 3, pp. 838-852

Persistent link: https://ebtypo.dmz1.zbw/10012666358

El narcisismo en la sociedad de consumo : el caso de los influencers españoles

Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 21-39

Persistent link: https://ebtypo.dmz1.zbw/10013329750

Giá trị của người có sức ảnh hưởng trong lĩnh vực du lịch trên mạng xã hội và mối quan hệ với niềm tin vào phát ngôn về thương hiệu điểm đến dựa trên quan điểm của thế hệ Z trên đị...

Hoàng Thị Thu Hương; Lê Thị Thu Huyền; Hoàng … - In: VNU journal of economics and business 1 (2021) 3, pp. 72-82

The emergence and development of Travel Social Media Influencers – TSMI has become a new social media channel for people who work in the field of tourism, bringing destination brands closer to travelers, especially generation Z. According to the recent survey of 800 zoomers living in Hanoi,...

Persistent link: https://ebtypo.dmz1.zbw/10013499266

Stars in social media : new light through old windows?

Gänßle, Sophia; Budzinski, Oliver - In: Journal of media business studies 18 (2021) 2, pp. 79-105

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media...

Persistent link: https://ebtypo.dmz1.zbw/10012513812

Social media influencers as human brands : an interactive marketing perspective

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109

Persistent link: https://ebtypo.dmz1.zbw/10013536282

Innovatives und digitales Marketing in der Praxis : Insights, Strategien und Impulse für Unternehmen

Lucas, Christian (ed.); Schuster, Gabriele (ed.) - 2023

Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt vielfältige Impulse und zeigt anhand eines breiten Themenportfolios, welche Strategien sich für die praktische Anwendung in der Wirtschaft eignen. Die Autor:innen,...

Persistent link: https://ebtypo.dmz1.zbw/10013518318

How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing

Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343

Persistent link: https://ebtypo.dmz1.zbw/10013572506

The effects of influencer endorsement services on crowdfunding campaigns

Bargoni, Augusto; Giachino, Chiara; Battisti, Enrico; … - In: The journal of services marketing 37 (2023) 1, pp. 40-52

Persistent link: https://ebtypo.dmz1.zbw/10013542891

Recommendations with feedback

Iyer, Ganesh; Manso, Gustavo - In: The review of financial studies 36 (2023) 2, pp. 501-533

Persistent link: https://ebtypo.dmz1.zbw/10013547866

Influencer Marketing - das Marketing der Zukunft?

Nufer, Gerd; Beck, Maria - 2020

Influencer Marketing stellt derzeit einen der größten Trends im Online-Marketing dar. Zahlreiche Unternehmen betreiben aktuell Influencer Marketing und die Zahl wächst stetig. Das Bilden und Beeinflussen der Meinung von Konsumenten ist nicht neu, im Gegenteil, dies ist eine grundsätzliche...

Persistent link: https://ebtypo.dmz1.zbw/10012218950

INFLUENCERS MARKETING FEATURES IN LITHUANIA

Išoraitė, Margarita - 2020

Influencer is one of the modern means of communication. Sometimes people are called opinion formers, others are opinion leaders, and third - just influencer. Collaboration with these people is an integral part of public relations and an effective brand awareness tool. Consumers are beginning to...

Persistent link: https://ebtypo.dmz1.zbw/10012271276

Influencer Marketing - das Marketing der Zukunft?

Nufer, Gerd; Beck, Maria - Fachhochschule Reutlingen / European School of Business - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012217306

Die neue Macht der Corporate Influencer : wie Mitarbeiter:innen die Kommunikation von Unternehmen verändern

Ebner, Winfried; Eck, Klaus - 2022 - 1. Auflage

Persistent link: https://ebtypo.dmz1.zbw/10012669062

Formal professionalization of early-stage social media "influencers" : attitudinal drivers and their relation to personality traits

Kolo, Castulus; Haumer, Florian; Roth, Alexander - In: International journal on media management : JMM 24 (2022) 3, pp. 137-163

Persistent link: https://ebtypo.dmz1.zbw/10013492862

How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention

Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, … - In: Journal of advertising research 62 (2022) 4, pp. 353-366

