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Year of publication
Subject
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Web 2.0 technologies 2,305 Web 2.0-Technologien 2,305 Social Web 1,464 Social web 1,464 Online-Marketing 489 Internet marketing 478 Wissensmanagement 299 Knowledge management 298 Soziales Netzwerk 240 Consumer behaviour 233 Konsumentenverhalten 233 Social network 200 Öffentlichkeitsarbeit 191 Internet 190 Public relations 190 Customer integration 188 Kundenintegration 188 Deutschland 179 Germany 179 social media 159 Social media 146 Viral marketing 144 Virales Marketing 143 Beziehungsmarketing 138 Relationship marketing 138 Knowledge transfer 131 Wissenstransfer 131 Internal communication 129 Interne Kommunikation 129 Electronic Commerce 119 Unternehmen 116 Kommunikation 114 E-commerce 108 Soziale Software 106 E-Learning 105 E-learning 104 Communication 102 Online retailing 86 Online-Handel 86 USA 86
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Online availability
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Undetermined 666 Free 377 CC license 31
Type of publication
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Article 1,668 Book / Working Paper 643
Subcategories
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Article in journal 1,053 Book section 599 Case study 121 Working paper 77 Guidebook 53 Proceedings 30 Textbook 15 Glossary included 6 Handbook 4 Government document 1 Reference work 1
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Language
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English 1,750 German 560 French 5 Korean 1 Polish 1 Undetermined 1
Author
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Richter, Alexander 15 Kummer, Michael E. 14 Koch, Michael 12 Tochtermann, Klaus 12 Klamma, Ralf 9 Scott, David Meerman 9 Slivko, Olga 9 Zhu, Feng 9 Kane, Gerald C. 8 Smolnik, Stefan 8 Stocker, Alexander 8 Arazy, Ofer 7 Klinke, Sigbert 7 Riemer, Kai 7 Bianchi, Francesco 6 Cao, Yiwei 6 Kind, Thilo 6 Kung, Howard 6 McKenzie, David J. 6 Möslein, Kathrin 6 Sarbu, Miruna 6 Stieglitz, Stefan 6 Özler, Berk 6 Ebner, Martin 5 Gellatly, Ian R. 5 Greenstein, Shane M. 5 Gu, Yuan 5 Hai-Jew, Shalin 5 Kaiser, Stephan 5 Kerkhof, Anna 5 Kreutzer, Ralf T. 5 Luqman, Adeel 5 Lämmel, Uwe 5 Majchrzak, Ann 5 Pleil, Thomas 5 Rand, William 5 Singh, Param Vir 5 Soto-Acosta, Pedro 5 Tellis, Gerard J. 5 Wirtz, Bernd W. 5
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Institution
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IGI Global 15 Springer Fachmedien Wiesbaden 12 Technische Universität Dresden 4 Books on Demand GmbH <Norderstedt> 3 Information Resources Management Association 3 National Bureau of Economic Research 3 Apprimus Verlag 2 Deutsche Gesellschaft für Personalführung 2 Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen 2 Haufe-Lexware GmbH & Co. KG 2 I-KNOW <7, 2007, Graz> 2 OECD 2 Rheinisch-Westfälische Technische Hochschule Aachen 2 Springer International Publishing 2 TRIPLE-I <2007, Graz> 2 Technische Universität Dresden / Fakultät für Informatik 2 Verlag Dr. Kovač 2 Workshop GeNeMe <2011, Dresden> 2 B & S Siebenhaar Verlag OHG 1 BIS <11, 2008, Innsbruck> 1 BITKOM Servicegesellschaft 1 Campus Verlag 1 Christian Rieck <Firma> 1 Competence Center Information Systems & Services 1 CoreMedia AG <Hamburg> 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften 1 Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer 1 European Centre for Disease Prevention and Control 1 European Commission / Directorate-General for Translation 1 Fachhochschule Reutlingen / European School of Business 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 G H S Göttinger Handelswissenschaftliche Schriften e.V. 1 Hochschule der Medien 1 Hochschule für Technik und Wirtschaft Berlin 1 I-KNOW <8, 2008, Graz> 1 I-MEDIA <2, 2008, Graz> 1 I-SEMANTICS <6, 2010, Graz> 1 Initiative Gesundheit & Arbeit 1 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 1 Karlsruher Institut für Technologie 1
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Published in...
