Search Results - subject_exact:"Internal branding"

The effect of internal branding on brand citizenship behavior and service performance

Tong, Gia-Tuong; Kang, Gi-Du - 2025

Service is a fast-increasing industry in the global economy in general and in Vietnam in particular. Therefore, service companies need to recognize the importance of employees in service and cultivate specialized manpower and systematic internal brand management. The current study aims to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626058

Leadership 4.0 : navigating the challenges of the digital transformation in healthcare and beyond

Tsekouropoulos, Georgios; Vasileiou, Anastasia; Hoxha, Greta - 2025

The Fourth Industrial Revolution (4IR), characterized by the integration of advanced digital technologies, is transforming industries globally and significantly impacting leadership practices, particularly in the healthcare sector. As organizations adapt to this digital evolution, the demand for...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435634

An exploration of internal branding at the National Treasury of South Africa

Thokoa, Refiloe L.; Nadioo, Vinessa; Herbst, Tessie - 2022

Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed to determine whether internal branding practices...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014234535

Integrated community-based internal branding : a holistic approach to internal branding for B2B organizations

Prashar, Atul; Maity, Moutusy - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116901

Internal corporate responsibility as a legitimacy strategy for branding and employee retention : a perspective of higher education institutions

Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - 2021

Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012427760

What about context in internal brand management? : understanding employee brand commitment in the public sector

Leijerholt, Ulrika - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695264

Investigating the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes

Baca, Granit; Reshidi, Nail - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609869

The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment

Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287976

The progression in employer branding and employee-based brand equity : Scholar API-based systematic literature review

Santiago, Joanna Krywalski - 2023

Aim/purpose - This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422523

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis

Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014305061

Identity-based effect of internal branding on brand performance : the contingent role of co-worker support

Kashyap, Sonia; Kang, Lakhwinder Singh - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326664

In the heart of B2B branding : exploring the link between brand-specific transformational leadership, employer branding andemployee-based brand equity

Sousa, Bianca; Ferreira, Pedro - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420870

Succession planning practices and succession success in family-owned businesses : the role of leadership style as internal branding mechanism

Coffie, Isaac Sewornu; Müller, Re-an; Marfo, Mensah; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423589

Knowledge dissemination and employee-based brand equity nexus : an inclusive marketing perspective

Gulzar, Obaid; Malik, Muhammad Imran; Mir, Faisal Nawaz; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015615610

Shaping triumph from within : an investigation into employee-based brand co-creation, motivation drivers and enhanced job-related organisational performance

Yuan, Ruizhi; Chen, Ruolan; Huang, Bo; Min Du, Anna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611676

Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels

Malcalm, Ebenezer; Asiedu, Esther; Majeed, Mohammed - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015549541

Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride

Abeda, Fabian; Büttgen, Marion - 2022

This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand supporting behaviors. Drawing on Affective-Events-Theory (AET), it attempts to identify underlying affective and cognitive processes leading to behavioral change. Using data gathered...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014022112

Organizational resilience and internal branding : investigating the effects triggered by self-service technology

Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013270451

Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions

Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164681

Mind anchors and heart grips : the role of HRM and LMX in internal branding

Dahle, Dag Yngve; Urstad, Sivert Skålvoll - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013419001

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing

2024

1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065698

Building employee commitment through internal branding : a meta-analytic study

Prashar, Atul; Maity, Moutusy - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047511

Finding brand values that matter to employees

Xiong, Lina; King, Ceridwyn; Du, James; Murillo, Enrique - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049450

Internal branding of a university business through building and gaining from employee-based brand equity

Duh, Helen Inseng; Wara, Helen Uzezi - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049505

Internal branding as a strategy of increasing employee retention : the role of brand identification and brand orientation

Knezović, Emil; Jamak, Lamija - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179605

Exploring the nexus between internal branding and front-line employees performance in Indian public sector banks : serial mediation approach

Goud, V. Madhusudhan; Sheena S. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156770

Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching

Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584189

25. Internal branding

Khanyapuss Punjaisri - 2024

Realizing the importance of living the brand, internal branding has been acknowledged as a relevant concept to ensure the brand promise delivery during customer-brand interactions through employees at various touchpoints. Despite the differences in how authors have defined and conceptualized...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015601756

Internal corporate responsibility as a legitimacy strategy for branding and employee retention: A perspective of higher education institutions

Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012620560

Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector

Kaur, Prabhjot; Kaur, Guneet - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012628020

The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

Carlini, Joan; Grace, Debra - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012584564

Dimensions of Internal Branding – A Conceptual Study

Simi. A.H, Prof. Jasmine - 2020

Brands are treated as a critical success factor for generating competitive advantage. Hence brand building efforts are keen to adopt unique ways of value creation process and to deepen the brand-customer relationship. A shift in the focus of organizations to customer- centric perspective from...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012842964

Developing internal marketing strategies for measuring and managing employee-based brand equity

Baca, Granit; Reshidi, Nail - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430706

A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism

Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334407

Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry

Souka, Mohamed; Rump, Markus; Löffler, Michael; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014306383

Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel

Jacobson, Jenna; Gomes Rinaldi, Adriana; Rudkowski, Janice - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013502459

Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding

Lee, Sang Bong; Suh, Taewon - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014229064

The Effects of Internal Branding on Employee Brand Commitment : In Case of University of Gondar, Ethiopia

Tibebe, Gashaw - 2019

The practice of internal branding has become vital for several strategic concerns being formulated and implemented especially by convinced service organizations and its effect on employees brand commitment has been found out of the ordinary. Researchers identified this dexterously as a pertinent...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012865536

Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage

Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012053711

Mavens at work : brand commitment and the moderating role of market mavens on social media engagement

Goldring, Deborah; Gong, Baiyun; Gironda, John T. - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821542

Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity

Sultan, Abdullah J. - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170448

Antecedents and outcomes of employee-based brand equity

2022

The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013173612

The impact of internal branding on employees' brand supporting behaviour in banking

Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013178031

Achieving 5 Trillion Economy of India : Proceedings of 11th Annual International Research Conference of Symbiosis Institute of Management Studies

2022

The contents of this volume focuses on the economic issues such as income inequality, foreign direct investment, world income classification, business issues such as customer churn analysis, internal branding, human resources issues among others. The papers were presented during the 11th Annual...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012814834

Markenorientiertes Human-Resource-Management als Instrument der Internen Markenführung : Experimentelle Untersuchung zur Effektivität und Effizienz von Maßnahmen

Krol, David - 2022

Im Zusammenhang mit dem demographischen Wandel und dem sich verschärfenden Fachkräftemangel sind Mitarbeitende ein zentrales Differenzierungskriterium. Neben dem Arbeitgebermarketing (Employer Branding) kommt einer modernen und professionellen Internen Markenführung (Internal Branding) eine...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287759