EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Interkulturelles Marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Interkulturelles Marketing 158 Cross-cultural marketing 157 Consumer behaviour 51 Konsumentenverhalten 51 Internationales Marketing 36 International marketing 33 National culture 27 Nationalkultur 27 USA 24 United States 24 Ethnic group 20 Ethnische Gruppe 20 Marketing 19 Interkulturelles Management 18 Target group 18 Zielgruppe 18 China 15 Cultural identity 15 Deutschland 15 Germany 15 Kulturelle Identität 15 Welt 13 World 13 Marketing management 12 Marketingmanagement 12 Brand management 9 Cross-cultural management 9 Markenführung 9 Advertising effects 8 Brasilien 8 Brazil 8 Markenimage 8 Werbewirkung 8 Bibliometrics 7 Bibliometrie 7 Brand image 7 Cross-cultural competence 7 Designation of origin 7 Globalisierung 7 Globalization 7
more ... less ...
Online availability
All
Undetermined 58 Free 5
Type of publication
All
Article 93 Book / Working Paper 66
Subcategories
All
Book section 50 Article in journal 39 Case study 9 Proceedings 5 Textbook 5 Guidebook 1 Handbook 1 Working paper 1
more ... less ...
Language
All
English 134 German 22 French 1 Italian 1 Russian 1
Author
All
Christiansen, Bryan 4 Pires, Guilherme D. 4 Yıldız, Emel 4 Yıldız, Salih 4 Barrio-García, Salvador del 3 Brodowsky, Glen H. 3 Herk, Hester van 3 Papageorgiou, Panagiotis 3 Porcu, Lucia 3 Schaffmeister, Niklas 3 Stanton, John 3 Aguirre-Rodriguez, Alexandra 2 Alcantara-Pilar, Juan Miguel 2 Amandeep Singh 2 Beveridge, Ivana 2 Corduan, Anja 2 Crespo-Almendros, Esmeralda 2 Cui, Charles Chi 2 Emontspool, Julie 2 Fischer, Rainer 2 Gbadamosi, Ayantunji 2 Hajjem, Ahlem 2 Hoffmann, Stefan 2 Hume, Craig 2 Hume, Margee 2 Jamal, Ahmad 2 Kaunonen, Anna 2 Koinig, Isabell 2 Lerman, Dawn B. 2 Librowicz, Michel 2 Licsandru, Tana Cristina 2 Liu, Min 2 Lowrey, Tina M. 2 Luna, David 2 Madden, Thomas Justin 2 Montoya, Detra Y. 2 Nestorović, Čedomir 2 Perren, Rebeca 2 Puntoni, Stefano 2 Regany, Fatima 2
more ... less ...
Institution
All
IGI Global 3 Springer Fachmedien Wiesbaden 2 Verlag Dr. Kovač 2 Belorusskij gosudarstvennyj universitet 1 Books on Demand GmbH <Norderstedt> 1 Christian-Albrechts-Universität zu Kiel 1 Cross-Cultural Business Conference <2015, Steyr> 1 Cultural Perspectives in Marketing Conference <2010, Lille> 1 Edward Elgar Publishing 1 Edwin Ferger Verlag 1 FH Oberösterreich / Campus Steyr 1 International Conference on Applied Human Factors and Ergonomics <8., 2017, Los Angeles, Calif.> 1 International Conference on Cross-Cultural Decision Making <2017, Los Angeles, Calif.> 1 Josef Eul Verlag GmbH 1 Meždunarodnaja-praktičeskaja konferencija "Aktualʹnye vektory belorussko-kitajskogo torgovo-ėkonomičeskogo sotrudničestva" <2, 2022, Minsk> 1 Springer International Publishing 1
more ... less ...
Published in...
All
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 8 Handbook of research on ethnic and intra-cultural marketing 7 Journal of business research : JBR 7 SpringerLink / Bücher 7 Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions 6 Cultural marketing and metaverse for consumer engagements 5 Journal of global marketing 5 Premier reference source 5 Transcultural marketing for incremental and radical innovation 5 Handbook of research on effective marketing in contemporary globalism 4 Psychology & marketing 4 Management for Professionals 3 BestMasters 2 Consumption culture in Europe : insight into the beverage industry 2 Deep knowledge of B2B relationships within and across borders 2 Forschungsgruppe Konsum und Verhalten 2 Handbook on cross-cultural marketing 2 Interaktives Marketing 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 International marketing in the fast changing world 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of international consumer marketing 2 Management for professionals 2 Research 2 Routledge companions 2 Advances in intelligent systems and computing : AISC 1 Advertising and consumer psychology 1 Betriebswirtschaftliche Forschung und Praxis : BFuP 1 Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016 1 Conference proceedings trends in business communication 2016 1 Consumer culture theory 1 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 1 Developments in marketing science: proceedings of the Academy of Marketing Science 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 ERIM Report Series Reference 1 ERIM report series research in management 1 Enterprise & society : the international journal of business history 1 EuroEconomica 1 Foundations and trends in marketing : FTMKT 1 Frontiers of culture and psychology 1
more ... less ...