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SpringerLink / Bücher 29 I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008] 28 HMD : Praxis der Wirtschaftsinformatik 25 Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration 23 Technological forecasting & social change : an international journal 18 Journal of business research : JBR 16 Management information systems : mis quarterly 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Information systems research : ISR 15 Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik 15 Journal of management information systems : JMIS 14 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 13 International journal of information technology and management : IJITM 13 Psychology & marketing 13 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 ZEW discussion papers 13 Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs 12 Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind 12 Journal of information & knowledge management : JIKM 12 Journal of organizational computing and electronic commerce 12 International journal of market research : JMRS ; the journal of the Market Research Society 11 Journal of knowledge management 11 Social Software in Unternehmen 11 Business horizons 10 Corporate communications : an international journal 10 Enterprise 2.0 - Die Kunst, loszulassen 10 Enterprise 2.0 - die Kunst, loszulassen 10 Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele 10 International journal of business information systems : IJBIS 10 Journal of travel and tourism marketing 10 Tourism management : research, policies, practice 10 Web 2.0 : neue Perspektiven für Marketing und Medien 10 International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association 9 Journal of marketing research 9 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 9 Public choice 9 Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010 9 Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis 9 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 8 Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media 8
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Source
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ECONIS (ZBW) 2,306 Other ZBW resources 3 RePEc 2
Showing 1 - 50 of 2,159
 
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Digital tracking, gamification, social media, and AI : how technology influences motivation
Woolley, Kaitlin; Sharif, Marissa A. - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607933
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Enterprise social media use and employee innovation : the role of employee capital and empowering leadership
Zhang, Lu; Aumeboonsuke, Vesarach - 2026
This study investigates the relationship between employees' task-oriented and social-oriented use of enterprise social media (ESM) and their innovation performance through the accumulation of employees' social, human, and psychological capital. Integrating Self-Determination Theory and Social...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653760
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Do podcasts move the stock market?
Laudi, Marten; Wecks, Janik Ole - 2026 - This version: April 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015632883
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From likes to wallets : exploring the relationship between social media and FinTech usage
Joseph, Mindy; Ouyang, Congrong; White, Kenneth - 2025
This study uses national data to contribute to ongoing discussions regarding social media's role in influencing investors in the digital economy. Grounded in social network theory, social media engagement was examined for its influence on FinTech usage, specifically cryptocurrency investments,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015547374
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Travel constraints and coping mechanisms of healthy ageing senior solo travellers : a netnographic user-generated content analysis of video travel blogs
Goh, Edmund; Lai, Mun Yee; Tham, Aaron - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638606
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We're in this together : visible social support actions in virtual teams using enterprise social media
Henry, Michael S.; Parry, Douglas A.; Le Roux, Daniel B. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015147996
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015331938
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Motivating social media sharing of food user-generated content on Instagram : how incentives drive social commerce
Lian, Qi Lilith; Wong, IpKin Anthony; Xiong, Xiling - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637298
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How consumer-brand interactions differ in the metaverse versus physical, social media, and Web environments
Kalender, Yunus; Guzman, Francisco - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666940
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Cultural differences in microblogging : how Western IT companies adapt Twitter (X) activities to the Chinese Weibo context
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015191966
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AI-empowered corporate social media : exploring internal and external strategy
Qiu, Liangfei - 2026
Part 1: Introduction -- Chapter 1: Introduction to Social Bellwether: Corporate Social Media -- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends -- Chapter 3: Introduction to Corporate Social Media for...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015563752
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The many socials : how a social enterprise uses social media to communicate social capital-based social value : a case study
Wang, Qian; Hallin, Anette; Lång, Stefan; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420705
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Maa hotels : rebranding and digital transformation
