Pu, Jing; Jeong, Hyejin; Choi, Seungho - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-24
The tire industry, as a long-established and mature sector, is undergoing a profound transformation driven by electrification, smart manufacturing, and sustainability. In this context, efficiency-oriented strategies and incremental improvements can no longer ensure long-term competitiveness....