Source
All
ECONIS (ZBW) 158 EconStor 1
Showing 1 - 50 of 140
 
Cover Image
Einführung in das Ethnomarketing : Grundlagen, Modelle, Erfolgsfaktoren
Kleinjohann, Michael - 2026
Grundlagen des Ethnomarketings: Migration und Markt, Definitionen und Abgrenzungen -- Theorien und Modelle: Kulturen, Milieus, Religionen und Akkulturation -- Erfolgsfaktoren: Marketingmix, Zielgruppen, Produkt-, Preis, Distributions- und Personalpolitik -- Kommunikationspolitik: Mediaplanung,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015650401
Saved in:
Cover Image
International business and culture : challenges in cross-cultural marketing and management
2024
"International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015068603
Saved in:
Cover Image
Interkulturelles Marketing: Gegenüberstellung von Erfolgsfaktoren der Kundenansprache in der DACH-Region und Südkorea am Beispiel dekorativer Kosmetik
Günther, J.; Hartmann, K.; Simon, M.; Walter, G. - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015446838
Saved in:
Cover Image
Cultural marketing and metaverse for consumer engagements
2023
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014232885
Saved in:
Cover Image
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur; Sharma, Shalini - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014287120
Saved in:
Cover Image
Cultural marketing in the digital era
Taneja, Sanjay; Gupta, Muskan; Bhushan, Padam; … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014287121
Saved in:
Cover Image
Culture and its influence on elements of marketing mix
Malik, Reena - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014287122
Saved in:
Cover Image
Metaverse and cultural marketing in hospitality and tourism
Kumar, Sanjeev; Dhiraj, Ankit; Hassan, Shuaibu Chiroma … - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014287133
Saved in:
Cover Image
Past, present, and future of cultural marketing : a bibliometric analysis
Sharma, Nidhi; Arora, Nilesh - 2023
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014287134
Saved in:
Cover Image
International marketing capabilities development : the role of firm cultural intelligence and social media technologies
Hazzam, Joe; Wilkins, Stephen - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013358779
Saved in:
Cover Image
Cross-cultural differences in social media use : implications for international social media marketing strategy
Jung, Jae Min; Min, Kyeong Sam; Schiele, Kristen R.; … - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013368511
Saved in:
Cover Image
Aktualʹnye vektory belorussko-kitajskogo torgovo-ėkonomičeskogo sotrudničestva : sbornik statej učastnikov II Meždunarodnoj-praktičeskoj konferencii, Minsk, 17 dekabrja 2021 g.
2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013364865
Saved in:
Cover Image
Introduction and overview to the "Handbook of Research on Ethnic and Intra-cultural Marketing"
Brodowsky, Glen H. - 2022
This opening chapter presents an overview of this volume and outlines its organization. It explains the genesis of this project as an outgrowth of A Handbook of Cross-Cultural Marketing (Brodowsky and Schuster 2020). Particular emphasis is placed upon importance of market segmentation along a...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013498990
Saved in:
Cover Image
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.; Lunde, Matthew B. - 2022
Other chapters in this book explain effects on various population groups and/or segments of consumers due to targeted marketing activities. This chapter discusses the ethical ramifications of market segmentation and target marketing within a cultural group in more general terms. While we are not...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013498998
Saved in:
Cover Image
Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina; Cui, Charles Chi - 2022
The representation and targeting of ethnic minority consumers in marketing has sparked debate recently. Global brands have been criticized for using stereotyping or exoticizing portrayals of race and ethnicity in marketing communications that misrepresent or exclude certain consumer segments and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013499005
Saved in:
Cover Image
Omnicultural branding
Muniz, Fernanda; Guzman, Francisco; Krishnan, Ram - 2022
Drawing on the current literature, interviews conducted with key decision-makers in global marketing departments, and additional consumer data collected in the United States, this chapter explores the changes that the marketplace and the new generations are bringing to the branding landscape,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013499024
Saved in:
Cover Image
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia; Stewart, Kristin - 2022
Age-related behavioral changes reflect the complex, subtle ways that cohort and or aging influences consumer decision-making. Generational marketing is a relevant approach for enhancing marketing effectiveness. By segmenting consumers based on the generation in which they were born, marketers...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013499035
Saved in:
Cover Image
White gaze in fashion markets
Cavusoglu, Lena; Atik, Deniz - 2022
The fashion industry fails to embrace the culturally diverse world we live in by defining ideal beauty standards based on a narrow segment of the female population and promoting aesthetic homogeneity. Women-of-color and other ethnic groups feel left out from the fashion scene because of the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013502416
Saved in:
Cover Image
New directions in intra-cultural marketing research
Perren, Rebeca - 2022