Mishra, Anubhav; Sahu, Sambit Kumar; Kingaonkar, Sayli - 2026
Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059992
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#blooddonation : how european blood banks use social media to reach donors and non-donors
Ciaușescu, Alexandra; Merz, Eva-Maria; Wit, Arjen de; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015453335
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Social media in sport : a systematic review and research agenda using the theory, context, characteristics, and methodology framework
Rai, Jaskirat Singh; Kajla, Tanveer; Itani, Maher; Cho, … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015456361
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Content Creation mit generativer KI : ChatGPT, Copilot und Co. für Texte, Bilder, Audio und Videos
Loth, Alexander; Bossenz, Dilyana - 2026 - 1. Auflage
Schnell und effektiv Content erstellen mit ChatGPT und DeepLTexte optimieren für SEO mit Semrush und YoastBilder, Audio und Videos kreieren mit DALL-E, Midjourney, Adobe Firefly, Adobe Podcast, Runway, Synthesia u.v.m.KI-Tools sinnvoll in den gesamten Content-Marketing-Prozess...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015609290
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Podcasting management : how audio platforms are shaping business ideas
Madsen, Dag Øivind; Slåtten, Kåre - 2025
Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015492695
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Leveraging social media for sustainable fashion : how brand and user-generated content influence Gen Z's purchase intentions
El-Shihy, Dina; Awaad, Sarah - 2025
Purpose This study examines how brand‑generated content (BGC) and user‑generated content (UGC) on TikTok and Instagram shape Gen Z consumers' purchase intentions for sustainable fashion. It also investigates the mediating role of social media engagement (SME) in these relationships....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614020
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Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation
Huy Pham Quang; Kien Phuc Vu - 2025
Despite the increasing academic focus on green entrepreneurship and numerous studies investigating the relationship between green entrepreneurial orientation and green innovation as well as the findings on a positive correlation between the two, green entrepreneurial innovation (GEI) has been...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614217
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Privacy concerns in social media UGC communities : understanding user behavior sentiments in complex networks
Saura, José Ramón; Palacios Marqués, Daniel; Ribeiro … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015593454
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How firms can steer social media conversations
Saljoughian, Mohammad; Hewett, Kelly; Heerde, Harald J. van - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015597018
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The impact of smart speakers and podcasts on news media consumption
Rosada, Julia; Koch, Elena; Burmester, Alexa B.; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015583549
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Client-side geospatial visualization for tourism : supporting a leaflet-based web app
Hysenaj, Medjon; Tahiri, Ditmira - 2025
This paper presents the development and implementation of a lightweight, entirely client-side web mapping tool tailored for users of short-term rental platforms. By leveraging Leaflet.js, OpenStreetMap data, and custom GeoJSON layers, the application enables location-aware experiences without...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627463
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Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases
Baier, Daniel; Decker, Reinhold; Asenova, Yana - 2025
User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015543129
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The impact of enterprises' social media activities on Generation Z's purchasing decisions
Ławińska, Olga; Korombel, Anna - 2025
The aim of the paper is to assess the impact of enterprises' activities on social media on the purchasing decisions of Generation Z members. The study investigates Gen Zers' behavior in response to enterprises and their activities on social media as part of a broader research conducted by the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015560411
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The Content of tweets and the usefulness of YouTube and instagram in corporate communication
Bilinski, Pawel - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014583999
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The impact of digitalization on customer knowledge management
Camară, Andreea Bianca - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014584021
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Too long, didn’t read? : the impact of length limits on microblogging engagement
Wang, Shuting; Greenwood, Brad N. - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549152
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Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus; Gdanska-Ast, Monika; Marshall, Kristen; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014447650
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Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés; Vila-Lopez, Natalia; Mora, Elísabet; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015371480
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Who shares fake news? : uncovering insights from social media users' post histories
Schoenmueller, Verena; Blanchard, Simon J.; Johar, Gita … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015374366
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Web 2 adoption and performance of telecommunication firms in Ghana : a study of MTN Ghana