Persistent link: https://ebtypo.dmz1.zbw/10013531997

Social media influencers in strategic communication

Borchers, Nils S. (ed.) - 2022

Persistent link: https://ebtypo.dmz1.zbw/10012650039

How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention

Kim, Min-Seong - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://ebtypo.dmz1.zbw/10013209479

What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships

Farrell, Justine Rapp; Campbell, Colin L.; Sands, Sean - In: Journal of advertising research 62 (2022) 1, pp. 35-48

Persistent link: https://ebtypo.dmz1.zbw/10013186361

Influencer Branding in der Versicherungswirtschaft

Thiefes, Daniel - 2022

Relevanz der Digitalisierung für die Versicherungsbranche -- Grundlagen, aktueller Forschungsstand und Herleitung des Forschungsmodells -- Empirische Analyse der Wirkung des Influencer Brandings in der Versicherungswirtschaft -- Schlussbetrachtung, Reflexion und Ausblick -- Anhang.

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The role of online source credibility and influencer identification on consumers' purchase decisions

Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185

Persistent link: https://ebtypo.dmz1.zbw/10013041213

New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward

Ford, John B. - In: Journal of advertising research 62 (2022) 2, pp. 103-104

Persistent link: https://ebtypo.dmz1.zbw/10013325462

Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships

Steils, Nadia; Martin, Annabel; Toti, Jean-François - In: Journal of advertising research 62 (2022) 2, pp. 148-166

Persistent link: https://ebtypo.dmz1.zbw/10013325493

Pup-ularity contest : the advertising practices of popular animal influencers on Instagram

Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13

Persistent link: https://ebtypo.dmz1.zbw/10013252653

Influencer marketing and authenticity in content creation

Kapitan, Sommer; Van Esch, Patrick; Soma, Vrinda; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 342-351

Persistent link: https://ebtypo.dmz1.zbw/10013435334

Influencer marketing effectiveness

Leung, Fine F.; Gu, Flora Fang; Li, Yiwei; Zhang, … - In: Journal of marketing 86 (2022) 6, pp. 93-115

Persistent link: https://ebtypo.dmz1.zbw/10013438832

The impact of digital influencers’ characteristics on purchase intention of fashion products

Gomes, Marina Alexandra; Marques, Susana Henriques; … - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 187-204

Persistent link: https://ebtypo.dmz1.zbw/10013270709

The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust

Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 295-311

Persistent link: https://ebtypo.dmz1.zbw/10013358776

Rechtsfragen des Influencer-Marketings : eine Analyse der Informationsanforderungen am Beispiel Instagram

Wuttke, Dennis - 2022

Persistent link: https://ebtypo.dmz1.zbw/10013286603

Entrepreneurial influencers and influential entrepreneurs : two sides of the same coin

Guiñez-Cabrera, Nataly; Aqueveque, Claudio - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 231-254

Persistent link: https://ebtypo.dmz1.zbw/10013163252

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021

Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...

Persistent link: https://ebtypo.dmz1.zbw/10013167270

Sustainable fashion social media influencers and content creation calibration

Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177

Persistent link: https://ebtypo.dmz1.zbw/10013167389

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source

Wang, Lin; Wang, Zhihua; Wang, Xiaoying; Zhao, Yang - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1544-1570

Persistent link: https://ebtypo.dmz1.zbw/10013391115

Post-story : influence of introducing story feature on social media posts

Alibakhshi, Reza; Srivastava, Shirish C. - In: Journal of management information systems : JMIS 39 (2022) 2, pp. 573-601

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How influencers influence : conceptualizing the influencer map for marketing

Freberg, Karen; Smith, Brian G.; Silva, Lauren - In: The SAGE handbook of social media marketing, (pp. 233-243). 2022

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Virtual influencers : antecedents and typologizing

Engström, Jon - In: The SAGE handbook of social media marketing, (pp. 276-290). 2022

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Unethical behaviour of social media influencers : history, practice and future research

Leban, Marina - In: The SAGE handbook of social media marketing, (pp. 456-469). 2022

Persistent link: https://ebtypo.dmz1.zbw/10013368600

The ethics of using social media influencers for marketing purposes

Gorea, Irina; Jacobson, Jenna - In: The SAGE handbook of social media marketing, (pp. 470-484). 2022

Persistent link: https://ebtypo.dmz1.zbw/10013368601