This final chapter integrates insights from the preceding chapters and introduces new ways of thinking of segmentation - the central construct of this handbook. This concluding section summarizes the contributions of the chapters in Table 16.1 according to the topic and sub-culture addressed....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013502477
Saved in:
Cover Image
Handbook of research on ethnic and intra-cultural marketing
2022
"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013462772
Saved in:
Cover Image
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - 2022
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013271407
Saved in:
Cover Image
The role of ethnic marketing in the promotion of domestic leisure tourism in Johannesburg
Sibisi, Mandla; Abrahams, Diane - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011952084
Saved in:
Cover Image
Intercultural marketing : theory and practice
Beveridge, Ivana - 2021
"With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012250399
Saved in:
Show one more version 1
Cover Image
Intercultural marketing : theory and practice
Beveridge, Ivana - 2021
Book / Working Paper
Cover Image
Introduction to the handbook on cross-cultural marketing
Brodowsky, Glen H. - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013459173
Saved in:
Cover Image
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013459434
Saved in:
Cover Image
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - 2020
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012167072
Saved in:
Cover Image
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée - 2015
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011406504
Saved in:
Cover Image
The Influence of designers' culture on the design and design process for familiar and unfamiliar user cultures
Sudarshan, Pratap Kalenahalli - 2015
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011556721
Saved in:
Cover Image
Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.; Stanton, John - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013180356
Saved in:
Show one more version 1
Cover Image
Ethnic marketing : theory, practice and entrepreneurship
Pires, Guilherme D.; Stanton, John - 2019
Book / Working Paper
Cover Image
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana; … - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012201010
Saved in:
Cover Image
Breaking down language and cultural barriers through contemporary global marketing strategies
2019
"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011895124
Saved in:
Cover Image
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - 2019
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012104219
Saved in:
Cover Image
Exploring the dynamics of consumerism in developing nations
2019
"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011979788
Saved in:
Show one more version 1
Cover Image
Exploring the dynamics of consumerism in developing nations
2019
Book / Working Paper
Cover Image
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009783756
Saved in:
Cover Image
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011882356
Saved in:
Cover Image
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011864300
Saved in:
Show one more version 1
Cover Image
Social Media als Instrument der Kundenkommunikation : Vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja - 2018
Book / Working Paper
Cover Image
Japan-Leitfaden : Mentalität, Marketing und Management-Methoden in Japan
Rive, Arnold - 2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012061188
Saved in:
Cover Image
Advances in cross-cultural decision making : proceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
2018
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011664130
Saved in:
Cover Image
Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Lu, Ruichen; Wang, Yi; Kennon, Richard - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011629825
Saved in:
Cover Image
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011700541
Saved in:
Cover Image
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011668022
Saved in:
Cover Image
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van; Torelli, Carlos J. - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749707
Saved in:
Cover Image
Positive and negative sentiments towards other nations
Riefler, Petra - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749724
Saved in:
Cover Image
Country-origin effects
Zeugner-Roth, Katharina Petra - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749733
Saved in:
Cover Image
Culture and branding
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749734
Saved in:
Cover Image
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749737
Saved in:
Cover Image
Multilevel cultural issues
Herk, Hester van; Fischer, Ronald - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011749740
Saved in:
Cover Image
Essays on international marketing : a cross-cultural perspective
Krautz, Carolin - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011746655
Saved in:
Cover Image
Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina - 2017
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011620182
Saved in:
Cover Image
Kulturbasierte Präferenzunterschiede im Kaufentscheidungsprozess : eine vergleichende empirische Studie am Beispiel türkischstämmiger Migranten in Deutschland
Huber, Frank; Kornmann, Cecile; Köksecen, Elif - 2016 - 1. Auflage
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013432310
Saved in:
  • 1
  • 2
  • 3
  • Next
  • Last
A service of the
zbw
FAQ-Assistent (beta)
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...