Bediako, Evans Kofi; Gonu, Eric; Agyei, Paul Mensah; … - 2024
Web 2.0 networks have provoked a revolution in the last years due to their capacity to modify human relationships, particularly in business contexts. Social capital, as a crucial intangible asset embedded in Web 2.0 networks, can be extremely helpful to build and optimize personal and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519143
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A framework for using social media for organisational learning : an empirical study of South African companies
Moongela, Harry; Hattingh, Marié - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015145492
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Adopting social networks in higher education : a study on Facebook as e-learning tool
Abbad, Muneer - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015376303
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Exploring the user-generated content data to improve quality management
Maia, Sara; Domingues, Pedro; Varela, Maria Leonilde R. … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015418129
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Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015168465
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Fear of being replaced : the dark side of employee ambassadorship on social media
Sossini, Alessandra; Heide, Mats - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272615
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Retailer differentiation in social media : an investigation of firm-generated content on twitter
Lysyakov, Mikhail; Kannan, P. K.; Viswanathan, Siva; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420861
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User-generated content shapes judicial reasoning : evidence from a randomized control trial on Wikipedia
Thompson, Neil C.; Luo, Xueyun; McKenzie, Brian; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015193921
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The influence of 360-degree VR videos on tourism web usage behaviour : the role of web navigability and visual interface design quality
Rafi, Kifayat Nahiyan; Gani, Mohammad Osman; Nik Mohd … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015421796
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Is social media or word-of-mouth more effective in halal-based mobile application usage?
Sumardi, Wardah Hakimah; Siti Fatimahwati Pehin Dato Musa; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015424155
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How to cook a meme : exploring content strategies in brand and user-generated memes on Instagram
Agrawal, Ashima; Sharma, Daneshwar; Mishra, Manoj Kumar; … - 2024
In the realm of marketing, capturing the attention of Millennials and Generation Z individuals, known for their short attention spans and ad-skipping tendencies, presents a formidable challenge for marketers. Memes have emerged as a short form of content infused with humour, allowing brands to...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427223
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Consumers' perceptions and acceptance of virtual influencers on social media
Berger-Grabner, Doris; Dürhammer, Tobias - 2024
Influencer marketing has established itself as a popular advertising strategy and it can be assumed that it will continue to grow. Some companies have started to create or collaborate with virtual influencers to support their campaigns. Virtual influencers have grown in popularity in recent...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015577646
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New audiences' theater attendance in China : the impacts of transmedia storytelling, fan economy and social media marketing
Chen, Xi; Zhao, Mingda - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015465923
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Enhancing the community of inquiry in online courses : making the case for blogs
Fertig, Jason; Wells, Pamela; Dunn-Jensen, Linda M.; … - 2024
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015665685
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User-generated content, social media bias, and slant regulation
Hu, Jun - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015467283
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The use of social media for knowledge sharing in businesses : mediating effect of market orientation and user-generated content
Seneviratne, Piyumi; Kuruppuge, Ravindra Hewa; … - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015467619
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Socializing Social Bots on Social Media
Wang, Weiguang - 2023
The advancement of conversational AI techniques is driving the rise of chatbot applications in various fields. Pioneering business studies have examined the effects of functional chatbots for specific business tasks, such as customer service. This study extends the business literature by...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014261836
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User-Generated Content Platforms : Managing the Relationship Triangle
Ma, Ruize; Mai, Yunke; Hu, Bin - 2023
A typical user-generated content (UGC) platform operates as an ecosystem: the platform provides incomes for the creators, the creators provide contents for the viewers, and the viewers provide advertising revenue to the platform, forming a relationship triangle. Managing a UGC platform is a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014348085
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Gender impact on online classroom social networks for working professionals
McHaney, Roger; Reychav, Iris; Sayeed, Lutfus; Zhu, Lin - 2025
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015472423
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